Posts Tagged ‘Overhead banners’
Wednesday, July 21st, 2010
This week we are talking about how smaller displays don’t always mean smaller sales or less impact. Today I want to take this thought and give you an example of how this can translate into a trade show environment. By now you know that Godfrey has everything you need from giant fabric structures to stand alone literature displays to outdoor inflatables, but what about a simple display that requires little in terms of involvement by an onsite salesman. I’m talking about a portable workstation with monitor mount and lockable storage compartment.
Imagine walking through a crowded trade show; everywhere you turn you see sales people blasting out their sales pitches to anyone in ear shot. Flashes of light and color coming from all directions accompany the teeth shattering pulse of the music as it blasts overhead. If you didn’t know better you might think that you were actually visiting one of the cities trendiest night clubs. Then suddenly off the side something catches your eye. It could be the overhead banner that promises a one of a kind experience for anyone that is interested in trying something new. It could the lone salesman as he stands smiling greeting those that walk by in a polite yet unobtrusive manner. Then again what might actually be catching your attention is the monitor station behind him with its sleek curved design, custom graphics promising something new is waiting to be experienced, and a flash of something on the screen that begs further investigation. As you approach the salesman invites you to learn more about his product and simply presses a button that starts a slide show designed to let you know just how much the product being discussed could change your life.
Sometimes you don’t need the flash and glitz that those over the top displays provide to get your point across. While larger structures definitely attract attention and are always popular, something as simple as a portable workstation with a monitor and an eye catching slide show may just be enough to attract the customers you are looking for. Plus they are easier on your wallet as well. The next time you get ready to go all out for that next event, take a moment and reconsider using a smaller display with a quality message. You might be surprised at your results.
Tags: booths, Custom graphics, Display Booths, fabric structures, hanging headers, inflatables, literature racks, marketing tips, Overhead banners, portable trade show display, portable workstations, potential customer, Trade Show, Trade Show Booths, unique trade show display, video stations
Posted in Custom graphics, marketing tips, Overhead banners, Trade Show Booths, Trade Show Displays, Trade Show Tips | No Comments »
Friday, June 25th, 2010
We’ve all been there, you’re at the store and the one thing you need is the only thing that is not marked with a price tag. You immediately start scanning the tops of the aisles for signs that a price scanner is nearby so you can see how much the item costs. Maybe it’s not a price you are looking for, maybe you are in a hurry or are looking for something specific like baby friendly mosquito spray. Your first inclination of course is to look up in hopes of finding a sign pointing you the in the right direction. It’s natural. You get frustrated, begin to feel lost, need help….you instinctively look towards the sky in hopes of being pointed in the right direction. Maybe it’s religious. Looking up inspires hope, good thoughts, no limitations. Looking down means looking backward, being limited by your circumstances, without choices….
When you’re at a trade show looking up is just about the only way to find what you are looking for and that’s why hanging banners are so important. A customized hanging banner with your company’s name and logo has the ability to act like that ray of sunshine parting the dark clouds and lighting a path for consumers to follow straight to your exhibit. If you don’t believe me just check out our round, tapered, or pinwheel headers for yourself.
If your frustrated about the lack of traffic coming in the direction of your booth or kiosk then instead of looking up, look to Godfrey where we have just the thing to part those cloudy skies. With thousands of designs to choose from, the sky is the limit as to what can be specifically tailored to fit the needs of your organization. So what are you waiting for? Pop over to our main site today and learn more about our fantastic signs, eco-friendly forums, and of course overhead banners.
Tags: booths, Custom graphics, customers, Display Booths, Eco-friendly displays, hanging banners, hanging headers, marketing tips, Overhead banners, overhead signs, potential customer, Trade Show Booths, Trade Show Tips, unique trade show display
Posted in Uncategorized | No Comments »
Wednesday, June 23rd, 2010
Getting ready for a trade show involves a lot of guess work. How many people will be attending? Will they be in the mood to spend or will you just get a bunch of window shoppers? Is going big the right direction or would something more personal have a more profound impact? Like I said guess work. All the prep in the world will only get you so far and the fact is that once it’s all said and done, how effective you were all boils down to how well you were able to influence the customer. Something as simple as the temperature of the building, the layout of the event, or the condition of the facilities could make or break your whole trip. Maybe instead of guessing what your customers want, you should be asking them straight out.
Feedback straight from the customer is one of the best ways to judge how effective your displays are. All the custom graphics, overhead banners, video stations in the world mean nothing if instead of attracting the customer they distract them or worse send them running in the other direction. Feedback is easy to get cause all you gotta do is ask. Forget surveys or questionnaires, just strike up a conversation with those that visit your booth and ask them what they think. Like they taught us in school it’s about the What, When, Why, and How of it all. “What do you think of our presentation?” “How do you think we could be more effective?” “Why would somebody not want to know more about what we are offering?” “When do you think you might want to talk more about our product?” Try to be as casual as possible so as not to give people the feeling of being interrogated, but at the same time don’t be afraid to ask people for ways you could have done a better job at getting your message across.
