Posts Tagged ‘showroom’
Monday, February 7th, 2011
In a lot of ways putting on a great trade show appearance is like producing a play. It may sound like a stretch but just think of the last trade show you attended and all the different things large and small that needed to be handled before the doors were opened signaling the beginning of the big event. Although the trade show will only last a few days the list of things that need to be done months in advance include:
*Locking in the date you will be attending
*Planning what you will be showing to the public.
*Making travel plans such as what flights to take and what hotels will offer the best rate
*Inventory needs to be stocked
*Potential customers in the area need to called on so they know where they can find you and what you will be offering.
*Employees to need be made aware of what will be expected
All of this and a ton of other decisions must be made before you even get to the conference center. Once there the production really kicks into high gear as all that planning pays off and a thousand more issues raise their ugly head. The event is going to last longer than originally thought, do you have enough product? The event planner stuck you in a spot where no one will be able to find you, is there a possibility to be moved? Where is the best place to put your additional signage such as posters or information displays? During those first hours of every trade show chaos rules and that’s why Godfrey prides itself on making sure that with all that is going on around you the last thing you have to worry about is your custom built display.
Regardless of if we are talking about an outdoor tent, an indoor grand format fabric structure, a custom built workstation, or an simple sampling kiosk, with the help of our designers and personal project managers the last thing you are going to have to worry about is how well your custom built trade show exhibit will stand up to the competition and how difficult it will be to install. So remember the next time you begin planning your schedule, get with Godfrey and enjoy the feeling of having one less thing to worry about.
Tags: booths, Custom displays, Custom graphics, customer service, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibitors, fabric structures, hanging headers, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, popup displays, portable trade show display, potential customer, potential customers, showroom, Trade Show Booths, unique trade show display
Posted in Uncategorized | No Comments »
Friday, January 21st, 2011
Ask any one of the thousands of victims of workplace crime and you are sure to learn that workplace violence is real and happens every day. According to the National Center for Victims of Crime:
*In 2007, 12.7 percent of violent crimes and 14.7 percent of property crimes were committed against victims who were at work or on duty at the time, amounting to 621,450 violent crimes and more than 2.5 million property victimizations.[1][1]
*Of the 621,450 violent crimes committed in the workplace in 2007, 492,790 were simple assaults, 97,830 were aggravated assaults, 23,270 were robberies, and 7,550 were rapes or sexual assaults.[2][2]
*Nearly 80 percent of workplace homicides are committed by criminals otherwise unconnected to the workplace.
For business owners large and small all across the country keeping their employees safe is quickly becoming a major concern and expense. While such things as security officers and high tech alarms certainly work, for those looking for a little extra security Godfrey just might be able to help. It might sound simple but a kiosk with touch screen monitor, printer, and phone line could help you keep your entire facility safe for little expense. A custom designed professional kiosk from Godfrey will greet your visitors as they walk in the door and offer them direction as to how to seek employment, contact individuals inside the facility, and make an appointment if unexpected. What it will ultimately do best though is act as an additional form of security by helping screen individuals and keep them out of the areas where they may possibly harm your employees.
In today’s world you can’t be too careful when it comes to personal safety at home or at work. That’s why it so important to not take safety for granted and take every possible step necessary to ensure the well being of your employees. A custom designed kiosk from Godfrey may just be the thing that stops your office from becoming another statistic.
Tags: booths, crime statistics, kiosk, kiosk displays, kiosks, marketing tips, showroom, workplace violence
Posted in Kiosk placement | No Comments »
Friday, November 26th, 2010
It’s officially Black Friday and shoppers everywhere across the country are camping out in line for the hottest deals of the season. Neither rain, sleet, nor snow kept people in their beds this morning as they braved the early hours, endless lines, and hordes of people just itching to get their hands on that must have item of the year. According to those in the know, the history of Black Friday goes back over forty years; “The term “Black Friday” was coined in the 1960s to mark the kickoff to the Christmas shopping season. “Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, and red ink indicated a loss, and black a profit. Ever since the start of the modern Macy’s Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.”
While Black Friday is definitely worth battling the early hours and out of control crowds for consumers, for vendors fighting to get their attention everyday has the possibility of setting sales records thanks to 2 amazing displays.
