Posts Tagged ‘trade show booth’
Thursday, February 3rd, 2011
Recently my family and I had the opportunity to visit the McWane Science Center in Birmingham, Al. The three story building which is tucked away among banks, brokerage firms, and other offices downtown, is one of the many hidden gems in the city. For my four year old it was a dream come true. Unlike other museums which encourage silence and strolling from one exhibit to the next, the McWane Center has only one rule and that’s nothing is off limits in terms of what you can touch, pull, push, or throw. The completely interactive museum is everything that you would expect from what is essentially a business trying to get people in the door. Like the McWane Science Center in order to grow and encourage consumers to spend their hard earned money, today’s business must put aside the old ways of simply describing what their product does and instead give them complete access to experience the item firsthand.
It used to be the case not too long ago that in order to convince consumers that a product would change their lives, all a company would need to do is invest in a pedestal, an information booth to hold a few brochures, and a good pitchman. Times have changed though and with them trade shows are no longer filled with well suited guys spreading the charm and instead feature full scale putt putt golf courses, interactive audio video displays, not to mention chances to win big with such guaranteed crowd pleasers such as cash closets or spin to win games. In order to win a potential customer over they need to be able to touch, taste, and test the product so they know that what they are looking at is the latest thing that they can’t live without. Consumers want a chance to get on Facebook or Twitter to find out what others have to say about your product. They need to Google the latest news and reviews before they dish out the cash.
If you are a small business owner or trade show vendor looking to make a stronger impression while increasing sales, then the time has come to give your customers what they want with a fully customized interactive trade show display from Godfrey featuring the hottest designs on the market today!
Tags: booths, Custom graphics, Display Booths, Exhibitors, fabric structures, interactive displays, kiosk displays, marketing tips, small business advice, trade show booth, Trade Show Booths, Trade Show Displays, tradeshow display, unique trade show display
Posted in Custom graphics, marketing tips, Promotional Ideas | No Comments »
Monday, December 13th, 2010
There are few things in this life that you can depend on. The smell of mom’s pot roast as you walk in from church on Sunday morning. The quick jab from your little brother you haven’t seen in a while. A snowman being built within hours of that first snow fall. When talking business these things we rely on become even rarer; a yearly raise, paid holidays a few times year, a free turkey at Thanksgiving. It’s nice to know that no matter what happens there will always be a cup of coffee waiting for you at the office in the morning.
Godfrey understands the need for those creature comforts we depend on so much, especially during those times when you are on the road attending a trade show. This why we go out of our way to make every display we sell as simple, easy, and of course dependable as possible so that no matter what happens on your way there, you will always know that the last thing you need to worry about is how your exhibit will look.
Whether we are talking about our out of this world Space Station pop-ups which literally come to life in seconds, table top displays that have the ability to turn a simple folding table into an award deserving exhibit, or outdoor tents and kiosks which are sure to turn the heads of all those scores of visitors that will be walking past; Godfrey has exactly what you are looking for.
By the time you deal with all the packing, unpacking, traveling, locating and checking into the hotel, the last thing you want to deal with is a complex display that requires a PHD to assemble. With Godfrey you can set your worries aside and know that just as the sky is blue you will have the best custom designed display up and ready to go in seconds.
Tags: booths, Custom displays, Custom graphics, customized tabletop, dependable trade show display, kiosk displays, marketing tips, outdoor displays, outdoor trade show display, popup displays, portable trade show display, portable workstations, potential customers, SpaceStation Popup Displays, tabletop displays, trade show booth, unique trade show display
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Wednesday, October 27th, 2010
November 7th is little over a week away and that means it’s time to set those clocks back an hour as the end of Daylight Saving Time officially comes to a close. While an extra hour of sleep may sound like a dream come true to most, for those that barely have enough time to get everything done before the sun goes down as it is things are about to get that much harder. The idea behind the time change is that more daylight means less energy is required to light and heat houses. Since the sun rises later in November, December, January, and February the clocks must be adjusted back to account for the extra amounts of darkness in the morning. While the majority of the U.S. tries their best to get all their errands done and home before it gets too dark, Godfrey has found a way to keep time on your side by creating a pop-up display that is sure to save you precious hours.
