Posts Tagged ‘unique trade show display’
Friday, April 22nd, 2011
It’s finally here! The day we’ve been talking about all week long has finally arrived and it’s time to celebrate!!! Happy Earth Day 2011 from The Godfrey Group! All week long we’ve been showing you how to turn your next trade show presentation into one that is earth friendly with the help of our environmentally friendly trade show displays. Today we want to want to cap things off with a campaign that is sure to change the world for generations to come.
It’s called The Billion Acts of Green campaign and it’s more than just a way to show your support for all things earthy friendly, it’s a movement that is destined to show the entire world that change can happen. Kicking off in 2010 during the 40th anniversary of the first Earth Day, The Billion Acts of Green is a campaign in which ordinary people just like you and me pledge to take action to save the environment one act at a time with the goal of reaching 1 Billion acts by the start of the 2012 U.N. Conference on Sustainable Development in 2012.
This is your chance as an a small business owner, as a trade show traveler, and an individual concerned about the effects of the population on the environment to step up and commit to taking steps to make this world a better place. Just check out some of the things others like yourself are committing to doing:
*Switching to energy efficient light bulbs
*Riding their bikes to work
*Planting a community garden
*Buying from local farmers
Now that we know what others are doing, what can you do as a small business owner? Right away we know a couple of things, switching to an environmentally friendly display or a trade show display that is lightweight and will cut back on travel expense (which leads to less gas being use). How about scheduling events which are close together and eliminating some of the back & forth trips? Next time why not filling your information displays with brochures made from recycled paper? The trick is to be creative and stick with your commitment. Together one day soon we will be one billion strong united in our support for world change!
Tags: Custom graphics, Display Booths, Earth Day 2011, Eco-friendly displays, environmentally friendly, environmentally friendly trade show display, information displays, marketing tips, portable trade show display, potential customers, The Billion Acts of Green Campaign, Trade Show Booths, unique trade show display
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Monday, April 18th, 2011
Welcome to another Monday with the Godfrey Group where all week we’ll be featuring posts centered around this coming Friday’s other big holiday EARTH DAY 2011!! Started way back in 1970 by Wisconsin Senator Gaylord Nelson as a reaction the 1969 Santa Barbara oil spill, for over 30 years now the holiday has taken place on April 22 and has inspired hundreds of millions to do their part to preserve the planet. Now a global event recognized in 141 different locations, Earth Day is more than just a reason to celebrate this wonderful world we live in. Earth Day is a call to action for everyone on this planet to start doing their part to reduce their carbon footprint.
Godfrey has taken up this call to give back and help preserve the world in all its wonder by offering trade show vendors a quality custom designed trade show display that is environmentally friendly. Imagine attending that next big trade show event being able to proclaim to the masses that everything they are looking at was especially designed to cut back on the amount of waste that would normally be produced in the production process. From the fabric walls to the custom logo featured prominently throughout, it was all done with the thought that saving the planet doesn’t have to mean settling for less.
Our custom designed environmentally friendly trade show displays feature:
Recycled Aluminum Tubing
Earth Friendly Fabric Graphics
Lightweight Construction For Inexpensive Shipping
Easy Setup
Custom Design & Graphics
The Ability To Create Any Shape And Mood Desired!
Optional Programmable LED Lights
Earth Day is time for us all to come together on a global scale to give back what we often take away without a second thought. If you are a trade show vendor that finds themselves on the road all year long and want to do your part in saving the environment, the time to order your custom designed environmentally friendly trade show display is now!!
Tags: Add new tag, carbon footprint, Custom graphics, custom trade show display, Display Booths, earth day, Earth Day 2011, Eco-friendly displays, environmentally friendly, environmentally friendly trade show display, fabric structures, marketing tips, portable trade show display, potential customers, recycled aluminum, recycled display, rental displays, unique trade show display
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Friday, April 15th, 2011
Today we are wrapping up our series on how to save you money this tax season. So far we’ve talked about the benefits of our too good to be true trade show display rental program, Wednesday we were all about different ways to save you money while on the road, and today we’re going to finish things out with tax deductions that are sure to help you get a larger refund. For those of you sweating it out trying to get that paperwork done for the end of the day today, take a deep breath and relax. Due to a holiday the usual April 15th deadline has been move to Monday the 18th so you’ve still got a few more days to wrap up any loose ends and get them filed. For small business owners this should give you plenty of time to make sure you’ve taken all the deductions available to you.
