If you build a brand in fashion, the MAGIC fashion show in Las Vegas is the room where deals get done. Buyers from boutiques, e-comm sites, department stores, and big-box chains all converge at the Las Vegas Convention Center for the largest apparel marketplace in the country. In February 2027, MAGIC is back, and your booth needs to look like it belongs.
That's where Godfrey Group comes in.
What to Know About the MAGIC Fashion Show in Vegas
MAGIC by Informa, Las Vegas, is the world's largest fashion marketplace, showcasing women's, men's, and children's apparel, footwear, accessories, beauty, and manufacturing resources from around the globe. Held twice a year (February and August), the MAGIC trade show brings together emerging labels, established brands, and serious buyers under one roof at the LVCC.
A quick rundown:
- Dates: February 2027 (exact dates posted on magicfashionevents.com as confirmed)
- Location: Las Vegas Convention Center (LVCC), 3150 Paradise Road, Las Vegas, NV
- Host: MAGIC by Informa (Informa Markets)
- Scale: 2,600+ brands from 45+ countries across MAGIC, PROJECT, and SOURCING at MAGIC
- Categories: Trend, Young Contemporary, Modern Sportswear, Accessories, Footwear, Home, Gift, Beauty, and Kids
- Attendees: Trade-only; verified buyers, retailers, distributors, press, and fashion industry pros (not open to the public)
- Extras: 50+ free seminars, trend forums, runway moments, and after-hours networking
MAGIC Trade Fair Booths Built for the Fashion Floor
Fashion buyers shop with their eyes. A folding table and a banner won't earn a second glance in a room full of merchandised vignettes, backlit lookbooks, and brand stories told in 3D. Your booth needs to feel like an editorial spread you can step inside; clean, curated, on-brand, and built to make people stop scrolling and start writing orders.
For more than 50 years, Godfrey Group has been designing exhibits that do exactly that. Our options for the MAGIC convention in Las Vegas, NV include:
- 10x10 Trade Show Booths & Displays: Sharp, portable starting points for first-time or emerging brands
- 10x20 Trade Show Booths & Displays: Room for merchandising, a meeting area, and a real product moment
- Custom Trade Show Booths & Displays: Built from scratch to match your aesthetic, your collection, and your brand voice
Backlit graphic walls, tension fabric photo moments, integrated apparel racks, dye-sub graphics, lockable counters for samples; we engineer every detail and deliver the whole thing, turnkey. Design, production, graphics, shipping to Vegas, install, dismantle, and storage.
Not Sure What Your Booth Should Look Like Yet?
Start with our Find Your Perfect Booth quiz or kick things off with our Free Design Services. You'll get a real concept and a clear price; no guessing, no pressure.
Frequently Asked Questions
When and where is the MAGIC fashion show in Las Vegas, 2027?
When and where is the MAGIC fashion show in Las Vegas, 2027?
MAGIC Las Vegas runs in February 2027 at the Las Vegas Convention Center. Final dates and registration details are posted at magicfashionevents.com as they're confirmed.
Is the MAGIC trade fair open to the general public?
Is the MAGIC trade fair open to the general public?
No. MAGIC is a trade-only event for verified fashion industry professionals: retail buyers, brand reps, distributors, and credentialed press. You'll need to provide documentation to receive a badge.
What categories are exhibited at MAGIC?
What categories are exhibited at MAGIC?
Women's, men's, and children's apparel, footwear, accessories, beauty, home, and gift, plus sourcing and manufacturing resources across PROJECT and SOURCING at MAGIC.
How early should I start my booth design for MAGIC 2027?
How early should I start my booth design for MAGIC 2027?
Four to six months out is the sweet spot. With a February show, that means starting conversations in late summer or early fall to leave room for design tweaks, graphic approvals, and shipping to LVCC without scrambling.
Let's Make Your Brand Look Like It Owns the Floor
MAGIC is the show where one weekend can fill your order book for the season, but only if you give buyers something worth stopping for. Godfrey Group has spent more than 50 years building exhibits that make brands look sharper, bigger, and more put-together than the booth next door. Let's do the same for yours.
Request a quote or contact our team. We'll have you ready well before the doors open at MAGIC Las Vegas 2027!