Posts Tagged ‘kiosks’
Monday, June 7th, 2010
Last week in a post titled “The Right Person For The Job” I talked about how something as tantalizing as Fillet Mignon would appear to be plain trash if it were to be served to you on a garbage can lid. Now in that post I was using this example as way to make sure you are employing people who have a certain degree of charm and personality, but the same can be said about how you choose to show off your product as well. You could essentially have one of those products that becomes synonymous with a entire line of products from any number of manufacturers (Coke, TiVo, and Matchbox Cars are examples of this), but because you did not choose the best way to promote your idea nobody ever takes notice. It’s those early decisions about how you will choose to bring your product to the consumer that make all the difference in the world.
Understandably this isn’t an easy process and not something to jump into. You want to start with a very broad idea of what you want and then begin to eliminate choices. Is your event outside? Do you need something like a large tent or would a smaller Mushroom style kiosk do the trick? Are you looking for something that can easily be packed up and taken to the next location or does portability not matter? Maybe you are just looking to spice up your office front. Will there be some type of attendant with a desk stationed there? Is privacy going to be a concern? How about signage? Were you thinking about something that may possibly hang from the ceiling or maybe you’d rather just have a stand that would allow people to pick up literature as they pass by?
All of these questions and we haven’t even considered graphics yet. Are you looking for something with bright colors or is something more professional what you had in mind? Do you have a specific logo that needs to be included or are you looking to come up with a new theme unlike anything you have done before? Are considering renting a booth to start out or are you ready to fully customize a display of your own?
Finding what is right for you and your products can be time consuming process, but one that is fulfilling and often very profitable. Knowing what works best for you and what you want makes all the difference in the world. The Godfrey Group understands this and that’s why we’ve created a Design Library that lets you start narrowing your ideas down and even save them so that you can come back later after you’ve researched what you want a little further. Don’t hesitate. Login in today!!
Tags: booth, booths, client, Conference Vendor, conventions, customer service, customers, Display Booths, Display Company, Displays, Eco-friendly displays, Event Planners, Godfrey Group popups, hanging headers, inflatables, kiosk, kiosk displays, kiosks, lobby, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, showroom, Trade Show Booths, trade show kiosk, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, Custom hanging headers, custom office displays, Digital signage, Eco-friendly displays, Expert trade show advice, Kiosk placement, lobby displays, marketing tips, Mushroom kiosks, Office fixtures, Overhead banners, Poster frames, Promotional Ideas, Trade Show Booth Rentals, Trade Show Booths, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Friday, June 4th, 2010
Wednesday I spoke about what to look for in a person you are sending out to work a trade show when you can’t make it yourself. Essentially you need somebody who is trustworthy, presentable, able to follow your lead, and can solve any problems that may arise along the way. While all of these things are great qualities to have in any employee, regardless of whether we are talking trade shows or retail stores, it’s also important to remember to send them on the road with a few supplies that will help them survive the grueling days ahead. Let’s face it, trade shows and conventions are never easy and if you’re the one having to stand at a kiosk all day talking to everyone that walks by, it can be downright brutal on even the most gung-ho individual. In order to avoid some of this fatigue and possibly keep a steady roll call of people willing to travel every weekend, a zip-lock bag containing a few simple items could save you tons of grief:
Aspirin-Like I said above, trade shows can be tough on anyone. Often you leave in the late afternoon, grab a couple hours sleep at some random hotel, are up by 5 a.m and work till 8 p.m. Throughout the day you can expect to meet hundreds of people while music and crowd noise blare in the background. Headaches are going to happen and a little help to easy the pain will come in real handy.- Caffeine-Throw in some money for coffee, maybe a couple bottles of 5-hr Energy, some chocolate covered coffee beans….whatever your choice just remember that when things are pop’n and the crowd has got you covered up things are great, but when things die down you’re going to need something to keep you in the game.
- Ant-Acids- Nobody eats good on the road. The food is grease, spicy, covered in batter. The stress levels are just as high as the expectations and all of it leaves your body feeling all out of sorts. A roll of Tums will go a long way to help calm your nerves and fight all that fattening food.
- Breath Mints-This is a no-brainer. Nobody wants to get up close and personal to talk about your latest gadget if you have bad breath.
- Band-Aids- Paper cuts are an occupational hazard and can cost sales if someone were to walk up to find you bleeding all over the place. A few band-aids, maybe some antibiotic ointment, and if possible a bandage should help control the situation and save you some cash.
- Break-Time- You can’t put this one in a bag, but it’s just at vital as all the others. Don’t expect yourself or anyone else for that matter to stand behind a display all day and stay fresh. Make it known that once or twice a day it’s okay to get out and mingle through the crowd. Not only will this give you a lay of the land to see what others are promoting, but it will allow you to make connections with those that may not otherwise stop by your booth or even know you are there.
Part of being a vendor at a trade show means that you are required to man the fort from dusk to dawn with little or no respite. As hard and rewarding as it is though, why not make life easier on yourself and your employees by sending along a bag containing a few simple items that will make the trip more bearable. It’s a like our moms used to say, “A little help goes a long way”.
