575,000 square feet. Three exhibit halls. Over 1,100 companies. And an audience that builds visual experiences for a living.
The National Association of Broadcasters brings NAB Show back to the Las Vegas Convention Center April 3–7, 2027, with the show floor open April 4–7. If you're exhibiting, you're presenting to people who evaluate production quality professionally. That raises the bar considerably.
Good thing raising it is what we do.
About the NAB Convention: What You're Up Against
NAB Show is the flagship gathering for media, entertainment, and broadcast technology; covering the full content lifecycle from production and post through distribution and monetization. The 2026 edition drew over 1,100 exhibitors and more than 530 conference sessions, with roughly 75 professional sports teams and 22 leagues represented and a content creator segment that grew 140% year over year.
Focus areas heading into 2027: AI, cloud workflows, the creator economy, sports media technology, and streaming. Dedicated zones include AI pavilions, a creator economy area with theaters and studios, and a startup and emerging tech section.
Here's the honest read on NAB: every competitor around you has a screen. Most have several. Motion and light are table stakes. Standing out means architecture, sightlines, and a booth built to hold attention past the first glance.
What Godfrey Group Builds for NAB Show Exhibitors
Design, production, graphics, freight, install, dismantle, storage. One partner, one point of contact.
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Custom Island Exhibits: Open on all four sides, engineered for demo stations, LED walls, hanging structures, and private meeting space. Built to handle the traffic Central Hall generates.
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Peninsula and Inline Booths: Three-sided visibility or a tight, focused 10x20. Custom design makes either footprint punch above its size.
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Modular and Portable Displays: Tension fabric systems and reconfigurable backwalls that ship efficiently and adapt from NAB to your next show.
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Rental Exhibits: Full custom presence without the capital investment. Smart if Vegas is your one flagship event of the year.
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Graphics and Large-Format Printing: Messaging that reads clean from across a hall, integrated with your AV and lighting plan.
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Show Services: Freight coordination, on-site labor, and between-show storage. We know the LVCC.
See Your Booth Before You Build It
Send us your space and your goals. We'll send back a free 3D rendering–no cost, no obligation.
NAB Show Exhibitor FAQs
What are the NAB Show dates for 2027?
What are the NAB Show dates for 2027?
Conferences and workshops run April 3–7, 2027, with the show floor open April 4–7 at the Las Vegas Convention Center. Always confirm the NAB Show schedule and rules against the official exhibitor manual.
How early should I start my NAB booth design?
How early should I start my NAB booth design?
Custom islands: 3–6 months, especially with rigging approvals and structural engineering in play. Inline or modular: 6–8 weeks minimum. Vegas freight windows tighten fast in April.
Can you integrate AV, LED walls, and demo stations?
Can you integrate AV, LED walls, and demo stations?
Yes. We design around your tech, not the other way around — power drops, cable management, sightlines, and all.
Rent or buy for NAB?
Rent or buy for NAB?
If NAB is your one big show, rent. If you're running a circuit, ownership usually pays off in two or three events. We'll run the numbers with you straight.
Show Up Like You Belong in Central Hall
At NAB, your booth isn't just marketing; it's a work sample. The people walking your aisle judge production value instinctively, and they'll judge yours in about three seconds.
For over 50 years, Godfrey Group has delivered exhibits on time, on target, and within budget for thousands of companies. Let's design yours. Get started.