Posts Tagged ‘trade show booth’
Monday, August 2nd, 2010
When getting ready for a trade show there are a ton of things you can do in advance to make sure that you have a successful event. Of course you can make sure you have the best custom exhibit possible. You can find out who’s going to be there and what they will be interested is seeing. You can make sure who you have working the booth is up on all the facts and are able to answer any questions about your product that may arise. You can even create an elaborate demonstration of how your product works. The one thing you can’t control though is where you are located once you get to the conference center. Yes you can suggest or recommend to the event organizer where you would like to be, but ultimately it’s their decision as to where you are to setup and unfortunately not everyone can have the best seat in the house. So what do you do when you get to a trade show only to find that your setup location is far less than desirable?
Take a walk. After you have everything setup and ready to go, leave the display with your help for a while and start shaking hands. Make sure you are wearing something that contains your brand name. If you know somebody there stop by and say hello. Tell them where you are and ask them to send people your way. Just by walking around and greeting as many people as possible you are creating buzz for your display.
Make people look for you. If you didn’t bring any with you, draw up a few signs on poster board advertising that you are there and where you can be found. If you own a truck or van with your name and logo on it, make sure you park it near the main entrance where people can see it as they enter the building.
Speak to the organizer. You make think they understand what you need, but in fact the organizer of the event may not have any idea that they have setup up somewhere that is unfavorable. While you are out meeting and greeting scout out a couple new locations and don’t be afraid to approach the person in charge with your ideas about where you might be best suited. The thing here to remember is that those hosting the event get a percentage of all sales, therefore the more people walking past your display means higher sales for you and a higher profit for them.
You have the most best custom display in the world but when it comes to being put in a bad location with zero traffic, you have to take matters in your own hands and make the people come to you. By making your presence known among the visitors, asking for a few favors from friends who might be able to send people your way, putting up some extra signage, and reminding the host of the event that you are there to make them money, you just might be able to turn a bad spot into a great opportunity.
Tags: booths, Conference Vendor, conventions, Custom displays, custom logos, customer service, customers, Display Booths, Display Company, Displays, Event Planners, Godfrey Group, location selection, marketing opportunities, marketing tips, portable trade show display, Poster frames, posters, potential customer, trade show booth, Trade Show Booths, trade show marketing, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, marketing tips, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Friday, July 30th, 2010
Over the course of researching what I want to share on this blog over the course of a week, I continuously catch myself thinking that I’ve seen everything that Godfrey can do only to be surprised yet again by something amazing that I never knew about. This week alone I’ve shared with you the perfect tent for outdoor events and gone over some of the benefits of offering your trade show visitors a chance to sit and take a break in a set of classic looking scoop-back seats. I’m always bragging about our pop-up displays and grand fabric structures. From poster frames, to table wraps, to LED displays, to inflatable props; Godfrey just never seems to run out of designs to meet your needs. What you may not know is that my latest discovery of what Godfrey offers just might change the way you plan your next trade show event.
Before I share my new find I want to discuss just how easy it is to start working on your custom display. The first thing you need of course is an idea. Do you want something large and elaborate or are you looking for something small that can quickly be taken down to carry with you? Once you have a basic idea of what you want it’s time to meet your personal project manager. This is the person who will help you take your idea and turn it into a fully customized display. Together you will work out the basics, come up with a concept, and from there everything is sent to our design team. The design staff takes what you and your project manager have done so far and turns those ideas into something tangible that will be submitted to you for approval. Once this is complete it’s just a matter of time before your custom display is built. During this process you will be notified regularly about what progress is being made and you will even receive pictures of how everything is coming together.
Next comes that amazing discovery I mentioned above that just proves that Godfrey is the best at what they do. Along with your display you will have access to a support manager that will actually accompany you to the tradeshow and help you setup your booth. That’s right! Godfrey actually has a team of job managers that will show up and make sure everything is installed just as you ordered. And it doesn’t stop there! In b
etween shows you can even ship us back the display where we can then service, refresh the graphics, or even upgrade your design!
From start to finish and long after the show is over, Godfrey is here to give you the tools you need to make your next event the largest ever! Call us now and get your project manager working on a new design today!!
