Posts Tagged ‘video stations’

Design Your Own Information Display

Monday, August 23rd, 2010

Literature or information displays are a pretty common topic on this blog simply because they are the perfect addition to any type of trade show exhibit. One thing vendors may not realize though is that while the basic structure may not change much, these types of modular displays have the ability to be customized into hundreds of different variations. In fact the only thing stopping an information display from meeting all a vendors needs their own idea as to what they really want. Information displays have the flexibility to be used for point of sale purposes, as retail or lobby fixtures, or as a way of collecting contacts and leads. Information displays are more than just stands used  to hold brochures and other pieces of literature, they have the ability to be easily be transformed int0 workstations for vendors that desire visitors to enter information into a PC such as applications or contact forms.

Sandwiched between two custom designed fabric banners; a standard information display has several options such as:

  • *A canopy and light system that puts a spotlight on the items being showcased
  • *Video monitor capabilities
  • *Lightbox options
  • *Various shelving and peg board options
  • *Attachable literature clips and pockets
  • *Various face designs such as wood grain, metallic, velcro fabric, or any number of laminate colors
  • *The ability to swivel

Information displays also come is several shapes including the standard dual sided module, a six sided pivoting kiosk, and a simple yet classic sign post stand. Any trade show vendor will tell you that it’s often the smallest touches that have the most impact. Information displays have the ability to take several small ideas and combine them into one amazing display perfect to fit all your trade show needs. Made up of light weight materials and easy to install if a company is looking for a point of sale terminal to go into their  showroom or has a need for a portable literature stand with video capabilities, an information display is sure to increase sales and brand awareness for all that take advantage of it’s flexibility.

Portable Workstations: Sometimes Less Is More

Wednesday, July 21st, 2010

This week we are talking about how smaller displays don’t always mean smaller sales or less impact. Today I want to take this thought and give you an example of how this can translate into a trade show environment. By now you know that Godfrey has everything you need from giant fabric structures to stand alone literature displays to outdoor inflatables, but what about a simple display that requires little in terms of involvement by an onsite salesman. I’m talking about a portable workstation with monitor mount and lockable storage compartment.

Imagine walking through a crowded trade show; everywhere you turn you see sales people blasting out their sales pitches to anyone in ear shot. Flashes of light and color coming from all directions accompany the teeth shattering pulse of the music as it blasts overhead. If you didn’t know better you might think that you were actually visiting one of the cities trendiest night clubs. Then suddenly off the side something catches your eye. It could be the overhead banner that promises a one of a kind experience for anyone that is interested in trying something new. It could the lone salesman as he stands smiling greeting those that walk by in a polite yet unobtrusive manner. Then again what might actually be catching your attention is the monitor station behind him with its sleek curved design, custom graphics promising something new is waiting to be experienced, and a flash of something on the screen that begs further investigation. As you approach the salesman invites you to learn more about his product and simply presses a button that starts a slide show designed to let you know just how much the product being discussed could change your life.

Sometimes you don’t need the flash and glitz that those over the top displays provide to get your point across. While larger structures definitely attract attention and are always popular, something as simple as a portable workstation with a monitor and an eye catching slide show may just be enough to attract the customers you are looking for. Plus they are easier on your wallet as well. The next time you get ready to go all out for that next event, take a moment and reconsider using a smaller display with a quality message. You might be surprised at your results.

It’s Time To Get Motivated!!

Wednesday, June 9th, 2010

We’ve all heard the sayings ”The pain you feel today will be the strength you feel tomorrow”, “The beauty of flying like an eagle is the ability to soar without looking back.”, or my personal favorite featuring the cutest of kittens dangling from a tree “Hang in there!” These days it seems that everyone is trying to motivate you to do something. Just one look at the world’s most popular media site Facebook and you’ll quickly learn that people all over are using these types of motivational phrases to not only boost their own moods, but to also give others a bit of inspiration in hopes of making it through a tough time in their lives. Nowhere are these words of wisdom more needed then in the work place where just like the economy, hopes of a better future are at an all time low.

The question is though, do motivational posters placed around the office work? Well according to Ken Brown a professor at the University of Iowa they do. “If they’re part of a broader campaign, with clearly outlined goals and a commitment from management, they may have some impact ” says Brown. Brown then goes on to say, “It’s hard to alter peoples’ behavior, so getting workers to increase their value to a company is not easy. If the change effort is part of a multipronged strategy with committed management working to create change, and they create a sense of urgency that change is needed and clearly explain the reasons, then posters and coffee mugs can be a small part of it.” The Godfrey Group understands this idea and that’s why all of our products are geared toward helping you spark a sense of desire  in the hearts and mind of your target market.

Whether you are in fact looking for poster frames perfect for those motivational phrases to hang around the office or you need an eye-catching display practically guaranteed to draw people to you, Godfrey has just what you need to get the job done. If you get down to it from our Pop-up displays to our Portable Kiosks, to our Computer Stations; everything Godfrey does is essentially created to motivate. If you are looking to inspire your customers or improve the attitude of your own employees, contact Godfrey today and get on the path to a brighter tomorrow.