For over a century, Toy Fair has been the place where the business of play gets done, and in 2027, it's coming back to the Javits Center bigger and brighter than ever. If you're planning to exhibit, you already know the stakes: tens of thousands of buyers, retailers, and global media will be walking those aisles, and your booth has roughly three seconds to stop them in their tracks. That's where we come in.
The Godfrey Group has been designing and building custom trade show exhibits since 1970. We know what it takes to turn heads on a crowded show floor, and we'd love to make Toy Fair 2027 your best year yet.
What Is the New York Toy Fair?
Toy Fair New York is the largest trade-only event for the toy and play industry in the Western Hemisphere. Held annually at the Jacob K. Javits Center, it brings together manufacturers, retailers, inventors, licensors, and media from more than 100 countries and all 50 states. The toy industry generates over $155 billion in annual U.S. economic impact, and this is the show where much of that business begins.
The 2027 annual Toy Fair runs four days (Saturday through Tuesday), and draws everyone from scrappy startups to billion-dollar brands. Whether you're launching a brand-new line or strengthening relationships with longtime buyers, this is your stage. The only question is whether your booth is ready for the spotlight.
Why Your Booth Matters More Than You Think
At a show this size, "blending in" is the same as being invisible. Buyers make fast decisions, and a tired tabletop or a generic pop-up won't earn a second look. A thoughtfully designed exhibit does three things at once: it draws people in, tells your brand story instantly, and gives your team a comfortable space to close deals in.
We design with all of that in mind. Every project balances quality, service, and economy, so you get a showstopper that respects your budget.
What Is the New York Toy Fair?
Toy Fair New York is the largest trade-only event for the toy and play industry in the Western Hemisphere. Held annually at the Jacob K. Javits Center, it brings together manufacturers, retailers, inventors, licensors, and media from more than 100 countries and all 50 states. The toy industry generates over $155 billion in annual U.S. economic impact, and this is the show where much of that business begins.
The 2027 annual Toy Fair runs four days (Saturday through Tuesday), and draws everyone from scrappy startups to billion-dollar brands. Whether you're launching a brand-new line or strengthening relationships with longtime buyers, this is your stage. The only question is whether your booth is ready for the spotlight.
What We Build for Toy Fair Exhibitors
Let's Make Toy Fair 2027 Your Best Show Yet
The Toy Fair NY floor is going to be packed with competition, but it's also packed with opportunity. With the right booth, you won't just attend the 2027 Toy Fair; you'll own your corner of it. Godfrey Group has spent over 50 years helping companies stand out at events exactly like this, combining stock components with fully custom design for a true one-stop experience.
Ready to get started? Take advantage of our Free Design Services, find your match with our quick booth quiz, contact us with your vision, or request a quote today. Let's build something the whole show will be talking about.
Frequently Asked Questions
When and where is the 2027 Toy Fair?
When and where is the 2027 Toy Fair?
Toy Fair New York 2027 takes place February 20–23, 2027, at the Jacob K. Javits Center in New York City. It's a trade-only event, so it's open exclusively to industry professionals.
How far in advance should we order a custom booth for Toy Fair?
How far in advance should we order a custom booth for Toy Fair?
The earlier, the better. Custom exhibits involve design, production, graphics, and logistics, so we recommend reaching out several months ahead of the show. That said, we're experts at working within tight timelines—if Toy Fair is around the corner, talk to us anyway.
Can you help if we already have an exhibit but want to update it?
Can you help if we already have an exhibit but want to update it?
Absolutely. We can take your project from any stage: refreshing graphics, reconfiguring an existing structure, or building something entirely new. We'll work with what you have and elevate it.
Do you offer booth rentals instead of buying?
Do you offer booth rentals instead of buying?
Yes. Rentals are a smart, budget-friendly option for many exhibitors, and we offer full rental solutions along with storage and show management to keep things simple.