Tags: booths, conventions, Custom graphics, Display Booths, Eco-friendly displays, fabric structures, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, Overhead banners, popup displays, portable trade show display, Poster frames, potential customer, table throw, The Godfrey Group, Trade Show, trade show booth, trade show kiosk, tradeshow display, unique trade show display
Posted in Backlit displays, Custom displays, Custom graphics, Custom hanging headers, Custom table throws and runners, Expert trade show advice, marketing tips, Poster frames, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade show popups, Uncategorized, Workstation | No Comments »
Friday, July 23rd, 2010
Today I want to wrap up our series all about how smaller displays don’t always mean you have to settle for smaller profits. Up to this point we’ve discussed the easy to transform and take with you podium shipping case, took a look at what a simple stand alone portable workstation with monitor mount can do for you, and today we are going in a slightly different direction with some thoughts about how the smallest of gestures can make a huge impact. Nobody likes a pushy salesman. You could have the greatest product in the world guaranteed to revolutionize all of civilization and if you come across as too pushy, unsympathetic, and rude you’re not going to have the same results as the other guy who is out there being as polite and helpful as he possibly can. It doesn’t matter you’re standing in front of one of the most state-of-the-art exhibits ever to be showcased at a trade show or simply sweating it out under a single kiosk tent at some country fair, for a majority of consumers how a product is presented is just as important as what is being presented.
3 Key Tips To Politely Present Your Product To Customers
1. Look Them In The Eye And Show Them You Care About What They Think. Notice this doesn’t say, “act like you care what they think.” People can spot when somebody is being fake and pretending to show interest in them just to get into their wallets. When meeting somebody for the first time, learn their name as well as some information about them such as where they are from or what they do for a living. Let them know who you are and how you think that what you are selling could do wonders for them. Try to maintain eye contact as much as possible so they know they have your full attention.
2. Be Graceful and Don’t Come Off As Greedy. It’s no secret to anyone attending that the reason you are standing in front of the custom designed fabric wall is because your job is to sell, sell, sell so don’t knock them over the head with it. Delivering your message without appearing that you are begging for a sale can easily be done. Remember to use the information you have gathered from the the customer up to that point to show them how your product could best suit their needs. Understandably things get hectic at times, but it could be something as simple as a handshake or friendly smile that gets the customers attention and leads them to finding out more about you.
3. Close With Class. Regardless of whether or not a sale is made, there comes a time when you’ve done all you could do and it either had the desired effect or you failed to hit your mark. If it’s the later don’t throw your hands in the air and send the customer on their way with little more than a wave goodbye. Some people will never jump into buying a product immediately no matter how good a deal it appears they are getting. They need time to kick things over in their heads, check with their spouse, or research what you are offering online. Before they leave though make sure to have them write down their name and contact info so you can follow up at a later time. This will give them the freedom to make their selves feel comfortable about what you showed them so that when you do call they are more inclined to commit.
What this whole discussion about whether bigger is better or less is more all boils down to is delivery. The most environmentally friendly display on the market won’t get you anywhere if you are rude and appear to be greedy. Likewise something as simple as one sales rep giving a presentation behind a podium or in front of a literature display will remain just that i.e. alone if he/she does not come across as genuine and compassionate.
Tags: booths, Custom graphics, customer, customers, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibitors, increased sales, kiosk displays, marketing tips, podiums, portable workstations, potential customers, sales, trade show booth, trade show shipping case and podium, unique trade show display
Posted in Custom displays, Custom graphics, Eco-friendly displays, Expert trade show advice, marketing tips, Promotional Ideas, Trade Show Displays | No Comments »
Friday, July 9th, 2010
What gets me the most about today’s mega-marts is that there is too much to choose from. Cereal alone takes me a half an hour to decide on. I have to make sure I eat before I go shopping for food otherwise my ability not to buy up every new thing that comes out severely takes a beating. One thing that will get me to tag along with my wife to the grocery store though is the promise of free samples. Free pizza bites, free cups of ice cream, free deep fried cheesecake bites…when it comes to free I do not discriminate. A store that continuously offers free samples is one that will see me walking it’s isles at least once a week. I’m not the only one. The next time you see a sample booth set up, just stand back and watch people’s faces light up as the thought of free mini-hotdogs takes them over.