3 Must Take Tax Deductions For Small Business Owners
Travel Expenses- Many people think that in terms of travel expenses this simply means the literal cost of going somewhere such as a plane tick, cab ride, etc….but in fact pretty much everything associated with the trip can count as a deduction. This could include your hotel stay, food, dry cleaning, shipping that trade show display. Plus those of any employee you take with you.
Advertising Deductions- Did you sponsor a little league team this year? Purchase a new custom designed banner to hang on your store front? Maybe you ordered some new brochures or business cards. Advertising is a great source for tax deductions. Think of all the little things you do to promote your business including advertising at local restaurants, sending out coupons, or radio ads. The only thing you need to make sure you can do is prove you did the promotion.
Entertaining Clients- One major reason you go to trade shows is to meet new people in hopes of generating sales. When meeting a potential client it’s always better to get them away from the crowds where you can speak one on one without a million distractions. This could mean dinner at a fancy restaurant, catering a private lunch, or showing your appreciation by giving them a couple of tickets to that night’s ball game. Make sure to always get a receipt and note who attended and what the circumstances were.
Nobody has a harder time getting through tax season then the small business owner. The folks at Godfrey understand this and that’s why we do our best to make it easier on you by offering such programs as our trade show display rental system and thousands of custom designed exhibits that are sure to help you generate sales.
Tags: Custom displays, customer service, marketing tips, portable trade show display, potential customers, small business advice, small business tips, tax help, trade show display rentals, unique trade show display
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Wednesday, April 13th, 2011
This week we are all about putting money in your pocket and keeping it out of the hands of the tax man. As they say the tax man cometh and this year he’ll be sticking his hand out on April 18th which is less than a week away. For those trade show vendors looking to keep more cash in their pockets, we’ve got a few ideas that just might turn that next event into one that will have you seeing red. So far we’ve talked about our one of a kind custom designed trade show exhibit rental program and today we thought we’d follow up by showing you a few ways to save on expenses while you hit the road towards that next convention.
3 Money Saving Tips For The Trade Show Vendor
You don’t always have to fly the friendly skies- While jumping on an airplane may seem like the most convenient form way to get to that next trade show, the bite it will take out of any profits you might make is simply just too big. Believe it or not if you are only traveling a distance of 500 miles from your home base, a rental car or even a train may be cheaper alternative. Yes gas prices will cost you a bit, but airlines are known for charging more to get you to those places which are not considered major hubs. This means that you might save a ton by deciding to hop a train or rent a car to go that next event in Hoboken rather than paying extra to the airlines for having to go to a smaller city.
Combining trips may just help you cut costs- One of the great things about so many of the custom trade show displays offered by Godfrey are their extreme portability. This can make a huge difference when you to take into account that scheduling events that are close together is a great way to save you tons in terms of travel costs. It only makes sense to hit events that are nearby to one another rather than criss-crossing the country covering the same ground needlessly over and over again.
An alternative to expensive hotel rooms- Obviously you want a hotel close to your event to allow for the most convenience, but you might consider looking for any corporate apartments nearby. Sure you may have to give up some of the traditional courtesies that you no doubt would receive from traditional hotels and suites, but the savings is more than worth no having a valet or complimentary breakfast
Tags: booths, Custom graphics, Display Booths, Exhibitors, marketing tips, money saving tips, outdoor displays, portable trade show display, potential customers, Trade Show Booths, unique trade show display
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Monday, April 11th, 2011
We are finally at the end of the week and the end of our series all about tips to make that next trade show event an even bigger success thanks to a fantastic looking exhibit from Godfrey and a few sales tips that are guaranteed to increase your customer base. Up to this point we’ve played the name game, talked about the right tone you need to be using, and last but certainly not least today we are all about being polite. Believe it or not people still say please and thank you. They open doors for one another and off
Tags: Custom displays, Custom graphics, customer service, marketing tips, potential customers, Trade Show Booths, Trade Show Displays, unique trade show display
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Monday, April 4th, 2011
We’ve said it so many times and we will say it again, a custom designed trade show display will do amazing things for your sales. With a look that is the perfect match for your business, there is no limit to what can be accomplished thanks to some help from Godfrey’s amazing design team. While our displays will definitely get people in to see what you are all about, what happens next is up to you. This week we are going to focus on ways to better ensure that every customer is a success by reviewing some different techniques anyone in sales should know.
