Posts Tagged ‘Godfrey Group’
Friday, December 31st, 2010
Being as this is New Year’s Eve it only makes sense that we would be talking about resolutions and ways to improve your business for the coming year. So far this week we have covered ideas for saving the planet with the help of our environmentally friendly PodForum series and just how our display rental program could literally make it so you are in two places at once. Today we are going to talk about putting things off to the last minute. It’s something we all do and for many no matter how hard they try nothing cannot be put off till later so that something more fun or more desirable can be done immediately. According to one group of researchers looking into ways to more effectively manage time “In 1978, 5% of the population admitted to being chronic procrastinators compared to to roughly 26% of the population today (Steele, 2007).Surveys of student populations suggest that procrastination is pervasive with some surveys suggesting that 85-95% of students have problems associated with procrastination”
When running a business there always seems to be things that are considered more desirable and tasks that are uncomfortable to do. Nobody wants to sit around worrying about taxes or working on dropping sales reports all day when they can be out making contacts and marketing their company to the public. Still though in order to be a success it’s important to be aware of coming trends and what consumers will expect from you in the weeks or months ahead. A prime example of this can be found in Godfrey’s extensive design library. Winter is hitting the U.S hard with blizzards causing over 10,000 flight delays across the country. As individuals we can’t help but pay attention to the cold weather headlines taking over out nightly news reports, but as business owners we need to be planning for brighter days as Spring begins to creep closer and closer. This means that the time to begin designing that custom inflatable outdoor display isn’t three months from now when the temps begin to edge into the early 80′s, today is the day to begin making those plans so that when Spring has finally sprung to life you are ahead of the curve with your new trade custom built tent city already sitting within arm’s reach.
This year don’t wait to the last minute to find a display that’s a perfect fit for your needs, resolve to start looking toward the future today!!
Tags: booths, Custom displays, customer service, Display Booths, display rental program, environmentally friendly trade show display, fabric structures, Godfrey Group, inflatables, kiosk displays, marketing tips, outdoor displays, portable trade show display, potential customers, Trade Show, Trade Show Booths, unique trade show display
Posted in Uncategorized | No Comments »
Monday, August 2nd, 2010
When getting ready for a trade show there are a ton of things you can do in advance to make sure that you have a successful event. Of course you can make sure you have the best custom exhibit possible. You can find out who’s going to be there and what they will be interested is seeing. You can make sure who you have working the booth is up on all the facts and are able to answer any questions about your product that may arise. You can even create an elaborate demonstration of how your product works. The one thing you can’t control though is where you are located once you get to the conference center. Yes you can suggest or recommend to the event organizer where you would like to be, but ultimately it’s their decision as to where you are to setup and unfortunately not everyone can have the best seat in the house. So what do you do when you get to a trade show only to find that your setup location is far less than desirable?
Take a walk. After you have everything setup and ready to go, leave the display with your help for a while and start shaking hands. Make sure you are wearing something that contains your brand name. If you know somebody there stop by and say hello. Tell them where you are and ask them to send people your way. Just by walking around and greeting as many people as possible you are creating buzz for your display.
Make people look for you. If you didn’t bring any with you, draw up a few signs on poster board advertising that you are there and where you can be found. If you own a truck or van with your name and logo on it, make sure you park it near the main entrance where people can see it as they enter the building.
Speak to the organizer. You make think they understand what you need, but in fact the organizer of the event may not have any idea that they have setup up somewhere that is unfavorable. While you are out meeting and greeting scout out a couple new locations and don’t be afraid to approach the person in charge with your ideas about where you might be best suited. The thing here to remember is that those hosting the event get a percentage of all sales, therefore the more people walking past your display means higher sales for you and a higher profit for them.
You have the most best custom display in the world but when it comes to being put in a bad location with zero traffic, you have to take matters in your own hands and make the people come to you. By making your presence known among the visitors, asking for a few favors from friends who might be able to send people your way, putting up some extra signage, and reminding the host of the event that you are there to make them money, you just might be able to turn a bad spot into a great opportunity.