After all the glitz and glamour of the trade show is over with, what matters the most is how effective you were in getting your message across to the customer. By talking to visitors throughout the day and getting their opinions on your presentation not only are you creating a relationship with that person, but you also gain some insight how you can be better prepared for your next event.
Tags: booths, conventions, Custom graphics, customer retention, Display Booths, hanging headers, interested customers, kiosk displays, Overhead banners, potential customer
Posted in Conferences & Venues, Custom graphics, Expert trade show advice, marketing tips, Overhead banners, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Monday, June 7th, 2010
Last week in a post titled “The Right Person For The Job” I talked about how something as tantalizing as Fillet Mignon would appear to be plain trash if it were to be served to you on a garbage can lid. Now in that post I was using this example as way to make sure you are employing people who have a certain degree of charm and personality, but the same can be said about how you choose to show off your product as well. You could essentially have one of those products that becomes synonymous with a entire line of products from any number of manufacturers (Coke, TiVo, and Matchbox Cars are examples of this), but because you did not choose the best way to promote your idea nobody ever takes notice. It’s those early decisions about how you will choose to bring your product to the consumer that make all the difference in the world.
Understandably this isn’t an easy process and not something to jump into. You want to start with a very broad idea of what you want and then begin to eliminate choices. Is your event outside? Do you need something like a large tent or would a smaller Mushroom style kiosk do the trick? Are you looking for something that can easily be packed up and taken to the next location or does portability not matter? Maybe you are just looking to spice up your office front. Will there be some type of attendant with a desk stationed there? Is privacy going to be a concern? How about signage? Were you thinking about something that may possibly hang from the ceiling or maybe you’d rather just have a stand that would allow people to pick up literature as they pass by?
All of these questions and we haven’t even considered graphics yet. Are you looking for something with bright colors or is something more professional what you had in mind? Do you have a specific logo that needs to be included or are you looking to come up with a new theme unlike anything you have done before? Are considering renting a booth to start out or are you ready to fully customize a display of your own?
Finding what is right for you and your products can be time consuming process, but one that is fulfilling and often very profitable. Knowing what works best for you and what you want makes all the difference in the world. The Godfrey Group understands this and that’s why we’ve created a Design Library that lets you start narrowing your ideas down and even save them so that you can come back later after you’ve researched what you want a little further. Don’t hesitate. Login in today!!
Tags: booth, booths, client, Conference Vendor, conventions, customer service, customers, Display Booths, Display Company, Displays, Eco-friendly displays, Event Planners, Godfrey Group popups, hanging headers, inflatables, kiosk, kiosk displays, kiosks, lobby, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, showroom, Trade Show Booths, trade show kiosk, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, Custom hanging headers, custom office displays, Digital signage, Eco-friendly displays, Expert trade show advice, Kiosk placement, lobby displays, marketing tips, Mushroom kiosks, Office fixtures, Overhead banners, Poster frames, Promotional Ideas, Trade Show Booth Rentals, Trade Show Booths, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Friday, May 28th, 2010
Writing for this site as I do three times a week, I get the unique opportunity to talk about all of the amazing products that Godfrey has to offer. Over the past several weeks alone I’ve shared tips on how to stay in touch with those you meet at trade shows, how to create a classy professional office front, and ways to save time and money by planning correctly for your next event. Today though, I want to share something that happened to me as I was driving down the road earlier this week. With so many company’s trying to get two seconds of our attention with billboards, flashing signs, and mascots waving their arms on the side of the road, it’s no wonder we have all become desensitized to any type of promotion. So as I mentioned I’m driving down the road, the same road I drive down at least four days a week; restaurants, retail stores, car lots of every shape, size, and color zipping past me, when I literally almost slammed on the brakes. You see it’s one thing to share with others everything that Godfrey has to offer, but another story completely to see one their products in action. Sure enough though out in front of my local sandwich shop sat a Flying Banner flapping in the wind as if waving to passing motorists.
If you have not had a chance to check one of these new signs out than do yourself a favor and click on the link above. What you will find is one of the best looking designs to hit the advertising world in years. Shaped like a large wing, the Flying Banner acts similar to a flag except it’s connected to a base that pivots and can be used indoors as well as outdoors. This great looking banner easily pops to life and takes no time to set up. It’s no wonder that these types of banners are popping up everywhere since they are essentially custom designed flags that can easily be placed in front of a store or next to a busy street and draw all sorts of attention. With accesories that include double sided graphics, a rotating base option, and even a guaranteed to catch their eye car mount; reaching your target market has never been easier.
