Posts Tagged ‘potential customer’

. . . For ALL Your Trade Show Needs. . . .

Monday, January 25th, 2010

d-1249-2020Your main trade show booth or kiosk should be instantly recognizable by your customers and clients; your company’s colors, emblems, logo, etc. should be clearly visible from across a large area.

Many businesses are having their most frequently used, sturdiest trade show booth custom-made, therefore giving it the most personalized, individual look possible.

However, there will be times when a trade show is so far away it makes packing th_spacest-d-3115-1010such a display impractical.  There might also be a trade show with a universal theme, etc, making it advisable to add something to join in the “fun.”  Plus, there are many times an add-on or two will make your usual, standard display stand out even more!  That’s where Godfrey Group’s pop-up displays will be a welcome addition!

Remember: you want your customers and clients to recognize your display, and you want potential customers and clients to spot your display and find it intriguing enough to check out!

Whatever your trade show booth, kiosk, or display needs,  we guarantee that you will find exactly what you need at Godfrey Group; and if you need something custom-made, we’ll make it EXACTLY as you wish.

Trade Show Display Options

Thursday, December 31st, 2009

h-round-10ftx42in-rs1042-9979Businesses put up a booth or kiosk at a trade show in order to attract potential customers, and potential customers are attracted to booths and kiosks that they can see!  One thing that will make your display more noticeable than the others is to hang a header over it.

Headers can be seen across a crowded room, as the song says.

Once your header has been spotted, your potential customers/clients might also be give a good impression if your main display is “green,” and Godfrey Group can help you there, too!  We have an extensive list of eco-friendly display options.

Not sure exactly what kind of trade show display is right for you?  Rent first! Godfrey Group miscrentalcan offer you a wide selection of rental kiosks, booths, and displays.

Blog World New Media Expo 09

Wednesday, October 14th, 2009

blogworldaffiliate09_250x250This blog is all about trade shows and everyone one would need to display and exhibit his/her wares, talents, and knowledge in such a way that others would be attracted and  come closer to investigate.  No website about such things could ignore the fact that in just a couple of days,  thousands of people will be flying, driving, walking, or being taken by train, boat, plane, and any other conveyance you can possibly think of.

On second thought, scratch “boat.”  Blog World Expo is in Las Vegas, and I don’t think there are any waterways connecting it to anyplace else.

The point is, THOUSANDS of people will be at this trade show, checking things out, comparing, contrasting, meeting up with peeps, and walking up and down the rows and rows of dealers, all of whom have done their best to make their booth or kiosk as attractive as possible.

People will be following directions and directives stated right here on Godfrey Group’s blog:  bring business cards, bring your camera, make your display colorful and appealing, etc.

Many of the booths and kiosks will be utilizing the designs and displays purchased right here at Godfrey Group!

There are still a few tickets left to Blog World New Media Expo 09.  If you haven’t already made your plans to be there, DO IT NOW!

That’s Blog World New Media Expo 09, October 15-17, at the Las Vegas Convention Center.

Blog World Expo details on their website, right here.

Trade Show Advice: Knowledgeable Workers!

Thursday, July 16th, 2009

When people go to your booth or kiosk at a trade show, they expect to find knowledgeable people working there.bannerstand-category-608

This means, naturally, that anyone who is working at your booth needs to know ALL about your product or service, because if you hire a warm body to hold down the fort while you go to lunch, and a potential customer asks a complicated or technical question that your temp can’t answer, you’ve LOST THAT CUSTOMER!

The moral of the story is this:  make sure that everybody who is working your kiosk and therefore representing you and your business, knows everything that can possibly be known about your product or service.

Anything less just isn’t acceptable.  Period.

Business Cards in More Than One Area? Excellent!

Monday, July 6th, 2009

Every business has business cards to give to potential customers, of course, but WHEN do your customers get your card?

istock_000005425588_2_xsmalAt the trade show I attended on Saturday,  there was a large table in the foyer, and it was covered with stacks of business cards.  Attendees were poring over the topics, selecting cards of interest, and following the information on those cards to the appropriate kiosk or booth wherein was set up the business or service needed by that customer.

Once at the booth, a different business card was handed out.

My point?  Turn a trade show attendee into a potential customer before he/she even enters the showroom!  Make sure YOUR business cards are easily available in the foyer, as well as at your kiosk or booth.

Setting Up Your Trade Show Display: Be Ready!

Wednesday, July 1st, 2009

If at all possible, try to have AT LEAST two people in your kiosk or booth at all times, even while you’re setting up or taking down.  If a potential customer happens by, and you’re too busy to talk to him/her, you might have just kissed an actual customer goodbye!

showmax-open_model-02-9679With two or more people in the kiosk at all times, there will always be someone to answer questions and give out samples, etc, even if the show isn’t officially open yet.

Remember, however busy you might be with set-up or take-down, be sure to take the time to give your complete attention to people who want to talk to you about your service or product!

This is a good idea even when you’re officially open, for if one of you is busy with a customer, the other is free to take care of additional people who have questions.  If someone has to wait too long to get some attention, you’ve lost a sale.