Posts Tagged ‘Trade Show’
Monday, March 7th, 2011
That cold snap that came through the last couple of nights really did a number on your pipes. You got up to take a shower this morning an you immediately noticed the change in water pressure. As that sick feeling began to take over, you slowly made the march towards the basement already aware of what you would find waiting for you at the bottom of those dark stairs….moments later phone in hand you do what must be done and that’s call a plumber for help with the 5 inches of water that is quickly rising.
All that running a around trying to get the plumbing fixed left you exposed to the elements which in turn made you a prime target for the flu. Within days you’re running a fever of a 105, can’t hold anything down, and can’t afford to use any more sick days. As much as you hate it, the only choice is to call the family doctor and get back on the path to good health.
Meanwhile the water that was filling the basement went from 5 inches to 10 by the time the plumber finally made it. The result left a crack in your foundation which won’t easily be fixed. A call to your home insurance agent gets a time setup to meet and a promise that it’s not as bad as you think. As he hangs up the phone the agent promises you that things will be back to normal in no time and the claim should go smoothly.
Just like in the scenarios above, at some point a problem gets so out of hand that we all must seek help from the professionals. For small business owners trying desperately to see the light at the end of that long economic tunnel, The Godfrey Group is here to help when you need us the most. From our expert design team who go out to their way to ensure your satisfaction to our display rental program which makes it easier than ever to try new ideas to our extensive library of designs with tons of concepts to choose from, we understand how tough the market is these days and we’re here to help. Whether it be an outdoor tent covered in your own personal logo, an information display with tons of room for pamphlets and brochures, or an easy to transport simple to install popup display; regardless of what your needs are if you are having trouble creating sales than it’s time to call the professionals and let Godfrey save the day!
Tags: Custom displays, Custom graphics, Display Booths, Event Planners, expert advice, fabric structures, inflatables, information display, kiosk, kiosk displays, kiosks, marketing tips, outdoor displays, popup displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, trade shows, unique trade show display
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Friday, December 31st, 2010
Being as this is New Year’s Eve it only makes sense that we would be talking about resolutions and ways to improve your business for the coming year. So far this week we have covered ideas for saving the planet with the help of our environmentally friendly PodForum series and just how our display rental program could literally make it so you are in two places at once. Today we are going to talk about putting things off to the last minute. It’s something we all do and for many no matter how hard they try nothing cannot be put off till later so that something more fun or more desirable can be done immediately. According to one group of researchers looking into ways to more effectively manage time “In 1978, 5% of the population admitted to being chronic procrastinators compared to to roughly 26% of the population today (Steele, 2007).Surveys of student populations suggest that procrastination is pervasive with some surveys suggesting that 85-95% of students have problems associated with procrastination”
When running a business there always seems to be things that are considered more desirable and tasks that are uncomfortable to do. Nobody wants to sit around worrying about taxes or working on dropping sales reports all day when they can be out making contacts and marketing their company to the public. Still though in order to be a success it’s important to be aware of coming trends and what consumers will expect from you in the weeks or months ahead. A prime example of this can be found in Godfrey’s extensive design library. Winter is hitting the U.S hard with blizzards causing over 10,000 flight delays across the country. As individuals we can’t help but pay attention to the cold weather headlines taking over out nightly news reports, but as business owners we need to be planning for brighter days as Spring begins to creep closer and closer. This means that the time to begin designing that custom inflatable outdoor display isn’t three months from now when the temps begin to edge into the early 80′s, today is the day to begin making those plans so that when Spring has finally sprung to life you are ahead of the curve with your new trade custom built tent city already sitting within arm’s reach.
This year don’t wait to the last minute to find a display that’s a perfect fit for your needs, resolve to start looking toward the future today!!