Shaped like nothing no other banner on the market today, the Fly Banner is a one of kind attention getter that practically does all the sales work for you. If you are ready to step into the future of custom designed signage than wait no longer and contact Godfrey today!!
Tags: Custom displays, Custom graphics, flying banners, hanging banners, hanging headers, indoor trade show display, marketing tips, outdoor displays, Overhead banners, potential customers
Posted in Custom displays, Custom graphics, marketing tips, Promotional Ideas, Uncategorized | No Comments »
Monday, May 17th, 2010
The moment you find out you are about to have a child your home becomes a death trap. At least that’s the way it appears as you look around at all the things that go into making up your home sweet home. The fireplace covered in bricks that you have enjoyed curling up in front of for years suddenly becomes a fiery pit of doom complete with rough edges that could easily cause serious damage if fallen against. One thing that a home can never have too many of are electrical outlets and they are everywhere screaming flashing red danger waiting patiently for a fork or finger to be stuck in. The refrigerator, the cabinets, the toilets, every door and closet, bring with them new nightmares of things that could go horribly wrong if turned upon an innocent baby. And then there are the floors…..even if you never got around to installing hardwood floors like you always wanted, that carpet under your feet is only so thick and underneath that more than likely lies a ton of concrete.
Now we may not be able to help you with all those so called evils lurking through your home, one thing Godfrey can do though is give you some peace of mind when it comes to dealing with your floors and that fireplace mantle you love so much.
You may not have noticed this, but tucked in between all the kiosk displays, light box stands, and hanging banners; Godfrey also sells Cushy Foam Rubber Tiles! These interlocking pieces come in red, yellow, blue, and green. Each 2′ square is 5/8′ thick and is great for adding a little extra padding all throughout your home. Plus their design alone inspires kids to pull them apart and put the pieces back together again like a giant floor puzzle. Speaking of puzzles, by piecing a series of tiles at 90 degree angles along your fireplace you can breathe easier knowing that you’ve now got an extra barrier in between your child and all that brick. Perfect for anywhere in your home where you need some extra cushion between your family and that hard floor; these foam tiles are also soft on your wallet! At $3.25 a square-foot new flooring never cost better or looked so good in your child’s room.
Fantastic for outdoor patios, those with hardwood floors, or for anyone that has a child, these Cushy Foam Rubber Tiles could just be the last piece of that child safety puzzle you have been wrestling with!
Tags: child safety, consumer safety, flooring, foam tiles, hanging banners, hanging headers, home design, home flooring, home safety, kiosk displays, kiosks, light box stands, Overhead banners, parenting, potential customer
Posted in Uncategorized | No Comments »
Wednesday, April 28th, 2010
Drive down any major street in America and no doubt signs for McDonalds, Target, Toys R Us, as well as several odd number billboards will catch your eye. Now this could mean you have a 4 yr-old in the backseat like I typically do or according to one study, it may mean that certain colors play a key role in what we opt to spend our money on. Believe it or not there is an entire field of psychology devoted to the science of figuring out what moods are brought on by specific colors and what they are finding is that although you may not know it, some colors may actually be subconsciously pulling or pushing you towards them. Take my the example of McDonalds above; when you think fastfood phrases like “need to be quick“, “in a hurry“, “no time to sit still” probably come to mind all of which just happen to be associated with colors red, yellow, and orange. It should also come as no surprise that these are also the main colors covering the majority of fast food joints across the country. Now take the opposite; when you want that the perfect restaurant to have a nice romantic night out what does your favorite spot typically look like? My guess would be someplace with low light, clean white linens, tan almost dark brown walls, and everything is covered in the soft glow from several well placed candles. As it turns out each of the colors I just described encourages people to slow down and relax.
In terms of trade shows the right colors can make all the difference and help set the perfect mood to match who you are as well as what your message is. This is why the Godfrey Group goes to great lengths to offer its customers more than your standard red, blues, and greens. When you get ready to place your order with us, take a look at our RoadRunner Color and Push Loop selection guides where you will find such eye capturing colors like Blueberry, Oyster, Par Green, Sterling, and the always popular Flame red. Need something with a little texture to it? How about Regency, Amber, or Stellar all available in ribbed or velvet designs. The Godfrey Group has plenty of colors to choose from each available for table runners, throws, pop-up displays, and other exhibits. Remember before you get ready to attend your next event, think about the mood you want to set and get with Godfrey for the perfect color to match your needs.
