Posts Tagged ‘Trade Show’
Tuesday, July 13th, 2010
One look at your grocery store shelves will tell you that going green means big business. It seems that every product on the market is attempting to brand itself as the environmentally friendly choice. With all of this endless supply of concern for the planet taking place (at least from the manufacturing sector) one has to wonder if this is just another gimmick to try and make a buck or do consumers really care about going green as much as Wall Street wants them to. A survey published by the folks at Treehugger says that not only are people becoming increasingly more aware of green products, but that they actively look for products that aim to make the world a better place.
When it comes to green logos “eighty-two percent of online adults recognize the Energy Star logo and 86% recognize the recycling arrows” and “familiarity with green terminology is high for established terms such as recyclable (86%) or energy efficiency (76%)” What this means is that more and more consumers are educating themselves on what items will create less of an impact on the world around them. In fact “fifty-five percent of consumers consider themselves to be environmentally conscious and74% believe companies should do more to protect the environment.” Now let’s translate this into trade show speak; by electing to showcase your products with an environmentally friendly trade show display you are immediately telling your customer three things 1)You care about the environment 2) You understand their concerns as well and 3)Saving the planet is more than a gimmick for you, but rather you are simply practicing what you preach.
What makes the Pod Forum such a great green display is that it is made from a minimal amount of recycled aluminum tubing and the entire exhibit is covered in earth friendly fabrics. This not only means that the display itself is environmentally conscious, but when you take into consideration that the light weight of the display actually costs less and wastes less than what other displays would to ship, than you can clearly see why this is the only choice for vendors who base their existence on promoting a green lifestyle.
If you are a regular on the trade show circuit and on the lookout for a way to reduce your carbon footprint while still attending the same number of events, than the Pod Forum is your chance to give something back to the planet and encourage your customers to do the same.
Tags: booths, carbon footprint, Custom graphics, customers, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibit Booth Company, going green, green conference displays, marketing tips, Trade Show, Trade Show Booths, unique trade show display
Posted in Custom displays, Eco-friendly displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips | No Comments »
Monday, July 5th, 2010
Did you know many companies will borrow from the bank each month based on projected receivables? Furthermore supplies, production schedules, material costs, and labor all require a certain amount of forecasting in order to know what to expect from the coming month so that the company is not caught off guard by an expense or decrease in business that may change the shape of the budget. Projecting what is about to happen next requires a certain amount of looking back at recent trends and looking forward in an attempt to identify upcoming obstacles or new opportunities. Trade shows in particular offer some special challenges when it comes to forecasting, but the process is just as important. One way to accurately predict the expenses, visitor turnout, revenue, and overall success of an event is to keep a diary.
For most people the word diary probably brings to mind thoughts of little girls writing in pink notebooks they keep under their mattresses, but in fact everyone keeps a diary of some sort. Every time you balance your checkbook you are making an entry into a diary. Whenever you log how much mileage you put on your car so you can be reimbursed by your company you are keeping a diary. Even this blog could be considered a diary all about trade show tips, events, and custom displays. Keeping a trade show diary of your own may just the key to success you have been looking for. The next time you’re at a trade show take a moment to step back from your exhibit and write down what you see. What has been your biggest selling item so far? How many people have come by and what was their demographic? Was there anything about your kiosk that did flow right with the rest your setup? Were you a good fit with the vendors around you? Could you have done anything better? At the end of the event make notes about the number of contacts you made and be sure to follow-up with them at a later time. By answering these questions not only are you gaining insight into how well you are operating, but more to the point you are keepping a log that can be used at other events to help determine what works and what doesn’t.
In business forecasting is not an exact science, but whether you like doing it or not you can’t deny the results. Paying attention to recent trends and adjusting your finances accordingly could be one of the smartest business moves you will ever make. The next time you are walking out the door on your way to an event, grab a notebook and remember to make notes afterward. Trust me you’ll thank yourself later.