The SpaceStation Portable Pop-up Exhibit System is more than just a easy to assemble display, it’s an exhibit that has the ability to appear as if it took hours to assemble. Beginning with a foundation constructed of lightweight, heavy duty materials that spring to life in minutes and ending with 200 watt light fixtures, the SpaceStation Pop-up is especially designed to help you spend your time where it’s needed the most…promoting your product.
Available in two models Straightwall and Curvewall, these amazing pop-up displays have the ability to constantly change the way they look thanks to face panels that allow for instant reconfiguration. Each panel is covered from edge to edge in specially designed fabric and feature no bulky magnets so that they create a seamless image when placed side by side. Plus with over 75 different colors to choose from there’s no limit to the custom designs that can be imprinted. A lifetime warranty and the included compact molded case only help to make the SpaceStation Pop-up even more a time saver.
If you’re a vendor who likes to take advantage of every moment, then this is one pop-up exhibit that is sure to help you save time and get to that next sale!
Tags: booths, Custom displays, Custom graphics, custom tradeshow displays, daylight saving time, Display Booths, Exhibits, fabric structures, kiosk displays, marketing tips, pop up displays, portable trade show display, potential customer, time change, trade show booth, Trade Show Booths, trade show time savers, unique trade show display
Posted in Custom displays, Custom graphics, Trade Show Exhibits, Trade show popups | No Comments »
Thursday, September 30th, 2010
We started this week out talking about how the time to get ready for next spring and all of those highly anticipated outdoor events is now. Designing a quality outdoor display with tons of style that is custom made to your specifications takes time. While it may seem as simple as picking up the phone and placing an order, in actuality the design process at Godfrey is such that the customer is involved in every step of the process from start to finish. That’s why if you’re a company that makes the bulk of its sales traveling from one outdoor event to the next, the winter months are the perfect time of the year to get all the prep work out of the way so you can hit the road when the warm weather returns.
So far this week we’ve discussed Godfrey’s line of outdoor signs and banners, in addition to several styles of kiosks and tents all designed to make your display the center of attention at any event. Today we want to wrap things up by talking about our Instant Promo/Sampling Stations which may seem small but in fact make a huge impact.
Perfect for high traffic areas that offer little space, instant promo stands give you maximum exposure at a minimum cost.
Key features include:
*Full color graphic wraps perfect for branding
*Optional Velcro receptive panels that can be changed instantly
*Tons of storage
*Counter Space perfect for offering samples or literature
*A customized canopy top
*Canvas tote bag for easy transport
Plus the instant promo station is also available in the uniquely shaped extra wide version with optional rounded header!
For vendors looking for something even smaller and easier on the budget, Godfrey now offers the Simple Sampler Economy Pedestal. Essentially a knock down plastic pedestal, the economy pedestal is made of aluminum header poles attached to a classic white fold up counter topped off with a custom header board. In addition to this a full color graphic wrap for the base is also offered to help add to the custom look of the station.
If you are the market of the perfect outdoor display, the time to order is today!
Tags: booth, booths, Custom displays, Custom graphics, customer service, inflatables, kiosk, kiosk displays, kiosks, outdoor displays, portable trade show display, potential customers, Trade Show, trade show booth, unique trade show display
Posted in Trade Show Booths, Uncategorized | No Comments »
Wednesday, September 29th, 2010
Every summer all across the country at fairs and outdoor trade shows, vendors put their best foot forward as they attempt to sell everything from brand new cars to out of this world corndogs. With cold weather just around the corner many of these events will be moving indoors, but that doesn’t mean it’s time to forget about those tents and booths. In fact right now just may be the most important time of the year for outdoor vendors who are looking to change things up and make a huge splash come spring time.
3 Types of Outdoor Displays
Mushroom Kiosk- Complete with a canopy top and tons of counter space, the Mushroom Kiosk is both functional and professional in appearance. A fabric top and counter wrap only add this kiosks unique design.
