The words trade show and chaotic seem to go hand in hand don’t they? Everywhere you look bright lights are flashing, bells and whistles are going off, and vendors are yelling at everyone that walks by as if they work at a back country carnival. Privacy is nonexistent and most conversations tend to follow the same basic script:
Salesman: Hi Sir! Would you be interested in taking a look at product ABC?
Potential Customer: Sure. What does ABC do? Show me how it works.
Salesman: It’s simple. You put this in here, turn there, and presto-change-o! It’s like nothing you’ve ever seen before and it’s guaranteed to change your life.
Potential Customer: Sounds Great! What kind of deal can I get on it?
Salesman: Well it all depends on how much of ABC you want, the color, the size….why don’t you give me your info and we can set up a time to talk about this more in detail.
See what happened? The salesman caught the customer’s attention, showed him how product ABC worked, and sold the idea that the customer was missing out on a great opportunity if he let ABC get past him. The only problem is that ABC is kind of expensive and there’s a lot to work out in terms of payment plans, interest rates, warranties, models, etc….none of which can easily be done when you have 50 other people trying to get your attention. You could ignore the other customers, but you would be trading one sale for potentially tens of others. So in this case the salesman did the only thing he could do…he collected the customers contact info and setup a time to go into detail at a later date.
Wednesday I wrote to you about our great looking Grand Format Fabric Graphic Structures. In that post I mentioned the ability to essentially create a conference room complete with table and chairs both featuring your company’s name and logo. I wanted to expand on this because what you are doing by constructing of display is creating a space away from the trade show chaos where some privacy can be had and those details our salesman above mentioned can be explained while at the same time his associate can handle new visitors to the exhibit. Below is how things might have been different had the salesman been able to spend more time talking about the specifics of product ABC.
Salesman: Hi Sir! Would you be interested in taking a look at product ABC?
Potential Customer: Sure. What does ABC do? Show me how it works.
Salesman: It’s simple. You put this in here, turn there, and presto-change-o! It’s like nothing you’ve ever seen before and it’s guaranteed to change your life.
Potential Customer: Sounds Great! What kind of deal can I get on it?
Salesman: Well it all depends on how much of ABC you want, the color, the size….I tell you what, if you have a moment we could step back into the office area behind me and go over some of the specifics. I promise to have you back on your way in 15 minutes.
Potential Customer: Sure! Show me the way!
Easy to setup, simple to transport, and like everything from the Godfrey Group each display is available in a wide variety of colors and fabrics. All it takes is a few basic questions and you could be on your way to creating a trade show exhibit that is sure to increase your sales. What are you waiting for! Contact us today at 1-800-789-9394