Posts Tagged ‘showroom’
Monday, June 21st, 2010
You may remember last week at this time we were all taking about the kick off of the E3 Expo in Los Angeles, Ca. and the rumors that were swirling around concerning the latest in high tech games that would be announced. As it turns out Project Natal (now called Kinect) and the Nintendo 3DS both premiered to huge crowds and immediately were proclaimed crowd favorites. Though I wasn’t able to attend the trade show, I did catch the majority of the coverage which was carried live on the G4 network and I gotta say impressed is simply not a good enough description of how I felt after catching a glimpse of all the amazing booths. From a full sized wrestling ring featuring characters in the video game Lucha Libre AAA Heroes of the Ring to literally hundreds of hands on demos of some of the most talked about games in years, if the folks behind E3 did anything right it was knowing what video game fans wanted to see and making sure those vendors were there.
As a vendor your priorities are different from those that are responsible for the scheduling and promotion of an event, but the lessons learned from E3 still apply:
- Customers want to be catered to. Long gone are the days when a company can just put a product on the market, come up with a general slogan, and hope to attract attention. Today’s consumers want to feel like you are talking directly to them. They want custom graphics, hands on demonstrations, sneak peeks or spoilers for upcoming products, and over the top demos. At the same time people want to know they are getting a certain amount of quality with their purchase as well as the thrill of being the first in their group of friends to own such an amazing item.
- In order to be successful you must go where the people are. The E3 Expo is a classic example of how birds of a feather flock together. If you’re a company that understands the value of attending trade shows and other events in order to showcase your products to the public, than you want to make sure you are setting your kiosks up where the people actually are. If you make kitchen appliances there’s no need to setup at a video game convention. If you paint portraits for a living, a car show isn’t the place to show off your skills. Before you hit the road make sure you’re not going to be the odd duck at the event and that there are similar products being demonstrated.
While events like the E3 Expo are amazing to witness and generate tons of support for all those involved, beyond the glitz and glamour lie some very important lessons that all vendors need to take notice of. By creating custom demonstrations geared towards making consumers feel unique and catered to, companies are finding better ways to create buzz and generate sales. Also in order to get the most of a trade show you want to make sure your product stands out from the crowd while at the same time is connected to the other vendors around you.
Tags: 3DS, booth, booths, Custom graphics, customer service, customers, Display Booths, electronics entertainment expo, Event Planners, kinect, kiosk displays, kiosks, marketing tips, Natal, portable trade show display, potential customers, showroom, trade show booth, Trade Show Booths, Trade Show Displays
Posted in Custom graphics, Expert trade show advice, Kiosk placement, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Wednesday, June 9th, 2010
We’ve all heard the sayings ”The pain you feel today will be the strength you feel tomorrow”, “The beauty of flying like an eagle is the ability to soar without looking back.”, or my personal favorite featuring the cutest of kittens dangling from a tree “Hang in there!” These days it seems that everyone is trying to motivate you to do something. Just one look at the world’s most popular media site Facebook and you’ll quickly learn that people all over are using these types of motivational phrases to not only boost their own moods, but to also give others a bit of inspiration in hopes of making it through a tough time in their lives. Nowhere are these words of wisdom more needed then in the work place where just like the economy, hopes of a better future are at an all time low.
The question is though, do motivational posters placed around the office work? Well according to Ken Brown a professor at the University of Iowa they do. “If they’re part of a broader campaign, with clearly outlined goals and a commitment from management, they may have some impact ” says Brown. Brown then goes on to say, “It’s hard to alter peoples’ behavior, so getting workers to increase their value to a company is not easy. If the change effort is part of a multipronged strategy with committed management working to create change, and they create a sense of urgency that change is needed and clearly explain the reasons, then posters and coffee mugs can be a small part of it.” The Godfrey Group understands this idea and that’s why all of our products are geared toward helping you spark a sense of desire in the hearts and mind of your target market.
Whether you are in fact looking for poster frames perfect for those motivational phrases to hang around the office or you need an eye-catching display practically guaranteed to draw people to you, Godfrey has just what you need to get the job done. If you get down to it from our Pop-up displays to our Portable Kiosks, to our Computer Stations; everything Godfrey does is essentially created to motivate. If you are looking to inspire your customers or improve the attitude of your own employees, contact Godfrey today and get on the path to a brighter tomorrow.
