Posts Tagged ‘kiosk’
Wednesday, August 11th, 2010
With the state of the market these days if you are company that makes their living off of the leads gathered from trade shows, then you need to be sure that you treat each event as a learning experience. Regardless of whether or not you’ve been to only a couple of shows or two hundred, everyone has something to learn and every vendor has something to teach. To this end today we are going to discuss the importance of a trade show packet and some of the things you can do at your next event that might help you down the road.
Simply put a trade show packet is a series of observations that require you to pay attention to not only how you did, but how other vendors faired. Before you can get started though make sure that you’ve got away to keep the notes so that you can review them from time to time; the last thing you want is to be stuck jotting a bunch of random thoughts down on a bunch of scrap paper.
What worked for you? To say that a trade show can be hectic at times is definitely an understatement. We all know what it’s like when you are slammed and how things can turn around at the drop of a hat. Once you have a moment to catch your breath though, look around your booth and see what all the fuss was about. Did you sell out of anything? Was there a specific style you ran out of first or that people were asking about? Was your display set up to handle traffic accordingly or could you have setup a different way. Did you get any compliments on your exhibit?
What didn’t work for you? Every presentation has its flaws. Even the most customized of displays can miss if the way you present it is wrong. Delivery is just as important as any popup display, portable signage, or custom logo you surround yourself with. If you come across as rude, arrogant, or uncaring all that attention that your exhibit brought will quickly go the other way. In the same respect if you’re not clear and to the point as to what it is you are offering, those that visit your booth may not stick around to find out. A custom display will bring the crowd to you, but it’s your job to keep them there.
What did other vendors do? You shouldn’t have to look too far to see what other vendors at the show are doing. Take a walk and make a few mental notes as to what others are doing. Is anyone using games such as a money booth, Frisbee toss, or Plinko that are attracting a lot of attention? Maybe someone is getting a good response from a photo prop. Whatever the other guys are doing compare that to your own display and see who you think comes out on top. Maybe there are things that other vendors did well that may fit in nicely with your style or maybe you will see some things you are doing also which could be turning customers away.
A trade show packet is kind of like an exit interview you conduct with yourself. Take some time to really think about what happened during your trip, what your impressions were of the event as a whole, and what you might do differently your next time out.
Tags: booths, custom designs, Custom displays, Custom graphics, customer, customers, Display Booths, Display Company, Exhibit Booth Company, Exhibitors, fabric structures, frisbee toss, Godfrey Group popups, kiosk, kiosk displays, marketing tips, money booth, photo props, Plinko, popup displays, portable signage, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, trade show kiosk, trade show packet, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Sunday, June 27th, 2010
Literature displays, portable kiosks, and table wraps are great tools to have with you when showing off your ideas and products to the public, but all three pose the same problem for those that sell items that are considered hands-off……they give the customer too much room to touch, feel, and possibly damage the item being displayed. I once knew a guy that worked for a publishing house. One of their bestsellers was a book that described and priced rare coins. As part of the promotion for the book, my friend would visit several trade shows and use a couple of rare coins he had purchased over the years to show people how easy it was to use the book. He kept running into the problem of people wanting to touch the coin that he had paid so much for. Since the money added value to the books he was trying to sell, he had to find a way to display the items without making them so easily accessible.
The body’s natural oils have always been known to breakdown and cause damage to antiques or rare items whether it be books, metals, or fabrics; that’s why it’s important to limit contact with these types of things. Plus anything of value can easily be stolen hence vendors who sell these types of items need some security to avoid loose hands taking something that can’t be replaced. Thankfully for those that prefer their exhibit items to been seen and not touched, there are Merchandise displays available. Similar to what you would see in a jewelry or retail store, merchandise displays feature a clear see through case with a sliding door in the back and optional shelf perfect for rare coins, jewelry, artifacts, or anything else that you want to show off the public. Each display comes with a base available in a wide variety of colors and even the option of a door in order to give you some secure storage space underneath. Portable, lightweight, and easy to break down, like all things offered from Godfrey each display can be customized to feature your company logo.
