Acceptable Programs

• Adobe Illustrator CC 2019 (Preferred), InDesign CC 2019 & Photoshop CC 2019 - (There may be a charge of $85/hr. for graphic setup/design if an acceptable exported file [.tiff, .pdf, .eps] is not included with the .indd file.) Please refrain from exporting files with crop marks, color bars, registration, etc.

Preferred File Formats

• .ai, .pdf, .psd, .tiff, .eps,
• Please send layered files when possible along with ALL SUPPORTING DOCUMENTS for your trade show booth graphics: linked hi-res images, fonts, and low-res proof.
• Logos, Text, and graphic elements (that can be) should be kept in vector format such as, Adobe Illustrator (.eps, .ai, .pdf).
• Resolution: Save rasterized images at the appropriate resolution for final output size. Generally, wide format artwork should be a MINIMUM of 85 PPI (pixels per inch) and no greater than 150 PPI at final print size. Rule of thumb: the greater the intended viewing distance, the lower the resolution can be.

Bleed

• Include 2 inches of bleed and inset 2 inches for content-safe area on all sides for graphics applications with custom-built displays. Structural dimensions may change slightly during production. Including this extra bleed and content-safe area helps prevent production delays.
• If a template is provided, use the bleed and inset specifications in the template.

COLOR MATCH is an added service that we offer to get as close as we possibly can, with specific Pantone colors. We often recommend using Pantone in all artwork. Our optional color-matching service is typically used for company branding purposes where Pantone colors have been specified.

Keep in mind that many Pantone colors can't be 100% matched using our CMYK Inkjet printers. However, we will do our best to match them as close as possible within the limits of our printers. The added service is more labor intensive and can add 1-2 days to your timeline. This is $45 per Pantone color, per item, if you wish to get the art as close to the actual Pantone colors. Otherwise, the CMYK printer will automatically convert the Pantone colors into CMYK. Backlit items cannot be color matched.

If using CMYK, Slight color variance is normal and may vary accordingly to your monitor brand and calibration.

You also have the option to purchase a scaled down (or print size section) hard color proof of your artwork for $65 (does not include color-matching service).

Sending Artwork and Trade Show Booth Graphics

• Preferred Method - Godfrey Group Website Artwork Submission: Max 2GB per upload
• http://www.godfreygroup.com/artwork-submission This web upload feature requires a modern web browser (Chrome, Safari, Firefox, Internet Explorer). Please make sure your browser software is up to date, otherwise, the upload may fail unexpectedly.

Graphics Setup Tips

Keep in mind how you are using your graphic:

If your graphics are viewed from 6-10 feet, image resolution clarity may not be as important as the clarity of your text. To test your graphic at a distance, size your graphic to actual print size at 85-150 PPI, then view at 100% on your monitor (Tip: show rulers in Adobe applications and adjust view size until the the rulers are displayed at true size). Stand at a distance that you feel may be similar to how your display may be commonly viewed at an event. If it meets your preferences and quality standards, it is ready to send to us.

* If the graphics you are designing are scaled down you will have to zoom in closer. ex. 1/2 scale view at 200% on your monitor, 1/4 scale view at 400%...

Why an image may not work:

An image can only be enlarged so much before it distorts or pixilates. There is no definitive guideline here because many variables contribute to why an image may not be suitable (Resolution, file size, dimension size, how file was created, etc). You will need to play with your graphics to determine what works for you and your design.
Image Resolution: (PPI = Pixels Per Inch)