Today we are going to focus on the voice; after that custom design display has wowed them and the customer is ready to hear your pitch, the way you speak and use your words can lead to the beginning of a beautiful friendship or to a quick not interested.
Tone- Anyone that has ever had a significant other in their life knows that an incorrect tone can change a discussion into an argument at the drop of a hat. So many times sales people mess up by not choosing how they say their words properly. If you’ve been told before that you have a bad tone or need some advice, ask a friend that is willing to be honest with you and take their advice on how to change.
The pitch- Have you ever tried to learn something from someone that ums and uhs the whole time? Um today I would like to uhhh tell you um about uhhh this new product that ummm will save you money. The pitch is everything in sales and it needs to be practiced continuously until it can be delivered without a bunch of ums and uhhhs getting in the way. Be careful though all that practice might make you sound like you are reading from a script and that could cause you to fail to make a connection with the customer.
Emphasize and be energized- I’m a loud talker. I can’t help but shout everywhere I go. For some people this can be a big problem as nobody wants to get the sense they are being yelled at. Pay attention to the overall sound in the room and adjust your voice to fit that environment. At the same time remember to emphasize and stress those words that are meant to have an impact. The last thing you want it to bore someone away from your booth because you mumbled and spoke in a monotone voice.
Tags: booths, Custom graphics, Display Booths, environmentally friendly trade show display, potential customer, potential customers, Trade Show Booths, trade show kiosk, trade shows, unique trade show display
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Wednesday, March 30th, 2011
If you haven’t had the joy of taking an art class before, do yourself a favor and sign up for one as soon as possible. Even if you haven’t the first ounce of artistic ability that thrill of creating something from nothing is so rewarding you’ll want to begin to cover your home with one painting after another. All art classes pretty much start out with the same questions to be answered on the empty canvas:
*What’s your concept?
*What colors would you like to use?
*How large of a canvas do you need?
*What type of style will you be painting in?
By now you are probably wondering what art class has to do with trade show design and the answer is simple in that the questions are essentially the same. When you first contact The Godfrey Group and are connected to a personal project manager, one of the first things you will be asked is what your needs are and what do you see as the ultimate goal of the display? After batting around a few ideas with one of our designers, the details will start filling themselves in. What colors will give you the best look, what logo should be featured on the exhibit, how large and complex should the display be, are you looking for something quick and easy to setup like a popup display or a display that is environmentally friendly?
Like that first day in art class, creating a custom designed trade show exhibit from Godfrey is a step by step process that with the help of a personal project manager and our expert design team will ultimately produce a unique design that is sure to reap plenty of rewards for your business.
Tags: booths, Custom displays, Custom graphics, customer service, Display Booths, Eco-friendly displays, fabric structures, marketing tips, portable trade show display, Trade Show Booths, unique trade show display
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Wednesday, March 16th, 2011
This Thursday is that special day of the year where the rivers turn green, everyone suddenly remembers their Irish heritage, and we all wear the same color to work. St. Patrick’s Day is upon us once again and that means everyone will go green for at least one day. While in this case going green takes on a whole new meaning more closely associated with leprechauns and four leaf clovers, why not take advantage of the day by showing those around you how much you care about the environment at the same time? For business owners who regularly attend trade shows across the U.S. and the rest of the world, why not celebrate this St. Patrick’s Day by turning your trade show display into an all green event.
Environmentally Friendly Trade Show Display
Always on the cutting edge of trade show exhibit design, Godfrey has taken that idea of what a standard trade show display should be and completely turned it into an environmentally friendly work of art. In the past trade show displays have been bulky, hard to transport, unimaginative at times, and anything but good for the planet; those days are over thanks our environmentally friendly trade show displays that feature such earthy friendly options such as:
*minimal construction
*recycled aluminum tubing
*earth friendly fabric graphics
*ultra-light materials
Plus those traditional techniques that so many trade show displays are known for are still there only now they are done in a way as to help the environment. This means that those same amazing designs and custom graphics that you have come to expect from Godfrey can still be had. This St. Patrick’s Day show your love for green not by chugging back a pint, but by saving the planet!