Tags: booths, Conference Vendor, conventions, Custom displays, custom logos, customer service, customers, Display Booths, Display Company, Displays, Event Planners, Godfrey Group, location selection, marketing opportunities, marketing tips, portable trade show display, Poster frames, posters, potential customer, trade show booth, Trade Show Booths, trade show marketing, trade shows, unique trade show display
Posted in Custom displays, Custom graphics, marketing tips, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Monday, June 14th, 2010
If you’re a fan of video games or simply electronics in general, than you are no doubt already aware of the E3 Expo that kicks into full gear this week in Los Angeles from the 15-17th. With over 40,000 visitors and booths representing 98% of U.S game manufactures, it’s no wonder fans are proclaiming the circus is coming to town. E3 for short, the Electronics Entertainment Expo proclaims itself to be the premier electronics even of the year and is only available to those professionals directly employed by the interactive entertainment industry. Exhibitors aside, this however is not what makes this trade show so special; it’s the dozens of exclusive fist time look products that will be unveiled to world for the first time. The top two of these rumored to be the new Microsoft Xbox Natal controller and the Nintendo 3DS.
The new Natal is literally being previewed with the help of the world famous troop Cirque Du Soleil. Forget all those thoughts of what a videogame controller is, was, or should be; the Natal is the controller that puts the contoller in your hands by doing just that…making your hand the controller. Straight from Microsoft, Natal is “a revolutionary new way to play: no controller required. See a ball? Kick it, hit it, trap it or catch it. If you know how to move your hands, shake your hips or speak you and your friends can jump into the fun — the only experience needed is life experience.” Talk about custom graphics!! How much more custom can a trade show exhibit be?
Not to be out done, Nintendo is planning to demonstrate it’s latest world changing technology with the premier of the 3DS. The successor to the DSi XL, this new addition to the hand held game arena takes the worlds recent addiction to all things 3D to new heights by giving the public it’s first 3D gaming system that takes the tradition glasses and throws them out the window. That’s right, no glasses required!!
With demonstrations, exhibits, displays, and kiosks from everyone who is anyone in the electronic gaming industry, this year’s E3 Expo promises to be a dream come true not only for gaming fans but for those that love checking out the latest in trade show marketing tools. From floor to ceiling and wall to wall, you can guarantee that E3 will only provide those in attendance with the best in custom graphics, hands on work stations, and theme displays. Who knows maybe we’ll see you there!!
Tags: 3DS, booths, conventions, Custom graphics, E3 Expo, Event Planners, Exhibits, Godfrey Group, kiosk displays, kiosks, marketing tips, Natal, new products, Nintendo, portable trade show display, Trade Show Booths
Posted in Conferences & Venues, Expert trade show advice, marketing tips, Trade Show Displays, Trade Show Exhibits, Trade Show News, Uncategorized | 1 Comment »
Wednesday, May 19th, 2010
I’m a NO person. Regardless of the question, forget the circumstances; I don’t care what the product is….my first answer is always NO. That two word response is my first line of defense. It saves me money. It keeps me from getting ripped off. It may stop some good times from coming my way, but it also has saved my life a few times. NO gives me time to think. Time for my sub-concious to chew on things and figure out the Pro’s Vs Con’s. I come from a long line of No people. My father and his father are no people. My brother is a Yes person. He’s the black sheep of the family. Never met a gimmick or opportunity he didn’t dive head first into.
Although I’m a self proclaimed NO what I really am is a closet MAYBE person. I can be convinced that the latest must have product or idea is the real deal, I just need to do it on my own time without somebody being in my face. I like pamphlets, literature, even DVD’s that I can take with me to watch later when I don’t feel pressured. YES and NO people are vocal about their opinions. MAYBE consumers are too busy doing our research to say how we feel right a way. You can grab our attention with custom graphics, made to order designs, and interactive displays, but it’s the literature that gets us in a mood to spend our money. We love information booths that allow us to pick up a couple brochures so we can read up on a new idea in the safety of our own homes. Forget the clowns, flashing lights, and give-aways; what we want is a video or audio demonstration that we can catch from the sidelines.
This in not to say that MAYBE’s can’t be turned into YES people if the moment or pitch is just right. The first time I saw my wife was a YES moment. The first time I heard my favorite band was a YES moment. Just the idea of a tablet computer has me screaming YES as loud as I can. All it takes is for someone or something to hit that button that I didn’t even know existed for me to devote my entire existence to obtaining the latest object of my affection. Whether it be an iPod, a 3-D television, or bagel maker, I may say NO on the outside, but I’m already talking MAYBE on the inside.
What kind of response does your display elicit? Is your design one that has the ability to turn even the most rigid of NO’s into YES consumers? Are you giving the MAYBE’s the facts they need to feel educated? If you’re ready to turn all your potential customers in YES consumers, contact Godfrey now and let us show you how the experts do it!!
