Earlier in the week we brought you a post all about information displays and how they have the ability to transform into any number of displays depending on what a company needs most. Today’s discussion is going to get back to the idea of information displays being suited for many tasks, but specifically we want to discuss the value of an electronic message system. In today’s world information is key to being successful no matter what business you are in. As individuals we want the latest and greatest news and product info in our hands the moment it happens. It’s as if the time spent having to look for something is time wasted that could be used somewhere else. What an electronic message sign does is it gives people all that they need to know the moment they walk into a building or enter an event. These types of information displays can be used effectively to keep people safe, direct them to where they need to go, or to alert them to an emergency that that requires their immediate attention.
Electronic message displays are programmed by a hand held IR pad or computer, have the ability to store 160 characters per page with 90 pages available, and each page can contain as many as 8 lines consisting of 1.2” characters. Measuring at 26.75” wide, 73” hi, 4.5” deep, using only 90 watts of power, and featuring letters available in red, yellow, or green; this type of information display can be used at many locations including:
- The Bank or other public places to provide the hours of operation, notify visitors of weekly specials or rates, or announce new locations
- Hotels to provide vacancy info, special events that are taking place, or rules and regulations
- Trade shows to point visitors to certain areas of the event or by vendors as a way to give directions to their specific demonstration
- Government offices or on freeway overhangs to provide info on Amber Alerts, impending bad weather conditions, or construction zones up ahead
If information is king than the ability to dispense that information in hopes of saving people time, keeping them safe, and helping to make their lives easier is certainly something that should be looked upon favorably. By adding a company’s custom logo and name to the top of the message they are essentially telling the reader that they care about them and there is something they must know. This concern is then translated into sales when the consumer begins to feel that a relationship exists between them and the company and a bond of trust is created. An electronic messaging display may sound simple, but the information it can provide is priceless when it is used to make a connection with a potential customer.