Monday, August 23rd, 2010
Literature or information displays are a pretty common topic on this blog simply because they are the perfect addition to any type of trade show exhibit. One thing vendors may not realize though is that while the basic structure may not 
change much, these types of modular displays have the ability to be customized into hundreds of different variations. In fact the only thing stopping an information display from meeting all a vendors needs their own idea as to what they really want. Information displays have the flexibility to be used for point of sale purposes, as retail or lobby fixtures, or as a way of collecting contacts and leads. Information displays are more than just stands used to hold brochures and other pieces of literature, they have the ability to be easily be transformed int0 workstations for vendors that desire visitors to enter information into a PC such as applications or contact forms.
Sandwiched between two custom designed fabric banners; a standard information display has several options such as:
- *A canopy and light system that puts a spotlight on the items being showcased
- *Video monitor capabilities
- *Lightbox options
- *Various shelving and peg board options
- *Attachable literature clips and pockets
- *Various face designs such as wood grain, metallic, velcro fabric, or any number of laminate colors
- *The ability to swivel
Information displays also come is several shapes including the standard dual sided module, a six sided pivoting kiosk, and a simple yet classic sign post stand. Any trade show vendor will tell you that it’s often the smallest touches that have the most impact. Information displays have the ability to take several small ideas and combine them into one amazing display perfect to fit all your trade show needs. Made up of light weight materials and easy to install if a company is looking for a point of sale terminal to go into their showroom or has a need for a portable literature stand with video capabilities, an information display is sure to increase sales and brand awareness for all that take advantage of it’s flexibility.
Tags: banners and signs, booths, brand awareness, custom design, customer service, customers, Display Booths, Displays, fabric banners, increased sales, information display, kiosk displays, light boxes, lightweight materials, literature displays, marketing tips, point of sell displays, portable trade show display, potential customers, showroom, showroom fixtures, Trade Show, trade show info, unique trade show display, video stations, work stations
Posted in Custom displays, Custom graphics, Expert trade show advice, Kiosk placement, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized, marketing tips | No Comments »
Thursday, May 13th, 2010
What do you think about when you think of trade shows or conventions? Cool displays? I like to go to Bass Master shows because they always have those giant aquariums topped full of fish so you can see just what the latest must have bait is doing once it enters the water. Do you think about massive arenas the size of Disney? Some of the places where events are held are too big to cover in just one day; most of the time you have to make a weekend out of it. That’s why some places schedule their best demonstrations on seperate days so you’ll be more inclined to come back and pay to get in all over again or buy weekend passes. What comes to mind when I mention Comic-Con, the MacWorld Expo, the M3M Summit, and the International Consumer Electronics Show (CES) ? I will tell you the first thing that pops into my head when asked all of the above…..crowds. People by the hundreds. Running, laughing, bumping into you as they try to make it to the next lecture on time. The CES show alone has over 2700 vendors that are planning to attend in 2011. Can you imagine the number of people planning on attending an event that size? Not to mention all the reporters sent to cover the event for TV, Print, and the Internet. In a room full of 2700 booths how do you not get lost in the crowd? How does vendor number 2699 get noticed? Maybe Godfrey can help you with that.
What if you could create a trail of bread crumbs that would actually lead people past all the other booths and straight to your location? A lighted path to where you await them patiently. That’s exactly what a light box is; a bright beam of light with a custom design that can either be used in conjunction with your existing display or as markers leading customers your way. Ranging in sizes from 16″ x 20″ all the way up to 48″ x 96″, light boxes can either be hung on walls or placed on a floor stand. Great for helping to generate and navigate the flow of traffic, Convex sign holders even offer you the opportunity to post two signs back to back on the same stand. This way you are sure to catch the audience’s eye both coming and going.
If you are considering attending one of the largest trades shows of the year or even if you only expect to see a couple hundred people, light boxes are a sure bet to help get you noticed and not get lost in the crowd!
Tags: booth, booths, CES, comic-con, consumers, conventions, event planning, Godfrey Group, graphic design, light boxes, M3M, MacWorld Expo, marketing tips, signs, stands, trade show advice, trade shows
Posted in Conferences & Venues, Custom displays, Expert trade show advice, Trade Show Tips, Uncategorized, marketing tips | No Comments »