Three days. Thousands of retail buyers. Hundreds of thousands of products competing for the same attention span.
The Inspired Home Show returns to McCormick Place in Chicago March 9–11, 2027, and if you're exhibiting, the math is brutal and simple: your booth has about three seconds to earn a second look.
We've been building those second looks since 1970.
About the Housewares Show: What You're Walking Into
Hosted by the International Housewares Association for more than 80 years, the show (formerly known as the International Home + Housewares Show) is the premier home and housewares marketplace in North America. Over 1,000 companies present more than 2,000 brands across the show's expo categories: Clean + Contain, Dine + Décor, Wired + Well, and International Sourcing.
Beyond the main floor, attractions like the Candle Pavilion, Pet Products Pavilion, Inventors' Corner, the Debut Incubator, the Pantone ColorWatch Display, the Cooking Theater, and the IHA Global Innovation Awards (gia) all pull traffic in different directions.
Here's the thing about a housewares audience: they are professional product-lookers. They evaluate design for a living. A booth that looks thrown together doesn't just fail to attract them; it says something about your product.
What Godfrey Group Builds for IHS 2027 Exhibitors
Design, production, graphics, shipping, install, and storage. One partner, start to finish.
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Custom Island Exhibits: Open on four sides, built for brands with a full merchandise line. Product walls, demo kitchens, meeting space, hanging signage.
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Peninsula and Inline Booths: Whether you're in a 10x10 or a 20x30 end cap, custom design makes the footprint work harder.
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Modular and Portable Displays: Tension fabric backwalls and reconfigurable systems that ship easy and adapt from show to show.
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Rental Exhibits: Full custom look, no long-term investment. Ideal if The Inspired Home Show is your one flagship event.
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Graphics and Product Merchandising: Large-format printing, shelving, lighting, and display fixtures that make your products the hero.
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Show Services: Logistics, on-site labor coordination, and between-show storage. We know McCormick Place.
Let's See It Before You Buy It
Send us your booth size and your product line. We'll send back a free 3D rendering–no cost, no obligation.
Inspired Home Show Exhibitor FAQs
When and where is The Inspired Home Show 2027?
When and where is The Inspired Home Show 2027?
March 9–11, 2027, at McCormick Place in Chicago, IL. Always confirm against the official IHA exhibitor manual before finalizing your design.
How early should I start my booth design for IHS 2027?
How early should I start my booth design for IHS 2027?
Custom islands: 3–6 months. Inline or modular: 6–8 weeks minimum. Product-heavy housewares booths need extra lead time to get merchandising and fixtures right.
What kind of booth works best for a housewares brand?
What kind of booth works best for a housewares brand?
Anything that lets buyers touch the product. Open sightlines, thoughtful shelving, strong lighting. We design around your SKU count, not a template.
Should I rent or buy?
Should I rent or buy?
If Chicago is your one big show each year, rent. If you're running a circuit, ownership typically pays for itself in two or three shows. We'll be straight with you either way.
Show Up Like the Brand You Are
Buyers at this show are looking for their next bestseller. Your booth is the first product they'll evaluate, before they ever pick anything up off the shelf.
For over 50 years, Godfrey Group has delivered exhibits on time, on target, and within budget for thousands of companies. Let's design yours. Get started.