Tags: booth, customer service, display, Display Booths, Event Planners, Exhibit Booth Company, Godfrey Group, kiosk displays, kiosks, potential customer, potential customers, samples, trade show kiosk, trade shows
Posted in Backlit displays, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Expert trade show advice, marketing tips, Promotional Ideas, Trade Show Booths, Uncategorized | No Comments »
Thursday, May 13th, 2010
What do you think about when you think of trade shows or conventions? Cool displays? I like to go to Bass Master shows because they always have those giant aquariums topped full of fish so you can see just what the latest must have bait is doing once it enters the water. Do you think about massive arenas the size of Disney? Some of the places where events are held are too big to cover in just one day; most of the time you have to make a weekend out of it. That’s why some places schedule their best demonstrations on seperate days so you’ll be more inclined to come back and pay to get in all over again or buy weekend passes. What comes to mind when I mention Comic-Con, the MacWorld Expo, the M3M Summit, and the International Consumer Electronics Show (CES) ? I will tell you the first thing that pops into my head when asked all of the above…..crowds. People by the hundreds. Running, laughing, bumping into you as they try to make it to the next lecture on time. The CES show alone has over 2700 vendors that are planning to attend in 2011. Can you imagine the number of people planning on attending an event that size? Not to mention all the reporters sent to cover the event for TV, Print, and the Internet. In a room full of 2700 booths how do you not get lost in the crowd? How does vendor number 2699 get noticed? Maybe Godfrey can help you with that.
What if you could create a trail of bread crumbs that would actually lead people past all the other booths and straight to your location? A lighted path to where you await them patiently. That’s exactly what a light box is; a bright beam of light with a custom design that can either be used in conjunction with your existing display or as markers leading customers your way. Ranging in sizes from 16″ x 20″ all the way up to 48″ x 96″, light boxes can either be hung on walls or placed on a floor stand. Great for helping to generate and navigate the flow of traffic, Convex sign holders even offer you the opportunity to post two signs back to back on the same stand. This way you are sure to catch the audience’s eye both coming and going.
If you are considering attending one of the largest trades shows of the year or even if you only expect to see a couple hundred people, light boxes are a sure bet to help get you noticed and not get lost in the crowd!
Tags: booth, booths, CES, comic-con, consumers, conventions, event planning, Godfrey Group, graphic design, light boxes, M3M, MacWorld Expo, marketing tips, signs, stands, trade show advice, trade shows
Posted in Conferences & Venues, Custom displays, Expert trade show advice, marketing tips, Trade Show Tips, Uncategorized | No Comments »
Wednesday, May 12th, 2010
Ever wonder why the red carpet has long been synonymous with Hollywood? Why anytime somebody important rolls into town the first thing you hear is how the red carpet is being rolled out for them? The red carpet actually has its roots in the ancient Greek play Agamemnon. Written sometime during the 5th century the play speaks of King Agamemnon being convinced that he was so favored by the gods that they not only aided him in his battle against Troy, but were responsible for his safe return home. Clytaemnestra, his wife, so believed this to be true that she laid out a red carpet for the king to walk on so that his feet would not have to touch the ground like the common people of the land. The tradition pops up again in America where railroad conductors would roll out the red carpet as a way of making their passengers feel special as well as giving them a path to the passenger car. Of course today there’s not much that happens in the entertainment world that doesn’t feature a red carpet being paraded upon by celebrity after celebrity.
The red carpet has become known as a symbol of royalty and as a way to honor those that deserve extra praise for their accomplishments. In terms of business who better to roll the red carpet out for than those customers willing to invest in a company and commit to spending their hard earned wages. In today’s market consumers have too many options to choose from to just purchase the first thing that catches their eye. They need to be made to feel that their well being is the number one interest when being sold a product and one significant way to set yourself apart is through excellent customer service. Simply put, they literally need the red carpet treatment.
Whether you only attend a few tradeshows a year or are on the road every weekend, make sure your customers know what they mean to you by treating them like a celebrity as they tour your booth while walking the red carpet themselves. Cut to size and available in a wide variety of styles, the Godfrey Group is even making it easier for you to take your carpet on the road with the optional tote bag perfect for easy transport or shipping.
Give your customer the red carpet treatment and let them know how much they mean to you. Order Today!!!
