Posts Tagged ‘trade shows’
Wednesday, June 16th, 2010
It’s another one of those weeks where if you’re a sports fan there is something happening every moment of the day. The NBA finals are finally getting interesting with the Celtics forcing a game seven with the Lakers. Tiger Woods is out to prove what he hasn’t so far this season at the U.S. Open teeing off this Thursday and that’s the thought that he’s still the same golfer he was before his recent struggles kept him away from the game. All of baseball fandom is hanging on Stephen Strasburg’s every pitch and for the first time in forever the Nationals are must see TV. Not to be out done football is proving it’s America’s number sport even in the off season as rumors run rampant that the Big 12 will soon cease to exist. Last, but certainly not least, the entire planet has their hands all over the World Cup as soccer is putting South Africa front and center in everyone’s minds eye. Meanwhile even as I type this all across the country trade show vendors are taking advantage of these events by getting their message and products to the public via game displays.
You may not know this, but Godfrey offers more than just a few game and promotional displays. In fact the possibilities are limitless thanks to Godfrey’s ability to create any type of game display that meets your exact specifications. Of course we’ve got the standard spin- to-win, football/freesbie toss, and putt putt displays, that are a sure fire hit guaranteed to always draw a crowd, but for those that really want to crank up the excitement Godfrey has just the ticket. How about a basketball shootout setup to go with the NBA Finals? Maybe a bean bag toss game for Major League baseball fans? We could even set you up with a kick and score display sure to bring those soccer fans to your booth.
With Godfrey the sky’s the limit when it comes to customized game displays whether your a sports fan or just a fan of high profits. Each and every display can be tailored to meet your specific needs with your logo emblazzoned for all in attendance to see. Don’t let the competition get the best of you at your next tradeshow; call, fax, or email your design needs today!!
Tags: baseball, basketball, booth, booths, conventions, customer, customers, Display Booths, Display Company, Exhibit Booth Company, Exhibits, golf, NBA Finals, outdoor displays, portable trade show display, potential customer, potential customers, soccer, sports, trade show game display, trade shows, unique trade show display, world cup
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Friday, June 4th, 2010
Wednesday I spoke about what to look for in a person you are sending out to work a trade show when you can’t make it yourself. Essentially you need somebody who is trustworthy, presentable, able to follow your lead, and can solve any problems that may arise along the way. While all of these things are great qualities to have in any employee, regardless of whether we are talking trade shows or retail stores, it’s also important to remember to send them on the road with a few supplies that will help them survive the grueling days ahead. Let’s face it, trade shows and conventions are never easy and if you’re the one having to stand at a kiosk all day talking to everyone that walks by, it can be downright brutal on even the most gung-ho individual. In order to avoid some of this fatigue and possibly keep a steady roll call of people willing to travel every weekend, a zip-lock bag containing a few simple items could save you tons of grief:
Aspirin-Like I said above, trade shows can be tough on anyone. Often you leave in the late afternoon, grab a couple hours sleep at some random hotel, are up by 5 a.m and work till 8 p.m. Throughout the day you can expect to meet hundreds of people while music and crowd noise blare in the background. Headaches are going to happen and a little help to easy the pain will come in real handy.- Caffeine-Throw in some money for coffee, maybe a couple bottles of 5-hr Energy, some chocolate covered coffee beans….whatever your choice just remember that when things are pop’n and the crowd has got you covered up things are great, but when things die down you’re going to need something to keep you in the game.
- Ant-Acids- Nobody eats good on the road. The food is grease, spicy, covered in batter. The stress levels are just as high as the expectations and all of it leaves your body feeling all out of sorts. A roll of Tums will go a long way to help calm your nerves and fight all that fattening food.
- Breath Mints-This is a no-brainer. Nobody wants to get up close and personal to talk about your latest gadget if you have bad breath.
- Band-Aids- Paper cuts are an occupational hazard and can cost sales if someone were to walk up to find you bleeding all over the place. A few band-aids, maybe some antibiotic ointment, and if possible a bandage should help control the situation and save you some cash.
- Break-Time- You can’t put this one in a bag, but it’s just at vital as all the others. Don’t expect yourself or anyone else for that matter to stand behind a display all day and stay fresh. Make it known that once or twice a day it’s okay to get out and mingle through the crowd. Not only will this give you a lay of the land to see what others are promoting, but it will allow you to make connections with those that may not otherwise stop by your booth or even know you are there.
