Graphic Specs

Artwork Upload

The quickest way to send us large files up to 2 GB is to use our File Upload form. Please click the "Begin Upload" button to send us a file. Upload .AI or .PSD files to customize your displays. If you have not contacted a project manager to start your project yet, do not use this tool.

Begin Upload

Specifications

Acceptable Programs

  • Adobe Illustrator(Preferred) & Photoshop up to CC 2014
  • InDesign up to CC 2014 (There may be a charge of $85/hr. for graphic setup/design if an acceptable exported file [.tiff, .pdf, .eps] is not included with the .indd file.) Please refrain from exporting files with crop marks, color bars, registration, etc.

Preferred File Formats

  • .ai, .pdf, .psd, .tiff, .eps,
  • Please send layered files when possible and ALL SUPPORTING DOCUMENTS: linked hi-res images, fonts, and low-res proof.
  • Logos, Text, and graphic elements (that can be) should be kept in vector format such as, Adobe Illustrator (.eps, .ai, .pdf).
  • Resolution: Save rasterized images at the appropriate resolution for final output size. Generally, wide format artwork should be a MINIMUM of 85 PPI (pixels per inch) and no greater than 150 PPI at final print size. Rule of thumb: the greater the intended viewing distance, the lower the resolution can be.

Bleed

  • Include 2 inches of bleed and inset 2 inches for content-safe area on all sides for graphics applications with custom-built displays. Structural dimensions may change slightly during production. Including this extra bleed and content-safe area helps prevent production delays.
  • If a template is provided, use the bleed and inset specifications in the template.

Sending Artwork

  • Preferred Method - Godfrey Group Website Artwork Submission: Max 2GB per upload
  • http://www.godfreygroup.com/artwork-submission This web upload feature requires a modern web browser (Chrome, Safari, Firefox, Internet Explorer). Please make sure your browser software is up to date, otherwise, the upload may fail unexpectedly.

Graphics Setup Tips

Size Guide

Keep in mind how you are using your graphic:

If your graphics are viewed from 6-10 feet, image resolution clarity may not be as important as the clarity of your text. To test your graphic at a distance, size your graphic to actual print size at 85-150 PPI, then view at 100% on your monitor (Tip: show rulers in Adboe applications and adust view size until the the rulers are displayed at true size). Stand at a distance that you feel may be similar to how your display may be commonly viewed at an event. If it meets your preferences and quality standards, it is ready to send to us.

* If the graphics you are designing are scaled down you will have to zoom in closer. ex. 1/2 scale view at 200% on your monitor, 1/4 scale view at 400%...

Why an image may not work:

An image can only be enlarged so much before it distorts or pixilates. There is no definitive guideline here because many variables contribute to why an image may not be suitable (Resolution, file size, dimension size, how file was created, etc). You will need to play with your graphics to determine what works for you and your design.
Image Resolution: (PPI = Pixels Per Inch)

Artwork FAQs

Q

WHAT RESOLUTION SHOULD MY GRAPHICS BE?

A

Our maximum resolution for large format printing is 150 dpi. Our recommended minimum is 85 dpi.

Q

WHY DO YOU NOT HAVE AN FTPSITE?

A

The sheer number of files we receive coupled with the enormous size of the files we receive every day is simply too much for any network to handle and would require more bandwidth than is reasonable. This is why we only use the File Transfer utility mentioned above in emergency situations in which an overnight disk is not an option. Please contact your account rep if you find yourself in this situation.

Q

WILL I SEE PROOFS BEFORE MY GRAPHICS ARE PRINTED?

A

Yes. You will receive pdf proofs that will be emailed to you by the artist assigned to your project when your layout is ready to print. We will not print your graphics until we have received approval from you via email or phone call. If you purchased a Print Proof, your account rep will send it to you personally.

Q

WHAT IS A VECTOR FILE?

A

A vector file is a digital image that is created using geometrical primitives such as points, lines, curves, and polygons, which are all based upon mathematical equations to represent an image. This type of file, being not based upon a finite number of pixels like a raster image, is resolution independent and is scalable to any size without loss of clarity. Common file extensions are .eps and .ai. Common design programs for working with vector files are Adobe Illustrator, Freehand and CorelDraw.

Q

WHAT IS A RASTER FILE?

A

A raster file is a digital image created from a generally rectangular grid of pixels. Common file extensions are .tif, .psd, and .jpeg. There are many attributes that may define a raster graphic, such as color mode and bit depth; however the most important for our purposes are the relationship between the image's actual size in inches and the resolution of the image in dots per inch (dpi).

Our optimal printing resolution on an average is 100dpi. So, for your 24" wide x 36" high graphic to print with optimal clarity, your raster image should be 24" wide x 36" high at 100dpi.

Let’s say you have an image that is 8" wide x 12" high at 300 dpi. Will it work for printing a 24" wide x 36" high graphic? Sure, because the file's resolution or dpi is 3 times larger than our printing resolution. This will allow us to use these extra pixels to scale the image up to 3 times its size, which will in turn resample the images resolution to our recommend printing resolution of 100 dpi.

Fabric Colors

Velcro Fabric Colors

ChromeChrome
StormStorm
CarbonCarbon

Table Throw & Table Runner Color Selection Guide

WhiteWhite
BoneBone
Yellow GoldYellow Gold
HunterHunter
SilverSilver
GrayGray
PurplePurple
BurgundyBurgundy
RedRed
BlackBlack
NavyNavy
BlueberryBlueberry
RoyalRoyal
CharcoalCharcoal

Custom Design Gallery

View some examples of our custom designs organized by size. These designs can act as a starting point to determine layouts and features that appeal to you. We can then take those elements and create custom renderings with your logo, colors, and graphics to develop a trade show exhibit tailored to your exact specifications.

View Gallery