Show Up to Vegas SHOT Ready to Make an Impression
If you're exhibiting at SHOT Show, you already know the room you're walking into. This is the Shooting, Hunting, and Outdoor Trade Show, the largest firearms and outdoor industry trade show in the world. The floor is packed with serious buyers, retailers, law enforcement professionals, and industry insiders who know exactly what they're looking at. A generic booth isn't going to cut it.
That's where Godfrey Group comes in. We've been building trade show exhibits since 1970, and we know how to help brands show up looking like they belong on a floor this big.
About SHOT Show 2027 in Las Vegas
SHOT Show 2027 runs January 19–22 at the Venetian Expo and Caesars Forum in Las Vegas. More than 53,000 firearms industry professionals are expected to attend, and over 2,700 exhibitors will be competing for their attention across a massive, expanded exhibition floor. From firearms and ammunition to optics, tactical gear, and outdoor apparel, the Vegas SHOT expo draws the biggest players in the industry and the most discerning buyers.
With that kind of competition on the floor, your booth has to work hard from the moment the doors open. It needs to tell your story, reflect your brand, and pull people in before they've even read a word of your signage.
What Godfrey Group Offers for the SHOT Trade Show
We're a true one-stop shop: design, production, graphics, and logistics all under one roof. No juggling vendors, no surprises.
- Custom Island Exhibits: Make a statement. Our large-format custom exhibits are built from the ground up to fit your brand, your space, and your goals, and every custom proposal includes a free 3D rendering so you can see it before we build it. [Explore Custom Exhibits →]
- 10x10 and 10x20 Inline Displays: Clean, professional, and built to maximize your footprint on the SHOT Show floor. [Shop Inline Displays →]
- Banner Stands and Portable Displays: Versatile and easy to set up. Great for breakout spaces or complementing a larger exhibit. [View Portable Displays →]
- Graphics and Print Production: Our in-house design team makes sure your visuals are sharp, on-brand, and ready for print. [Learn About Design Services →]
- Exhibit Rentals: Want a polished presence at SHOT Vegas 2027 without the full purchase? Our rental options deliver. [Check Out Rentals →]
Let's Get Started on Your SHOT Show 2027 Booth
January will be here before you know it, and the best booths are planned months in advance. Whether you have a clear vision or need help building one from scratch, we're ready to get to work.
[Start with Free Design Services] [Take the Booth Finder Quiz] [Request a Quote] [Contact Us]
Godfrey Group has been a trusted trade show partner for over 50 years: on time, on target, and on budget. Let's build something worth showing up with!
Frequently Asked Questions
How early should I start planning my SHOT Show booth?
How early should I start planning my SHOT Show booth?
Six months out is a good target, earlier if you're going custom. For SHOT Show 2027, that means getting in touch with us by mid-summer 2026 at the latest to keep your options wide open.
Do you offer free design services for SHOT Show exhibits?
Do you offer free design services for SHOT Show exhibits?
Yes. All custom exhibit proposals include complimentary 3D renderings so you can visualize your booth before a single thing is built. We also offer free design consultations to help you figure out what direction makes the most sense for your brand and budget.
Can you handle shipping and installation at the Venetian Expo and Caesars Forum?
Can you handle shipping and installation at the Venetian Expo and Caesars Forum?
Absolutely. We offer full show management, including freight coordination, installation, and teardown. We handle the logistics so you can walk in ready to do business.
What if I'm not sure what size booth I need for SHOT Vegas?
What if I'm not sure what size booth I need for SHOT Vegas?
That's what we're here for. Tell us your square footage, your goals, and your budget — and we'll point you in the right direction. Not sure where to start? Take our quick Booth Finder Quiz to get a recommendation in minutes.