Named to Event Marketer Magazine's
Top 50 Exhibit Fabricators List 2014
Files must be vector art, Illustrator (.ai, .pdf, & .eps) - NOT RASTER IMAGES or RASTER IMAGES PLACED IN ILLUSTRATOR.
If your graphics are viewed from 6-10 feet, image resolution clarity may not be as important as the clarity of your text. To test your graphic at a distance, size your graphic to actual print size at 85-150 PPI, then view at 100% on your monitor (Tip: show rulers in Adboe applications and adust view size until the the rulers are displayed at true size). Stand at a distance that you feel may be similar to how your display may be commonly viewed at an event. If it meets your preferences and quality standards, it is ready to send to us.* If the graphics you are designing are scaled down you will have to zoom in closer. ex. 1/2 scale view at 200% on your monitor, 1/4 scale view at 400%...
An image can only be enlarged so much before it distorts or pixilates. There is no definitive guideline here because many variables contribute to why an image may not be suitable (Resolution, file size, dimension size, how file was created, etc). You will need to play with your graphics to determine what works for you and your design.
Image resolution should not exceed 150 PPI if you are setting up you image at full scale. The larger the image the less PPI you may need at full scale.
*If the image you are designing is scaled down, you will have to scale the PPI proportionately. Example: Artwork built at 50% scale should be double the desired full-sized print resolution.
C0, M0, Y0, K100 is not the same as C100, M100, Y100, K100. The darkest black in any CMYK print condition will be C100, M100, Y100, K100
CMYK or RGB values have no real meaning in terms of actual color unless they are accompanied by the source ICC profile. Godfrey Group prints perceptually to the Adobe default ICC profiles (U.S. Web Coated [SWOP] v2, and sRGB IEC61996-2.1) unless specified in your artwork. Please embed and include all ICC profiles in your artwork. If you have any specific print conditions you need to print to, please contact your Godfrey Group graphic artist. Color management is far too complicated to explain in a few paragraphs. For a simple introduction to color management and why you need it, we recommend reading “The Color of Toast” here: http://colorwiki.com/wiki/The_Color_of_Toast