Part of being a vendor at a trade show means that you are required to man the fort from dusk to dawn with little or no respite. As hard and rewarding as it is though, why not make life easier on yourself and your employees by sending along a bag containing a few simple items that will make the trip more bearable. It’s a like our moms used to say, “A little help goes a long way”.
Tags: booths, conventions, customer service, customers, Event Planners, event planning, kiosks, marketing tips, outdoor displays, potential customers, Trade Show, Trade Show Booths, trade show display, Trade Show Displays, trade show kiosk, trade shows, unique trade show display
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Wednesday, June 2nd, 2010
No matter how much you want to or how hard you try at some point we all need a little help and that means depending on someone else to get the job done. Obviously not everyone is going to share your passion for the products or your desire to see sales soar through the roof, however there are a few traits to look for that can help when it comes to finding someone to represent your best interests at that next trade show event.
- Trust Worthy- Trust is the keystone of any relationship and it’s what everything else is built upon. I once worked for a company that regularly sent their drivers out to local neighborhoods to pass out flyers in hopes of drumming up business when things got slow. For some reason we never got any response from an area of the city that should have been a hot-spot. Turns out the same driver was in charge of passing out the literature to that same area every time. All it took was someone to go behind him to find the entire stack of flyers in a local dumpster. Don’t be afraid to ask for references and check them. If you are sending someone to a trade show in your place, call a few people you know will be there and ask them to casually drop by, then report back to you.
- Personable- Just like the custom displays you have invested in, a good employee is someone that is friendly, easy to talk to, and puts a good face to your company. A good employee can make or break a sale, will leave a lasting impression on the customer, and can often be the thing that tips the scales and sales in your favor. Good manners, a good attitude, and politeness goes a long way when dealing with the public.
- Well Dressed- This ties directly to being Personable. When it comes to selling anything packaging is extremely important. No matter how you dress it up, Fillet Mignon is still trash if it’s served out of a garbage can. A well dressed employee speaks volume about your company and things are handled.
- Able To Take Direction- Another thing all great employees have is the ability to take direction. The last thing you need is someone who thinks they know everything and listens to nothing. Not only do your employees need to be open to the needs of the customer, but to what you need from them as well.
- Good At Problem Solving- Along with the ability to take direction it’s also helpful if you can find someone who can make good decisions. If someone takes the time to stop by your booth then they are expressing interest in what you are offering. The person working your booth is then faced with the task of finding out what their concerns are and what is keeping them from purchasing your product. Sometimes it’s as simple as offering alternative methods of payment (credit card, cash, or check) or it could be more complex like answering their safety concerns.
Remember you are putting your trust in your employees to represent your company with the same respect, qualities, and passion that you yourself bring to each and every event. The best displays in the world won’t generate any kind of interest if they are being manned by an employee who appears dirty, clueless as to what it is he’s selling, and cannot relate to the customer’s needs.
Tags: customer service, marketing tips, trade show advice, trade shows
Posted in Trade Show Tips, Uncategorized | 2 Comments »
Wednesday, May 19th, 2010
I’m a NO person. Regardless of the question, forget the circumstances; I don’t care what the product is….my first answer is always NO. That two word response is my first line of defense. It saves me money. It keeps me from getting ripped off. It may stop some good times from coming my way, but it also has saved my life a few times. NO gives me time to think. Time for my sub-concious to chew on things and figure out the Pro’s Vs Con’s. I come from a long line of No people. My father and his father are no people. My brother is a Yes person. He’s the black sheep of the family. Never met a gimmick or opportunity he didn’t dive head first into.
Although I’m a self proclaimed NO what I really am is a closet MAYBE person. I can be convinced that the latest must have product or idea is the real deal, I just need to do it on my own time without somebody being in my face. I like pamphlets, literature, even DVD’s that I can take with me to watch later when I don’t feel pressured. YES and NO people are vocal about their opinions. MAYBE consumers are too busy doing our research to say how we feel right a way. You can grab our attention with custom graphics, made to order designs, and interactive displays, but it’s the literature that gets us in a mood to spend our money. We love information booths that allow us to pick up a couple brochures so we can read up on a new idea in the safety of our own homes. Forget the clowns, flashing lights, and give-aways; what we want is a video or audio demonstration that we can catch from the sidelines.
