Posts Tagged ‘pop up displays’

Forget Daylight Saving, Save Time With Amazing Pop-up Exhibits!

Wednesday, October 27th, 2010

November 7th is  little over a week away and that means it’s time to set those clocks back an hour as the end of Daylight Saving Time officially comes to a close. While an extra hour of sleep may sound like a dream come true to most, for those that barely have enough time to get everything done before the sun goes down as it is things are about to get that much harder. The idea behind the time change is that more daylight means less energy is required to light and heat houses. Since the sun rises later in November, December, January, and February the clocks must be adjusted back to account for the extra amounts of darkness in the morning. While the majority of the U.S. tries their best to get all their errands done and home before it gets too dark, Godfrey has found a way to keep time on your side by creating a pop-up display that is sure to save you precious hours.

The SpaceStation Portable Pop-up Exhibit System is more than just a easy to assemble display, it’s an exhibit that has the ability to appear as if it took hours to assemble.  Beginning with a foundation constructed of lightweight, heavy duty materials that spring to life in minutes and ending with 200 watt light fixtures, the SpaceStation Pop-up is especially designed to help you spend your time where it’s needed the most…promoting your product.

Available in two models Straightwall and Curvewall, these amazing pop-up displays have the ability to constantly change the way they look thanks to face panels that allow for instant reconfiguration. Each panel is covered from edge to edge in specially designed fabric  and feature no bulky magnets so that they create a seamless image when placed side by side. Plus with over 75 different colors to choose from there’s no limit to the custom designs that can be imprinted. A lifetime warranty and the included compact molded case only help to make the SpaceStation Pop-up even more a time saver.

If you’re a vendor who likes to take advantage of every moment, then this is one pop-up exhibit that is sure to help you save time and get to that next sale!

A Recipe For Trade Show Success!!!

Thursday, July 8th, 2010

If you’re a foodie like me (not to mention a huge pop culture fan) than you are no doubt following along with two of the best cooking shows to hit the airwaves in decades. I’m talking about The Next Food Network Star and Top Chef both taking place on separate networks each and every week. Each show features a group of chefs competing in a variety of cooking contests designed to weed out the best and send home the rest. If you look beyond the competition and focus on the basics of the cooking though, you may be surprised to find lessons that relate directly to trade show success. Below is a recipe for a successful trade show and it starts with knowing what you want your end result to be. Like cooking you need to have a loose idea as to what you are making. What do you want your display to accomplish? Do you have a specific design in mind?

1 Dose of Preparation- What type of display works best for your product? Would a literature display be best or do your needs point more towards a computer kiosk? Indoor or outdoor? Pop up or environmentally friendly? What design best matches the types of events you attend? Who are you marketing to and what gets their attention the most?

1 Dash of Creativity- The use of color is a great way to get a persons attention. Try to be unique while at the same time don’t be too extreme as to alienate yourself from other vendors.

1 lb of Follow Through- Make sure you keep up the relationships you make while at an event. The moment you return from a trade show, shoot out an email or call your new contact just to thank them for taking the time to speak to you.

1 Ounce of Prevention- Know what it is about your product that discourages people and come to an event prepared to offer solutions to their concerns. If a customer is concerned about the cost tell them you understand, that others you spoken to have also felt the same way, and that you were able to help them through the use of a payment plan.

Mix With Special Ingredient- Every great chef knows that to truly be successful you must take the ordinary and turn it into the extraordinary. A kiosk is not a kiosk when it features a custom logo along with your companies name emblazoned in the center. By taking the idea of a trade show display and molding it to fit your idea of what the customer is looking for, you are essentially giving them something they are familiar with yet have never seen before.

Like the perfect recipe, the key to a successful trade show exhibit is repetition. Don’t be afraid to try new things and make changes until you achieve a display that fits your needs and creates buzz amongst customers.

It’s Time To Get Motivated!!

Wednesday, June 9th, 2010

We’ve all heard the sayings ”The pain you feel today will be the strength you feel tomorrow”, “The beauty of flying like an eagle is the ability to soar without looking back.”, or my personal favorite featuring the cutest of kittens dangling from a tree “Hang in there!” These days it seems that everyone is trying to motivate you to do something. Just one look at the world’s most popular media site Facebook and you’ll quickly learn that people all over are using these types of motivational phrases to not only boost their own moods, but to also give others a bit of inspiration in hopes of making it through a tough time in their lives. Nowhere are these words of wisdom more needed then in the work place where just like the economy, hopes of a better future are at an all time low.

The question is though, do motivational posters placed around the office work? Well according to Ken Brown a professor at the University of Iowa they do. “If they’re part of a broader campaign, with clearly outlined goals and a commitment from management, they may have some impact ” says Brown. Brown then goes on to say, “It’s hard to alter peoples’ behavior, so getting workers to increase their value to a company is not easy. If the change effort is part of a multipronged strategy with committed management working to create change, and they create a sense of urgency that change is needed and clearly explain the reasons, then posters and coffee mugs can be a small part of it.” The Godfrey Group understands this idea and that’s why all of our products are geared toward helping you spark a sense of desire  in the hearts and mind of your target market.

Whether you are in fact looking for poster frames perfect for those motivational phrases to hang around the office or you need an eye-catching display practically guaranteed to draw people to you, Godfrey has just what you need to get the job done. If you get down to it from our Pop-up displays to our Portable Kiosks, to our Computer Stations; everything Godfrey does is essentially created to motivate. If you are looking to inspire your customers or improve the attitude of your own employees, contact Godfrey today and get on the path to a brighter tomorrow.