Tags: booths, client, computer stations, customer, customer service, customers, display, Display Booths, employees, Event Planners, hanging headers, kiosk displays, kiosks, lobby, marketing tips, motivation, outdoor displays, pop up displays, portable SpaceStation popups, portable trade show display, Poster frames, potential customers, showroom, Trade Show Tips, unique trade show display, video stations, work place advice
Posted in Custom displays, Custom graphics, Custom hanging headers, custom office displays, Deskwrap, Expert trade show advice, lobby displays, marketing tips, Office fixtures, Poster frames, Promotional Ideas, SpaceStation Popup Displays, Uncategorized | No Comments »
Monday, June 7th, 2010
Last week in a post titled “The Right Person For The Job” I talked about how something as tantalizing as Fillet Mignon would appear to be plain trash if it were to be served to you on a garbage can lid. Now in that post I was using this example as way to make sure you are employing people who have a certain degree of charm and personality, but the same can be said about how you choose to show off your product as well. You could essentially have one of those products that becomes synonymous with a entire line of products from any number of manufacturers (Coke, TiVo, and Matchbox Cars are examples of this), but because you did not choose the best way to promote your idea nobody ever takes notice. It’s those early decisions about how you will choose to bring your product to the consumer that make all the difference in the world.
Understandably this isn’t an easy process and not something to jump into. You want to start with a very broad idea of what you want and then begin to eliminate choices. Is your event outside? Do you need something like a large tent or would a smaller Mushroom style kiosk do the trick? Are you looking for something that can easily be packed up and taken to the next location or does portability not matter? Maybe you are just looking to spice up your office front. Will there be some type of attendant with a desk stationed there? Is privacy going to be a concern? How about signage? Were you thinking about something that may possibly hang from the ceiling or maybe you’d rather just have a stand that would allow people to pick up literature as they pass by?
All of these questions and we haven’t even considered graphics yet. Are you looking for something with bright colors or is something more professional what you had in mind? Do you have a specific logo that needs to be included or are you looking to come up with a new theme unlike anything you have done before? Are considering renting a booth to start out or are you ready to fully customize a display of your own?
Finding what is right for you and your products can be time consuming process, but one that is fulfilling and often very profitable. Knowing what works best for you and what you want makes all the difference in the world. The Godfrey Group understands this and that’s why we’ve created a Design Library that lets you start narrowing your ideas down and even save them so that you can come back later after you’ve researched what you want a little further. Don’t hesitate. Login in today!!
Tags: booth, booths, client, Conference Vendor, conventions, customer service, customers, Display Booths, Display Company, Displays, Eco-friendly displays, Event Planners, Godfrey Group popups, hanging headers, inflatables, kiosk, kiosk displays, kiosks, lobby, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, showroom, Trade Show Booths, trade show kiosk, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, Custom hanging headers, custom office displays, Digital signage, Eco-friendly displays, Expert trade show advice, Kiosk placement, lobby displays, marketing tips, Mushroom kiosks, Office fixtures, Overhead banners, Poster frames, Promotional Ideas, Trade Show Booth Rentals, Trade Show Booths, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Friday, May 7th, 2010
In marketing terms the definition of a Gatekeeper is someone who controls the flow of information from one person to another. In sales everywhere you turn you are bumping into one of these information controllers. Their entire job is to evaluate each situation that someone else believes should receive their supervisors attention and decipher as to whether or not if what they are being told is vital knowledge that should be passed up the food chain or is simply a sales pitch that can easily be passed along via brochure, business card, or email. After all the boss is busy. The boss doesn’t have time to talk to everyone that walks in the door. The boss gets upset at the Gatekeeper for not screening better and causing his time to be wasted. When the boss is unhappy nobody is happy.
Taking all of the above under consideration you can understand why the Gatekeeper has just as much power as anyone in the company. The ability to control the flow of information is a very awesome tool to wield around. Before they can do their job though Gatekeepers need a couple things, first of all they need to be surrounded by a professional environment that doesn’t allow information to flow past them. You can’t just sent them out in the open where work is clearly visible behind them and expect them to stop solicitors from getting a leg up. There needs to be a barrier between them and the inner workings of the company. Something like one of our many Bizwall Retail Interiors which gives your office a touch of class, professionalism, and most importantly privacy. Our line of partitions and wall panels is designed to provide comfort to all that enter your location while at the same time limiting their involvement with the work that is taking place behind closed doors.