Dome Kiosk- Similar to the Mushroom, the Dome Kiosk excels in blending the bottom of the structure with the top in a way that is sure to turn heads. Easily transported and folded down into two cases, the Dome Kiosk is available in 6.5′ and 9′ models.
Event Tents- From the standard 10′x10′ canopy style to the amazing Tent Cluster which is actually four canopy tents combined all under a large market umbrella, Godfrey has turned the idea of an event tent and turned it into a unique work of art. Full color printed pole wraps only add to the customized look of these outdoor displays.
Godfrey also offers a wide variety of inflatable displays and props including the humongous AirFlatable Event Pavilion. With a 40′ diameter it’s any wonder this is one of the largest inflatable pavilions on the market today. Featuring 10 arched doorways, fully digital print skin, a variety of different door ways to choose from, and the same quality custom graphics you’ve come to expect from Godfrey; the Airflatiable is exactly what you want on at your next outdoor event.
Before the weather gets warm again and you find yourself struggling to attraction attention to your outdoor booth, contact Godfrey today and be ready to make a splash at your next outdoor event.
Tags: booths, Custom displays, Custom graphics, Display Booths, Displays, inflatables, inflatibles, kiosk, kiosk displays, marketing tips, outdoor displays, outdoor events, outdoor sales, outdoor tents, portable kiosks, portable trade show display, potential customer, trade show booth, unique trade show display
Posted in Mushroom kiosks | No Comments »
Wednesday, September 15th, 2010
According to some historians the handshake dates all the way back to the days of Camelot when kings and knights would shake a person’s hand in order to make sure no weapons were being concealed. Today the handshake is a sign of respect, a gesture indicating that a deal is done, and for some it’s just as much an indication of who a person is as anything that is being said by them. A proper handshake takes practice and isn’t something you do half heartedly, it takes a commitment to the action and a lack thereof could lead to a major miscommunication.
Types Of Common Handshake Errors
- Make sure you get in there- When shaking hands you want to make sure you complete the motion so that the hands are pressing together in equal proportions. If you don’t commit, the person you are introducing yourself to may get a handful of fingers and it could appear that you are not interested in meeting them.
- Avoid sweaty palms- There’s nothing worse than to stick your hand out only to be met with a cold sweaty hand. Sweaty palms could indicate that the person is nervous or lacks confidence. One good trick for avoiding this is to keep a tissue in your pocket at all times and occasionally stick your hand inside to keep them dry.
- The shake is not a test of strength- While you definitely don’t want to extend a limp wrist to a person you are introducing yourself too, trying to break their hand won’t do you any favors either. The trick is to be firm without squeezing in such away to cause any type of discomfort. A firm handshake exudes confidence, will power, strength, and a bit of attitude. Remember that it’s important to not over due it without appearing weak at the same time.
A good handshake has the ability to make every first impression a good one similar to the way that a custom designed trade show exhibit can also make a person feel an immediate connection with a company. Whether your company is in the market for something portable and easy to put up, an exhibit for outdoor use, or want to show how much they care about the planet by purchasing an environmentally friendly trade show display; Godfrey has just the thing you need to turn that all important first impression into the start of a beautiful friendship.
Tags: communication, Custom displays, customer service, customers, Displays, Eco-friendly displays, first impressions, kiosks, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, trade show booth, Trade Show Booths, Trade Show Displays, trade shows
Posted in Custom displays, marketing tips, Trade Show Displays | No Comments »
Wednesday, September 1st, 2010
When someone leaves your exhibit they may not be able to quote what was shared with them word for word or tell recite the names of the people they met, but for the most part people do pay attention to the details. Ask any recent visitor to your booth and more than likely you’d receive info on what promotions were being offered, how polite the staff was, and what their thoughts on the layout of the exhibit were. Sure they may miss some of the larger things that were being promoted, but sometimes it’s the little touches that tell people whether or not they would be happy doing business with a vendor. Van Halen lead singer David Lee Roth once gave a classic example of how not paying attention to detail can lead to larger issues. The discussion revolved around a liner in the bands contract that specifically called for a bowl of M&M’s free of any brown colored chocolates, “So, when I would walk backstage, if I saw a brown M&M in that bowl . . . well, line-check the entire production. Guaranteed you’re going to arrive at a technical error. They didn’t read the contract. Guaranteed you’d run into a problem. Sometimes it would threaten to just destroy the whole show. Something like, literally, life-threatening.”