Tags: booth, booths, business, Conference Vendor, conventions, customer service, customers, Display Company, Eco-friendly displays, Exhibitors, Godfrey Group, kiosk displays, Overhead banners, portable trade show display, potential customer, showroom, trade show booth, trade show kiosk
Posted in Uncategorized | No Comments »
Thursday, April 22nd, 2010
We’ve all been there. Palms are sweaty. Knees a bit shaky. Butterflies are busy making laps inside your stomach. Today’s the day things are going to be different and it all starts with that first moment. If you pull it off the possibilities are limitless. Make a mistake though and you may never get a second chance. I’m talking of course about that first impression and regardless of if your about to go on your first date with the woman of your dreams or interviewing for that job that could make your entire career, those first few minutes could be the key to success. The same holds true when it comes to marketing. In today’s fast paced world where everyone is constantly bombarded with ad after ad, you need something that will set your company apart from the rest and let them know you’re the best….you need one of the fabulous designs that only the Godfrey Group can offer you.
No matter the product, regardless of the location, the Godfrey Group has just the right display to fit your every need. From Outdoor Event and Tent displays, to Overhead Banners, to Game Displays and Props, we’ve got the thing to meet your needs when the time is right…the first time. If you’ve got a product that is ready to change the world, one of our amazing high quality displays or fixtures could be all it takes to send you over the top and on your way to astronomical sales. Let us help you cement the idea in your customers head that you are the thing they need most. Remember you never get a second chance to make a first impression. Call us today at 1-800-789-9394!!!!
Tags: booth, business, Conference Vendor, customer service, customers, Exhibitors, Godfrey Group, hanging headers, kiosk displays, outdoor displays, Overhead banners, portable trade show display, potential customer, trade show booth, unique trade show display
Posted in Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Expert trade show advice, Kiosk placement, Overhead banners, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips | 1 Comment »
Sunday, January 17th, 2010
Godfrey Group can accommodate your every trade show need!
No matter what kind of trade show booth, kiosk, or display you might need, Godfrey Group has the perfect one!
Whether your display needs to be small, medium, large, or extra-large, we’ve got it.
Need a portable display? We’ve got it.
Need something a little more permanent? We’ve got it.
Are you happy with the display you’ve already got, but are interested in dressing it up a notch with new banners and signs? We’ve got your banners and signs!
Do you prefer a more environmentally friendly “green” display? Godfrey Group has a large selection of “green” booths and displays!
Do you need a display or booth of a specific color or design? Godfrey Group can custom-design anything you could possibly need for your trade show display!
Do you or your client prefer a fabric booth and display? Godfrey Group has an entire section of fabric displays!
Whether your trade show needs are for an indoor display, an outdoor display, or a display that can go either way, we’ve got it here at Godfrey Group!
No other company can match our quality, our prices, our selection, or our customer service. Give Godfrey Group a call today: 1-800-789-9394
We’re standing by to answer any and all of your questions!
Tags: environmentally friendly trade show display, fabric trade show display, Godfrey Group, indoor trade show display, outdoor trade show display, Overhead banners, overhead signs, trade show booth, trade show display, trade show kiosk
Posted in Custom displays, Custom graphics, Custom hanging headers, Custom table throws and runners, Earth Frames, Eco-friendly displays, Godfrey Group News, Modular literature displays, Mushroom kiosks, Overhead banners, Poster frames, SpaceStation Popup Displays, Trade Show Booth Rentals, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade Show Tips | No Comments »
Thursday, January 7th, 2010
The world’s largest consumer technology trade show, the 2010 International Consumer Electronics Show, known in the industry as the CES, is being held this week in Las Vegas at the Las Vegas Convention Center/Las Vegas Hilton and The Venetian. CES is such a large show that at least two venues are necessary, for the show covers more space than 35 (American) football fields. That’s a big space, folks.
The CES is always loaded with fantastic new electronics, all displayed beautifully in trade show booths and kiosks, many of these from Godfrey Group. If you are attending CES with specific products or companies in mind, look above the crowd for overhead banners and hanging headers; those are always an easy way to find something specific in a large area.
General information about the CES may be found on its website.
Hadn’t you best hurry over there? Lady Gaga, Garfield, Stan Lee, Drew Carey, Guy Kawasaki, Soleil Moon Frye (Punky Brewster!), Bradley Whitford, Tommy Lee, and many other celebrities will be at this year’s CES.
And the EXHIBITS!!! Awesome doesn’t begin to describe them.
Tags: 2010 International Consumer Electronics Show, Bradley Whitford, CES, consumer electronics trade show, Convention Center, Drew Carey, Garfield, Godfrey Group, Guy Kawasaki, hanging headers, Hilton, Lady Gaga, Las Vegas, Overhead banners, Punky Brewster, Soleil Moon Frye, Stan Lee, Tommy Lee, Trade Show, trade show booth, trade show kiosk, Venetian
Posted in 2010 CES, Conferences & Venues, Custom hanging headers, Godfrey Group News, Kiosk placement, Overhead banners, Promotional Ideas, Trade Show Booths | No Comments »