The next thing your Gatekeeper needs is a desk that allows plenty of space for their computer, fax, files, and confidential materials that need to be kept out of the public eye. They need an area that is neat and organsized plus also keeps clutter to a minimum so as to maintain a professional appearance. The DeskWrap Secretary Reception Center is all of that and more. A perfect match to our Bizwall line, this isn’t your ordinary desk. Ranging in length from 48″ to 120″ this reception center comes with ample shelving, plenty of space for hanging file folders, and even has a personal storage compartment.
Your Gatekeeper is only going to be as good you allow them to be and that’s why you need to give them the best tools for the job. With Godfrey‘s line of Bizwall Interiors combined with the DeskWrap Secretary Reception Center your company will not only be putting a professional looking face on the front of your office, but one that allows for confidentiality as well as privacy.
Tags: Conference Vendor, custom reception station, customer service, desks, Deskwrap, Godfrey Group, lobby, office design, office furniture, potential customer, potential customers, reception desk display, receptionist, retail interior, retail interiors, showroom
Posted in Custom displays, Custom graphics, Deskwrap, Godfrey Group News, Office fixtures, Uncategorized, Workstation | No Comments »
Wednesday, May 5th, 2010
If you’ve spent any amount of time in one of our nation’s fine never ending malls, then chances are you’ve probably been verbally assaulted by some over eager kiosk worker attempting to talk you into buying anything from a stake in a time share to hand carved garden gnomes. Not to knock these guys (after all everyone started somewhere), but trying to scalp me with a remote control helicopter while I’m on my way to the GAP isn’t the way to get me to fork over my hard earned cash. For that matter macing me with fresh linen body spray isn’t going to do the trick either. If you’re like me and you’re tired of these guerilla warfare tactics, then you know the way to reach my wallet is through my mind not by getting in my face. As a society we are constantly bombarded by image after image all designed to create all of these spontaneous purchases that leave us feeling empty moments after the money is gone. What we need though….what really gets us motivated to invest in something new is when companies speak to us with intellect and respect.
The Godfrey Group has created a line workstations especially designed to give us consumers exactly what we want; a simple straight forward modern twist on the traditional kiosk that speaks volumes without knocking you over the head with crazy antics. These workstations are offered in a variety of styles including: the Truss Workstation featuring a monitor mount, oval pedestal base, and backlit header frame; the 84″ Truss Monitor Station with its laminate base and two counters perfect for holding all your promotional materials; plus the ultra modern TechForm Video Display System featuring amazing graphics and tons of accessories.
If you’re thinking about setting up shop in a nearby mall before you do something drastic like hiring a killer kiosk worker to invade the personal space of a thousand fleeing shoppers, consider a more subtle approach. By choosing something from Godfrey’s line of cutting edge workstations you’ll be doing what those other guys can’t….you’ll be attracting customers instead of distracting them.
Tags: booth, booths, Conference Vendor, conventions, customer service, customers, Display Booths, Exhibitors, Godfrey Group, kiosk, kiosk displays, kiosks, portable trade show display, potential customer, potential customers, showroom, Trade Show Displays, trade show kiosk, trade shows, unique trade show display
Posted in Kiosk placement, Trade Show Displays, Trade Show Exhibits, Workstation | No Comments »
Monday, May 3rd, 2010
A couple weeks back I brought you the article about the importance of making a good first impression. Simply put that first meeting often holds the key to finding out what a customer ‘s needs are and what it will take to convince them that you have the product they have been searching for. Ask any trade or conference show vet and I’m sure they will tell you it’s not the sales you make that weekend that matter the most, it’s all the contacts that are gathered which provide the true test as to whether or not the time spent standing at your booth was a success. So the question becomes once you’ve made that first impression how do you turn all those names and faces into dollars in the weeks and months to come?
First of all make sure your booth or kiosk is a two way street of information. Yes your most important task is to show who you are and how what you are offering is the life change thing that the everyone in the world would be crazy to live without, but while shaking all those hands make sure you come back with a phone number, an email address, or even a business card. Grab a spiral notebook on your way out the door and ask everyone the stops by your booth (even just for a few moments) to sign their name and how they prefer to be reached. Offer them a chance at possible future discounts by doing so.
