The manufacturing industry hosts numerous events throughout the year to showcase the latest innovations and technologies available. Because of the oversized products and machines frequently used in this industry, displays must often be on the larger side.
Rest assured that Godfrey Group has you covered with custom trade show displays of 20 feet by 20 feet or even larger! With a custom display designed to suit your needs, you can achieve the ideal balance between aesthetics, customer involvement, and communication—all while complying with the restrictions of the exhibition hall. Whether you manufacture consumer products, commercial equipment, or industrial machinery, we can help you create the ideal exhibit booth to get your message across.
Contact Godfrey Group to learn more about the process of designing a trade show display for your manufacturing company.
If you’re considering exhibiting at your first manufacturing trade show soon, be prepared for an amazing experience! Conventions, expos, and conferences are all great ways to demonstrate exciting innovations, learn about industry topics that interest you, network with others, and gain new customers.
To ensure you make the most of your upcoming event, make sure you’re prepared with an attractive, engaging, information-rich exhibit booth. Godfrey Group has everything you need to market your manufacturing business successfully. As you go about designing your signage, keep the following factors in mind.
The first goal is to create a display that encourages attendees to step closer. Custom trade show signage from Godfrey Group does just that with vibrant colors printed on high-quality materials that stand the test of time. UV-printed graphics remain beautiful for years, even when applied to outdoor tents and banners. Your display is incomplete without overhead elements that are visible from all angles above the crowded show floor. Put the underutilized space above your booth to good use with hanging signs and towers.
Due to the technical nature of the manufacturing industry, it’s easy to present information too solemnly. However, the goal is to interact with visitors to evoke more interest in your product. Giving out samples, holding demonstrations, and quizzing participants from a kiosk or pedestal can make what you’re offering sound more exciting and memorable. You can also incorporate interactive elements with video kiosks and monitors. When it comes to standing out from the crowd at a manufacturing trade show, nothing is more effective than getting your audience involved!
Succinct communication is the key to capturing the interest and trust of new prospects before they wander off to another booth. One of your best options for providing informative content is to display brochures on literature stands that your prospects can take with them. This keeps your signage uncluttered with too much information, but it helps your company stay front-of-mind when your prospects look back on the event.
To avoid frustration and unnecessary show fees, it’s vital to research the exhibition hall where the manufacturing industry event will be held. You may have to comply with dimensional restrictions, ceiling rigging limitations, and electrical considerations for backlit displays. Ensure a memorable, professional-looking booth by learning all of this before you place your order.
After 50 years in the business, we have garnered the experience necessary to help our customers develop trade show displays for manufacturing industry events. We are proud to offer some of the highest-quality marketing products available anywhere. Rest assured that we’ll guide you through the process by defining your goals and expectations, providing free conceptual renderings, and following through with production and delivery.
Browse our product galleries to get inspiration for your own trade show display. Then, contact Godfrey Group to ask questions or begin customizing your manufacturing exhibit booth today.