Tags: booths, Custom graphics, customer, customer service, customers, Display Booths, Exhibitors, Exhibits, kiosks, portable trade show display, Trade Show, trade show advice, Trade Show Booths
Posted in Custom graphics, Expert trade show advice, Kiosk placement, marketing tips, Trade Show Tips | No Comments »
Friday, June 4th, 2010
Wednesday I spoke about what to look for in a person you are sending out to work a trade show when you can’t make it yourself. Essentially you need somebody who is trustworthy, presentable, able to follow your lead, and can solve any problems that may arise along the way. While all of these things are great qualities to have in any employee, regardless of whether we are talking trade shows or retail stores, it’s also important to remember to send them on the road with a few supplies that will help them survive the grueling days ahead. Let’s face it, trade shows and conventions are never easy and if you’re the one having to stand at a kiosk all day talking to everyone that walks by, it can be downright brutal on even the most gung-ho individual. In order to avoid some of this fatigue and possibly keep a steady roll call of people willing to travel every weekend, a zip-lock bag containing a few simple items could save you tons of grief:
Aspirin-Like I said above, trade shows can be tough on anyone. Often you leave in the late afternoon, grab a couple hours sleep at some random hotel, are up by 5 a.m and work till 8 p.m. Throughout the day you can expect to meet hundreds of people while music and crowd noise blare in the background. Headaches are going to happen and a little help to easy the pain will come in real handy.- Caffeine-Throw in some money for coffee, maybe a couple bottles of 5-hr Energy, some chocolate covered coffee beans….whatever your choice just remember that when things are pop’n and the crowd has got you covered up things are great, but when things die down you’re going to need something to keep you in the game.
- Ant-Acids- Nobody eats good on the road. The food is grease, spicy, covered in batter. The stress levels are just as high as the expectations and all of it leaves your body feeling all out of sorts. A roll of Tums will go a long way to help calm your nerves and fight all that fattening food.
- Breath Mints-This is a no-brainer. Nobody wants to get up close and personal to talk about your latest gadget if you have bad breath.
- Band-Aids- Paper cuts are an occupational hazard and can cost sales if someone were to walk up to find you bleeding all over the place. A few band-aids, maybe some antibiotic ointment, and if possible a bandage should help control the situation and save you some cash.
- Break-Time- You can’t put this one in a bag, but it’s just at vital as all the others. Don’t expect yourself or anyone else for that matter to stand behind a display all day and stay fresh. Make it known that once or twice a day it’s okay to get out and mingle through the crowd. Not only will this give you a lay of the land to see what others are promoting, but it will allow you to make connections with those that may not otherwise stop by your booth or even know you are there.
Part of being a vendor at a trade show means that you are required to man the fort from dusk to dawn with little or no respite. As hard and rewarding as it is though, why not make life easier on yourself and your employees by sending along a bag containing a few simple items that will make the trip more bearable. It’s a like our moms used to say, “A little help goes a long way”.
Tags: booths, conventions, customer service, customers, Event Planners, event planning, kiosks, marketing tips, outdoor displays, potential customers, Trade Show, Trade Show Booths, trade show display, Trade Show Displays, trade show kiosk, trade shows, unique trade show display
Posted in Uncategorized | No Comments »
Wednesday, May 12th, 2010
Ever wonder why the red carpet has long been synonymous with Hollywood? Why anytime somebody important rolls into town the first thing you hear is how the red carpet is being rolled out for them? The red carpet actually has its roots in the ancient Greek play Agamemnon. Written sometime during the 5th century the play speaks of King Agamemnon being convinced that he was so favored by the gods that they not only aided him in his battle against Troy, but were responsible for his safe return home. Clytaemnestra, his wife, so believed this to be true that she laid out a red carpet for the king to walk on so that his feet would not have to touch the ground like the common people of the land. The tradition pops up again in America where railroad conductors would roll out the red carpet as a way of making their passengers feel special as well as giving them a path to the passenger car. Of course today there’s not much that happens in the entertainment world that doesn’t feature a red carpet being paraded upon by celebrity after celebrity.
The red carpet has become known as a symbol of royalty and as a way to honor those that deserve extra praise for their accomplishments. In terms of business who better to roll the red carpet out for than those customers willing to invest in a company and commit to spending their hard earned wages. In today’s market consumers have too many options to choose from to just purchase the first thing that catches their eye. They need to be made to feel that their well being is the number one interest when being sold a product and one significant way to set yourself apart is through excellent customer service. Simply put, they literally need the red carpet treatment.
Whether you only attend a few tradeshows a year or are on the road every weekend, make sure your customers know what they mean to you by treating them like a celebrity as they tour your booth while walking the red carpet themselves. Cut to size and available in a wide variety of styles, the Godfrey Group is even making it easier for you to take your carpet on the road with the optional tote bag perfect for easy transport or shipping.
Give your customer the red carpet treatment and let them know how much they mean to you. Order Today!!!