Tags: booths, Custom displays, customer service, Display Booths, display rental program, environmentally friendly trade show display, fabric structures, Godfrey Group, inflatables, kiosk displays, marketing tips, outdoor displays, portable trade show display, potential customers, Trade Show, Trade Show Booths, unique trade show display
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Wednesday, December 15th, 2010
You may not realize it by the 6 feet of snow greeting as you tried to walk out the front door to get the newspaper this morning, but winter has arrived. Though not officially starting for another week, frigid temps are taking over the headlines and lives of just about everyone in the country. While all of the snow and sleet are surely putting a damper on those Christmas shopping plans, for those that enjoy the beauty of a fresh snow fall there is plenty to see. Just check a map of your local area and no doubt you will find an outdoor festival designed to melt away those winter blues. With vendors offering hot chocolate, apple cider, chicken stew, and Christmas carolers a plenty this definitely is the season to be jolly. If you are one of those vendors that depend on a continuous string of outdoor events to help keep those Christmas stockings full, then you need a workstation that is going to attract attention while giving you plenty of room to move around.
Perfect for fairs, festivals, or a simple fun day at the park Godfrey has exactly what you need to deliver the best quality product whether it be deep fried apple pies or freshly squeezed lemonade. Available with a 8′ or 10′ counter, a Velcro wrap that allows you to easily change graphics, and a optional side counter extensions; like everything that Godfrey provides these workstations are fully customizable. Plus for those wanting to keep out of the rain or needing to beat the heat with some shade, we also offer a tent cover to allow for even more space and promotion.
Spring, Summer, Winter, or Fall no matter what the season is if you are an outdoor vendor that wants a sure fire way to attract attention and get people coming back for more, Godfrey has just what you need. A tent workstation not only offers you a ton of options, but can be transformed into any number of layouts guaranteed to help you get the job done.
Tags: booths, customer service, Display Booths, Exhibits, fabric structures, marketing tips, outdoor displays, outdoor events, outdoor trade show display, Trade Show, Trade Show Booths, unique trade show display, work stations
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Wednesday, December 8th, 2010
Have you ever been in a situation where no matter how hard you tried, how much work you put into something, the long hours, sleepless nights, no matter what you did things just didn’t turn out the way you wanted them to. As a business owner one of the hardest problems you will face is deciding when something is simply a bad idea and no matter how much more time or money you pump into it, it’s still not going to be a success. It could be a new line of products that you once felt sure would catch fire and make you a millionaire. It might be a design that you felt confident would attract attention to your retail store. It may even be a type of sales pitch that you just know will help you land those big clients if only you could get the timing or language down. Eventually though sooner or later you must come to the realization that a new path must be taken in order to achieve your financial goals.
Godfrey wants to be that light in the storm that you can turn to for advice on how to make things better for your struggling company. From the very moment you reach out to us online or contact us at 1-800-789-9394 you will be assigned a personal project manager. This isn’t simply some operator or salesman trying to offer you some random display, but instead what you will find is that you will be greeted by a trained designer who understands that before they can know what you want…you have to know what you want. What you’ve tried in the past, what the display will be used for, what type of portability is needed, what colors you prefer. The questions are endless and so is the commitment you will get by deciding to choose Godfrey.
Whether we are talking about pop-up displays that will go up so quick they will make your head spin, to grand format fabric structures designed to fit your every need, to the amazing Truss system that will help you tower over all your competitors at that next trade show event, the designs and ideas you will find by choosing Godfrey is as limitless as your imagination!
Tags: booths, Custom graphics, customer service, Display Booths, interior designs, kiosk displays, marketing tips, new trade show designs, outdoor displays, showroom design, Trade Show, Trade Show Booths, Trade Show Displays, unique trade show display
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Wednesday, November 24th, 2010
It may seem kinda silly to be talking about 2011 what with Thanksgiving being tomorrow and all, but the fact is the time to get ready for next year’s trade show is today. A great looking trade show display doesn’t happen overnight, but instead takes time in order to ensure that you are getting exactly what you need to set yourself apart from your competitor. At Godfrey from the very moment you contact a personal project manager a constant dialog is established which allows you to voice your opinion on color, design, style, accessories, and keeps you up to date every step of the way as the display or exhibit is created. The most important decision though is as old as time itself, “What do people want?” In hopes of shedding some light on this continuous dilemma, today we are going to take out the old crystal ball and tell you what we think will be the hottest trade show trends for 2011
*Value over price- It used to be that price was king, but these days with the economy picking up steam consumers are just as interested in the value they will receive by purchasing a product as they are by what they will have to pay for it. Grand fabric exhibits and custom built pop-ups will definitely help you get your point across, but the key for today’s consumer is letting them touch, feel, and taste your product first hand in order to convince them that you are offering a quality product.