Godfrey practically specializes in minor details that are sure to make a big impact on trade show sales and among the best are a couple of items that are guaranteed to light a fire under any customer:
It may not seem like much at first, but an Earth Frame is the perfect addition to any trade show exhibit. There’s just something about the shape of our planet that when used as a logo or prop gives a company a sense of trust and wisdom. When they see a Earth Frame encircled by the shape of the continents the consumer gets an idea that the company they are looking at is a global presences and cares about the world it operates in.
Fire is something else that evokes a specific emotion in all of us. A flame represents hope, a new life, a victory, and a new idea. Nestled atop a fabric column, a fire bowl can often appear so real that many would swear they felt the heat coming off of itand if the vendor isn’t careful that heat might just be enough to set the entire display on fire. As an added bonus the fabric column easily converts to a product pedestal and even supports a conference tabletop.
Trade shows are often far too hectic to allow vendors to do more than make a quick first impression. By designing an exhibit full of small details that tell the customer they are meeting a vendor that truly cares about them, a company has the power to take that first impression and turn it into a lasting relationship. For more information on how to make that perfect first impression, contact Godfrey today and get on the path to higher trade show sales!!
Tags: booth, booths, custom designed displays, Custom displays, Custom graphics, customer service, Display Booths, exhibit tips, Exhibitors, fabric structures, high impact displays, increased sales, portable trade show display, potential customer, potential customers, Trade Show, trade show advice, trade show booth, Trade Show Booths, Trade Show Displays, trade show sales, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Wednesday, August 18th, 2010
We don’t get to talk too much about the economy here at Godfrey, but today I want to talk a little about Opportunity Cost. In it’s most basic of definitions Opportunity Cost is “the cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action.” Now that you know what it is, think about everything you have to go through from the time you put the date on the calendar to the moment you are ready to start showing your wears at the trade show. Think of all the time this is spent getting prepared that could be spent in more productive ways.
First you have to pack everything so it will make it to your destination in one piece. Then there’s a line at the ticket counter and your flight has been delayed. Your luggage is the last one to come throw the baggage doors. There’s an accident on the freeway and you’re stuck at a snail’s pace for over an hour. You finally make it to the event center and they gave your spot to someone else by mistake. You get a new location and you’re not done yet….you’ve still got to set up your display. All of these tasks cost you valuable time. Time which could have been spent getting better prepared for the show. Time which can be gained back by choosing a custom designed pop-up display.
Made with lightweight materials and featuring a lifetime warranty on the frame and hardware, a pop-up display from Godfrey will do more than just save you time….it will gain you the contacts you need to make any trade show a guaranteed success. Each display is fabric wrapped with invisible seems and easily folds back into a compact shipping case that can be wheeled from one destination to the next at a moment’s notice. A 200 watt light fixture only helps to accentuate any one of 75 different colors available to choose from. Whether your preference is a curved, straight, or montage style pop-up; Godfrey has the display that you need to gain back all that lost time and never missing another opportunity at winning a customer over again!
Tags: booth, booths, conventions, custom colors, custom designs, custom exhibit, Custom graphics, customer service ideas, customers, Display Booths, economy, marketing tips, opportunity cost, pop-up display, portable trade show display, potential customer, potential customers, time savers, Trade Show, trade show booth, Trade Show Booths, trade show help, unique trade show display
Posted in Uncategorized | No Comments »
Monday, August 16th, 2010
The first official day of college football is less than a month away and where I’m from that means tailgate season is upon us. In the south college football doesn’t just last 5-6 months of the year, in Alabama it’s a 365 day discussion that never stops. On any given Saturday from September through the first of January malls are deserted, parks are left abandoned and empty, and the only people on the streets are those trying desperately to get home in time to catch the second half. If you’re a retailer or any type of event planner than the only way you can guarantee that people will show is the promise that they won’t have to miss the big game. I’ve been to both weddings and funerals where somewhere tucked in the corner of a room you could find a dozen men and women alike applauding a completed touchdown pass.