If you have been searching for a better way to show off your products or simply want some extra security, than look no further! Easy to transport and featuring multiple designs to choose from, these Merchandise displays are just what you have been waiting for. Call us today at 800-789-9394!
Tags: booth, booths, conventions, customers, Display Booths, Exhibit Booth Company, jewelry, kiosk, kiosk displays, literature racks, merchandise displays, portable trade show display, security, table wraps, tradeshow display, unique trade show display
Posted in Custom table throws and runners, Deskwrap, marketing tips, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Monday, June 7th, 2010
Last week in a post titled “The Right Person For The Job” I talked about how something as tantalizing as Fillet Mignon would appear to be plain trash if it were to be served to you on a garbage can lid. Now in that post I was using this example as way to make sure you are employing people who have a certain degree of charm and personality, but the same can be said about how you choose to show off your product as well. You could essentially have one of those products that becomes synonymous with a entire line of products from any number of manufacturers (Coke, TiVo, and Matchbox Cars are examples of this), but because you did not choose the best way to promote your idea nobody ever takes notice. It’s those early decisions about how you will choose to bring your product to the consumer that make all the difference in the world.
Understandably this isn’t an easy process and not something to jump into. You want to start with a very broad idea of what you want and then begin to eliminate choices. Is your event outside? Do you need something like a large tent or would a smaller Mushroom style kiosk do the trick? Are you looking for something that can easily be packed up and taken to the next location or does portability not matter? Maybe you are just looking to spice up your office front. Will there be some type of attendant with a desk stationed there? Is privacy going to be a concern? How about signage? Were you thinking about something that may possibly hang from the ceiling or maybe you’d rather just have a stand that would allow people to pick up literature as they pass by?
All of these questions and we haven’t even considered graphics yet. Are you looking for something with bright colors or is something more professional what you had in mind? Do you have a specific logo that needs to be included or are you looking to come up with a new theme unlike anything you have done before? Are considering renting a booth to start out or are you ready to fully customize a display of your own?
Finding what is right for you and your products can be time consuming process, but one that is fulfilling and often very profitable. Knowing what works best for you and what you want makes all the difference in the world. The Godfrey Group understands this and that’s why we’ve created a Design Library that lets you start narrowing your ideas down and even save them so that you can come back later after you’ve researched what you want a little further. Don’t hesitate. Login in today!!
Tags: booth, booths, client, Conference Vendor, conventions, customer service, customers, Display Booths, Display Company, Displays, Eco-friendly displays, Event Planners, Godfrey Group popups, hanging headers, inflatables, kiosk, kiosk displays, kiosks, lobby, marketing tips, outdoor displays, Overhead banners, portable trade show display, potential customer, showroom, Trade Show Booths, trade show kiosk, tradeshow display, unique trade show display
Posted in Custom displays, Custom graphics, Custom hanging headers, custom office displays, Digital signage, Eco-friendly displays, Expert trade show advice, Kiosk placement, lobby displays, marketing tips, Mushroom kiosks, Office fixtures, Overhead banners, Poster frames, Promotional Ideas, Trade Show Booth Rentals, Trade Show Booths, Trade show popups, Trade Show Tips, Uncategorized | No Comments »
Friday, May 21st, 2010
It’s amazing how fast the days fly by. It seems like we just wrapped up the Christmas holidays and yet here we are again exactly one month away from the first official day of summer. All across the country spring is in full bloom and the temps are climbing. With the warm weather comes an endless string of outdoor concerts, fairs, and trade shows. Every weekend brings with it new opportunities to get outside and soak up some local flavor while hanging out at a nearby festival. As much as I like the main attractions at these events, my favorite parts are all the interesting booths and displays to be seen. Whether it be the wide variety of foods ranging from fried Oreos to homemade lemonade or the vendors with all of their freebies or the tents showing off the trendiest cars straight from the local dealership; it’s these types of attractions that give the event the color and flavor that brings a smile to every one’s face.