TechForm Aluminum Extrusion Exhibit System
How many times have you found yourself walking out of the mall or towards the checkout line and suddenly locked in on a new gadget that will change your life. Some of the most sold items on the market are found near the exits as consumers simply can’t avoid last second spontaneous buys. The TechForm Exhibit System is built for just those types of items. Featuring Velcro receptive fabric panels, halogen arm lights, a four tier center shelving module, and two side wall extensions with built in racks made to hang products such as shirts, jackets, etc….the TechForm System is a sure bet for those looking to attract some major attention and capitalize on last minute spontaneous shoppers.
ShowTopper Panel System
For vendors wanting more of a showroom style design with tons of shelving space and room for additional options such as an information booth or audio/video display, the ShowTopper is the show stopper. Along with full color custom graphics featuring your company’s name and logo emblazoned all around, the 20′ version includes three 6 figure panel displays with top riser panels, five backlit headers, eight straight shelves, and eight wedge shelves!! Talk about room for inventory, this is the perfect design for vendors looking to put as much variety in front of the consumer as possible.
Tags: black friday, booths, Custom displays, Custom graphics, customer service, Display Booths, Exhibitors, hanging headers, holiday shopping, kiosk displays, marketing tips, potential customer, potential customers, showroom, unique trade show display
Posted in Custom graphics, Kiosk placement, marketing tips | No Comments »
Wednesday, November 10th, 2010
Wouldn’t be nice if picking out a trade show display was as easy as going through the line at a fast food restaurant? You drive up to the menu. The lady comes over the microphone and asks what you want. Not sure as to what you are in the mood for, you ask for a few moments to make a final decision. Maybe you would like a grand format fabric display with custom logos. It’s been awful cold outside lately, it might be nice to have a portable banner to sit out front and save you from having to pay someone to stand out there for you. You’ve got that fantastic video demo that really catches everyone’s attention, a custom kiosk with built in video/audio inserts would be perfect….finally you make your decision. “I’ll take the Spacestation pop-up with a pedestal and information booth on the side.” All that is left now is to drive forward and load everything in the back.
This may seem like a pipe dream, but believe it or not when you order from Godfrey the reality is that it’s not too far a stretch. When you click on the Godfrey Design Gallery the first thing you will notice is a menu to the left with several different design elements to choose from including:
*Counters, pedestals, and sampling stands
*Fabric structures & Fabric Graphics
*Video & Audio Displays
*Props & Games
*Green & Eco-Friendly Displays
Once you determined what size you want from choices such as inlay displays, island displays, table tops, or showroom & retail environments the next step is to figure out what size. Then it’s on to literally hundreds of options each giving you yet another idea at just what can be accomplished by Godfrey. A personal project manager is waiting to help you get started while a designer is eager to step you through the entire process including regular updates and pictures via email. Still not sure what you want? No problem as we are always willing to work with you to make sure you get exactly the display to fit your needs. How’s that for fast service?
Tags: booth, booths, Custom displays, Custom graphics, customer service, Display Booths, Eco-friendly displays, hanging headers, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, samples, showroom, Trade Show, Trade Show Booths, Trade Show Displays, trade show kiosk, unique trade show display
Posted in Uncategorized | No Comments »
Monday, August 30th, 2010
You walk in and the greeter at the entrance thanks you for stopping by. She offers to show you around, but you tell her you’re just browsing. There’s a bit of music playing in the background and some outside noise filtering in as you look through the various racks and shelves. After finding a few items you like, the cashier smiles then reminds you to leave your contact info on the way out in order to receive special offers in the weeks and months to come. As you head for the exit, you thank the greeter and comment on how nice the experience was before rejoining the crowd outside. This scenario happens every day at millions of retail and outlet stores all over the world, but what makes this experience different is that instead of a shopping mall it’s happening at a convention center during a trade show.
Bringing that showroom experience to a trade show is easy once you have the tools to make it happen. Complete with shelving and easy to assemble hanging racks, the expert staff at Godfrey knows just what it takes to create a professional showroom. Featuring a wide variety of showcases, counter tops, video displays, custom flooring, and fixtures the showroom experience wouldn’t be complete without your custom logo and company name emblazoned all around.
