To say that shopping is stressful is like saying that popcorn is made from corn. It’s a no brainer that giving is a gift can be extremely frustrating. Whether it be the perfect Valentine’s Day gift to win over that special someone, a birthday gift for that person that has everything, or the dreaded Christmas Gift that will bring a tear to your girl’s eye, no matter what the situation spending that cash you worked so hard to get is definitely something that shouldn’t be taken lightly. This proves to be even more true when it comes time to buy a new trade show exhibit. That’s why today our gift to you is a list of ways to make your trade show display shopping experience a little less stressful.
Steps To Building A Stress Free Trade Show Exhibit
Have a budget- I listed this before knowing what you want simply because what you want and what you can afford are often completely different two different things. Think about how much you can afford to spend, how much in terms of sales a new display will add to your business, and try to figure out how what you might want fits in to what you can afford.
Have a plan- Once you have an idea of how much you can spend, figure out what you need. An easier way to do this may be to figure out what you don’t need. If you are a vendor that strictly visits indoor events, you clearly don’t need to be looking at outdoor tents and inflatables. Browse our trade show design gallery and see how your idea of what a trade show display should be compares to what is available.
Know how to execute the plan- After you have narrowed down what you are looking for, it’s time to figure out the best way to get the most out of your new display. What configuration works best? What sales approaches work well with the new display? How will you direct traffic in and around your new exhibit? Make sure you know what the layout of your design will look like long before you arrive at that convention center to setup shop for the weekend.