Posts Tagged ‘literature racks’

Portable Workstations: Sometimes Less Is More

Wednesday, July 21st, 2010

This week we are talking about how smaller displays don’t always mean smaller sales or less impact. Today I want to take this thought and give you an example of how this can translate into a trade show environment. By now you know that Godfrey has everything you need from giant fabric structures to stand alone literature displays to outdoor inflatables, but what about a simple display that requires little in terms of involvement by an onsite salesman. I’m talking about a portable workstation with monitor mount and lockable storage compartment.

Imagine walking through a crowded trade show; everywhere you turn you see sales people blasting out their sales pitches to anyone in ear shot. Flashes of light and color coming from all directions accompany the teeth shattering pulse of the music as it blasts overhead. If you didn’t know better you might think that you were actually visiting one of the cities trendiest night clubs. Then suddenly off the side something catches your eye. It could be the overhead banner that promises a one of a kind experience for anyone that is interested in trying something new. It could the lone salesman as he stands smiling greeting those that walk by in a polite yet unobtrusive manner. Then again what might actually be catching your attention is the monitor station behind him with its sleek curved design, custom graphics promising something new is waiting to be experienced, and a flash of something on the screen that begs further investigation. As you approach the salesman invites you to learn more about his product and simply presses a button that starts a slide show designed to let you know just how much the product being discussed could change your life.

Sometimes you don’t need the flash and glitz that those over the top displays provide to get your point across. While larger structures definitely attract attention and are always popular, something as simple as a portable workstation with a monitor and an eye catching slide show may just be enough to attract the customers you are looking for. Plus they are easier on your wallet as well. The next time you get ready to go all out for that next event, take a moment and reconsider using a smaller display with a quality message. You might be surprised at your results.

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Posted in Custom graphics, marketing tips, Overhead banners, Trade Show Booths, Trade Show Displays, Trade Show Tips | No Comments »

The Hands Off Approach To Trade Show Events

Sunday, June 27th, 2010

Literature displays, portable kiosks, and table wraps are great tools to have with you when showing off your ideas and products to the public, but all three pose the same problem for those that sell items that are considered hands-off……they give the customer too much room to touch, feel, and possibly damage the item being displayed. I once knew a guy that worked for a publishing house. One of their bestsellers was a book that described and priced rare coins.  As part of the promotion for the book, my friend would visit several trade shows and use a couple of rare coins he had purchased over the years to show people how easy it was to use the book. He kept running into the problem of people wanting to touch the coin that he had paid so much for. Since the money added value to the books he was trying to sell, he had to find a way to display the items without making them so easily accessible.

The body’s natural oils have always been known to breakdown and cause damage to antiques or rare items whether it be books, metals, or fabrics; that’s why it’s important to limit contact with these types of things. Plus anything of value can easily be stolen hence vendors who sell these types of items need some security to avoid loose hands taking something that can’t be replaced. Thankfully for those that prefer their exhibit items to been seen and not touched, there are Merchandise displays available. Similar to what you would see in a jewelry or retail store, merchandise displays feature a clear see through case with a sliding door in the back and optional shelf perfect for rare coins, jewelry, artifacts, or anything else that you want to show off the public. Each display comes with a base available in a wide variety of colors and even the option of a door in order to give you some secure storage space underneath. Portable, lightweight, and easy to break down, like all things offered from Godfrey each display can be customized to feature your company logo.

If you have been searching for a better way to show off your products or simply want some extra security, than look no further! Easy to transport and featuring multiple designs to choose from, these Merchandise displays are just what you have been waiting for. Call us today at 800-789-9394!

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Posted in Custom table throws and runners, Deskwrap, marketing tips, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »

ModularArt Literature Art Series Displays

Monday, August 31st, 2009

modulart2 The ModulArt System consists of 4 component options:
• Floor Stand with Velcro or perforated insert panel.
• Poster print frame with clear protective face cover.
• Print Rails: A set of channel bars that can be moved up or down to accept various size prints.
• Literature pockets, clips or wire brackets to display nearly any size literature.

You can choose the “slant” to go either way (bow or cradle), and this display comes in a single or double form.

Literature Pockets, Print Holder Rails & Poster Frames are sold separately, and come in a variety of sizes.

We have many different kinds of displays, in fact; you can see all of them on our Godfrey Group website.

The Godfrey Group is happy to answer any questions you might have:  1-800-789-9394.

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Posted in Conferences & Venues, Godfrey Group News, Modular literature displays, Trade Show Displays, Trade Show Tips | No Comments »