ClickCease 5 design tips for your trade show marketing display | Godfrey Group


If you’ve spent any time at a trade show, then you know it’s the perfect place to get noticed. But you’re also aware then that with the number of vendors, you’re competing for attention. There are a number of ways to ensure you stand out in the crowd, and showing up with a beautifully and strategically designed marketing display is one of them.

When it comes to designing your marketing display, there are a few tricks you can employ to pack a punch.

1. Consider your audience

Like with any design work, you want to work with your target audience in mind. What are they looking to see? What information is important to them? What will draw them in? Consider their problem and the solution you provide. 

2. Place contact info where it’s easy to see

It’s easy to get so caught up in an intricate design that you forget the basics. Present your contact information in a way that your customers will take notice. We recommend placing it up high, at eye level, so it won’t be missed.

3. Keep it simple

Understandably, you want your marketing display to beautifully reflect your brand. And while it’s tempting to pack your display full of every single piece of information ever deemed important, we’d encourage you to keep things simple. Trade show floors are full and crowded, so a beautiful, simple design with the exact information your customer is seeking is actually the best way to stand out in the noise.

4. Choose easy-to-read fonts

Your customers are going to be confronted with a lot of information very quickly. And at a trade show with hundreds of vendors, you have to convey your entire message in a way that’s easy to consume in one quick glance. Now is not the time to get fancy with fonts. 

5. Use professional, high-quality images

Like we mentioned, you have a very brief opportunity to make a powerful first impression. Don’t skimp on the quality of your images, especially with large scale displays. In a fast-paced trade show situation, your design, copy and imagery have to work together to convey a specific message to your customer.

Designing your layout

On your own

Many of our clients will either have a design agency that they work with or an in-house graphic artist. In this case, they simply use our templates to set up the graphic files for your display. You can either access the template right from our site or your Godfrey Group Account Manager can email the template to the appropriate contact.

Working with Godfrey Group designers

We have graphic designers and 3D designers on staff to bring your vision to life. Here’s a breakdown of the two types of design work that we offer.

    • 3D exhibit design renderings: our staff 3D designers virtually bring your potential booth to life so you can visualize everything from footprint to flow of traffic. This is a service that we offer free of charge for all custom exhibit designs and proposals. Keep in mind, this is not something we usually perform for 10x10 displays, banner stands, etc.
  • 2D graphic design for print files: If you aren’t working with an agency or in-house designer, our on-staff designers will assist you with your display layout. This service is $85/hour and the number of hours required to complete the job varies based on the complexity of your files and desired design. However, most graphic design jobs can be completed within two to four hours.