If you’re a trade show vendor who is looking for something unique that is sure to separate your company from your competitors, what better way to achieve this than by designing a display that essentially makes visitors forget that they are at a trade show and instead are visiting one of your new custom built locations.
Tags: custom flooring, custom logos, customer service, hanging racks, portable trade show display, potential customer, potential customers, retail space, shelving, showcases, showroom, Trade Show, Trade Show Booths
Posted in Custom displays, Custom graphics, Custom hanging headers, Expert trade show advice, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Monday, August 23rd, 2010
Literature or information displays are a pretty common topic on this blog simply because they are the perfect addition to any type of trade show exhibit. One thing vendors may not realize though is that while the basic structure may not 
change much, these types of modular displays have the ability to be customized into hundreds of different variations. In fact the only thing stopping an information display from meeting all a vendors needs their own idea as to what they really want. Information displays have the flexibility to be used for point of sale purposes, as retail or lobby fixtures, or as a way of collecting contacts and leads. Information displays are more than just stands used to hold brochures and other pieces of literature, they have the ability to be easily be transformed int0 workstations for vendors that desire visitors to enter information into a PC such as applications or contact forms.
Sandwiched between two custom designed fabric banners; a standard information display has several options such as:
- *A canopy and light system that puts a spotlight on the items being showcased
- *Video monitor capabilities
- *Lightbox options
- *Various shelving and peg board options
- *Attachable literature clips and pockets
- *Various face designs such as wood grain, metallic, velcro fabric, or any number of laminate colors
- *The ability to swivel
Information displays also come is several shapes including the standard dual sided module, a six sided pivoting kiosk, and a simple yet classic sign post stand. Any trade show vendor will tell you that it’s often the smallest touches that have the most impact. Information displays have the ability to take several small ideas and combine them into one amazing display perfect to fit all your trade show needs. Made up of light weight materials and easy to install if a company is looking for a point of sale terminal to go into their showroom or has a need for a portable literature stand with video capabilities, an information display is sure to increase sales and brand awareness for all that take advantage of it’s flexibility.
Tags: banners and signs, booths, brand awareness, custom design, customer service, customers, Display Booths, Displays, fabric banners, increased sales, information display, kiosk displays, light boxes, lightweight materials, literature displays, marketing tips, point of sell displays, portable trade show display, potential customers, showroom, showroom fixtures, Trade Show, trade show info, unique trade show display, video stations, work stations
Posted in Custom displays, Custom graphics, Expert trade show advice, Kiosk placement, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Monday, August 9th, 2010
We talk a lot here about grand exhibits, large fabric walls, and eco-friendly displays, but not all trade show displays are what they seem. In fact you might be surprised at what can be accomplished with the use of a simple folding table. Whether you bring your own or rely on the event organizer to provide one, a folding table combined with a few simple touches from Godfrey might just be the thing you’ve been looking for to turn you next show into something special.
The first thing you need to do is answer the question, when is a folding table not a folding table? Have you seen one these tables after they’ve been shipped, stored, and slid all over the place? They are dirty. They quickly start to show every dent, ding, and scuff. Soon they become so unappealing that you just can’t be expected to give a worthwhile presentation. Not to mention they limit your display space and feature nothing in the realm of customized graphics. So when is a folding table not a folding table? When it’s covered up by a brightly colored table throw. Covering all sides of the table and featuring a customized logo made to your specifications, a wrinkle-resistant table throw covers all those unpleasant looking blemishes and gives your table a professional appearance.
As great as a table throw can be though, it’s basically just the foundation for what could be an even greater sales experience. What you need next is a structure that easily folds out, provides tons of shelf space, and literally takes that Plain Jane table to the next level. One great thing about table top displays are that there are a ton of different styles to choose from. From the simple fold out variety, to the Space Station Popup, to the Roll N’ Go, to the Brief Case style; table top displays are portable, light weight, fully customizable, and are sure to give you a show room quality display perfect for large events or one-on-one customer meetings.