Tags: booth, conference, custom design, customer appreciation, customer satisfaction, customer service, design, event planning, Godfrey Group, kiosk, red carpet, Trade Show, variety
Posted in Custom displays, marketing tips, Promotional Ideas, Trade Show Displays, Uncategorized | No Comments »
Monday, May 10th, 2010
Even if you don’t watch the stock market as closely as others, if you have any interest at all chances are you caught wind of Thursday’s 1,000 point plunge. While the dramatic drop was nothing to laugh at (especially for those who would like to retire and live off their 401k someday) what makes the situation even more scary is the fact that the country’s top experts really don’t have a clear idea as to why it happened or if it will again. According to one expert in an interview with USA Today this past Sunday “The fact we don’t know (what happened) makes us lose confidence in the system”. This may come as some harsh words to hear for a country that has been struggling to claw its way out of the recent recession. Regardless of what it’s in, investing is always a risky and worrisome thing to do. Still the only way to grow is to take that risk, cross those fingers, and dive into that latest venture. That isn’t to say that you have to jump blindly though. In terms of the tradeshows and conventions, renting a booth may be a smart way to test the murky waters before committing loads of cash.
This is exactly what The Godfrey Group is doing when offering its fantastic and wide spread line of products to its customers on a rental basis. Whether you’re just planning on attending one event or if your schedule has you criss-crossing the country every weekend, forget about simple fold out tables and a few chairs, Godfrey can cut your costs without cutting the quality you receive. Imagine a portable display with amazing graphics, a unique combination of several looks all rolled into one, or one of our best looking PodForum’s at 50-60% less than what you would typically pay.
Perfect for those that are considering venturing into new markets or wanting to test a new product, The Godfrey Group has just what you need to get through these trouble times. If you’ve been thinking about making a new investment and wish you had way to look before you leap, consider one of our many trade show display rental options.
Just another way The Godfrey Group is helping to make your next trade show or convention the most successful one yet!
Tags: bad economy, booth rentals, booths, client, customer service, Display Booths, Displays, Godfrey Group, kiosk, new markets, new territorys, potential customer, potential customers, product testing, renting, save money, stock market, Trade Show, trade show booth, Trade Show Displays, unique trade show display
Posted in marketing tips, Trade Show Booth Rentals, Trade Show News | No Comments »
Monday, April 26th, 2010
A few years back I was working a swim meet at a university in south Alabama and things were not going my way. I had swim caps. I had the latest greatest suits and goggles. Training aides, nose plugs, ear plugs; if it was meant to make you faster in the water I had it there just waiting to be purchased. I had it all and still though my sales were dismal at best. Suddenly several hundred 7-10 yr olds came running towards the table and….kept going right past everything I had brought. It was then I figured out where I went wrong. It wasn’t that morning during set-up; it was several weeks before when I assumed that because the event was at a college everyone attending would be college kids. The majority of everything I had packed were higher sizes and thus way too big for those actually swimming that day. I hadn’t done my homework and cost myself hundreds of dollars in sales.
Before you make plans to attend that next big trade show on your calendar, make sure your company is a good match for the overall theme of the event. Know your demographic, their likes and dislikes, and find out if they will be there in abundance. Get a sense of the layout of the event and don’t be afraid to ask if your booth will be positioned near others who may be offering similar products to yours. Ask the organizers of the tradeshow how they plan to advertise the show and what the schedule will be. The next step is to make sure you’re prepared to bring you’re A-game and that’s where the Godfrey Group comes in.
At the Godfrey Group we want every event you attend this year to be your best yet and that’s why our Personal Project Managers are specially trained to help you take any idea from conception to completion. We can supply your company display designs, custom production services, a wide range of graphics, booth rentals, and we can even help you manage that next event on your schedule so you don’t make the same mistake I did.
Tags: booths, Conference Vendor, customer, customers, Display Company, Displays, Event Planners, Exhibit Booth Company, Godfrey Group, Godfrey Group popups, kiosk displays, portable trade show display, potential customers, samples, showroom, The Godfrey Group, Trade Show, Trade Show Displays, tradeshow display, unique trade show display
Posted in Conferences & Venues, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Monday, March 15th, 2010
Even if your company or business already has a standard, often-used booth or kiosk for trade show purposes, there are times when a little MORE is necessary. A pop-up or tabletop display, added to your usual setup, can be the answer!
Godfrey Group has many versatile “add-ons” that can and will add necessary or decorative appeal to your trade show 
booth. It is often true, too, that some trade shows require more, or less, display than others. A pop-up or tabletop can be the answer you are looking for!
These add-ons to your regular display are lightweight, easy to “tote,” and often indispensable to a particular display in a particular kind of show or area of the country.