Tags: Custom displays, Custom graphics, Display Booths, environmentally friendly trade show display, going green, green trade show display, marketing tips, planet friendly, potential customers, St. Patricks day, unique trade show display
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Monday, March 7th, 2011
That cold snap that came through the last couple of nights really did a number on your pipes. You got up to take a shower this morning an you immediately noticed the change in water pressure. As that sick feeling began to take over, you slowly made the march towards the basement already aware of what you would find waiting for you at the bottom of those dark stairs….moments later phone in hand you do what must be done and that’s call a plumber for help with the 5 inches of water that is quickly rising.
All that running a around trying to get the plumbing fixed left you exposed to the elements which in turn made you a prime target for the flu. Within days you’re running a fever of a 105, can’t hold anything down, and can’t afford to use any more sick days. As much as you hate it, the only choice is to call the family doctor and get back on the path to good health.
Meanwhile the water that was filling the basement went from 5 inches to 10 by the time the plumber finally made it. The result left a crack in your foundation which won’t easily be fixed. A call to your home insurance agent gets a time setup to meet and a promise that it’s not as bad as you think. As he hangs up the phone the agent promises you that things will be back to normal in no time and the claim should go smoothly.
Just like in the scenarios above, at some point a problem gets so out of hand that we all must seek help from the professionals. For small business owners trying desperately to see the light at the end of that long economic tunnel, The Godfrey Group is here to help when you need us the most. From our expert design team who go out to their way to ensure your satisfaction to our display rental program which makes it easier than ever to try new ideas to our extensive library of designs with tons of concepts to choose from, we understand how tough the market is these days and we’re here to help. Whether it be an outdoor tent covered in your own personal logo, an information display with tons of room for pamphlets and brochures, or an easy to transport simple to install popup display; regardless of what your needs are if you are having trouble creating sales than it’s time to call the professionals and let Godfrey save the day!
Tags: Custom displays, Custom graphics, Display Booths, Event Planners, expert advice, fabric structures, inflatables, information display, kiosk, kiosk displays, kiosks, marketing tips, outdoor displays, popup displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, trade shows, unique trade show display
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Friday, March 4th, 2011
I’m not a huge fan of reality shows, but I must admit finding myself addicted to such cooking competitions as Top Chief, Chopped, and Iron Chief. There’s something about making the perfect meal that keeps me striving with every dinner to do better than the last. For the most part my love of cooking isn’t about the taste (though it’s no secret that all chiefs love to eat) but instead at least for me it’s all about the flavors. There’s something about the way basic ingredients have a way of coming together to create a unique dish. A dash of salt, a touch of thyme, pinch of dill….added at just the right time without forcing it; as the ingredients begin to come together they form something greater than the sum of their parts.
If you think about it a successful tradeshow is a lot like a one of a kind meal. Just as a cook must begin by pulling together the basics of the recipe such as garlic, flour, chicken; so too does an event planner as they prepare for what types of materials to take, the size and shape of the display they will need, what type of approach to take that will ensure they get people’s attention. A successful trade show isn’t put together overnight no more than a seven course meal is done within minutes. What designs will get you the most attention? Should you go with the custom designed fabric structure or will a kiosk suit your needs more?
If you are getting ready to hit the trade show circuit, maybe you’ve been asking yourself lately as to what ingredients you will need to get the job done? Thankfully Godfrey is here to help and we’ve got just what you need to cook up a successful tradeshow. With tons of designs to choose from and a design team eager to help, it’s time you took the next step in the process and let us help make your next event a success.
Tags: custom designs, Custom displays, Custom graphics, custom kiosks, customer service, Event Planners, Exhibitors, Exhibits, fabric structures, kiosk design, marketing tips, portable trade show display, potential customer, potential customers, Trade Show Booths, Trade Show Displays, trade show kiosk, trade show success, trade shows, unique trade show display, workstations
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