We’ve said it so many times and we will say it again, a custom designed trade show display will do amazing things for your sales. With a look that is the perfect match for your business, there is no limit to what can be accomplished thanks to some help from Godfrey’s amazing design team. While our displays will definitely get people in to see what you are all about, what happens next is up to you. This week we are going to focus on ways to better ensure that every customer is a success by reviewing some different techniques anyone in sales should know.
Today we are going to focus on the voice; after that custom design display has wowed them and the customer is ready to hear your pitch, the way you speak and use your words can lead to the beginning of a beautiful friendship or to a quick not interested.
Tone- Anyone that has ever had a significant other in their life knows that an incorrect tone can change a discussion into an argument at the drop of a hat. So many times sales people mess up by not choosing how they say their words properly. If you’ve been told before that you have a bad tone or need some advice, ask a friend that is willing to be honest with you and take their advice on how to change.
The pitch- Have you ever tried to learn something from someone that ums and uhs the whole time? Um today I would like to uhhh tell you um about uhhh this new product that ummm will save you money. The pitch is everything in sales and it needs to be practiced continuously until it can be delivered without a bunch of ums and uhhhs getting in the way. Be careful though all that practice might make you sound like you are reading from a script and that could cause you to fail to make a connection with the customer.
Emphasize and be energized- I’m a loud talker. I can’t help but shout everywhere I go. For some people this can be a big problem as nobody wants to get the sense they are being yelled at. Pay attention to the overall sound in the room and adjust your voice to fit that environment. At the same time remember to emphasize and stress those words that are meant to have an impact. The last thing you want it to bore someone away from your booth because you mumbled and spoke in a monotone voice.