Posts Tagged ‘potential customer’
Monday, April 4th, 2011
We’ve said it so many times and we will say it again, a custom designed trade show display will do amazing things for your sales. With a look that is the perfect match for your business, there is no limit to what can be accomplished thanks to some help from Godfrey’s amazing design team. While our displays will definitely get people in to see what you are all about, what happens next is up to you. This week we are going to focus on ways to better ensure that every customer is a success by reviewing some different techniques anyone in sales should know.
Today we are going to focus on the voice; after that custom design display has wowed them and the customer is ready to hear your pitch, the way you speak and use your words can lead to the beginning of a beautiful friendship or to a quick not interested.
Tone- Anyone that has ever had a significant other in their life knows that an incorrect tone can change a discussion into an argument at the drop of a hat. So many times sales people mess up by not choosing how they say their words properly. If you’ve been told before that you have a bad tone or need some advice, ask a friend that is willing to be honest with you and take their advice on how to change.
The pitch- Have you ever tried to learn something from someone that ums and uhs the whole time? Um today I would like to uhhh tell you um about uhhh this new product that ummm will save you money. The pitch is everything in sales and it needs to be practiced continuously until it can be delivered without a bunch of ums and uhhhs getting in the way. Be careful though all that practice might make you sound like you are reading from a script and that could cause you to fail to make a connection with the customer.
Emphasize and be energized- I’m a loud talker. I can’t help but shout everywhere I go. For some people this can be a big problem as nobody wants to get the sense they are being yelled at. Pay attention to the overall sound in the room and adjust your voice to fit that environment. At the same time remember to emphasize and stress those words that are meant to have an impact. The last thing you want it to bore someone away from your booth because you mumbled and spoke in a monotone voice.
Tags: booths, Custom graphics, Display Booths, environmentally friendly trade show display, potential customer, potential customers, Trade Show Booths, trade show kiosk, trade shows, unique trade show display
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Monday, March 7th, 2011
That cold snap that came through the last couple of nights really did a number on your pipes. You got up to take a shower this morning an you immediately noticed the change in water pressure. As that sick feeling began to take over, you slowly made the march towards the basement already aware of what you would find waiting for you at the bottom of those dark stairs….moments later phone in hand you do what must be done and that’s call a plumber for help with the 5 inches of water that is quickly rising.
All that running a around trying to get the plumbing fixed left you exposed to the elements which in turn made you a prime target for the flu. Within days you’re running a fever of a 105, can’t hold anything down, and can’t afford to use any more sick days. As much as you hate it, the only choice is to call the family doctor and get back on the path to good health.
Meanwhile the water that was filling the basement went from 5 inches to 10 by the time the plumber finally made it. The result left a crack in your foundation which won’t easily be fixed. A call to your home insurance agent gets a time setup to meet and a promise that it’s not as bad as you think. As he hangs up the phone the agent promises you that things will be back to normal in no time and the claim should go smoothly.
Just like in the scenarios above, at some point a problem gets so out of hand that we all must seek help from the professionals. For small business owners trying desperately to see the light at the end of that long economic tunnel, The Godfrey Group is here to help when you need us the most. From our expert design team who go out to their way to ensure your satisfaction to our display rental program which makes it easier than ever to try new ideas to our extensive library of designs with tons of concepts to choose from, we understand how tough the market is these days and we’re here to help. Whether it be an outdoor tent covered in your own personal logo, an information display with tons of room for pamphlets and brochures, or an easy to transport simple to install popup display; regardless of what your needs are if you are having trouble creating sales than it’s time to call the professionals and let Godfrey save the day!