These types of promotions have been around just about as long as the grocery stores themselves. One thing that has changed though is the way freebies are presented. Today’s sample stations are easy to assemble, not to mention portable, and do a much better job of catching the customer’s attention than a simple folding table can. With tons of counter space and plenty of much needed storage, each sample station from Godfrey comes with optional side modules for even more room and feature full color removable digital wraps perfect for showcasing your company’s name. A wide variety of headers compliment the design by giving the station a unique look and a style all of its own.
If you are looking for a practical, easy to maintain display, with minimum hassle and maximum charm take a look at some of our fantastic looking sample stations. What you will find is a display that not only pulls the customer into it, but also gives plenty of space to fit your needs while not hurting your wallet. The additional side modules and custom graphics options only cement the fact that whether you set up shop in a grocery store or an outdoor event, customers won’t be able to resist what you have to offer.
Tags: booth, booths, Custom graphics, customers, digital wraps, Exhibit Booth Company, marketing tips, outdoor displays, portable trade show display, sample stations, samples, trade show booth, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Promotional Ideas, Trade Show Displays, Trade Show Tips | No Comments »
Monday, June 21st, 2010
You may remember last week at this time we were all taking about the kick off of the E3 Expo in Los Angeles, Ca. and the rumors that were swirling around concerning the latest in high tech games that would be announced. As it turns out Project Natal (now called Kinect) and the Nintendo 3DS both premiered to huge crowds and immediately were proclaimed crowd favorites. Though I wasn’t able to attend the trade show, I did catch the majority of the coverage which was carried live on the G4 network and I gotta say impressed is simply not a good enough description of how I felt after catching a glimpse of all the amazing booths. From a full sized wrestling ring featuring characters in the video game Lucha Libre AAA Heroes of the Ring to literally hundreds of hands on demos of some of the most talked about games in years, if the folks behind E3 did anything right it was knowing what video game fans wanted to see and making sure those vendors were there.
As a vendor your priorities are different from those that are responsible for the scheduling and promotion of an event, but the lessons learned from E3 still apply:
- Customers want to be catered to. Long gone are the days when a company can just put a product on the market, come up with a general slogan, and hope to attract attention. Today’s consumers want to feel like you are talking directly to them. They want custom graphics, hands on demonstrations, sneak peeks or spoilers for upcoming products, and over the top demos. At the same time people want to know they are getting a certain amount of quality with their purchase as well as the thrill of being the first in their group of friends to own such an amazing item.
- In order to be successful you must go where the people are. The E3 Expo is a classic example of how birds of a feather flock together. If you’re a company that understands the value of attending trade shows and other events in order to showcase your products to the public, than you want to make sure you are setting your kiosks up where the people actually are. If you make kitchen appliances there’s no need to setup at a video game convention. If you paint portraits for a living, a car show isn’t the place to show off your skills. Before you hit the road make sure you’re not going to be the odd duck at the event and that there are similar products being demonstrated.
While events like the E3 Expo are amazing to witness and generate tons of support for all those involved, beyond the glitz and glamour lie some very important lessons that all vendors need to take notice of. By creating custom demonstrations geared towards making consumers feel unique and catered to, companies are finding better ways to create buzz and generate sales. Also in order to get the most of a trade show you want to make sure your product stands out from the crowd while at the same time is connected to the other vendors around you.
Tags: 3DS, booth, booths, Custom graphics, customer service, customers, Display Booths, electronics entertainment expo, Event Planners, kinect, kiosk displays, kiosks, marketing tips, Natal, portable trade show display, potential customers, showroom, trade show booth, Trade Show Booths, Trade Show Displays
Posted in Custom graphics, Expert trade show advice, Kiosk placement, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Friday, June 18th, 2010
Are you tired of struggling to get every one’s attention trade show after trade show? Do you spend more of your time staring at your shoes than into the faces of eager customers? Well maybe Godfrey can help by shedding some light on the situation. See we understand that in today’s cut throat market in order to stand out from the crowd you’ve got to not only make your product relevant, you’ve got to establish yourself as the life preserver consumers have been desperately waiting for. You do this by making yourself necessary. How do you make yourself a must visit booth at a trade show? Simple! You give the public what they have to have….food and drink.