*Social Media and the pressures of friendship- Forget phone calls and mail-outs, the trick to getting your target market’s attention is reaching them where they live and that’s on social media sites such as Facebook and Twitter. These are the places where we find out what our best friends and favorite celebrities are tripping over themselves to get to; where our favorite restaurants are offering special promotions for following along on their sites. At your next event make sure to add a couple of spaces to that ledger you have set up at your information booth to include ways to reach them via social networking sites and email
*Meeting expectations- With so many products flooding the market, in order to separate yourself from the competition one of the most important things that have to be done is you have to meet the expectations of your customers. Not only does every bell and whistle need to be laid out and easy to use, but they must be of high quality. This is where an audio/video display proves invaluable in that you have the ability to showcase every aspect of your product in a eye capturing format.
Tags: 2011 trade shows, audio displays, booths, conventions, Custom displays, Custom graphics, customer service, design trends, Display Booths, Displays, Exhibits, fabric structures, information displays, kiosk, marketing tips, popup displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, trade show trends, unique trade show display
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Wednesday, November 10th, 2010
Wouldn’t be nice if picking out a trade show display was as easy as going through the line at a fast food restaurant? You drive up to the menu. The lady comes over the microphone and asks what you want. Not sure as to what you are in the mood for, you ask for a few moments to make a final decision. Maybe you would like a grand format fabric display with custom logos. It’s been awful cold outside lately, it might be nice to have a portable banner to sit out front and save you from having to pay someone to stand out there for you. You’ve got that fantastic video demo that really catches everyone’s attention, a custom kiosk with built in video/audio inserts would be perfect….finally you make your decision. “I’ll take the Spacestation pop-up with a pedestal and information booth on the side.” All that is left now is to drive forward and load everything in the back.
This may seem like a pipe dream, but believe it or not when you order from Godfrey the reality is that it’s not too far a stretch. When you click on the Godfrey Design Gallery the first thing you will notice is a menu to the left with several different design elements to choose from including:
*Counters, pedestals, and sampling stands
*Fabric structures & Fabric Graphics
*Video & Audio Displays
*Props & Games
*Green & Eco-Friendly Displays
Once you determined what size you want from choices such as inlay displays, island displays, table tops, or showroom & retail environments the next step is to figure out what size. Then it’s on to literally hundreds of options each giving you yet another idea at just what can be accomplished by Godfrey. A personal project manager is waiting to help you get started while a designer is eager to step you through the entire process including regular updates and pictures via email. Still not sure what you want? No problem as we are always willing to work with you to make sure you get exactly the display to fit your needs. How’s that for fast service?
Tags: booth, booths, Custom displays, Custom graphics, customer service, Display Booths, Eco-friendly displays, hanging headers, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, samples, showroom, Trade Show, Trade Show Booths, Trade Show Displays, trade show kiosk, unique trade show display
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Thursday, September 30th, 2010
We started this week out talking about how the time to get ready for next spring and all of those highly anticipated outdoor events is now. Designing a quality outdoor display with tons of style that is custom made to your specifications takes time. While it may seem as simple as picking up the phone and placing an order, in actuality the design process at Godfrey is such that the customer is involved in every step of the process from start to finish. That’s why if you’re a company that makes the bulk of its sales traveling from one outdoor event to the next, the winter months are the perfect time of the year to get all the prep work out of the way so you can hit the road when the warm weather returns.