Tags: Custom displays, Custom graphics, Display Booths, Event Planners, expert advice, fabric structures, inflatables, information display, kiosk, kiosk displays, kiosks, marketing tips, outdoor displays, popup displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, trade shows, unique trade show display
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Friday, March 4th, 2011
I’m not a huge fan of reality shows, but I must admit finding myself addicted to such cooking competitions as Top Chief, Chopped, and Iron Chief. There’s something about making the perfect meal that keeps me striving with every dinner to do better than the last. For the most part my love of cooking isn’t about the taste (though it’s no secret that all chiefs love to eat) but instead at least for me it’s all about the flavors. There’s something about the way basic ingredients have a way of coming together to create a unique dish. A dash of salt, a touch of thyme, pinch of dill….added at just the right time without forcing it; as the ingredients begin to come together they form something greater than the sum of their parts.
If you think about it a successful tradeshow is a lot like a one of a kind meal. Just as a cook must begin by pulling together the basics of the recipe such as garlic, flour, chicken; so too does an event planner as they prepare for what types of materials to take, the size and shape of the display they will need, what type of approach to take that will ensure they get people’s attention. A successful trade show isn’t put together overnight no more than a seven course meal is done within minutes. What designs will get you the most attention? Should you go with the custom designed fabric structure or will a kiosk suit your needs more?
If you are getting ready to hit the trade show circuit, maybe you’ve been asking yourself lately as to what ingredients you will need to get the job done? Thankfully Godfrey is here to help and we’ve got just what you need to cook up a successful tradeshow. With tons of designs to choose from and a design team eager to help, it’s time you took the next step in the process and let us help make your next event a success.
Tags: custom designs, Custom displays, Custom graphics, custom kiosks, customer service, Event Planners, Exhibitors, Exhibits, fabric structures, kiosk design, marketing tips, portable trade show display, potential customer, potential customers, Trade Show Booths, Trade Show Displays, trade show kiosk, trade show success, trade shows, unique trade show display, workstations
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Monday, February 7th, 2011
In a lot of ways putting on a great trade show appearance is like producing a play. It may sound like a stretch but just think of the last trade show you attended and all the different things large and small that needed to be handled before the doors were opened signaling the beginning of the big event. Although the trade show will only last a few days the list of things that need to be done months in advance include:
*Locking in the date you will be attending
*Planning what you will be showing to the public.
*Making travel plans such as what flights to take and what hotels will offer the best rate
*Inventory needs to be stocked
*Potential customers in the area need to called on so they know where they can find you and what you will be offering.
*Employees to need be made aware of what will be expected
All of this and a ton of other decisions must be made before you even get to the conference center. Once there the production really kicks into high gear as all that planning pays off and a thousand more issues raise their ugly head. The event is going to last longer than originally thought, do you have enough product? The event planner stuck you in a spot where no one will be able to find you, is there a possibility to be moved? Where is the best place to put your additional signage such as posters or information displays? During those first hours of every trade show chaos rules and that’s why Godfrey prides itself on making sure that with all that is going on around you the last thing you have to worry about is your custom built display.
Regardless of if we are talking about an outdoor tent, an indoor grand format fabric structure, a custom built workstation, or an simple sampling kiosk, with the help of our designers and personal project managers the last thing you are going to have to worry about is how well your custom built trade show exhibit will stand up to the competition and how difficult it will be to install. So remember the next time you begin planning your schedule, get with Godfrey and enjoy the feeling of having one less thing to worry about.
Tags: booths, Custom displays, Custom graphics, customer service, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibitors, fabric structures, hanging headers, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, popup displays, portable trade show display, potential customer, potential customers, showroom, Trade Show Booths, unique trade show display
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Friday, February 4th, 2011
It used to be that what happened in the rest of the world either never affected us here in the U.S. or took several months or years. The world was a bigger place where few traveled outside of their circles and distant places were nothing more than a clip on a news real or a tale told of on the radio. In today’s age however a sudden earthquake in South America can have economic consequences felt as far away as Moscow within seconds as we all find ourselves living on a much smaller planet thanks to the internet and modern technology. A prime example of this is unfortunately taking place this very week as three separate events are making things tougher on businesses all around the globe. In Egypt the outbreak of civil war has shot oil prices over $100 a barrel leaving those that travel feeling the pinch of another round of price increases on everything from fuel to airplane tickets. Meanwhile one of the most powerful cyclones in recent history slammed into the eastern coast of Australia at the same time yet another winter storm hit the already frozen U.S., combined the two sent sugar prices to a thirty year high and drove up grain prices worldwide.