Outdoor vendors share more than one thing in common with their indoor counterparts but the most important of them all is their need to be noticed by the public. In fact outdoor displays and exhibits may need to be even more spectacular simply because not only are they competing with one another, but they’ve also got to find a way to steal the spotlight away from the main attractions even if it is for only a few brief moments. Godfrey understands the unique challenges outdoor events bring and that’s why they offer more than just ordinary pop-up tents and instead go to great lengths to offer their customers some of the most amazing outdoor displays on the market. From the great look of the mushroom and dome kiosks to spacious tent clusters with optional market umbrella, Godfrey has everything you want in an outdoor display with full customization and amazing graphics to match. Oh and if inflatables are what you have in mind than I’ve got two words for you event pavilions! They’re big, they’re high profile, they’re just the thing you need to make company the center of attention.
This summer don’t let the good times pass you by. Set yourself apart from those other vendors by turning your next outdoor trade show or festival into one for the record books! Call one of our personal project managers today ask them how you can make this a season to remember!!
Tags: booth, booths, Conference Vendor, Custom graphics, Display Booths, Display Company, inflatables, kiosk, kiosk displays, outdoor displays, outdoor events, outdoor trade show display, portable trade show display, tents, Trade Show Booths, unique trade show display
Posted in Conferences & Venues, Custom displays, Custom graphics, Expert trade show advice, Mushroom kiosks, Uncategorized | No Comments »
Wednesday, May 12th, 2010
Ever wonder why the red carpet has long been synonymous with Hollywood? Why anytime somebody important rolls into town the first thing you hear is how the red carpet is being rolled out for them? The red carpet actually has its roots in the ancient Greek play Agamemnon. Written sometime during the 5th century the play speaks of King Agamemnon being convinced that he was so favored by the gods that they not only aided him in his battle against Troy, but were responsible for his safe return home. Clytaemnestra, his wife, so believed this to be true that she laid out a red carpet for the king to walk on so that his feet would not have to touch the ground like the common people of the land. The tradition pops up again in America where railroad conductors would roll out the red carpet as a way of making their passengers feel special as well as giving them a path to the passenger car. Of course today there’s not much that happens in the entertainment world that doesn’t feature a red carpet being paraded upon by celebrity after celebrity.
The red carpet has become known as a symbol of royalty and as a way to honor those that deserve extra praise for their accomplishments. In terms of business who better to roll the red carpet out for than those customers willing to invest in a company and commit to spending their hard earned wages. In today’s market consumers have too many options to choose from to just purchase the first thing that catches their eye. They need to be made to feel that their well being is the number one interest when being sold a product and one significant way to set yourself apart is through excellent customer service. Simply put, they literally need the red carpet treatment.
Whether you only attend a few tradeshows a year or are on the road every weekend, make sure your customers know what they mean to you by treating them like a celebrity as they tour your booth while walking the red carpet themselves. Cut to size and available in a wide variety of styles, the Godfrey Group is even making it easier for you to take your carpet on the road with the optional tote bag perfect for easy transport or shipping.
Give your customer the red carpet treatment and let them know how much they mean to you. Order Today!!!
Tags: booth, conference, custom design, customer appreciation, customer satisfaction, customer service, design, event planning, Godfrey Group, kiosk, red carpet, Trade Show, variety
Posted in Custom displays, marketing tips, Promotional Ideas, Trade Show Displays, Uncategorized | No Comments »
Monday, May 10th, 2010
Even if you don’t watch the stock market as closely as others, if you have any interest at all chances are you caught wind of Thursday’s 1,000 point plunge. While the dramatic drop was nothing to laugh at (especially for those who would like to retire and live off their 401k someday) what makes the situation even more scary is the fact that the country’s top experts really don’t have a clear idea as to why it happened or if it will again. According to one expert in an interview with USA Today this past Sunday “The fact we don’t know (what happened) makes us lose confidence in the system”. This may come as some harsh words to hear for a country that has been struggling to claw its way out of the recent recession. Regardless of what it’s in, investing is always a risky and worrisome thing to do. Still the only way to grow is to take that risk, cross those fingers, and dive into that latest venture. That isn’t to say that you have to jump blindly though. In terms of the tradeshows and conventions, renting a booth may be a smart way to test the murky waters before committing loads of cash.
