This week Neiman Marcus premiered it’s 2010 Christmas book. If you are not familiar with the book which is enjoying its 84th year in publication its basically filled with gifts that few in the country can afford. Below is a list of the Top 6 unusual items featured in this year’s catalog:
1. MetroShip Houseboat- Coming in at a cool $250k the 48 foot by 12 foot floating castle not only comes with a twin 60 horsepower Honda outboards, but includes some of the best appliances and electronics on the market.
2. Charm Bracelet- Not just your ordinary nickel and dime charm bracelet this 18-karat white and yellow gold wonder is encircled with diamonds and will run you $248k
3. 2011 Limited Edition Camaro- Only 100 of these were made so if you’ve got $75k laying around you better scoop one up before it’s too late
4. Tory Burch Trike- Less like a tricycle and more like a rickshaw the pedals are pure ornamental as the trike features a clean energy electric motor.
5. Edible Gingerbread Playhouse- Remember those tiny gingerbread playhouses your mom use to make when you were a kid? Well take that idea and increase the size by 500%. At a height of 6.6 feet and featuring 381 pounds of gingerbread this is cooking at its extreme
6. Dale Chihuly Pool- One of the most expensive gifts featured in this year’s catalog with a price tag of $1.5 mil, this 22×12 foot glass art instillation does not even include the price of the pool.
Now you may remember that this week we are talking about redesigning that showroom and retail space with the help of the DeskWrap and Bizwall systems. At first the items listed above may not appear to tie into this theme, but when you consider what is being accomplished through placing these items in the Neiman Marcus catalog then the connection is quite clear.
What these items have in common with customized partition panels and ultra-modern interiors is that they not only set Neiman Marcus apart from the thousands of other retail stores across the country, they create such a buzz that people flock from all over the world just to catch a glimpse of all that the company has to offer. This same sense of wonder and the ability to create buzz should be the main goal of any redesign. With sleek lines, tons of available options, and hundreds of designs to choose from, the Bizwall system sets out to do just what offering a $250k boathouse in your Christmas catalog does; it grabs people’s attention and refuses to let go until they find out who you are and what other mind blowing items you have to offer.