With the cost of traveling reaching new heights and food prices trending upwards, the already hard to budget for trade show just got that much harder to justify. It’s with this in mind that today we at Godfrey would like to present to you three displays that will save you money while still offering the same quality custom designed features you’ve come to expect from our amazing trade show displays.
Fabric Pop Up Displays- The key to transporting a display for the budget minded is to maximize the display while minimizing the amount of space it takes up when not in use. Made from ultra-light materials that instantly spring to life when extended out, a fabric pop up display does just that i.e. pop to life in seconds giving you an out of this world trade show display complete with custom graphics in a wide variety of styles and designs
Briefcase Table Top Display- Don’t let the fact that this briefcase table top display folds up into the size of your standard brief case fool you. Made to cut down on travel expenses while still giving you the highest quality look imaginable, combined with a custom table skirt these are some of the most amazing yet cost efficient displays on the market today.
Demo Pedestals- One of the best products in Godfrey’s extensive line of displays, the demo pedestal may just be the ultimate small scale display. What makes these some of the most cost efficient displays on the market are their ability to literally transform into a shipping container and then back to a professional custom designed pedestal in a matter of seconds thanks to an easy to attach fabric wrap.
Tags: booths, fabric structures, food costs, kiosk displays, marketing tips, portable trade show display, potential customer, potential customers, Trade Show Booths, trade show costs, travel expenses, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice | No Comments »
Friday, November 26th, 2010
It’s officially Black Friday and shoppers everywhere across the country are camping out in line for the hottest deals of the season. Neither rain, sleet, nor snow kept people in their beds this morning as they braved the early hours, endless lines, and hordes of people just itching to get their hands on that must have item of the year. According to those in the know, the history of Black Friday goes back over forty years; “The term “Black Friday” was coined in the 1960s to mark the kickoff to the Christmas shopping season. “Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, and red ink indicated a loss, and black a profit. Ever since the start of the modern Macy’s Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.”
While Black Friday is definitely worth battling the early hours and out of control crowds for consumers, for vendors fighting to get their attention everyday has the possibility of setting sales records thanks to 2 amazing displays.
TechForm Aluminum Extrusion Exhibit System
How many times have you found yourself walking out of the mall or towards the checkout line and suddenly locked in on a new gadget that will change your life. Some of the most sold items on the market are found near the exits as consumers simply can’t avoid last second spontaneous buys. The TechForm Exhibit System is built for just those types of items. Featuring Velcro receptive fabric panels, halogen arm lights, a four tier center shelving module, and two side wall extensions with built in racks made to hang products such as shirts, jackets, etc….the TechForm System is a sure bet for those looking to attract some major attention and capitalize on last minute spontaneous shoppers.
ShowTopper Panel System
For vendors wanting more of a showroom style design with tons of shelving space and room for additional options such as an information booth or audio/video display, the ShowTopper is the show stopper. Along with full color custom graphics featuring your company’s name and logo emblazoned all around, the 20′ version includes three 6 figure panel displays with top riser panels, five backlit headers, eight straight shelves, and eight wedge shelves!! Talk about room for inventory, this is the perfect design for vendors looking to put as much variety in front of the consumer as possible.