The next time you are looking for a quick and easy display that is full of options and can be customized to feature your company logo, remember that simple folding table and just what can be accomplished with a bit of creativity.
Tags: booths, Custom displays, Custom graphics, custom logos, Display Company, Displays, Eco-friendly displays, fabric structures, fabric walls, marketing tips, portable trade show display, potential customer, potential customers, showroom, table throw, table wraps, tabletop displays, Trade Show Booths, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, Custom table throws and runners, Eco-friendly displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | 1 Comment »
Wednesday, July 28th, 2010
Anyone with kids will tell you that one of the best parts of the day is those last few hours when you finally get to kick your shoes off and put your aching feet up. As somebody who is a parent and used to work trade shows every weekend, by the time I got to finally sit down I could barely walk. Convention centers are designed with one thing in mind and that’s providing the most space possible in hopes of attracting the most exhibits and therefore the most visitors. Below is a list of some of the largest convention centers in the U.S. Check out the size of some of these mega-centers!
Top 10 Largest U.S Convention Centers
1. McCormick Place, Chicago, 2.2 million square feet
2. Orange County Convention Center, Orlando, 2.05 million square feet
3. Las Vegas Convention Center, Las Vegas, 1.94 million square feet
4. Georgia World Congress Center, Atlanta, 1.37 million square feet
5. Kentucky Exposition Center, Louisville, 1.29 million square feet
6. Sands Expo & Center, Las Vegas, 1.13 million square feet
7. Ernest N. Morial Convention Center, New Orleans, 1.1 million square feet
8. Dallas Convention Center, Dallas, 1.02 million square feet
9. Pennsylvania Farm Show Complex & Expo, Harrisburg, 1 million square feet
10. George R. Brown Convention Center, Houston, 930,000 square feet
I don’t about you but 2.2 million square feet is enough to make me cry just thinking about it. Imagine setting up shop at one of these giant complexes and trying to not only get yourself noticed, but get people to stop and spend time listening to what you have to offer. Speaking of things to offer one way to get visitors to put the race to see everything on hold is to offer them an oasis in the middle of the trade show desert. By offering those that pass by a place to sit not only are you giving them a break from all the chaos, but in turn you are showing how much you care. Regardless of whether they are interested in what you are showing or not, you might be surprised by the number of people that will give you a second look when they hear you say that there’s no gimmick. If they’re interested in your company that’s great, if not that’s fine too. The point is that you just want to help out by giving them someplace to get off their feet for a moment. Oh and as it just so happens wouldn’t you know that Godfrey has several varieties of seats from the classic directors chair to the modern scoop stool. As always whatever your trade show needs, all you gotta do is look to Godfrey where we have the solution to all your trade show needs.
Tags: booths, conference centers, convention centers, conventions, Display Booths, Exhibit Booth Company, marketing tips, portable trade show display, potential customer, potential customers, seating, showroom, Trade Show Tips, tradeshow display, unique trade show display
Posted in Conferences & Venues, Expert trade show advice, marketing tips, Promotional Ideas, Uncategorized | No Comments »
Monday, July 19th, 2010
I spent all of last week talking about what could be accomplished with the use of Godfrey’s Grand Format Fabric Structures. This week I want to go in the opposite direction and talk about how less can sometimes mean more. A few years back I became interested in log cabins and dove headfirst into all the unique designs that today’s log cabin designers were making available to the general public. That’s when I first heard about Jim Shafer and his tiny home. I had forgot about Jim until this weekend when I came across a recent interview posted on Yahoo. What makes Mr. Shafer so special is that back in 1997 he decided to downgrade his living space. By downgrade I mean Mr. Shafer got rid of the majority of his possessions and moved into an 89 square foot cabin. All these years later Jim Shafer now runs Tumble Weed Tiny Houses a firm that specializes in designing tiny homes for those that live by the motto “Less Is More”. Jim’s success is a perfect example of how something small can lead to huge success; another example of this our line of Podium Shipping Cases.