Why not give Godfrey Group a call today, and ask about a customized pop-up or tabletop display for your business? Our representatives are awaiting your call: 1-800-789-9394
Tags: convention, customized popup, customized tabletop, Godfrey Group, Godfrey Group popups, Godfrey Group tabletop displays, popup displays, tabletop displays, Trade Show, trade show booth, trade show kiosk
Posted in Conferences & Venues, Custom displays, Custom graphics, Deskwrap, Expert trade show advice, Godfrey Group News, Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade show popups, Trade Show Tips | No Comments »
Monday, February 15th, 2010
I firmly believe that all businesses need a good trade show booth, kiosk, and display. However, each business has different needs when it comes to a good, workable display. It’s important that any trade show display be unique and easily identified as belonging to a particular business, as well.
If you are not sure exactly what your trade show exhibit needs might be, The Godfrey Group has several ways by which you can find answers, examples, and any kind of help you might need.
First of all, try Godfrey Group’s “Request An Idea Guide.“ The suggestions here are of vital importance and help to you.
Next, you might look through all of the pictures and descriptions, beginning on the first page of Godfrey Group’s website.
Check here for some invaluable information about how you can manage all of your trade show needs right from your own home!
Finally, the Godfrey Group representatives are standing by, ready and happy to answer any and all questions you might have about your business’ trade show project. Please feel free to call us at: 1-800-789-9394.
Tags: The Godfrey Group, Trade Show, trade show booth, trade show display, trade show kiosk, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, Godfrey Group News, lobby displays, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show News, Trade Show Tips | No Comments »
Monday, January 25th, 2010
Your main trade show booth or kiosk should be instantly recognizable by your customers and clients; your company’s colors, emblems, logo, etc. should be clearly visible from across a large area.
Many businesses are having their most frequently used, sturdiest trade show booth custom-made, therefore giving it the most personalized, individual look possible.
However, there will be times when a trade show is so far away it makes packing 
such a display impractical. There might also be a trade show with a universal theme, etc, making it advisable to add something to join in the “fun.” Plus, there are many times an add-on or two will make your usual, standard display stand out even more! That’s where Godfrey Group’s pop-up displays will be a welcome addition!
Remember: you want your customers and clients to recognize your display, and you want potential customers and clients to spot your display and find it intriguing enough to check out!
Whatever your trade show booth, kiosk, or display needs, we guarantee that you will find exactly what you need at Godfrey Group; and if you need something custom-made, we’ll make it EXACTLY as you wish.
Tags: client, custom trade show display, customer, Godfrey Group, portable trade show display, potential client, potential customer, returning client, returning customer, Trade Show, trade show booth, trade show display, Trade Show Displays, trade show kiosk
Posted in Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, Godfrey Group News, SpaceStation Popup Displays, Trade Show Booth Rentals, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show News, Trade Show Tips | No Comments »
Thursday, January 7th, 2010
The world’s largest consumer technology trade show, the 2010 International Consumer Electronics Show, known in the industry as the CES, is being held this week in Las Vegas at the Las Vegas Convention Center/Las Vegas Hilton and The Venetian. CES is such a large show that at least two venues are necessary, for the show covers more space than 35 (American) football fields. That’s a big space, folks.
The CES is always loaded with fantastic new electronics, all displayed beautifully in trade show booths and kiosks, many of these from Godfrey Group. If you are attending CES with specific products or companies in mind, look above the crowd for overhead banners and hanging headers; those are always an easy way to find something specific in a large area.
General information about the CES may be found on its website.
Hadn’t you best hurry over there? Lady Gaga, Garfield, Stan Lee, Drew Carey, Guy Kawasaki, Soleil Moon Frye (Punky Brewster!), Bradley Whitford, Tommy Lee, and many other celebrities will be at this year’s CES.
And the EXHIBITS!!! Awesome doesn’t begin to describe them.
Tags: 2010 International Consumer Electronics Show, Bradley Whitford, CES, consumer electronics trade show, Convention Center, Drew Carey, Garfield, Godfrey Group, Guy Kawasaki, hanging headers, Hilton, Lady Gaga, Las Vegas, Overhead banners, Punky Brewster, Soleil Moon Frye, Stan Lee, Tommy Lee, Trade Show, trade show booth, trade show kiosk, Venetian
Posted in 2010 CES, Conferences & Venues, Custom hanging headers, Godfrey Group News, Kiosk placement, Overhead banners, Promotional Ideas, Trade Show Booths | No Comments »