You see everyone has at least three things in common: 1)They need to eat 2)They need to drink 3)They need to rest (sleep). Trade shows take up a ton of space and are often held in the largest possible locations. Because of all the walking that is required, at some point all those visitors need a place to stop and refill their batteries. That’s where you come in with the help of our Soda Can Station. Designed to resemble an aluminum cola can, this is one display that is sure to attract attention like an oasis in the middle of a long hot desert. Like everything else from Godfrey, our Soda Can Station is made of top of the line materials and can easily be customized with your name, logo, and color scheme emblazoned on all sides. Featuring an umbrella top and a wrap around counter, trade show visitors will be thanking you for helping them recharge their batteries while they take in the days events.
Imagine a convention center full of potential customers carrying bottles of water and telling others where they got them from. If you are looking for a smart, creative trade show booth with mass appeal and built in word of mouth, than the Soda Can Station is the answer to your prayers. Great for outdoor events and easily customized, this is one display that is sure to soak up the sales. Order today!!!
Tags: booth, booths, client, Custom graphics, customer service, customers, kiosk displays, marketing tips, outdoor displays, potential customer, potential customers, samples, trade show booth, Trade Show Booths, trade show display, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Trade Show Displays, Uncategorized | No Comments »
Monday, May 10th, 2010
Even if you don’t watch the stock market as closely as others, if you have any interest at all chances are you caught wind of Thursday’s 1,000 point plunge. While the dramatic drop was nothing to laugh at (especially for those who would like to retire and live off their 401k someday) what makes the situation even more scary is the fact that the country’s top experts really don’t have a clear idea as to why it happened or if it will again. According to one expert in an interview with USA Today this past Sunday “The fact we don’t know (what happened) makes us lose confidence in the system”. This may come as some harsh words to hear for a country that has been struggling to claw its way out of the recent recession. Regardless of what it’s in, investing is always a risky and worrisome thing to do. Still the only way to grow is to take that risk, cross those fingers, and dive into that latest venture. That isn’t to say that you have to jump blindly though. In terms of the tradeshows and conventions, renting a booth may be a smart way to test the murky waters before committing loads of cash.
This is exactly what The Godfrey Group is doing when offering its fantastic and wide spread line of products to its customers on a rental basis. Whether you’re just planning on attending one event or if your schedule has you criss-crossing the country every weekend, forget about simple fold out tables and a few chairs, Godfrey can cut your costs without cutting the quality you receive. Imagine a portable display with amazing graphics, a unique combination of several looks all rolled into one, or one of our best looking PodForum’s at 50-60% less than what you would typically pay.
Perfect for those that are considering venturing into new markets or wanting to test a new product, The Godfrey Group has just what you need to get through these trouble times. If you’ve been thinking about making a new investment and wish you had way to look before you leap, consider one of our many trade show display rental options.
Just another way The Godfrey Group is helping to make your next trade show or convention the most successful one yet!
Tags: bad economy, booth rentals, booths, client, customer service, Display Booths, Displays, Godfrey Group, kiosk, new markets, new territorys, potential customer, potential customers, product testing, renting, save money, stock market, Trade Show, trade show booth, Trade Show Displays, unique trade show display
Posted in marketing tips, Trade Show Booth Rentals, Trade Show News | No Comments »
Friday, April 30th, 2010
Those long lines that seem to go on forever, the endless questions, delay after delay after delay; I’m talking today about every one’s worst nightmare come true i.e the airport. Honestly it’s gotten so bad out there that many are simply leaving a few days early, renting a van, and driving to their destinations. The thought being that they’d rather pay the gas and rental fees for a little privacy and control over what happens to thems, than put their fates in the hands of the so called “friendly skies”. To make matters even worse if you do decide to fly chances are by the time you make it to where you are supposed to go, your bags are either two days behind you or crushed beyond recognition. When heading to an event such as a trade show a lot of times you just have no choice but to role the dice and pray that your setup arrives without a scratch. Did you know that some airlines require you to fill out a claim within 7 days while others only allow 24 hrs for domestic claims to be filled. Either way in today’s hectic world whether it’s one day or seven, there simply isn’t enough time to change plans to deal with an unexpected damage claim. That’s why we at the Godfrey Group believe that one of the most important investments frequent travelers can make is in purchasing quality shipping cases, tote bags, and crates.
Featuring a wide range of styles and designs to fit everything you need for that next big event, Godfrey has what it takes to keep your items safe. From the RoadMeister series shipping cases to sturdy Plywood Shipping Crates to our heavy duty ATA Cases, we know how rough the road can be and want to make sure your most delicate items get there safely. Oh and for those of you that are constantly racing the clock, our Podium/Shipping Cases could just be the time saving answer you have been waiting for. Straight off the plane and into the showroom these fantastic cases feature a durable fabric wrap that within minutes can transform your shipping case into the center of attention.
