If your brand lives in the natural, organic, or wellness space, you already know there's no bigger stage than Natural Products Expo West. Every March, the entire industry descends on Anaheim—and with thousands of brands competing for attention across those packed halls, the difference between a great show and a forgettable one often comes down to one thing: your booth.
The Godfrey Group has been designing and building custom trade show exhibits since 1970. We help health and wellness brands show up looking like the category leaders they are. Let's make Expo West 2027 your breakout year.
What Is Natural Products Expo West?
Natural Products Expo West is the largest natural and organic products trade show in the country–the defining event for the industry. Held each spring at the Anaheim Convention Center, it brings together more than 3,000 exhibiting brands and tens of thousands of professional buyers, retailers, and media from around the world.
The Natural Products Expo West trade show covers it all: organic and specialty foods, supplements, clean beauty, sustainable home goods, and the next wave of better-for-you products. Alongside the show floor, you'll find expert-led education sessions, new-product discovery zones, and four days of serious deal-making. For buyers hunting their next big seller, this is the place. For exhibitors, it's the opportunity of the year…if you can stand out.
Why Your Booth Makes or Breaks the Show
Expo West buyers move fast and have endless options. A cluttered table or a generic pop-up gets passed by; a clean, confident, on-brand exhibit pulls people in and starts conversations. Your booth has to do three jobs at once: stop traffic, tell your story instantly, and give your team room to sell.
That's what we design for: balancing quality, service, and economy so you get a head-turning space that respects your budget.
What We Build for Expo West Exhibitors
Let's Make Expo West 2027 Your Best Show Yet
The Anaheim floor will be crowded with competition, but it's also overflowing with opportunity. With the right booth, you won't just exhibit at Natural Products Expo West; you'll own your corner of it! The Godfrey Group has spent over 50 years helping brands stand out at shows exactly like this, blending stock components with custom design for a true one-stop experience.
Ready to begin? Take advantage of our Free Design Services, find your match with our quick booth quiz, contact us with your vision, or request a quote today. Let's build something Anaheim won't forget.
Frequently Asked Questions
When and where is Natural Products Expo West 2027?
When and where is Natural Products Expo West 2027?
Expo West 2027 takes place March 2–5, 2027, at the Anaheim Convention Center in Anaheim, California. It's a trade-only event for industry professionals.
How do I handle Natural Products Expo West registration and tickets?
How do I handle Natural Products Expo West registration and tickets?
Registration and tickets are managed directly through the official Expo West website, where you can sign up to be notified when registration opens. We're not the registrar—but once your space is booked, we'll handle everything that goes inside it.
How early should we order our booth for Expo West?
How early should we order our booth for Expo West?
The sooner the better. Custom exhibits involve design, production, graphics, and shipping, so reaching out several months ahead is ideal. That said, we're pros at tight timelines—if the show is coming up fast, talk to us anyway.
Can you update an exhibit we already own?
Can you update an exhibit we already own?
Absolutely. We can take your project from any stage: refreshing graphics, reworking an existing structure, or designing something brand new from scratch.