Tags: black friday, booths, Custom displays, Custom graphics, customer service, Display Booths, Exhibitors, hanging headers, holiday shopping, kiosk displays, marketing tips, potential customer, potential customers, showroom, unique trade show display
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Wednesday, November 24th, 2010
It may seem kinda silly to be talking about 2011 what with Thanksgiving being tomorrow and all, but the fact is the time to get ready for next year’s trade show is today. A great looking trade show display doesn’t happen overnight, but instead takes time in order to ensure that you are getting exactly what you need to set yourself apart from your competitor. At Godfrey from the very moment you contact a personal project manager a constant dialog is established which allows you to voice your opinion on color, design, style, accessories, and keeps you up to date every step of the way as the display or exhibit is created. The most important decision though is as old as time itself, “What do people want?” In hopes of shedding some light on this continuous dilemma, today we are going to take out the old crystal ball and tell you what we think will be the hottest trade show trends for 2011
*Value over price- It used to be that price was king, but these days with the economy picking up steam consumers are just as interested in the value they will receive by purchasing a product as they are by what they will have to pay for it. Grand fabric exhibits and custom built pop-ups will definitely help you get your point across, but the key for today’s consumer is letting them touch, feel, and taste your product first hand in order to convince them that you are offering a quality product.
*Social Media and the pressures of friendship- Forget phone calls and mail-outs, the trick to getting your target market’s attention is reaching them where they live and that’s on social media sites such as Facebook and Twitter. These are the places where we find out what our best friends and favorite celebrities are tripping over themselves to get to; where our favorite restaurants are offering special promotions for following along on their sites. At your next event make sure to add a couple of spaces to that ledger you have set up at your information booth to include ways to reach them via social networking sites and email
*Meeting expectations- With so many products flooding the market, in order to separate yourself from the competition one of the most important things that have to be done is you have to meet the expectations of your customers. Not only does every bell and whistle need to be laid out and easy to use, but they must be of high quality. This is where an audio/video display proves invaluable in that you have the ability to showcase every aspect of your product in a eye capturing format.
Tags: 2011 trade shows, audio displays, booths, conventions, Custom displays, Custom graphics, customer service, design trends, Display Booths, Displays, Exhibits, fabric structures, information displays, kiosk, marketing tips, popup displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, trade show trends, unique trade show display
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Friday, November 12th, 2010
This week the White House commission in charge of handling the current deficit situation released their initial proposal which includes drastic cuts in all areas of government spending. According to a report from CNN” Their package touched every aspect of government, combining deep spending cuts with tax increases to eventually bring both expenditures and revenue to 21 percent of gross domestic product.” In a lot of ways a trade show is microcosm for what is happening with our current economy. Large trade shows are like cities in that you have a main strip containing food and novelty vendors, a mix of popular companies that rank high in terms of name recognition, and then you have all these smaller lesser known start-ups with hopes of getting a boost from the attention that bigger events bring. All are there for one reason and that’s to grow their business. Like all the industries and corporations that make up this country’s economy though, expenses start to get in the way of this growth. Travel costs for both employees and materials, food costs, expenses associated with securing a spot at the event, hotel costs, wages….all of these subtract from any revenue that is gained as a result of attending.
With tons of expenses eating at the bottom line, in order to make sure your next trade show event is profitable you might want to consider renting one of Godfrey’s custom trade show exhibits. Don’t let the name fool you, the Godfrey Display Rental Program allows your company to receive a top of the line exhibit with options that include custom graphics, a wide variety of configurations, easy portability, and includes variations of our best selling TechForm, Trussbeam, and PodForum systems. All at an affordable price guaranteed not to take a chunk out your trade show budget.
Perfect for those looking for an amazing displayexhibit but want to test the waters first or for anyone who finds themselves double booked and in need of a temporary fix to get them through the busy season, the Godfrey Display Rental Program is one way to cut your trade show spending in half without taking anything away from the quality of your presentation. Contact us today at 1-800-789-9394 to speak to a personal project manager and get on the path to larger profits.
