The display went up in seconds with no problems. Within minutes you were able to unload everything, find your assigned spot at the convention center, and assemble that custom designed trade show exhibit made especially for you. Complete with a couple pedestals, an information display, a couple video monitors, and of course your logo featured prominently in several locations, it’s hard to argue that you’ve got one of the best looking exhibits at the event. Knowing it’s not all about the look of the display though, you have made sure to cover all the bases. Weeks were spent going over every fine detail of the product line you will be presenting, calls and emails were sent in advance to generate some early buzz about where you will be, you’ve even placed a couple banners out front to let those coming know where to find you.
Suddenly you hit a string of bad luck. You get nudged on the way back from getting coffee and spill it all over your pants. You run out to the truck to find something to clean up with only to realize you have a flat tire. On your way back you notice someone has stolen one of your better priced items and of course nobody saw anything. Needless to say before the day even starts going good your attitude is far less than positive. As the day progresses you begin speaking to a lot of potential customers. The convention center is full, but for some reason you are barely able to squeak out more than five minutes of anyone’s time. In frustration you begin to look around at your exhibit for what the problem could be….only the problem isn’t the display it’s your attitude.
We all have bad days and tribulations we must go through, but the best looking display in the world will only do so much good if the attitude it is presented with stinks. It’s extremely important to set aside all those bad vibes and focus on the customer when those doors open and people start piling in. Another thing to remember is that a positive attitude shouldn’t be confined to the area of your exhibit. People notice more than we tend to give them credit for and it’s not unreasonable to say that potential customers were nearby when that cup of hot coffee got spilled on you, when you screamed because of that flat tire, and when you feverishly attempted to hunt down a would be thief. All that planning you did weeks before the event and that custom designed display will only go so far if you present them to the customer in a sarcastic or unfriendly manner.
The next time you get ready to start your day dealing with potential customers, think about your attitude and make sure to be positive!
Tags: conventions, Custom displays, Custom graphics, custom trade show exhibits, information displays, marketing tips, pedestals, portable trade show display, Trade Show Booths, unique trade show display, video monitors