So far this week we’ve discussed Godfrey’s line of outdoor signs and banners, in addition to several styles of kiosks and tents all designed to make your display the center of attention at any event. Today we want to wrap things up by talking about our Instant Promo/Sampling Stations which may seem small but in fact make a huge impact.
Perfect for high traffic areas that offer little space, instant promo stands give you maximum exposure at a minimum cost.
Key features include:
*Full color graphic wraps perfect for branding
*Optional Velcro receptive panels that can be changed instantly
*Tons of storage
*Counter Space perfect for offering samples or literature
*A customized canopy top
*Canvas tote bag for easy transport
Plus the instant promo station is also available in the uniquely shaped extra wide version with optional rounded header!
For vendors looking for something even smaller and easier on the budget, Godfrey now offers the Simple Sampler Economy Pedestal. Essentially a knock down plastic pedestal, the economy pedestal is made of aluminum header poles attached to a classic white fold up counter topped off with a custom header board. In addition to this a full color graphic wrap for the base is also offered to help add to the custom look of the station.
If you are the market of the perfect outdoor display, the time to order is today!
Tags: booth, booths, Custom displays, Custom graphics, customer service, inflatables, kiosk, kiosk displays, kiosks, outdoor displays, portable trade show display, potential customers, Trade Show, trade show booth, unique trade show display
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Wednesday, September 15th, 2010
According to some historians the handshake dates all the way back to the days of Camelot when kings and knights would shake a person’s hand in order to make sure no weapons were being concealed. Today the handshake is a sign of respect, a gesture indicating that a deal is done, and for some it’s just as much an indication of who a person is as anything that is being said by them. A proper handshake takes practice and isn’t something you do half heartedly, it takes a commitment to the action and a lack thereof could lead to a major miscommunication.
Types Of Common Handshake Errors
- Make sure you get in there- When shaking hands you want to make sure you complete the motion so that the hands are pressing together in equal proportions. If you don’t commit, the person you are introducing yourself to may get a handful of fingers and it could appear that you are not interested in meeting them.
- Avoid sweaty palms- There’s nothing worse than to stick your hand out only to be met with a cold sweaty hand. Sweaty palms could indicate that the person is nervous or lacks confidence. One good trick for avoiding this is to keep a tissue in your pocket at all times and occasionally stick your hand inside to keep them dry.
- The shake is not a test of strength- While you definitely don’t want to extend a limp wrist to a person you are introducing yourself too, trying to break their hand won’t do you any favors either. The trick is to be firm without squeezing in such away to cause any type of discomfort. A firm handshake exudes confidence, will power, strength, and a bit of attitude. Remember that it’s important to not over due it without appearing weak at the same time.
A good handshake has the ability to make every first impression a good one similar to the way that a custom designed trade show exhibit can also make a person feel an immediate connection with a company. Whether your company is in the market for something portable and easy to put up, an exhibit for outdoor use, or want to show how much they care about the planet by purchasing an environmentally friendly trade show display; Godfrey has just the thing you need to turn that all important first impression into the start of a beautiful friendship.
Tags: communication, Custom displays, customer service, customers, Displays, Eco-friendly displays, first impressions, kiosks, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, trade show booth, Trade Show Booths, Trade Show Displays, trade shows
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Monday, September 13th, 2010
We’ve all heard the term ‘you never get a chance to make a first impression’, but what happens when it comes time to make that second impression and you can’t remember the other person’s name. With all the chaos that continuously swirls around each of us, it’s easy to understand how we could forget a person’s name, but that still doesn’t make it any less awkward or damaging to the relationship. I use the term relationship here because exchanging names is the first thing that takes place at the moment you meet someone. When you are able to recite someone’s name back to them weeks or months later, that person immediately gets the feeling that the previous encounter between the two of you meant something. That in your mind they stood out among others you met and have placed a value on that encounter.