This is exactly what The Godfrey Group is doing when offering its fantastic and wide spread line of products to its customers on a rental basis. Whether you’re just planning on attending one event or if your schedule has you criss-crossing the country every weekend, forget about simple fold out tables and a few chairs, Godfrey can cut your costs without cutting the quality you receive. Imagine a portable display with amazing graphics, a unique combination of several looks all rolled into one, or one of our best looking PodForum’s at 50-60% less than what you would typically pay.
Perfect for those that are considering venturing into new markets or wanting to test a new product, The Godfrey Group has just what you need to get through these trouble times. If you’ve been thinking about making a new investment and wish you had way to look before you leap, consider one of our many trade show display rental options.
Just another way The Godfrey Group is helping to make your next trade show or convention the most successful one yet!
Tags: bad economy, booth rentals, booths, client, customer service, Display Booths, Displays, Godfrey Group, kiosk, new markets, new territorys, potential customer, potential customers, product testing, renting, save money, stock market, Trade Show, trade show booth, Trade Show Displays, unique trade show display
Posted in marketing tips, Trade Show Booth Rentals, Trade Show News | No Comments »
Wednesday, May 5th, 2010
If you’ve spent any amount of time in one of our nation’s fine never ending malls, then chances are you’ve probably been verbally assaulted by some over eager kiosk worker attempting to talk you into buying anything from a stake in a time share to hand carved garden gnomes. Not to knock these guys (after all everyone started somewhere), but trying to scalp me with a remote control helicopter while I’m on my way to the GAP isn’t the way to get me to fork over my hard earned cash. For that matter macing me with fresh linen body spray isn’t going to do the trick either. If you’re like me and you’re tired of these guerilla warfare tactics, then you know the way to reach my wallet is through my mind not by getting in my face. As a society we are constantly bombarded by image after image all designed to create all of these spontaneous purchases that leave us feeling empty moments after the money is gone. What we need though….what really gets us motivated to invest in something new is when companies speak to us with intellect and respect.
The Godfrey Group has created a line workstations especially designed to give us consumers exactly what we want; a simple straight forward modern twist on the traditional kiosk that speaks volumes without knocking you over the head with crazy antics. These workstations are offered in a variety of styles including: the Truss Workstation featuring a monitor mount, oval pedestal base, and backlit header frame; the 84″ Truss Monitor Station with its laminate base and two counters perfect for holding all your promotional materials; plus the ultra modern TechForm Video Display System featuring amazing graphics and tons of accessories.
If you’re thinking about setting up shop in a nearby mall before you do something drastic like hiring a killer kiosk worker to invade the personal space of a thousand fleeing shoppers, consider a more subtle approach. By choosing something from Godfrey’s line of cutting edge workstations you’ll be doing what those other guys can’t….you’ll be attracting customers instead of distracting them.
Tags: booth, booths, Conference Vendor, conventions, customer service, customers, Display Booths, Exhibitors, Godfrey Group, kiosk, kiosk displays, kiosks, portable trade show display, potential customer, potential customers, showroom, Trade Show Displays, trade show kiosk, trade shows, unique trade show display
Posted in Kiosk placement, Trade Show Displays, Trade Show Exhibits, Workstation | No Comments »
Friday, April 30th, 2010
Those long lines that seem to go on forever, the endless questions, delay after delay after delay; I’m talking today about every one’s worst nightmare come true i.e the airport. Honestly it’s gotten so bad out there that many are simply leaving a few days early, renting a van, and driving to their destinations. The thought being that they’d rather pay the gas and rental fees for a little privacy and control over what happens to thems, than put their fates in the hands of the so called “friendly skies”. To make matters even worse if you do decide to fly chances are by the time you make it to where you are supposed to go, your bags are either two days behind you or crushed beyond recognition. When heading to an event such as a trade show a lot of times you just have no choice but to role the dice and pray that your setup arrives without a scratch. Did you know that some airlines require you to fill out a claim within 7 days while others only allow 24 hrs for domestic claims to be filled. Either way in today’s hectic world whether it’s one day or seven, there simply isn’t enough time to change plans to deal with an unexpected damage claim. That’s why we at the Godfrey Group believe that one of the most important investments frequent travelers can make is in purchasing quality shipping cases, tote bags, and crates.