If you’re a trade show vendor and you know that your target market is full of die-hard football fanatics, then one sure fire way to get them to show up in droves is to contact them in advance and promise them a tailgate party with all the fix’ins. In order to throw a successful tailgate party the most important thing you need to focus on is atmosphere. With a few clicks of a button you can be on your way to creating a Grand Fabric structure that resembles a football stadium with your company’s logo emblazoned all around. The next thing you need is food. Think hot-wings, burgers, hot-dogs, and tons of potato chips complete with enough soda to drown an elephant. For special VIP customers throw a juicy steak on your portable grill and serve it all under the appropriately named Mushroom Kiosk that will give you plenty of counter space.
Now all you got to do give the people what they came to see and that’s the game itself. The Truss Me system with its monitor mount option and a dependable WiFi connection will give you the ability to blast the game all across the conference room floor. Throw a literature stand in the mix so everyone has a chance to learn about who sponsored the awesome party, a pedestal for all to leave their contact info, and what you have is tailgate party that gets the people out of their recliners and into your custom built trade show exhibit!!
Tags: alabama football, booth, booths, college football, Conference Vendor, conventions, custom exhibit, Custom graphics, custom logos, customers, Display Booths, Displays, Event Planners, Exhibit Booth Company, Exhibitors, Exhibits, fabric structures, Godfrey Group popups, kiosk displays, kiosks, literature stands, marketing tips, outdoor displays, pedestals, portable trade show display, potential customer, tailgate party, trade show booth, Trade Show Booths, Trade Show Displays, trade show vendor
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Modular literature displays, Mushroom kiosks, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Uncategorized | No Comments »
Friday, August 6th, 2010
Walking through a trade show is a lot like being in your car driving down the main road of a busy city. Everywhere you look there is something competing for your attention. You’ve got flashing arrows pointing you to products promising to change your life. There are mascots holding signs trying to flag you down. People walking past handing out fliers. It’s extremely difficult to see past the glitz and glamour when all you want to do is hit the high points and get back on the road. If you’re a vendor at one of these events then it’s your job to seperate yourself from all the other distractions, rise above the rest of the vendors, and grab that visitors attention. You’ve got to find a way to present your product in such a unique fashion that anyone that passes by feels an almost magnetic pull to your exhibit. Thanks to the Truss system you can do all of this and more.
At any event you are limited to the amount of space you are a loud to setup in. With the Truss system though you could potentially of double your available space thanks to it’s support beams that allow for extra promotion material above your existing display. Just like a billboard you might see while driving down the road, the Truss system is designed to set your company apart from other vendors by drawing peoples eye up and over the other displays they pass by. Featuring large custom graphic designs, options that include light box attachments, monitor mounts, and the ability to be easily broken down so that the entire display can be shipped any where your travels take you; this is one exhibit that is sure to change your view as to what a trade show display should look like. Imagine what it would be like to be walking along a busy trade show corridor, people flooding past you, vendors barking out for seconds of your time, and then looking up to see a monitor towering over all the chaos pointing you to the must have idea you came to see. This is the Truss system in action.
Strong enough to support a monitor showcasing the wonders of your best products, completely customizable, and easily setup, the Truss system may just be your best chance to turn even the most docile of trade shows into a feeding frenzy of customers.
Tags: billboards, booth, booths, Custom graphics, customer, customers, Display Booths, display space, graphic designs, increased space, marketing tips, monitor mounts, portable trade show display, potential customer, trade show booth, Trade Show Booths, Trade Show Displays, truss system, unique trade show display
Posted in Custom displays, Custom graphics, Digital signage, marketing tips, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
