If you’ve spent any time at a trade show, then you know it’s the perfect place to get noticed. But you’re also aware then that with the number of vendors, you’re competing for attention. There are a number of ways to ensure you stand out in the crowd, and showing up with a beautifully and strategically designed marketing display is one of them.
When it comes to designing your marketing display, there are a few tricks you can employ to pack a punch.
Like with any design work, you want to work with your target audience in mind. What are they looking to see? What information is important to them? What will draw them in? Consider their problem and the solution you provide.
It’s easy to get so caught up in an intricate design that you forget the basics. Present your contact information in a way that your customers will take notice. We recommend placing it up high, at eye level, so it won’t be missed.
Understandably, you want your marketing display to beautifully reflect your brand. And while it’s tempting to pack your display full of every single piece of information ever deemed important, we’d encourage you to keep things simple. Trade show floors are full and crowded, so a beautiful, simple design with the exact information your customer is seeking is actually the best way to stand out in the noise.
Your customers are going to be confronted with a lot of information very quickly. And at a trade show with hundreds of vendors, you have to convey your entire message in a way that’s easy to consume in one quick glance. Now is not the time to get fancy with fonts.
Like we mentioned, you have a very brief opportunity to make a powerful first impression. Don’t skimp on the quality of your images, especially with large scale displays. In a fast-paced trade show situation, your design, copy and imagery have to work together to convey a specific message to your customer.
Many of our clients will either have a design agency that they work with or an in-house graphic artist. In this case, they simply use our templates to set up the graphic files for your display. You can either access the template right from our site or your Godfrey Group Account Manager can email the template to the appropriate contact.
We have graphic designers and 3D designers on staff to bring your vision to life. Here’s a breakdown of the two types of design work that we offer.