You’ve invested in the best looking high tech multi colored showroom you could find. You hired a quality staff that knows your product from top to bottom. Everywhere they turn consumers are hit in the face with your custom logo. High quality audio/video display….got it! Shelves full of merchandise ready to be purchased….done! The red carpet laid out to greet new visitors….complete. You’ve done all your research and feel that everything is in place to guarantee a steady flow of customers. Yet for some reason the doors only swing open a few times a day and never with a familiar face. While everything may look perfect inside the store, you’ve failed to do one thing and that’s build a relationship with your target market. We all know customers can be fickle sometimes and figuring out what makes them spend their hard earned cash is far from an exact science, but one thing is sure and that’s people are creatures of habit. It may be hard to get them to visit for the first time, but if you play your cards right it hopefully won’t be the last time.
3 Tips To Getting Repeat Customers
Freebies/Discounts- One sure fire way to get people walking back through the door is to give them something of value that they can’t get anywhere else. Whether it’s a sample booth out front of the store offering free samples of your newest product, an extra 10% off their next purchase, the choice is yours as long as it leaves the customer feeling as if they got an inside deal that not everyone else can get.
Connecting To The Community- Another way to ensure return visits is to establish yourself in the community. Sponsor a charity drive, host a car wash for the local high school, the trick is to show that you care about those in your community by doing something that gives back to it.
Social Networking- Getting in touch with your target market where they spend most of their time is always a good idea. By creating a Facebook page and twitter feed for your store, you have the ability to connect not only with past customers but with their friends. The more they begin to read or take notice of your posts the more they will view you as a trusted source.