Tags: booths, conventions, customer service, customers, Event Planners, event planning, kiosks, marketing tips, outdoor displays, potential customers, Trade Show, Trade Show Booths, trade show display, Trade Show Displays, trade show kiosk, trade shows, unique trade show display
Posted in Uncategorized | No Comments »
Wednesday, May 19th, 2010
I’m a NO person. Regardless of the question, forget the circumstances; I don’t care what the product is….my first answer is always NO. That two word response is my first line of defense. It saves me money. It keeps me from getting ripped off. It may stop some good times from coming my way, but it also has saved my life a few times. NO gives me time to think. Time for my sub-concious to chew on things and figure out the Pro’s Vs Con’s. I come from a long line of No people. My father and his father are no people. My brother is a Yes person. He’s the black sheep of the family. Never met a gimmick or opportunity he didn’t dive head first into.
Although I’m a self proclaimed NO what I really am is a closet MAYBE person. I can be convinced that the latest must have product or idea is the real deal, I just need to do it on my own time without somebody being in my face. I like pamphlets, literature, even DVD’s that I can take with me to watch later when I don’t feel pressured. YES and NO people are vocal about their opinions. MAYBE consumers are too busy doing our research to say how we feel right a way. You can grab our attention with custom graphics, made to order designs, and interactive displays, but it’s the literature that gets us in a mood to spend our money. We love information booths that allow us to pick up a couple brochures so we can read up on a new idea in the safety of our own homes. Forget the clowns, flashing lights, and give-aways; what we want is a video or audio demonstration that we can catch from the sidelines.
This in not to say that MAYBE’s can’t be turned into YES people if the moment or pitch is just right. The first time I saw my wife was a YES moment. The first time I heard my favorite band was a YES moment. Just the idea of a tablet computer has me screaming YES as loud as I can. All it takes is for someone or something to hit that button that I didn’t even know existed for me to devote my entire existence to obtaining the latest object of my affection. Whether it be an iPod, a 3-D television, or bagel maker, I may say NO on the outside, but I’m already talking MAYBE on the inside.
What kind of response does your display elicit? Is your design one that has the ability to turn even the most rigid of NO’s into YES consumers? Are you giving the MAYBE’s the facts they need to feel educated? If you’re ready to turn all your potential customers in YES consumers, contact Godfrey now and let us show you how the experts do it!!
Tags: booth, customer service, display, Display Booths, Event Planners, Exhibit Booth Company, Godfrey Group, kiosk displays, kiosks, potential customer, potential customers, samples, trade show kiosk, trade shows
Posted in Backlit displays, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Expert trade show advice, marketing tips, Promotional Ideas, Trade Show Booths, Uncategorized | No Comments »
Monday, May 17th, 2010
The moment you find out you are about to have a child your home becomes a death trap. At least that’s the way it appears as you look around at all the things that go into making up your home sweet home. The fireplace covered in bricks that you have enjoyed curling up in front of for years suddenly becomes a fiery pit of doom complete with rough edges that could easily cause serious damage if fallen against. One thing that a home can never have too many of are electrical outlets and they are everywhere screaming flashing red danger waiting patiently for a fork or finger to be stuck in. The refrigerator, the cabinets, the toilets, every door and closet, bring with them new nightmares of things that could go horribly wrong if turned upon an innocent baby. And then there are the floors…..even if you never got around to installing hardwood floors like you always wanted, that carpet under your feet is only so thick and underneath that more than likely lies a ton of concrete.
Now we may not be able to help you with all those so called evils lurking through your home, one thing Godfrey can do though is give you some peace of mind when it comes to dealing with your floors and that fireplace mantle you love so much.
You may not have noticed this, but tucked in between all the kiosk displays, light box stands, and hanging banners; Godfrey also sells Cushy Foam Rubber Tiles! These interlocking pieces come in red, yellow, blue, and green. Each 2′ square is 5/8′ thick and is great for adding a little extra padding all throughout your home. Plus their design alone inspires kids to pull them apart and put the pieces back together again like a giant floor puzzle. Speaking of puzzles, by piecing a series of tiles at 90 degree angles along your fireplace you can breathe easier knowing that you’ve now got an extra barrier in between your child and all that brick. Perfect for anywhere in your home where you need some extra cushion between your family and that hard floor; these foam tiles are also soft on your wallet! At $3.25 a square-foot new flooring never cost better or looked so good in your child’s room.
Fantastic for outdoor patios, those with hardwood floors, or for anyone that has a child, these Cushy Foam Rubber Tiles could just be the last piece of that child safety puzzle you have been wrestling with!
