ClickCease 4 Reasons a Custom Exhibit is Worth the Investment | Godfrey Group


Trade shows and conferences offer the perfect opportunity for you to display your products and services. And with your own exhibit, you have the chance to chat one-on-one with prospects, demo your products and earn your potential buyer’s trust. But you might be wondering if a custom trade show exhibit is the right way to go for your business.

Is a custom trade show exhibit worth the investment?

Conferences and trade shows are essentially big competitions for your prospective customer’s attention and retention. Research shows that attendees only recall 15% of the companies they visit on the show floor. So how can you be sure to make a lasting impression? A custom exhibit designed with your target customer in mind. But that’s not all a custom display can do for your business.

A custom trade show exhibit:

  • Attracts highly targeted leads. When you go the custom route, you get the opportunity to design your display with your ideal visitor in mind. In doing that, you’re sure to draw in the right visitors, connect with them in a meaningful way, and provide them with the exact information they need.
  • Increase ROI by drawing attention. Every vendor on the show floor is looking to attract visitors. But not every vendor will have a custom designed exhibit. In order to draw attention, you’ll want to steer clear of the standard rented equipment that every other vendor will be using to set up their displays.
  • Enhance your brand positioning. You have exactly one shot to make a first impression. A custom exhibit offers you the opportunity to visually define your brand and present it in a way that sparks a connection with your target customer.
  • Can actually save you money. It’s no secret that even generic, rented exhibits can be pricey especially when you start to add in all the fees. It’s important to consider the number of shows and expos you plan to do each year. If you do a few shows a year, investing in a custom exhibit is a more cost-effective option that will pay for itself over time.

  • Thinking it’s time to make the investment? We can help you!

    What is the custom exhibit design process like at Godfrey Group?

    We provide turn-key custom exhibit design and production. Our objective is to provide you with the best design possible within your budget. This is a competitive industry, so we work very hard to earn and keep your business. Interested in a custom trade show exhibit of your own? Here’s what you can expect when we work together.

    Establishing the basics:

    We can start with an idea, a sketch or just a discussion about your trade show marketing objectives. As we get started, we like to begin with a conference call with your team, our Account Manager and our 3D Designer where we’ll discuss:

    • Exhibit size
    • Transportation
    • Install and dismantle requirements
    • Storage

    In this initial call, we also like to narrow in on a target budget. This isn’t entirely necessary, but it does substantially increase the likelihood that we will arrive at a design that checks all of your boxes.

    These exhibits can vary greatly in price based on the materials, complexity of structure, AV equipment, etc. So during this initial conversation, we can show your team some examples of custom exhibits we have produced over the years along with their price points. This can help you get a feel for our quality as well as establish an appropriate budget for your project.

    Getting specific:

    Once we have established the general details, we will get more granular with the specifics with your business and your trade show marketing program in mind. It’s important that we understand how you present your product or service in the marketplace and, more specifically, at your trade shows. We make a point to understand your marketing approach so that we can translate that into an exhibit design that compliments and supports your marketing program.

    Presenting & refining:

    With all that information, our 3D Designer gets to work producing a set of unique renderings utilizing your company’s graphics, colors and branding. We can either pull these things from your website or, if you have specific collateral you’d prefer to use, you can provide that to us directly.

    If the design meets your approval, we’ll move on estimating. But with design work, it’s important to understand that this is a process. We are committed to bringing your vision to life. So, if we don’t hit the mark with the first iteration, we’ll have a conversation about what modifications you’d like to see or whether you’d like to start over completely with a totally different design. It’s significant to note that a custom design client will typically go through about three or four revisions.

    To see a collection of some of our custom exhibit projects, go here. If you’re ready to get started with your own project, get in touch! We’d be delighted to bring your vision to life.