Posts Tagged ‘potential customer’
Wednesday, September 15th, 2010
According to some historians the handshake dates all the way back to the days of Camelot when kings and knights would shake a person’s hand in order to make sure no weapons were being concealed. Today the handshake is a sign of respect, a gesture indicating that a deal is done, and for some it’s just as much an indication of who a person is as anything that is being said by them. A proper handshake takes practice and isn’t something you do half heartedly, it takes a commitment to the action and a lack thereof could lead to a major miscommunication.
Types Of Common Handshake Errors
- Make sure you get in there- When shaking hands you want to make sure you complete the motion so that the hands are pressing together in equal proportions. If you don’t commit, the person you are introducing yourself to may get a handful of fingers and it could appear that you are not interested in meeting them.
- Avoid sweaty palms- There’s nothing worse than to stick your hand out only to be met with a cold sweaty hand. Sweaty palms could indicate that the person is nervous or lacks confidence. One good trick for avoiding this is to keep a tissue in your pocket at all times and occasionally stick your hand inside to keep them dry.
- The shake is not a test of strength- While you definitely don’t want to extend a limp wrist to a person you are introducing yourself too, trying to break their hand won’t do you any favors either. The trick is to be firm without squeezing in such away to cause any type of discomfort. A firm handshake exudes confidence, will power, strength, and a bit of attitude. Remember that it’s important to not over due it without appearing weak at the same time.
A good handshake has the ability to make every first impression a good one similar to the way that a custom designed trade show exhibit can also make a person feel an immediate connection with a company. Whether your company is in the market for something portable and easy to put up, an exhibit for outdoor use, or want to show how much they care about the planet by purchasing an environmentally friendly trade show display; Godfrey has just the thing you need to turn that all important first impression into the start of a beautiful friendship.
Tags: communication, Custom displays, customer service, customers, Displays, Eco-friendly displays, first impressions, kiosks, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, trade show booth, Trade Show Booths, Trade Show Displays, trade shows
Posted in Custom displays, marketing tips, Trade Show Displays | No Comments »
Monday, September 13th, 2010
We’ve all heard the term ‘you never get a chance to make a first impression’, but what happens when it comes time to make that second impression and you can’t remember the other person’s name. With all the chaos that continuously swirls around each of us, it’s easy to understand how we could forget a person’s name, but that still doesn’t make it any less awkward or damaging to the relationship. I use the term relationship here because exchanging names is the first thing that takes place at the moment you meet someone. When you are able to recite someone’s name back to them weeks or months later, that person immediately gets the feeling that the previous encounter between the two of you meant something. That in your mind they stood out among others you met and have placed a value on that encounter.
Still with thousands of people walking past your trade show exhibit every day, it’s not always easy to remember every single person you shook hands with….but that doesn’t mean it’s impossible.
Tips On Remembering Names
- Say It Back To Them- The moment someone tells you their name begin to look for ways to work it into the conversation. For example: “Well that’s a nice dress to you’re wearing Nancy.” “So what brings you out in this kind of weather today Frank?” “Steve I gotta tell ya, this is the best deal of the whole event.” By doing this not only are you making a connection with the consumer, but you’re e also memorizing their name at the same time.
- Ask Them To Spell It- We are a world of unique individuals and to match our individual personalities, we want are names to be just as special, even it is in spelling alone. Christy could be Kristy, Melanie might be Mailenie, Katherine may prefer Catherine. The point is that if you are making notes on whom you are seeing during the event; don’t be too shy to ask how a person spells their name. Again this lets the visitor know you are giving them your full attention and that what they have to say is important to you.
- Give The Name Meaning- In school we are taught that one of the best ways to remember something is to give it meaning. AU is the scientific abbreviation for gold; I know this because someone once taught me the sentence “A-U bring me back my gold!!” Using the above examples: Kristy is spelled like Krispy as in Kripsy Crème Donuts. Mailenie might remind you to check your mail every day. Catherine might be the name of your favorite song which is also spelled the same way.
Remembering a potential customers name is important and so is making sure they remember your name. A custom built display from Godfrey featuring your company’s name and logo all around your exhibit is a sure fire way to guarantee that when it comes time to meet again, there will be no need for reintroductions.
Tags: booths, Custom graphics, customer service, customers, Display Booths, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, unique trade show display
Posted in Custom displays, Custom graphics, Trade Show Exhibits, Trade Show Tips | No Comments »
Friday, September 10th, 2010
It was just last month that we brought the story about growing concerns that the economy was going to take a step back from its current growth trend. At the time some experts were saying that due to an unexpected slow down they “were expecting, raising concern about growth – or even another recession – in the months ahead.” Adding that “People are continuing to cut back, and that could mean that third-quarter growth will be the worst since the end of the recession. The slowing growth path leaves the possibility of a double-dip recession on the table.” Well now comes a report from American Express that not only contradicts this report, but it appears that Corporate America may just be looking once again at putting more money into the trade show market. According to Gunther Bright, VP of the credit card giants Global Client Group, “We’re seeing a significant shift to a more positive outlook among finance executives as companies have moved from simply surviving the present to investing in growth for the future. At the same time, the experience of the recession set the stage for a newfound and long-term focus on financial discipline and management rigor”
Regardless of which report you believe is the most realistic view of what is about to happen to the economy, it’s hard to deny the fact that the only way to know for sure is to get in there and test things out for yourself. In the past this may have meant spending thousands of dollars on a custom trade show display and accepting the consequences win, lose, or draw, but with Godfrey’s display rental program figuring out which style of exhibit will generate the most sales for your company has never been easier.
Godfrey’s rental program offers customers a chance to see for themselves just what a custom designed trade show exhibit can do. Featuring a combination of custom built options including the use of the proven Truss and PodForum systems, rental displays are heavy on the eyes and light on the budget with most costing under 50-60% the price of regular display.
In today’s tough economic times, companies can’t always afford to take a chance on something new. Godfrey understands these difficulties and that’s why they are offering vendors a chance to see their amazing designs in action at a reduced cost. If your company is thinking about getting back on the road or is simply in need of a new trade show exhibit guaranteed to turn heads, think of Godfrey and think of our display rental program!
Tags: booths, Custom displays, Custom graphics, customer service, customers, Display Booths, display rental, display rental program, economic news, marketing tips, portable trade show display, potential customer, potential customers, trade show market, Trade Show News, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Trade Show Booth Rentals | 1 Comment »
Wednesday, September 8th, 2010
We all know that trade show vendors will go to extraordinary lengths to attract attention to their booths. Far beyond custom displays and game props many vendors feel that the best way to attract attention is by putting a pretty face in front of their booths. While an attractive person will definitely get you attention, it may not be the kind you want. In fact scantily clad models bring about three very distinct problems that are hard to get around if you are vendor looking to utilize this type of marketing:
•1. They draw the wrong crowd. The main problem with using a model as the main way to sell your product is that it gets everyone’s attention. Every company has a target market in mind for their product. A segment of the population that they feel is the perfect fit for their product. By placing a model in front of your display, instead of zeroing in on that target market you may find yourself wasting huge amounts of time on people who are just there to see a pretty face and don’t have any interest in what you have to offer.
•2. They ruin your clean image. First impressions mean everything and they are often virtually impossible to reverse because you almost never get a second shot at talking to the customer. If a visitor walks by your booth and sees a model that could be considered inappropriately dressed, that customer could immediately classify you as a company that is less than family friendly. When designing a display for a trade show you want to be as professional as possible at all times. You want custom fabrics, clean lines, and quality video presentations. By putting a less than wholesome face in front of the exhibit you are alienating a large portion of the population.
•3. They distort your message. Once you consider all of the expenses that are involved in getting to, setting up, and promoting yourself at a trade show, the last thing you can afford to do is have people walk away from your booth not knowing what you are all about. Again using a model may get bring the crowd your way, but moments later if asked visitors to your booth might be able to remember what the model looked like, but not what she was there to sell. Models get in the way of what you are there to do and that is burn your company’s name in the minds of hundreds of consumers.
Instead of using a model to promote a product, the best move is to invest in a custom built multicolored trade show display that only Godfrey can provide. With a wide variety of kiosks, hanging headers, and pop-up displays to choose from; Godfrey is the answer to all your trade show woes.
Tags: booth, booths, conventions, Custom displays, Custom graphics, customer service, Displays, Event Planners, Exhibitors, Exhibits, fabric structures, hanging headers, kiosk, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Overhead banners, Trade Show Booths, Trade Show Displays, Trade Show Exhibits | No Comments »
Friday, September 3rd, 2010
For weeks and months we’ve been telling you about all the great things Godfrey can do to increase your trade show sales. Through pictures and words, testimonials and statistics, we’ve shown you just what a custom designed trade show exhibit can look like when all you have is an idea and a little help from one of Godfrey’s specially trained project managers. Well what if I told you that there is now a way to take all those designs we’ve been bragging about and see them in action? All of this and more can be seen simply by taking the Godfrey Virtual Tour!
With the click of a link you are literally dropped off in front of the Godfrey Building where from there you will get access to the entire Godfrey Showroom. Look a little closer and you’ll get a chance to see of few of our dedicated employees in action, plus even receive a quick glance into some of the processes that bring our amazing exhibits to life. More importantly though you will see just how much our displays will help separate you from your competitors. From custom fabric structures, to video displays, to the awesome Truss System; the virtual tour can do what words can’t and that’s show you what our designs look like in a real showroom.
Information displays, pop-up tents, and a plethora of portable kiosks can all be found as part of the virtual tour all echoing the same thing….Godfrey is your one stop shop for the very best in custom trade show exhibits and signs. Once you have taken the tour, the next step is to check out our design gallery where you can begin the process of picking out a display of your very own. All is left to from there is getting connected with your personal project manager and your on your way to trade show success! The Godfrey Virtual Tour now!
Tags: booths, Custom displays, Custom graphics, customer service, Display Booths, Display Company, Exhibit Booth Company, fabric structures, kiosk, kiosk displays, marketing tips, outdoor displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, unique trade show display
Posted in Custom displays, Custom graphics, lobby displays, marketing tips, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade show popups | No Comments »
Wednesday, September 1st, 2010
When someone leaves your exhibit they may not be able to quote what was shared with them word for word or tell recite the names of the people they met, but for the most part people do pay attention to the details. Ask any recent visitor to your booth and more than likely you’d receive info on what promotions were being offered, how polite the staff was, and what their thoughts on the layout of the exhibit were. Sure they may miss some of the larger things that were being promoted, but sometimes it’s the little touches that tell people whether or not they would be happy doing business with a vendor. Van Halen lead singer David Lee Roth once gave a classic example of how not paying attention to detail can lead to larger issues. The discussion revolved around a liner in the bands contract that specifically called for a bowl of M&M’s free of any brown colored chocolates, “So, when I would walk backstage, if I saw a brown M&M in that bowl . . . well, line-check the entire production. Guaranteed you’re going to arrive at a technical error. They didn’t read the contract. Guaranteed you’d run into a problem. Sometimes it would threaten to just destroy the whole show. Something like, literally, life-threatening.”
Godfrey practically specializes in minor details that are sure to make a big impact on trade show sales and among the best are a couple of items that are guaranteed to light a fire under any customer:
It may not seem like much at first, but an Earth Frame is the perfect addition to any trade show exhibit. There’s just something about the shape of our planet that when used as a logo or prop gives a company a sense of trust and wisdom. When they see a Earth Frame encircled by the shape of the continents the consumer gets an idea that the company they are looking at is a global presences and cares about the world it operates in.
Fire is something else that evokes a specific emotion in all of us. A flame represents hope, a new life, a victory, and a new idea. Nestled atop a fabric column, a fire bowl can often appear so real that many would swear they felt the heat coming off of itand if the vendor isn’t careful that heat might just be enough to set the entire display on fire. As an added bonus the fabric column easily converts to a product pedestal and even supports a conference tabletop.
Trade shows are often far too hectic to allow vendors to do more than make a quick first impression. By designing an exhibit full of small details that tell the customer they are meeting a vendor that truly cares about them, a company has the power to take that first impression and turn it into a lasting relationship. For more information on how to make that perfect first impression, contact Godfrey today and get on the path to higher trade show sales!!
Tags: booth, booths, custom designed displays, Custom displays, Custom graphics, customer service, Display Booths, exhibit tips, Exhibitors, fabric structures, high impact displays, increased sales, portable trade show display, potential customer, potential customers, Trade Show, trade show advice, trade show booth, Trade Show Booths, Trade Show Displays, trade show sales, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Monday, August 30th, 2010
You walk in and the greeter at the entrance thanks you for stopping by. She offers to show you around, but you tell her you’re just browsing. There’s a bit of music playing in the background and some outside noise filtering in as you look through the various racks and shelves. After finding a few items you like, the cashier smiles then reminds you to leave your contact info on the way out in order to receive special offers in the weeks and months to come. As you head for the exit, you thank the greeter and comment on how nice the experience was before rejoining the crowd outside. This scenario happens every day at millions of retail and outlet stores all over the world, but what makes this experience different is that instead of a shopping mall it’s happening at a convention center during a trade show.
Bringing that showroom experience to a trade show is easy once you have the tools to make it happen. Complete with shelving and easy to assemble hanging racks, the expert staff at Godfrey knows just what it takes to create a professional showroom. Featuring a wide variety of showcases, counter tops, video displays, custom flooring, and fixtures the showroom experience wouldn’t be complete without your custom logo and company name emblazoned all around.
If you’re a trade show vendor who is looking for something unique that is sure to separate your company from your competitors, what better way to achieve this than by designing a display that essentially makes visitors forget that they are at a trade show and instead are visiting one of your new custom built locations.
Tags: custom flooring, custom logos, customer service, hanging racks, portable trade show display, potential customer, potential customers, retail space, shelving, showcases, showroom, Trade Show, Trade Show Booths
Posted in Custom displays, Custom graphics, Custom hanging headers, Expert trade show advice, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Friday, August 27th, 2010
Earlier in the week we brought you a post all about information displays and how they have the ability to transform into any number of displays depending on what a company needs most. Today’s discussion is going to get back to the idea of information displays being suited for many tasks, but specifically we want to discuss the value of an electronic message system. In today’s world information is key to being successful no matter what business you are in. As individuals we want the latest and greatest news and product info in our hands the moment it happens. It’s as if the time spent having to look for something is time wasted that could be used somewhere else. What an electronic message sign does is it gives people all that they need to know the moment they walk into a building or enter an event. These types of information displays can be used effectively to keep people safe, direct them to where they need to go, or to alert them to an emergency that that requires their immediate attention.
Electronic message displays are programmed by a hand held IR pad or computer, have the ability to store 160 characters per page with 90 pages available, and each page can contain as many as 8 lines consisting of 1.2” characters. Measuring at 26.75” wide, 73” hi, 4.5” deep, using only 90 watts of power, and featuring letters available in red, yellow, or green; this type of information display can be used at many locations including:
- The Bank or other public places to provide the hours of operation, notify visitors of weekly specials or rates, or announce new locations
- Hotels to provide vacancy info, special events that are taking place, or rules and regulations
- Trade shows to point visitors to certain areas of the event or by vendors as a way to give directions to their specific demonstration
- Government offices or on freeway overhangs to provide info on Amber Alerts, impending bad weather conditions, or construction zones up ahead
If information is king than the ability to dispense that information in hopes of saving people time, keeping them safe, and helping to make their lives easier is certainly something that should be looked upon favorably. By adding a company’s custom logo and name to the top of the message they are essentially telling the reader that they care about them and there is something they must know. This concern is then translated into sales when the consumer begins to feel that a relationship exists between them and the company and a bond of trust is created. An electronic messaging display may sound simple, but the information it can provide is priceless when it is used to make a connection with a potential customer.
Tags: booths, Custom displays, Custom graphics, electronic signs, Event Planners, information displays, marketing tips, potential customer, potential customers, trade show display, Trade Show Displays
Posted in Custom graphics, marketing tips, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Wednesday, August 25th, 2010
Back in the 80′s a little square by the name of Rubik’s cube took over the country like a wildfire. What was initially created to help architecture students learn something about how structures can flow and move within an area, has since sold millions to date and even has it’s own National Championship competition each year. This idea that you can take something that looks whole such as a Rubik’s Cube with each side containing all the same colors and turn it into something new is a concept that allows for many different designs to be made from the same materials. When discussing trade show displays a couple of variations of this idea can been seen with the Post-n-Panel system and the Brightwall Modular System.
The Post-N-Panel System is a series of panels that can be molded into any number of shapes thanks to a series of interlocking clips. Whether it be a straight wall design, a triangular shape that you have in mind, or a cubicle style structure; with this type of display a vendor can literally mold the exhibit to fit any space. The Post-N-Panel system can also be utilized to create a conference room that can be taken down or reassembled in a moments notice. Panels variations include clear or smoke and have the option to include a velcro attachment that will allow that panels to be covered with custom graphics and logos. If a vendor tends to see the same people several times a year, the panels or the shape can be changed around to appear as an entirely diffent display.
The Brightwall Modular System takes the idea of panels that can be transformed to fit any type of shape or size and literally breaks it down into tiny pieces. The Brightwall system is a series of 2′x2′ squares that are easily attached to one another and in terms of designs is only limited by the imagination of the vendor. Each front facing panel can combine to feature one large image or can each contain their own independent image giving the entire structure a montage effect. With options that include back lighting to add depth or even a 3-D effect that has the ability to make it appear as though the image is changing depending on where the eye is, the Brightwall system is just about as customized as they come.
Trade show vendors and visitors are alike in that at some point they all want to see something new and exciting. A vendor that travels to a different show every month will get just as discouraged by a display they have built three dozen times before as the consumer will of seeing the same exhibit over and over again. With the Post-N-Panel and Brightwall Modular systems, the very same idea behind Rubik’s cube is utilized to create a display that it limitless when it comes to what can be created.
Tags: booths, custom exhibits, Custom graphics, customers, Display Booths, display ideas, Displays, fabric structures, kiosk displays, kiosks, marketing tips, modular displays, portable conference room, portable trade show display, post-n-panel systems, potential customer, rubiks cube, Trade Show, Trade Show Booths, trade show vendors, unique trade show display
Posted in Conferences & Venues, Custom displays, Custom graphics, marketing tips, Modular literature displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Wednesday, August 18th, 2010
We don’t get to talk too much about the economy here at Godfrey, but today I want to talk a little about Opportunity Cost. In it’s most basic of definitions Opportunity Cost is “the cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action.” Now that you know what it is, think about everything you have to go through from the time you put the date on the calendar to the moment you are ready to start showing your wears at the trade show. Think of all the time this is spent getting prepared that could be spent in more productive ways.
First you have to pack everything so it will make it to your destination in one piece. Then there’s a line at the ticket counter and your flight has been delayed. Your luggage is the last one to come throw the baggage doors. There’s an accident on the freeway and you’re stuck at a snail’s pace for over an hour. You finally make it to the event center and they gave your spot to someone else by mistake. You get a new location and you’re not done yet….you’ve still got to set up your display. All of these tasks cost you valuable time. Time which could have been spent getting better prepared for the show. Time which can be gained back by choosing a custom designed pop-up display.
Made with lightweight materials and featuring a lifetime warranty on the frame and hardware, a pop-up display from Godfrey will do more than just save you time….it will gain you the contacts you need to make any trade show a guaranteed success. Each display is fabric wrapped with invisible seems and easily folds back into a compact shipping case that can be wheeled from one destination to the next at a moment’s notice. A 200 watt light fixture only helps to accentuate any one of 75 different colors available to choose from. Whether your preference is a curved, straight, or montage style pop-up; Godfrey has the display that you need to gain back all that lost time and never missing another opportunity at winning a customer over again!
Tags: booth, booths, conventions, custom colors, custom designs, custom exhibit, Custom graphics, customer service ideas, customers, Display Booths, economy, marketing tips, opportunity cost, pop-up display, portable trade show display, potential customer, potential customers, time savers, Trade Show, trade show booth, Trade Show Booths, trade show help, unique trade show display
Posted in Uncategorized | No Comments »