The next time you get ready to attend your next company event or trade show, make sure you show up with the tools you need to get the job done. Contact one of our Personal Project Managers today and find out more about how you can protect your most valuable asset….your time
Tags: booths, client, conventions, customer service, customers, Displays, Exhibit Booth Company, Godfrey Group, kiosk, kiosk displays, outdoor displays, portable trade show display, showroom, trade show booth, trade show kiosk, unique trade show display
Posted in Trade Show Booths, Trade Show Exhibits | No Comments »
Wednesday, April 28th, 2010
Drive down any major street in America and no doubt signs for McDonalds, Target, Toys R Us, as well as several odd number billboards will catch your eye. Now this could mean you have a 4 yr-old in the backseat like I typically do or according to one study, it may mean that certain colors play a key role in what we opt to spend our money on. Believe it or not there is an entire field of psychology devoted to the science of figuring out what moods are brought on by specific colors and what they are finding is that although you may not know it, some colors may actually be subconsciously pulling or pushing you towards them. Take my the example of McDonalds above; when you think fastfood phrases like “need to be quick“, “in a hurry“, “no time to sit still” probably come to mind all of which just happen to be associated with colors red, yellow, and orange. It should also come as no surprise that these are also the main colors covering the majority of fast food joints across the country. Now take the opposite; when you want that the perfect restaurant to have a nice romantic night out what does your favorite spot typically look like? My guess would be someplace with low light, clean white linens, tan almost dark brown walls, and everything is covered in the soft glow from several well placed candles. As it turns out each of the colors I just described encourages people to slow down and relax.
In terms of trade shows the right colors can make all the difference and help set the perfect mood to match who you are as well as what your message is. This is why the Godfrey Group goes to great lengths to offer its customers more than your standard red, blues, and greens. When you get ready to place your order with us, take a look at our RoadRunner Color and Push Loop selection guides where you will find such eye capturing colors like Blueberry, Oyster, Par Green, Sterling, and the always popular Flame red. Need something with a little texture to it? How about Regency, Amber, or Stellar all available in ribbed or velvet designs. The Godfrey Group has plenty of colors to choose from each available for table runners, throws, pop-up displays, and other exhibits. Remember before you get ready to attend your next event, think about the mood you want to set and get with Godfrey for the perfect color to match your needs.
Tags: booth, booths, business, Conference Vendor, conventions, customer service, customers, Display Company, Eco-friendly displays, Exhibitors, Godfrey Group, kiosk displays, Overhead banners, portable trade show display, potential customer, showroom, trade show booth, trade show kiosk
Posted in Uncategorized | No Comments »
Thursday, April 22nd, 2010
We’ve all been there. Palms are sweaty. Knees a bit shaky. Butterflies are busy making laps inside your stomach. Today’s the day things are going to be different and it all starts with that first moment. If you pull it off the possibilities are limitless. Make a mistake though and you may never get a second chance. I’m talking of course about that first impression and regardless of if your about to go on your first date with the woman of your dreams or interviewing for that job that could make your entire career, those first few minutes could be the key to success. The same holds true when it comes to marketing. In today’s fast paced world where everyone is constantly bombarded with ad after ad, you need something that will set your company apart from the rest and let them know you’re the best….you need one of the fabulous designs that only the Godfrey Group can offer you.
No matter the product, regardless of the location, the Godfrey Group has just the right display to fit your every need. From Outdoor Event and Tent displays, to Overhead Banners, to Game Displays and Props, we’ve got the thing to meet your needs when the time is right…the first time. If you’ve got a product that is ready to change the world, one of our amazing high quality displays or fixtures could be all it takes to send you over the top and on your way to astronomical sales. Let us help you cement the idea in your customers head that you are the thing they need most. Remember you never get a second chance to make a first impression. Call us today at 1-800-789-9394!!!!
Tags: booth, business, Conference Vendor, customer service, customers, Exhibitors, Godfrey Group, hanging headers, kiosk displays, outdoor displays, Overhead banners, portable trade show display, potential customer, trade show booth, unique trade show display
Posted in Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Expert trade show advice, Kiosk placement, Overhead banners, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips | 1 Comment »