Second don’t let the grass grow under your feet when comes to reaching out to those you met. A week or two after the show get that spiral notebook back out and let those that spent a moment filling out their information know how much you appreciated their time. If they act like they want to know more about your company great, but even if that call or email doesn’t generate a response don’t give up. Keep in touch with them on a regular basis. Not to say you need to call them weekly, but just enough so that when the time comes where they find themselves in the market for what you have to offer your name is still fresh in their minds. Send them cards during the holidays or special offers every month or so.
Making the first impression is something that can never be made twice, but keeping that same spark alive is a process that can be created over and over. By following up with potential customers you are doing exactly what the term implies; you are maintaining the relationship so that they remain potential customers.
Tags: booths, client, Conference Vendor, conventions, customer service, Display Company, Event Planners, Godfrey Group, kiosk displays, marketing tips, new business, potential customers, relationships, samples, showroom, trade show ideas
Posted in Expert trade show advice, marketing tips, Trade Show Tips, Uncategorized | 1 Comment »
Friday, April 30th, 2010
Those long lines that seem to go on forever, the endless questions, delay after delay after delay; I’m talking today about every one’s worst nightmare come true i.e the airport. Honestly it’s gotten so bad out there that many are simply leaving a few days early, renting a van, and driving to their destinations. The thought being that they’d rather pay the gas and rental fees for a little privacy and control over what happens to thems, than put their fates in the hands of the so called “friendly skies”. To make matters even worse if you do decide to fly chances are by the time you make it to where you are supposed to go, your bags are either two days behind you or crushed beyond recognition. When heading to an event such as a trade show a lot of times you just have no choice but to role the dice and pray that your setup arrives without a scratch. Did you know that some airlines require you to fill out a claim within 7 days while others only allow 24 hrs for domestic claims to be filled. Either way in today’s hectic world whether it’s one day or seven, there simply isn’t enough time to change plans to deal with an unexpected damage claim. That’s why we at the Godfrey Group believe that one of the most important investments frequent travelers can make is in purchasing quality shipping cases, tote bags, and crates.
Featuring a wide range of styles and designs to fit everything you need for that next big event, Godfrey has what it takes to keep your items safe. From the RoadMeister series shipping cases to sturdy Plywood Shipping Crates to our heavy duty ATA Cases, we know how rough the road can be and want to make sure your most delicate items get there safely. Oh and for those of you that are constantly racing the clock, our Podium/Shipping Cases could just be the time saving answer you have been waiting for. Straight off the plane and into the showroom these fantastic cases feature a durable fabric wrap that within minutes can transform your shipping case into the center of attention.
The next time you get ready to attend your next company event or trade show, make sure you show up with the tools you need to get the job done. Contact one of our Personal Project Managers today and find out more about how you can protect your most valuable asset….your time
Tags: booths, client, conventions, customer service, customers, Displays, Exhibit Booth Company, Godfrey Group, kiosk, kiosk displays, outdoor displays, portable trade show display, showroom, trade show booth, trade show kiosk, unique trade show display
Posted in Trade Show Booths, Trade Show Exhibits | No Comments »
Wednesday, April 28th, 2010
Drive down any major street in America and no doubt signs for McDonalds, Target, Toys R Us, as well as several odd number billboards will catch your eye. Now this could mean you have a 4 yr-old in the backseat like I typically do or according to one study, it may mean that certain colors play a key role in what we opt to spend our money on. Believe it or not there is an entire field of psychology devoted to the science of figuring out what moods are brought on by specific colors and what they are finding is that although you may not know it, some colors may actually be subconsciously pulling or pushing you towards them. Take my the example of McDonalds above; when you think fastfood phrases like “need to be quick“, “in a hurry“, “no time to sit still” probably come to mind all of which just happen to be associated with colors red, yellow, and orange. It should also come as no surprise that these are also the main colors covering the majority of fast food joints across the country. Now take the opposite; when you want that the perfect restaurant to have a nice romantic night out what does your favorite spot typically look like? My guess would be someplace with low light, clean white linens, tan almost dark brown walls, and everything is covered in the soft glow from several well placed candles. As it turns out each of the colors I just described encourages people to slow down and relax.
In terms of trade shows the right colors can make all the difference and help set the perfect mood to match who you are as well as what your message is. This is why the Godfrey Group goes to great lengths to offer its customers more than your standard red, blues, and greens. When you get ready to place your order with us, take a look at our RoadRunner Color and Push Loop selection guides where you will find such eye capturing colors like Blueberry, Oyster, Par Green, Sterling, and the always popular Flame red. Need something with a little texture to it? How about Regency, Amber, or Stellar all available in ribbed or velvet designs. The Godfrey Group has plenty of colors to choose from each available for table runners, throws, pop-up displays, and other exhibits. Remember before you get ready to attend your next event, think about the mood you want to set and get with Godfrey for the perfect color to match your needs.
