This week we are talking about how smaller displays don’t always mean smaller sales or less impact. Today I want to take this thought and give you an example of how this can translate into a trade show environment. By now you know that Godfrey has everything you need from giant fabric structures to stand alone literature displays to outdoor inflatables, but what about a simple display that requires little in terms of involvement by an onsite salesman. I’m talking about a portable workstation with monitor mount and lockable storage compartment.
Imagine walking through a crowded trade show; everywhere you turn you see sales people blasting out their sales pitches to anyone in ear shot. Flashes of light and color coming from all directions accompany the teeth shattering pulse of the music as it blasts overhead. If you didn’t know better you might think that you were actually visiting one of the cities trendiest night clubs. Then suddenly off the side something catches your eye. It could be the overhead banner that promises a one of a kind experience for anyone that is interested in trying something new. It could the lone salesman as he stands smiling greeting those that walk by in a polite yet unobtrusive manner. Then again what might actually be catching your attention is the monitor station behind him with its sleek curved design, custom graphics promising something new is waiting to be experienced, and a flash of something on the screen that begs further investigation. As you approach the salesman invites you to learn more about his product and simply presses a button that starts a slide show designed to let you know just how much the product being discussed could change your life.
Sometimes you don’t need the flash and glitz that those over the top displays provide to get your point across. While larger structures definitely attract attention and are always popular, something as simple as a portable workstation with a monitor and an eye catching slide show may just be enough to attract the customers you are looking for. Plus they are easier on your wallet as well. The next time you get ready to go all out for that next event, take a moment and reconsider using a smaller display with a quality message. You might be surprised at your results.