Trade shows can be stressful for the most seasoned of professionals to say the least. For those just starting out they can be a downright nightmare. You want to be prepared before you arrive so you immediately start doing your homework; the demographics of those attending the event, what they will be looking for, the best way to present your product to them. In terms of exhibit design, you’ve worked for months with a designer and have created a custom built trade show display that is sure to be a home run. Featuring your company’s unique logo and complete with tons of counter space, room to demo products, and a place to pass out brochures; from a design standpoint everything is just how you imagined it. The big day shows up, the doors open, people begin to flood the convention center…and…and suddenly you freeze. Your mind goes blank, the color drops out of your face, and you’re as lifeless as a cardboard cutout.
Everyone lets their nerves get the better of them at times and stage fright happens to everyone at some point. The trick is to know how to shake yourself out of it and turn a terrifying situation into a successful trade show.
Tips For Shaking Stage Fright
- 1) Know it when you see it- It’s easy to fall into a trance and continue stammering along in some type of shock. The hard part is knowing when you are losing control, accept what is happening, and quickly regain that confidence that got you to where you are.
- 2) Don’t imagine the worst- Focus on the moment, take a few deep breaths, and lean on what you know. Nobody knows your product better then you do, so fall back on all that knowledge and tell those customer why you are about to change their world
- 3) Relax- Sure it seems impossible when you are there in the deep end, but by taking a step back and gaining some composure, in no time you’ll start to have some fun. Don’t get so caught up in the pressure associated with the event being a success and just let things happen. In no time your personality will start showing through and people will be lining up to see what you have to offer.
So many times we put these tremendous levels of pressure on our backs and expect the world to change overnight. Remember to relax, take a step back if you need to, stay focused on what you know, and don’t forget that success isn’t always instantaneous.