Tags: booths, Custom displays, Custom graphics, custom trade show display, dedicit, Display Booths, display rental program, fabric structures, marketing tips, portable trade show display, potential customer, potential customers, Trade Show Booths, unique trade show display
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Wednesday, November 10th, 2010
Wouldn’t be nice if picking out a trade show display was as easy as going through the line at a fast food restaurant? You drive up to the menu. The lady comes over the microphone and asks what you want. Not sure as to what you are in the mood for, you ask for a few moments to make a final decision. Maybe you would like a grand format fabric display with custom logos. It’s been awful cold outside lately, it might be nice to have a portable banner to sit out front and save you from having to pay someone to stand out there for you. You’ve got that fantastic video demo that really catches everyone’s attention, a custom kiosk with built in video/audio inserts would be perfect….finally you make your decision. “I’ll take the Spacestation pop-up with a pedestal and information booth on the side.” All that is left now is to drive forward and load everything in the back.
This may seem like a pipe dream, but believe it or not when you order from Godfrey the reality is that it’s not too far a stretch. When you click on the Godfrey Design Gallery the first thing you will notice is a menu to the left with several different design elements to choose from including:
*Counters, pedestals, and sampling stands
*Fabric structures & Fabric Graphics
*Video & Audio Displays
*Props & Games
*Green & Eco-Friendly Displays
Once you determined what size you want from choices such as inlay displays, island displays, table tops, or showroom & retail environments the next step is to figure out what size. Then it’s on to literally hundreds of options each giving you yet another idea at just what can be accomplished by Godfrey. A personal project manager is waiting to help you get started while a designer is eager to step you through the entire process including regular updates and pictures via email. Still not sure what you want? No problem as we are always willing to work with you to make sure you get exactly the display to fit your needs. How’s that for fast service?
Tags: booth, booths, Custom displays, Custom graphics, customer service, Display Booths, Eco-friendly displays, hanging headers, inflatables, kiosk displays, kiosks, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, samples, showroom, Trade Show, Trade Show Booths, Trade Show Displays, trade show kiosk, unique trade show display
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Monday, November 1st, 2010
It appears that
Election Day 2010 is fully upon us as millions of voters will go to the polls tomorrow and choose the leaders that will guide this country for into the coming years. With over 100 House seats and 37 governors up for election, 2010 has been witness to one of the most costly and hard fought political seasons in decades. According to a CNN/Opinion Research survey “
A new national poll released Monday showed the number of Americans who say things are going badly in the country, at 75 percent, is higher than it has been on the eve of any mid-term election since the question was first asked in the mid-1970s.” Needless to say some very tough choices will made on Tuesday, thankfully when it comes to deciding the best company to help you promote your company Godfrey is the clear winner.
Outdoor Banner Stands
Regardless of whether we are talking about large format A-frame stands or flying banners that are guaranteed to catch everyone’s attention, Godfrey has exactly what you need to promote your business during the coming winter months. Featuring collapsible aluminum supports, dual sided graphics, and easy installation we have some of the best quality outdoor banners on the market today. Plus Godfrey now offers window banners for mall and retail outlets!
Pedestals, Kiosks, & Workstations
With plenty to choose from including sample & demo pedestals, computer kiosks, event tents, and information displays, there’s nothing Godfrey can’t do when it comes to designing the display perfect for your company. In addition to this, for those that are looking to add to an existing display, we also offer several display add-ons that are sure to make any exhibit look brand new again.
Video & Audio Displays
Some of the most high tech and innovative audio video displays available can be brought to life at your next trade show with a little help from Godfrey. We have the ability to integrate your video message into a wide variety of displays. Not to mention we offer freestanding video and audio presentation packages proven to create a stir at any event. When it comes to our video presentations no display is too small and no screen is too big!
Tomorrow when you pull back the curtain and begin to pick your choice on who the next set of elected officials will be, remember that not every choice has to be so difficult and think about how easy promoting your company can be with a little bit of help from Godfrey!
Tags: booth, booths, Custom displays, Custom graphics, customer service, Display Booths, election day, hanging headers, inflatables, kiosk, kiosk displays, kiosks, marketing tips, pedestals, portable trade show display, potential customer, Trade Show Displays, unique trade show display, video displays
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