Tags: child safety, consumer safety, flooring, foam tiles, hanging banners, hanging headers, home design, home flooring, home safety, kiosk displays, kiosks, light box stands, Overhead banners, parenting, potential customer
Posted in Uncategorized | No Comments »
Wednesday, May 5th, 2010
If you’ve spent any amount of time in one of our nation’s fine never ending malls, then chances are you’ve probably been verbally assaulted by some over eager kiosk worker attempting to talk you into buying anything from a stake in a time share to hand carved garden gnomes. Not to knock these guys (after all everyone started somewhere), but trying to scalp me with a remote control helicopter while I’m on my way to the GAP isn’t the way to get me to fork over my hard earned cash. For that matter macing me with fresh linen body spray isn’t going to do the trick either. If you’re like me and you’re tired of these guerilla warfare tactics, then you know the way to reach my wallet is through my mind not by getting in my face. As a society we are constantly bombarded by image after image all designed to create all of these spontaneous purchases that leave us feeling empty moments after the money is gone. What we need though….what really gets us motivated to invest in something new is when companies speak to us with intellect and respect.
The Godfrey Group has created a line workstations especially designed to give us consumers exactly what we want; a simple straight forward modern twist on the traditional kiosk that speaks volumes without knocking you over the head with crazy antics. These workstations are offered in a variety of styles including: the Truss Workstation featuring a monitor mount, oval pedestal base, and backlit header frame; the 84″ Truss Monitor Station with its laminate base and two counters perfect for holding all your promotional materials; plus the ultra modern TechForm Video Display System featuring amazing graphics and tons of accessories.
If you’re thinking about setting up shop in a nearby mall before you do something drastic like hiring a killer kiosk worker to invade the personal space of a thousand fleeing shoppers, consider a more subtle approach. By choosing something from Godfrey’s line of cutting edge workstations you’ll be doing what those other guys can’t….you’ll be attracting customers instead of distracting them.
Tags: booth, booths, Conference Vendor, conventions, customer service, customers, Display Booths, Exhibitors, Godfrey Group, kiosk, kiosk displays, kiosks, portable trade show display, potential customer, potential customers, showroom, Trade Show Displays, trade show kiosk, trade shows, unique trade show display
Posted in Kiosk placement, Trade Show Displays, Trade Show Exhibits, Workstation | No Comments »
Wednesday, October 21st, 2009
The Godfrey Group can design and build your fixtures and create a display environment to your specifications. We combine hard and soft surfaces with display lights, video, light box, displays and product showcase displays to achieve the most effective trade show exhibit space.
If you are ready to take your display or retail environment to the next level, send us your requirements or call to talk to one of our project managers about your trade show display needs.
The Godfrey Group • Tel (919) 544-6504 • Fax (919) 544-6729
4102 S. Miami Blvd • Durham, NC 27703 • sales@godfreygroup.com
Tags: booths, Custom displays, fixtures, Godfrey Group, kiosks, retail interiors, showrooms
Posted in Custom displays, Custom graphics, Godfrey Group News | No Comments »
Wednesday, September 30th, 2009
To be noticed, you have to be seen, and often a trade show is so full of fantastic kiosks and booths, people won’t really focus unless they see something really noticeable. Godfrey Group’s Overhead Hanging Headers and Banners. . . command attention in an underused space about your booth. Visible from all angles, they also lend themselves to lighting additions for heightened visibility. Our full color dye sublimation print process provides high quality fabric banners.
Godfrey Group offers many different and diverse overhead banners and hanging headers over which you can wrap your own personalized banners.
Whether you prefer your hanging banner to be round, tapered round, triangular, concave triangular, square, tapered square, funnel, pinwheel, or oval, Godfrey Group will have the perfect header for your business.
The point is, unless your potential customers SEE it, they will remain potential customers. With a hanging header, your potential customers will be able to see it from across a crowded room, and once seen, the headers will attract your customers like a magnet!
Tags: booth, customers, Displays, Godfrey Group, hanging headers, kiosks, Overhead banners, Trade Show, trade show display
Posted in Godfrey Group News, Overhead banners, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show News, Trade Show Tips | No Comments »
Monday, July 27th, 2009
The Godfrey Group has many different kinds of displays, and many different pop-up displays, too. Our SpaceStation Trade Show Displays are unlike any you’ll ever see or find anywhere else! We have large popup displays, medium, and large popup displays. Each is different and versatile, and each has something to offer anyone who needs a tradeshow kiosk or booth! We offer two models of SpaceStation Pop Ups: The “Straight Wall” and the “Curve Wall.”
All Godfrey Group SpaceStation displays are completely custom modifiable and come with lifetime warranties on both frame and all hardware. They are ultralight weight, and are in a molded, wheeled case.
Any fabric panels are edge-wrapped, and there are no strips at top or bottom! You have your choice of nearly a hundred different colors, and we provide full color graphics and design. 200-watt light fixtures are included!
Examples of our many SpaceStation Popup Displays can be found on the Godfrey Group main website, right here.
Please call us at 1-800-789-9394, and we will be happy to answer your questions and give you more details about our spacestation popup displays.
Tags: booths, Godfrey Group, kiosks, SpaceStation Popup Displays, trade shows
Posted in Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Tips | No Comments »