This in not to say that MAYBE’s can’t be turned into YES people if the moment or pitch is just right. The first time I saw my wife was a YES moment. The first time I heard my favorite band was a YES moment. Just the idea of a tablet computer has me screaming YES as loud as I can. All it takes is for someone or something to hit that button that I didn’t even know existed for me to devote my entire existence to obtaining the latest object of my affection. Whether it be an iPod, a 3-D television, or bagel maker, I may say NO on the outside, but I’m already talking MAYBE on the inside.
What kind of response does your display elicit? Is your design one that has the ability to turn even the most rigid of NO’s into YES consumers? Are you giving the MAYBE’s the facts they need to feel educated? If you’re ready to turn all your potential customers in YES consumers, contact Godfrey now and let us show you how the experts do it!!
Tags: booth, customer service, display, Display Booths, Event Planners, Exhibit Booth Company, Godfrey Group, kiosk displays, kiosks, potential customer, potential customers, samples, trade show kiosk, trade shows
Posted in Backlit displays, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Expert trade show advice, marketing tips, Promotional Ideas, Trade Show Booths, Uncategorized | No Comments »
Thursday, May 13th, 2010
What do you think about when you think of trade shows or conventions? Cool displays? I like to go to Bass Master shows because they always have those giant aquariums topped full of fish so you can see just what the latest must have bait is doing once it enters the water. Do you think about massive arenas the size of Disney? Some of the places where events are held are too big to cover in just one day; most of the time you have to make a weekend out of it. That’s why some places schedule their best demonstrations on seperate days so you’ll be more inclined to come back and pay to get in all over again or buy weekend passes. What comes to mind when I mention Comic-Con, the MacWorld Expo, the M3M Summit, and the International Consumer Electronics Show (CES) ? I will tell you the first thing that pops into my head when asked all of the above…..crowds. People by the hundreds. Running, laughing, bumping into you as they try to make it to the next lecture on time. The CES show alone has over 2700 vendors that are planning to attend in 2011. Can you imagine the number of people planning on attending an event that size? Not to mention all the reporters sent to cover the event for TV, Print, and the Internet. In a room full of 2700 booths how do you not get lost in the crowd? How does vendor number 2699 get noticed? Maybe Godfrey can help you with that.
What if you could create a trail of bread crumbs that would actually lead people past all the other booths and straight to your location? A lighted path to where you await them patiently. That’s exactly what a light box is; a bright beam of light with a custom design that can either be used in conjunction with your existing display or as markers leading customers your way. Ranging in sizes from 16″ x 20″ all the way up to 48″ x 96″, light boxes can either be hung on walls or placed on a floor stand. Great for helping to generate and navigate the flow of traffic, Convex sign holders even offer you the opportunity to post two signs back to back on the same stand. This way you are sure to catch the audience’s eye both coming and going.
If you are considering attending one of the largest trades shows of the year or even if you only expect to see a couple hundred people, light boxes are a sure bet to help get you noticed and not get lost in the crowd!
Tags: booth, booths, CES, comic-con, consumers, conventions, event planning, Godfrey Group, graphic design, light boxes, M3M, MacWorld Expo, marketing tips, signs, stands, trade show advice, trade shows
Posted in Conferences & Venues, Custom displays, Expert trade show advice, marketing tips, Trade Show Tips, Uncategorized | No Comments »
Wednesday, May 5th, 2010
If you’ve spent any amount of time in one of our nation’s fine never ending malls, then chances are you’ve probably been verbally assaulted by some over eager kiosk worker attempting to talk you into buying anything from a stake in a time share to hand carved garden gnomes. Not to knock these guys (after all everyone started somewhere), but trying to scalp me with a remote control helicopter while I’m on my way to the GAP isn’t the way to get me to fork over my hard earned cash. For that matter macing me with fresh linen body spray isn’t going to do the trick either. If you’re like me and you’re tired of these guerilla warfare tactics, then you know the way to reach my wallet is through my mind not by getting in my face. As a society we are constantly bombarded by image after image all designed to create all of these spontaneous purchases that leave us feeling empty moments after the money is gone. What we need though….what really gets us motivated to invest in something new is when companies speak to us with intellect and respect.