Tags: booth, booths, business, Conference Vendor, conventions, customer service, customers, Display Company, Eco-friendly displays, Exhibitors, Godfrey Group, kiosk displays, Overhead banners, portable trade show display, potential customer, showroom, trade show booth, trade show kiosk
Posted in Uncategorized | No Comments »
Monday, April 26th, 2010
A few years back I was working a swim meet at a university in south Alabama and things were not going my way. I had swim caps. I had the latest greatest suits and goggles. Training aides, nose plugs, ear plugs; if it was meant to make you faster in the water I had it there just waiting to be purchased. I had it all and still though my sales were dismal at best. Suddenly several hundred 7-10 yr olds came running towards the table and….kept going right past everything I had brought. It was then I figured out where I went wrong. It wasn’t that morning during set-up; it was several weeks before when I assumed that because the event was at a college everyone attending would be college kids. The majority of everything I had packed were higher sizes and thus way too big for those actually swimming that day. I hadn’t done my homework and cost myself hundreds of dollars in sales.
Before you make plans to attend that next big trade show on your calendar, make sure your company is a good match for the overall theme of the event. Know your demographic, their likes and dislikes, and find out if they will be there in abundance. Get a sense of the layout of the event and don’t be afraid to ask if your booth will be positioned near others who may be offering similar products to yours. Ask the organizers of the tradeshow how they plan to advertise the show and what the schedule will be. The next step is to make sure you’re prepared to bring you’re A-game and that’s where the Godfrey Group comes in.
At the Godfrey Group we want every event you attend this year to be your best yet and that’s why our Personal Project Managers are specially trained to help you take any idea from conception to completion. We can supply your company display designs, custom production services, a wide range of graphics, booth rentals, and we can even help you manage that next event on your schedule so you don’t make the same mistake I did.
Tags: booths, Conference Vendor, customer, customers, Display Company, Displays, Event Planners, Exhibit Booth Company, Godfrey Group, Godfrey Group popups, kiosk displays, portable trade show display, potential customers, samples, showroom, The Godfrey Group, Trade Show, Trade Show Displays, tradeshow display, unique trade show display
Posted in Conferences & Venues, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Friday, April 23rd, 2010
I know what you are thinking; Earth Day was on the 22nd and today is the 23rd, but when it comes to helping save the planet the Godfrey Group believes that everyday is the perfect time to help celebrate all that Mother Nature has to offer. Protecting the environment is important to us not because it’s important to you, but because like yourself we feel a responsibility to give back to this place we call home. That’s why we created our specialty line of Eco-Friendly displays specifically tailored to help save the environment while at the same time saving you cash. I’m talking of course about our PodForum line of displays and the amazing cutting edge tech that is changing the way people think about traditional tradeshow kiosks.
Built with recycled aluminum tubing covered in a wide variety of earth-friendly fabric graphics, the PodForum can be custom fit to resemble the surface of your choice from brick, to stone, to much more. With it’s lightweight support system you can forget about those huge shipping costs associated with getting those other displays from one place to the other, the PodForum is designed to help decrease your carbon footprint every step of the way. Oh and about those earth-friendly fabric graphics, with the PodForum Godfrey has developed what could be one of the coolest tricks on the market today….a display that will change color when introduced to different sound frequencies! Imagine turning your next trade event into something resembling a rock concert complete with a pulse pounding light show! Plus with it’s easy to assemble slip-on style, your message can be changed at a moments notice to match the mood and feel of the crowd. This is also perfect for multi-day events where you want show the crowd something different both days. Add some backlighting and what you get is a low-cost, environmentally friendly, flexible display that can easily be transformed into a wide variety of combinations to fit any trade show or company event. The PodForum from Godfrey, saving the planet one Earth Day at a time.
Tags: booth, business, Conference Vendor, conventions, Display Booths, earth day, easy to assemble, Eco-friendly displays, environment, Exhibit Booth Company, going green, kiosk, low cost, portable trade show display, save money, showroom, Trade Show Booths
Posted in Custom graphics, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »