Posts Tagged ‘potential customer’

Don’t Be Spooked By High Priced Trade Show Displays! Let Godfrey Treat You To A Good Deal!

Friday, October 29th, 2010

For all of those ghosts, goblins, and gargoyles this is the weekend they’ve all been waiting for. Halloween officially kicks off the holiday season and that means that there are less than 60 days left to Christmas. As this Halloween creeps upon us the only thing scarier than the recent down turn in the economy are the predictions by many that this holiday season may be witness to a drastic drop in consumer spending. While mom and dad prepare to cut back on their Christmas spending, retailers all across the country are looking for a way to increase sales while decreasing expenses.  Thankfully this year Godfrey has a couple of tricks that just might allow your company to treat their customers to a few lower prices.

Free Display Design- As you can clearly see from our extensive trade show exhibit gallery, there’s hardly a design that Godfrey hasn’t thought of. With that being said we realize the need in every customer to want a custom built exhibit that is uniquely their own. This why we are proud to offer those with a special one of a kind idea free help in designing the exhibit of their dreams. Plus we will even let you follow along every step of the way with constant contact via phone call or email!

Display Rental Program- Regardless of whether you are looking for a permanent display and want to take a specific model out for a test run or just need an extra exhibit to help you expand your business through the holiday season, Godfrey also offers its customer the ability to rent some of its most popular designs. And we are not just talking about a simple table top display. Rental options include:

  • *A standard portable display with graphics creating a custom look.
  • *A combination of our systems configured for a custom look.
  • *A customized TechForm or Truss beam.
  • *A complete custom PodForum.

This Halloween don’t be tricked into buying a display that doesn’t fit your every need, with our free design and rental programs there’s no limit to what can be accomplished. Contact us now and treat your company to a one of a kind display that only Godfrey can provide.

Forget Daylight Saving, Save Time With Amazing Pop-up Exhibits!

Wednesday, October 27th, 2010

November 7th is  little over a week away and that means it’s time to set those clocks back an hour as the end of Daylight Saving Time officially comes to a close. While an extra hour of sleep may sound like a dream come true to most, for those that barely have enough time to get everything done before the sun goes down as it is things are about to get that much harder. The idea behind the time change is that more daylight means less energy is required to light and heat houses. Since the sun rises later in November, December, January, and February the clocks must be adjusted back to account for the extra amounts of darkness in the morning. While the majority of the U.S. tries their best to get all their errands done and home before it gets too dark, Godfrey has found a way to keep time on your side by creating a pop-up display that is sure to save you precious hours.

The SpaceStation Portable Pop-up Exhibit System is more than just a easy to assemble display, it’s an exhibit that has the ability to appear as if it took hours to assemble.  Beginning with a foundation constructed of lightweight, heavy duty materials that spring to life in minutes and ending with 200 watt light fixtures, the SpaceStation Pop-up is especially designed to help you spend your time where it’s needed the most…promoting your product.

Available in two models Straightwall and Curvewall, these amazing pop-up displays have the ability to constantly change the way they look thanks to face panels that allow for instant reconfiguration. Each panel is covered from edge to edge in specially designed fabric  and feature no bulky magnets so that they create a seamless image when placed side by side. Plus with over 75 different colors to choose from there’s no limit to the custom designs that can be imprinted. A lifetime warranty and the included compact molded case only help to make the SpaceStation Pop-up even more a time saver.

If you’re a vendor who likes to take advantage of every moment, then this is one pop-up exhibit that is sure to help you save time and get to that next sale!

It’s Time To Change The Way You See Trade Show Exhibits!

Monday, October 25th, 2010

Last week we gave you a post about how Apple had turned itself into a giant buzz machine constantly generating tons of attention through the use of special events each featuring an air of mystery behind them as millions of consumers around the world debated on just what the electronics giant may offer next. Today we want to touch on Apple again by talking about how one band has taken the Apple iPhone and made a name for themselves by giving the public something they have never seen before….a concert using nothing but iPhone apps as instruments.

The band’s name is Atomic Tom and according to rumors on the web is appears the group got the idea of using their iPhones as instruments after their own were stolen several weeks back. In hopes of showing off their skills to the world, Atomic Tom hopped on a New York City subway car and produced a video of their song “Take Me Out” which has now garnered them over 1 million hits since it hit the web.  Essentially what Atomic Tom has done is taken something that each of us have in our possession at least some point of everyday the cellphone and found a way to make it new again by giving it a renew purpose.

The concept of changing the way people see everyday objects isn’t something new to Godfrey, since we’ve practically been doing that with trade show displays from the very start. Featuring state of the art custom graphics, ultra-light easy to transport materials and some of the most amazing designs to hit the marketplace in years, Godfrey is second to none in terms of what they can do for your next trade show exhibit. Just look at some of these amazing designs:

Video & Audio Displays-Large screen, small screen, plasma, LCD, or projection we have the perfect fit for your existing exhibit, retail environment, lobby, kiosk, information center, and showroom. Plus we offer stand alone components for those that want to start from scratch!

Fabric Display Structures- From pop ups to tensioned walls to montage displays to overhead banners, Godfrey is setting the standard for what can be done in terms of custom fabrics. Our Grand Fabric Structures can be sculpted in a wide variety of shapes including columns, enclosures, towers, and banners.

Forum Modular Display- The most versatile trade show display on the market today, featuring push button connectors which allow for the one-inch aluminum tube frame members to fold down in an easy to ship case.

Forget about those other displays that have gotten so ordinary that they practically blend into the background. The next time you get ready to attend a trade show, give Godfrey a call and find out how you too can become one of the few that changes the way people see things.

International CES: The Greenest Trade Show On The Planet!

Friday, October 15th, 2010

The kick off of the world’s largest electronics show the International CES may just be around the corner, but 2009′s event is still getting rave reviews. Recently Trade Show Executive Magazine featured the 2009 event as its winner for North America’s Greenest Show. Organizers of the 2011 event kicking off on January 6th promise even greater strides in the realm of reducing and recycling waste. According to trade show organizers International CES 2009 was able to accomplish several amazing green goals including:

  • -Recycled 51 percent (121.27 tons) of the total solid waste generated by show attendees.
  • -Implemented recycling bins, recycled carpeting and other enviro-friendly materials onsite.
  • -Offset more than 20,000 tons of carbon emissions.
  • -Worked with the LVCC to replace more than 15,000 gallons of non-sustainable products, eliminating harsh chemicals used to clean and maintain more than 100 restrooms and the convention space daily.
  • -Switched to recycled paper products including toilet paper, facial tissue and paper towels in the LVCC.
  • -Diverted all light bulbs used by the show from landfills, as well as batteries and other electronics products.
  • -Put hazardous waste disposal programs in effect for waste oil, paints and solvents, and instituted a gas recovery program.
  • -Proudly offered two-thirds of all attendee food containers and utensils made of biodegradable hemp, corn byproduct or other organic materials.
  • -Used recycled carpet in the aisles in the LVCC.
  • -Printed all attendee flyers and CES literature on recycled paper using soy ink.
  • -Highlighted eco-friendly gadgets through its Sustainable Technology TechZone.

 For 2011′s event going green is going to get even better with the inclusion of the Sustainable Planet Spotlight featuring exhibits on green building, alternate energy sources, green business, and sustainable packaging.

If you are a tradeshow vendor who is looking to attend CES 2011 or is simply looking to go green with your very own green trade show exhibit, Godfrey has the perfect display to fit your needs with the introduction of the PodForum earth-friendly fabric structure.  Featuring light weight aluminum tubing, the PodForum not only saves you money on transportation cost by being so compact it also uses minimum amounts of fabrics therefore saving you cash.  Plus like all Godfrey designs it can be fully customized to meet your every need!

Are You Passionate About Trade Shows?

Wednesday, October 13th, 2010

I’m a huge college football fan. From where I’m from in Alabama the NFL is second compared to what happens on the gridiron all day Saturday. In the South you can always tell when a big game is about to start because the grocery stores are slammed as if 25 feet of snow was just predicted to hit over night. In seconds entire towns come to a halt as everyone runs in doors just in time for kickoff. As a fan I not only show my support by featuring the logo proudly on 95% of my wardrobe, but by passing the tradition down to my children. The point to all of this is that I’m extremely passionate about my love of Auburn football and college football in general.  Being passionate about what you are offering is a must have requirement for being successful especially if your business involves frequent visits to trade shows.

Like my passion for Auburn football, Godfrey is passionate about providing its customers with the best exhibits and signs possible. One way this can be seen is the constant contact which is maintained with the customer throughout the entire design process. Another way Godfrey’s passion can be seen is by simply taking a look at all the amazing displays they have to offer. Take the SpaceStation Portable Pop-Up Exhibit System for example. This isn’t some low quality bare minimum exhibit. The SpaceStation features:

  • Custom modification!
  • A lifetime warranty on frame and hardware!
  • An ultralight weight in compact molded case with wheels!
  • No bulky magnets to separate and add weight!
  • Fabric panels which are edge wrapped for seamless look!
  • No unsightly strips at top or bottom, no wasted area!
  • Your choice of more than 75 colors!
  • A 200 watt light fixtures included!
  • Plus we provide full color graphics and design.

In the dictionary passion is defined as an intense, driving, overmastering feeling of conviction. My passion of Auburn football can be seen through my clothes, the intense way I watch and debate each game, and by what I’m teaching my children. For Godfrey being passionate means putting their heart and soul into every design so that the next time you get ready to attend an event you bring along a display that is sure to astound all those that came up to your booth. If you are passionate about your company and want the world to know, click over to our design page and get on the path to creating a custom trade show display today!!!!

Don’t Wait Till It’s Too Late! Order Next Year’s Outdoor Display Today!

Wednesday, September 29th, 2010

Every summer all across the country at fairs and outdoor trade shows, vendors put their best foot forward as they attempt to sell everything from brand new cars to out of this world corndogs. With cold weather just around the corner many of these events will be moving indoors, but that doesn’t mean it’s time to forget about those tents and booths. In fact right now just may be the most important time of the year for outdoor vendors who are looking to change things up and make a huge splash come spring time.

3 Types of Outdoor Displays

Mushroom Kiosk- Complete with a canopy top and tons of counter space, the Mushroom Kiosk is both functional and professional in appearance. A fabric top and counter wrap only add this kiosks unique design.

Dome Kiosk- Similar to the Mushroom, the Dome Kiosk excels in blending the bottom of the structure with the top in a way that is sure to turn heads. Easily transported and folded down into two cases, the Dome Kiosk is available in 6.5′ and 9′ models.

Event Tents- From the standard 10′x10′ canopy style to the amazing Tent Cluster which is actually four canopy tents combined all under a large market umbrella, Godfrey has turned the idea of an event tent and turned it into a unique work of art. Full color printed pole wraps only add to the customized look of these outdoor displays.

Godfrey also offers a wide variety of inflatable displays and props including the humongous AirFlatable Event Pavilion. With a 40′ diameter it’s any wonder this is one of the largest inflatable pavilions on the market today. Featuring 10 arched doorways, fully digital print skin, a variety of different door ways to choose from, and the same quality custom graphics you’ve come to expect from Godfrey; the Airflatiable is exactly what you want on at your next outdoor event.

Before the weather gets warm again and you find yourself struggling to attraction attention to your outdoor booth, contact Godfrey today and be ready to make a splash at your next outdoor event.

The Secret Behind A Top Selling Trade Show Display

Friday, September 24th, 2010

Not to toot our own horn, but Godfrey has been in the custom display business for a long time and we know what we are good at. Sure we can supply you with a literature display that looks like a modern work of art. Yes nobody can beat our pop-up displays and kiosk designs. I dare you to find a rental program better than the one we offer featuring a level of quality better than anyone else. Yet there is one thing that Godfrey does better than all else and that’s our ability to create a custom exhibit just as technical as anything else on the market that is completely portable and looks like it  all came in one piece.

A couple of pedestals, a few posters, some counter space, and two or three fabric walls may not seem like much on their own, but put together and what you get is a first class exhibit that is very easy to transport from one location to the next. As we our saying goes “A portable display shouldn’t look portable.” This phrase is more than just a campaign slogan or marketing tag line, it goes straight to the heart of how Godfrey designs every single display it sends out the door. From the moment you click over to  Godfrey’s amazing design gallery to that first conversation with your personal project manager, Godfrey begins to narrow down the list of options to the point where the end result is a custom built trade show exhibit that is sure to meet your every expectation. Plus you are constantly kept up to date with what is going on with your display through email, video, and pictures. By putting together all the pieces of the puzzle such as our amazing Truss, Pod Forum, and TechForm systems the end result is a custom built display that looks like it is one complete structure.

If you are a trade show vendor and are looking for a first class custom built display that looks like it was built there on the spot, look no further than Godfrey! Contact us today at 1-800-789-9394!

A Literature Display That Is A Work Of Modular Art

Wednesday, September 22nd, 2010

To the casual observer it may be hard to tell one trade show display from another, but those of us in the business of designing custom built exhibits can tell you that we create functional works of art. Each of Godfrey’s designs are carefully scrutinized by a group of highly trained professionals who stake their reputations on producing some of the best displays on the market today. Along the way customers are inundated with pictures, emails, and messages from their personal project manager not only to keep them in the loop, but to get as much feedback as possible so that the end result is exactly what they imagined it would be. An example of this can be seen by how something as simple as a literature display is turned into a contemporary work of modern art.

The ModularArt Literature Art Series is a line of displays that is sure to turn heads with its sleek look and eye catching shape.  The Modular Art System is built from four different options:

  • *A floor stand with Velcro or perforated insert panels
  • *A poster print frame featuring a clear protective cover
  • *Channel bars that can be adjusted to fit a wide variety of   print sizes
  • *Several styles of pockets and brackets made to hold various brochure or magazine sizes

Modular Art Literature displays not only come in S or D shaped modules, but are also available in several uniquely designed styles:

  • Perforated- featuring a peg board system which not allows for baskets to be attached, but also hook or peg type POP sales.
  • ZigArt Graphic Stand- is actually a series of shelves stacked on top of one another perfect for magazines
  • Literature Tower- a larger display with several pockets on each side. Available in fixed position or rotating
  • FlexZee Stand- For those that want the look of a custom display, but need something compact, the FlexZee folds down flat for easy transport
  • The Roll-A-Way- the most compact literature display is able to be put up and taken down in no time.

If you are a trade show vendor looking for a display or exhibit and think you have seen it all, well take a peek at some of the fantastic designs from Godfrey and find out just why we consider ourselves the best in the business!

Table Top Displays For The Business Professional

Monday, September 20th, 2010

We’ve talked a lot about first impressions lately specifically how to execute the perfect handshake and the importance of remembering first names, both of which are extremely important when attempting to build a relationship with a customer. If you are salesman who travels all across the country bouncing from one meeting after another, then probably more than anyone else you know how important it is to be prepared when meeting a new client for the first time. A good salesman has to somehow find a way to put all that stress from the hours they were delayed at the airport, the horrible taxi cab ride over, not to mention the busted elevator, and present themselves with confidence to the customer.

The last thing a salesman has time for is to fiddle around with a display that requires a degree from M.I.T. to setup. Instead they need something that takes little effort and time, yet looks like it cost a million bucks. The ShowMax Table Top Display does all of this without sacrificing the quality that people have come to expect from Godfrey.  What makes the ShowMax simply the best portable table top display on the market isn’t the fact that it gets one or two things right, but that it succeeds on several levels including:

  • Portability- The ShowMax is extremely lightweight and features two in-line skate wheels allowing for easy transport. Plus it folds up into a convenient size complete with a handle at the top.
  • Setup- Simply unfold the case, attach a custom designed header, a couple halogen lights at the top, and in seconds your presentation is ready to commence
  • Quality- Like all of Godfrey’s displays and exhibits, the ShowMax is custom built to the customer specifications. This means that the customer decides just how much detail they want the display to have and which of the Velcro ready fabrics work best for their particular needs.

Available with optional transport bag, the ShowMax Table Top Display is the perfect display for anyone who finds themselves having to give presentations repeatedly and is in need of a quick and easy display made from the highest quality materials.

Timberwolves Prove Honesty Is Always The Best Policy

Friday, September 17th, 2010

http://www.nationalsportsbeat.com

As a vendor it’s your job to attract the customer’s attention any way you can. It’s not uncommon to see everything from scantily clad models to circus clowns making their way through an event in support of a company. And let’s face it most trade shows do have that circus atmosphere what with all the loud music, flashing lights, and costumed characters running around. While this type of guerilla marketing does attract attention, it tends to take the customer’s eye away from what the main focus should be and that’s what the vendor’s message is. The result of being the life of the party is that once the show is over, very few in attendance will remember less about who put on the event and more about the guys juggling the flaming chainsaws. Not that prop games such football toss or Plinko don’t have their place at a trade show. After all, the most important thing is getting that foot in the door. With that said though vendors need to remember that through all the glitz and glitter if the customer doesn’t walk away with the sponsor’s name on their tongue, all that shock and awe missed its target.

 Believe it or not there are other qualities that customers appreciate in the company’s they do business with rather than providing them with a good time. Among those traits honesty is considered one of the highest. For some adverting and honesty may be on completely separate ends of the spectrum, but if you’re a consumer looking to spend a large sum of money in a time when our nation’s economy is leaving everyone counting pennies; being honest is a breath of fresh air. An example of this can be seen this week in a recent full page ad featuring the NBA’s Minnesota Timberwolves who continuously seem to be disappointing fans with one losing season after another. In the letter the team president tells fans “We now have more shooting, athleticism and depth at every position, which will make us a better team this season. So will we challenge for the NBA championship this year? Not likely. Ouch. This honesty thing is a bit painful. But the reality is, we still need that one dominant player…..We are confident, however, that this team will be exciting to watch. For the first time in years Wolves fans are going to feel like they’re missing out if they aren’t in the arena. So in addition to player development we’re working hard on fan development, starting with variable pricing and Flex Pack ticket packages that let you pick the games and seats that you want. The bottom line for fans is: We’re making it easier than ever for you to be part of our turnaround.”

Instead of fireworks and magicians, consider an approach similar to the Timberwolves: Custom built fabric walls, soft lighting behind a backdrop of hand selected images, a hanging banner overhead, a conference table to the side, a few chairs for visitors, and a video monitor providing constant information on how your product will change the lives of all who try it. All of this covered in eye catching colors and featuring your company’s name and logo emblazoned in multiple places. No tricks. Nothing to disguise who you are. Just an honest approach at presenting yourself to the customer.