Still with thousands of people walking past your trade show exhibit every day, it’s not always easy to remember every single person you shook hands with….but that doesn’t mean it’s impossible.
Tips On Remembering Names
- Say It Back To Them- The moment someone tells you their name begin to look for ways to work it into the conversation. For example: “Well that’s a nice dress to you’re wearing Nancy.” “So what brings you out in this kind of weather today Frank?” “Steve I gotta tell ya, this is the best deal of the whole event.” By doing this not only are you making a connection with the consumer, but you’re e also memorizing their name at the same time.
- Ask Them To Spell It- We are a world of unique individuals and to match our individual personalities, we want are names to be just as special, even it is in spelling alone. Christy could be Kristy, Melanie might be Mailenie, Katherine may prefer Catherine. The point is that if you are making notes on whom you are seeing during the event; don’t be too shy to ask how a person spells their name. Again this lets the visitor know you are giving them your full attention and that what they have to say is important to you.
- Give The Name Meaning- In school we are taught that one of the best ways to remember something is to give it meaning. AU is the scientific abbreviation for gold; I know this because someone once taught me the sentence “A-U bring me back my gold!!” Using the above examples: Kristy is spelled like Krispy as in Kripsy Crème Donuts. Mailenie might remind you to check your mail every day. Catherine might be the name of your favorite song which is also spelled the same way.
Remembering a potential customers name is important and so is making sure they remember your name. A custom built display from Godfrey featuring your company’s name and logo all around your exhibit is a sure fire way to guarantee that when it comes time to meet again, there will be no need for reintroductions.
Tags: booths, Custom graphics, customer service, customers, Display Booths, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, unique trade show display
Posted in Custom displays, Custom graphics, Trade Show Exhibits, Trade Show Tips | No Comments »
Wednesday, September 8th, 2010
We all know that trade show vendors will go to extraordinary lengths to attract attention to their booths. Far beyond custom displays and game props many vendors feel that the best way to attract attention is by putting a pretty face in front of their booths. While an attractive person will definitely get you attention, it may not be the kind you want. In fact scantily clad models bring about three very distinct problems that are hard to get around if you are vendor looking to utilize this type of marketing:
•1. They draw the wrong crowd. The main problem with using a model as the main way to sell your product is that it gets everyone’s attention. Every company has a target market in mind for their product. A segment of the population that they feel is the perfect fit for their product. By placing a model in front of your display, instead of zeroing in on that target market you may find yourself wasting huge amounts of time on people who are just there to see a pretty face and don’t have any interest in what you have to offer.
•2. They ruin your clean image. First impressions mean everything and they are often virtually impossible to reverse because you almost never get a second shot at talking to the customer. If a visitor walks by your booth and sees a model that could be considered inappropriately dressed, that customer could immediately classify you as a company that is less than family friendly. When designing a display for a trade show you want to be as professional as possible at all times. You want custom fabrics, clean lines, and quality video presentations. By putting a less than wholesome face in front of the exhibit you are alienating a large portion of the population.
•3. They distort your message. Once you consider all of the expenses that are involved in getting to, setting up, and promoting yourself at a trade show, the last thing you can afford to do is have people walk away from your booth not knowing what you are all about. Again using a model may get bring the crowd your way, but moments later if asked visitors to your booth might be able to remember what the model looked like, but not what she was there to sell. Models get in the way of what you are there to do and that is burn your company’s name in the minds of hundreds of consumers.
Instead of using a model to promote a product, the best move is to invest in a custom built multicolored trade show display that only Godfrey can provide. With a wide variety of kiosks, hanging headers, and pop-up displays to choose from; Godfrey is the answer to all your trade show woes.
Tags: booth, booths, conventions, Custom displays, Custom graphics, customer service, Displays, Event Planners, Exhibitors, Exhibits, fabric structures, hanging headers, kiosk, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Overhead banners, Trade Show Booths, Trade Show Displays, Trade Show Exhibits | No Comments »