I’m going to a big trade show in Kentucky tomorrow; it’s a show that comes around twice a year, and I ALWAYS go.
When I’m there, I like to walk around and look at pretty much everything, but there are always a few tried-and-true booths that draw me to them every single time.
They’re easy to find, too, because at every single show, they’re always set up in exactly the same spot.
If you set up your kiosk or booth at the same show once or twice – or more often than that – each year, it’s vitally important that your faithful returning customers know exactly where to find you. Some people love to wander around a trade show, but some don’t, and if you have customers who come to the show expressly to find YOU, it’s best that you set up in the same place each time.
Besides, knowing ahead of time exactly WHERE your display will be is a tremendous relief and help; you’ll know beforehand just how your display will look; you’ll know beforehand exactly what your options are as to electrical outlets, lighting, doorways, etc., and, most important of all, your returning customers will know exactly where to find you.