Any salesman will tell you that the more people you see, the better your chances are of making a sell. If what you are selling requires some type of demonstration, than there is a definite need to be able to assemble and tear down a display quickly so that you can get to your next appointment in good time. Regardless of if you are traveling from company to company within the same city or plane hopping across the country, a good portable display needs to be tough, easy to use, and functional. What makes these Podium Shipping Cases so unique is that what you are getting is a sturdy shipping case that is able to take a licking and when stood on end becomes a professional looking podium perfect for those who make their livings by giving presentations. Though the shipping case initially looks like other cases on today’s market, what makes this case so special is that inside it carriers a fabric wrap that quickly snaps snugly around the outside giving you just that extra touch of class.
One of the key philosophies preached by Jim Shafer is that all the clutter, all the extras, all the flash and grandeur of today’s homes at least for some is exactly that….needless stuff that takes up space. If you are somebody that needs to be as mobile as possible at all times, that hates the thought of packing things up and hitting the road with tons of packaging following behind you, and likes the idea of having everything you need for that next big client meeting all wrapped up in one case….a Podium Shipping Case is the more than you’ve ever dreamed of.
Tags: booth, business conference, Display Booths, Exhibit Booth Company, fabric structures, marketing tips, podiums, popup displays, portable trade show display, potential customers, shipping, showroom, travel, unique trade show display
Posted in Conferences & Venues, marketing tips, Wheeled totes | No Comments »
Friday, July 16th, 2010
The words trade show and chaotic seem to go hand in hand don’t they? Everywhere you look bright lights are flashing, bells and whistles are going off, and vendors are yelling at everyone that walks by as if they work at a back country carnival. Privacy is nonexistent and most conversations tend to follow the same basic script:
Salesman: Hi Sir! Would you be interested in taking a look at product ABC?
Potential Customer: Sure. What does ABC do? Show me how it works.
Salesman: It’s simple. You put this in here, turn there, and presto-change-o! It’s like nothing you’ve ever seen before and it’s guaranteed to change your life.
Potential Customer: Sounds Great! What kind of deal can I get on it?
Salesman: Well it all depends on how much of ABC you want, the color, the size….why don’t you give me your info and we can set up a time to talk about this more in detail.
See what happened? The salesman caught the customer’s attention, showed him how product ABC worked, and sold the idea that the customer was missing out on a great opportunity if he let ABC get past him. The only problem is that ABC is kind of expensive and there’s a lot to work out in terms of payment plans, interest rates, warranties, models, etc….none of which can easily be done when you have 50 other people trying to get your attention. You could ignore the other customers, but you would be trading one sale for potentially tens of others. So in this case the salesman did the only thing he could do…he collected the customers contact info and setup a time to go into detail at a later date.
Wednesday I wrote to you about our great looking Grand Format Fabric Graphic Structures. In that post I mentioned the ability to essentially create a conference room complete with table and chairs both featuring your company’s name and logo. I wanted to expand on this because what you are doing by constructing of display is creating a space away from the trade show chaos where some privacy can be had and those details our salesman above mentioned can be explained while at the same time his associate can handle new visitors to the exhibit. Below is how things might have been different had the salesman been able to spend more time talking about the specifics of product ABC.
Salesman: Hi Sir! Would you be interested in taking a look at product ABC?
Potential Customer: Sure. What does ABC do? Show me how it works.
Salesman: It’s simple. You put this in here, turn there, and presto-change-o! It’s like nothing you’ve ever seen before and it’s guaranteed to change your life.
Potential Customer: Sounds Great! What kind of deal can I get on it?
Salesman: Well it all depends on how much of ABC you want, the color, the size….I tell you what, if you have a moment we could step back into the office area behind me and go over some of the specifics. I promise to have you back on your way in 15 minutes.
Potential Customer: Sure! Show me the way!
Easy to setup, simple to transport, and like everything from the Godfrey Group each display is available in a wide variety of colors and fabrics. All it takes is a few basic questions and you could be on your way to creating a trade show exhibit that is sure to increase your sales. What are you waiting for! Contact us today at 1-800-789-9394
Tags: conventions, Custom graphics, customer service, customers, demonstrations, Display Booths, fabric structures, increased sales, logos, marketing tips, portable trade show display, potential customers, privacy, sales, samples, showroom, Trade Show Tips, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits | No Comments »