Featuring a wide range of styles and designs to fit everything you need for that next big event, Godfrey has what it takes to keep your items safe. From the RoadMeister series shipping cases to sturdy Plywood Shipping Crates to our heavy duty ATA Cases, we know how rough the road can be and want to make sure your most delicate items get there safely. Oh and for those of you that are constantly racing the clock, our Podium/Shipping Cases could just be the time saving answer you have been waiting for. Straight off the plane and into the showroom these fantastic cases feature a durable fabric wrap that within minutes can transform your shipping case into the center of attention.
The next time you get ready to attend your next company event or trade show, make sure you show up with the tools you need to get the job done. Contact one of our Personal Project Managers today and find out more about how you can protect your most valuable asset….your time
Tags: booths, client, conventions, customer service, customers, Displays, Exhibit Booth Company, Godfrey Group, kiosk, kiosk displays, outdoor displays, portable trade show display, showroom, trade show booth, trade show kiosk, unique trade show display
Posted in Trade Show Booths, Trade Show Exhibits | No Comments »
Friday, April 23rd, 2010
I know what you are thinking; Earth Day was on the 22nd and today is the 23rd, but when it comes to helping save the planet the Godfrey Group believes that everyday is the perfect time to help celebrate all that Mother Nature has to offer. Protecting the environment is important to us not because it’s important to you, but because like yourself we feel a responsibility to give back to this place we call home. That’s why we created our specialty line of Eco-Friendly displays specifically tailored to help save the environment while at the same time saving you cash. I’m talking of course about our PodForum line of displays and the amazing cutting edge tech that is changing the way people think about traditional tradeshow kiosks.
Built with recycled aluminum tubing covered in a wide variety of earth-friendly fabric graphics, the PodForum can be custom fit to resemble the surface of your choice from brick, to stone, to much more. With it’s lightweight support system you can forget about those huge shipping costs associated with getting those other displays from one place to the other, the PodForum is designed to help decrease your carbon footprint every step of the way. Oh and about those earth-friendly fabric graphics, with the PodForum Godfrey has developed what could be one of the coolest tricks on the market today….a display that will change color when introduced to different sound frequencies! Imagine turning your next trade event into something resembling a rock concert complete with a pulse pounding light show! Plus with it’s easy to assemble slip-on style, your message can be changed at a moments notice to match the mood and feel of the crowd. This is also perfect for multi-day events where you want show the crowd something different both days. Add some backlighting and what you get is a low-cost, environmentally friendly, flexible display that can easily be transformed into a wide variety of combinations to fit any trade show or company event. The PodForum from Godfrey, saving the planet one Earth Day at a time.
Tags: booth, business, Conference Vendor, conventions, Display Booths, earth day, easy to assemble, Eco-friendly displays, environment, Exhibit Booth Company, going green, kiosk, low cost, portable trade show display, save money, showroom, Trade Show Booths
Posted in Custom graphics, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Friday, April 2nd, 2010
If you check out the videos at Exhibitor Magazine.com, you’ll be open-mouthed at the fantastic trade show booths, kiosks, exhibits, and displays. This video, for example.
How can you even HOPE to have a display that cool?
Easy. Just go to Godfrey Group.com and click around. The helpful staff there are happy to help you put together a booth, etc, that will rival anything anyone else could ever create.
Nothing you see at any other trade show in the world, awesome as the display might be, can rival what the people at Godfrey Group can create for you. That’s a promise.
Tags: booth, exhibitor magazine, exhibitor online, Godfrey Group, kiosk, trade show display, video
Posted in Backlit displays, Conferences & Venues, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Deskwrap, Digital signage, Earth Frames, Eco-friendly displays, Expert trade show advice, Godfrey Group News, Kiosk placement, lobby displays, Modular literature displays, Mushroom kiosks, Overhead banners, Poster frames, Promotional Ideas, SpaceStation Popup Displays, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show game themes, Trade Show News, Trade show popups, Trade Show Tips, Workstation | No Comments »