The Godfrey Group has created a line workstations especially designed to give us consumers exactly what we want; a simple straight forward modern twist on the traditional kiosk that speaks volumes without knocking you over the head with crazy antics. These workstations are offered in a variety of styles including: the Truss Workstation featuring a monitor mount, oval pedestal base, and backlit header frame; the 84″ Truss Monitor Station with its laminate base and two counters perfect for holding all your promotional materials; plus the ultra modern TechForm Video Display System featuring amazing graphics and tons of accessories.
If you’re thinking about setting up shop in a nearby mall before you do something drastic like hiring a killer kiosk worker to invade the personal space of a thousand fleeing shoppers, consider a more subtle approach. By choosing something from Godfrey’s line of cutting edge workstations you’ll be doing what those other guys can’t….you’ll be attracting customers instead of distracting them.
Tags: booth, booths, Conference Vendor, conventions, customer service, customers, Display Booths, Exhibitors, Godfrey Group, kiosk, kiosk displays, kiosks, portable trade show display, potential customer, potential customers, showroom, Trade Show Displays, trade show kiosk, trade shows, unique trade show display
Posted in Kiosk placement, Trade Show Displays, Trade Show Exhibits, Workstation | No Comments »
Thursday, September 3rd, 2009
You’ve probably seen our Face-Off Front Loading Frames in many retail stores, airports, hotels, trade shows, and pretty much any place that requires a strong, attractive frame for a poster, painting, or ad. After a picture has been on display for a while, however, it needs to be changed. Sometimes, frames this tough make changing difficult.
Not Godfrey Group frames! Ours are a cinch to change.
Face-Off Front Loading Frames make changing graphics a snap! Just snap open the face channel to change. Price below applies to either the hand open style frame or the round profile security style frame. Frame overlaps all 4 sides of graphic by approx. 1”. Standard Finishes: Silver, Black, White, Gold and Cherry Woodgrain. Woodgrain finish additional 20%. Custom anodized or powder coated by quote.
The more you order, the better your price.
Prices start at $49.00.
Details, diagrams, and price lists can be found on the Godfrey Group website.
Tags: Displays, posters, The Godfrey Group, trade shows
Posted in Godfrey Group News, Poster frames, Promotional Ideas, Trade Show Tips | No Comments »
Thursday, August 27th, 2009
This shipping case, which becomes a podium once you’re at the trade show, is one of the handiest things I’ve ever seen!
Talk about convenient! The shipping case becomes your podium, and then it turns back into a shipping case when it’s time to pack up and go back home. This means, you”re saved an entire load! This means, you’ll be traveling a lot lighter!
You can get the shipping case/podium by itself, or with a fabric wrap podium conversion to make it look more professional.
The Godfrey Group customer service department is happy to answer any questions you might have about ANY of our products. Please feel free to call us at 1-800-789-9394. The person who answers the phone will probably know the answer to your question!
Tags: fabric wrap podium conversion, Godfrey Group, trade show podium, trade show shipping case, trade show shipping case and podium, trade shows, traveling light
Posted in Conferences & Venues, Deskwrap, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show News, Trade Show Tips, Uncategorized | No Comments »
Monday, July 27th, 2009
The Godfrey Group has many different kinds of displays, and many different pop-up displays, too. Our SpaceStation Trade Show Displays are unlike any you’ll ever see or find anywhere else! We have large popup displays, medium, and large popup displays. Each is different and versatile, and each has something to offer anyone who needs a tradeshow kiosk or booth! We offer two models of SpaceStation Pop Ups: The “Straight Wall” and the “Curve Wall.”
All Godfrey Group SpaceStation displays are completely custom modifiable and come with lifetime warranties on both frame and all hardware. They are ultralight weight, and are in a molded, wheeled case.
Any fabric panels are edge-wrapped, and there are no strips at top or bottom! You have your choice of nearly a hundred different colors, and we provide full color graphics and design. 200-watt light fixtures are included!
Examples of our many SpaceStation Popup Displays can be found on the Godfrey Group main website, right here.
Please call us at 1-800-789-9394, and we will be happy to answer your questions and give you more details about our spacestation popup displays.
Tags: booths, Godfrey Group, kiosks, SpaceStation Popup Displays, trade shows
Posted in Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Tips | No Comments »