Tags: booth, conference, custom design, customer appreciation, customer satisfaction, customer service, design, event planning, Godfrey Group, kiosk, red carpet, Trade Show, variety
Posted in Custom displays, marketing tips, Promotional Ideas, Trade Show Displays, Uncategorized | No Comments »
Monday, May 10th, 2010
Even if you don’t watch the stock market as closely as others, if you have any interest at all chances are you caught wind of Thursday’s 1,000 point plunge. While the dramatic drop was nothing to laugh at (especially for those who would like to retire and live off their 401k someday) what makes the situation even more scary is the fact that the country’s top experts really don’t have a clear idea as to why it happened or if it will again. According to one expert in an interview with USA Today this past Sunday “The fact we don’t know (what happened) makes us lose confidence in the system”. This may come as some harsh words to hear for a country that has been struggling to claw its way out of the recent recession. Regardless of what it’s in, investing is always a risky and worrisome thing to do. Still the only way to grow is to take that risk, cross those fingers, and dive into that latest venture. That isn’t to say that you have to jump blindly though. In terms of the tradeshows and conventions, renting a booth may be a smart way to test the murky waters before committing loads of cash.
This is exactly what The Godfrey Group is doing when offering its fantastic and wide spread line of products to its customers on a rental basis. Whether you’re just planning on attending one event or if your schedule has you criss-crossing the country every weekend, forget about simple fold out tables and a few chairs, Godfrey can cut your costs without cutting the quality you receive. Imagine a portable display with amazing graphics, a unique combination of several looks all rolled into one, or one of our best looking PodForum’s at 50-60% less than what you would typically pay.
Perfect for those that are considering venturing into new markets or wanting to test a new product, The Godfrey Group has just what you need to get through these trouble times. If you’ve been thinking about making a new investment and wish you had way to look before you leap, consider one of our many trade show display rental options.
Just another way The Godfrey Group is helping to make your next trade show or convention the most successful one yet!
Tags: bad economy, booth rentals, booths, client, customer service, Display Booths, Displays, Godfrey Group, kiosk, new markets, new territorys, potential customer, potential customers, product testing, renting, save money, stock market, Trade Show, trade show booth, Trade Show Displays, unique trade show display
Posted in marketing tips, Trade Show Booth Rentals, Trade Show News | No Comments »
Friday, May 7th, 2010
In marketing terms the definition of a Gatekeeper is someone who controls the flow of information from one person to another. In sales everywhere you turn you are bumping into one of these information controllers. Their entire job is to evaluate each situation that someone else believes should receive their supervisors attention and decipher as to whether or not if what they are being told is vital knowledge that should be passed up the food chain or is simply a sales pitch that can easily be passed along via brochure, business card, or email. After all the boss is busy. The boss doesn’t have time to talk to everyone that walks in the door. The boss gets upset at the Gatekeeper for not screening better and causing his time to be wasted. When the boss is unhappy nobody is happy.
Taking all of the above under consideration you can understand why the Gatekeeper has just as much power as anyone in the company. The ability to control the flow of information is a very awesome tool to wield around. Before they can do their job though Gatekeepers need a couple things, first of all they need to be surrounded by a professional environment that doesn’t allow information to flow past them. You can’t just sent them out in the open where work is clearly visible behind them and expect them to stop solicitors from getting a leg up. There needs to be a barrier between them and the inner workings of the company. Something like one of our many Bizwall Retail Interiors which gives your office a touch of class, professionalism, and most importantly privacy. Our line of partitions and wall panels is designed to provide comfort to all that enter your location while at the same time limiting their involvement with the work that is taking place behind closed doors.
The next thing your Gatekeeper needs is a desk that allows plenty of space for their computer, fax, files, and confidential materials that need to be kept out of the public eye. They need an area that is neat and organsized plus also keeps clutter to a minimum so as to maintain a professional appearance. The DeskWrap Secretary Reception Center is all of that and more. A perfect match to our Bizwall line, this isn’t your ordinary desk. Ranging in length from 48″ to 120″ this reception center comes with ample shelving, plenty of space for hanging file folders, and even has a personal storage compartment.
Your Gatekeeper is only going to be as good you allow them to be and that’s why you need to give them the best tools for the job. With Godfrey‘s line of Bizwall Interiors combined with the DeskWrap Secretary Reception Center your company will not only be putting a professional looking face on the front of your office, but one that allows for confidentiality as well as privacy.
Tags: Conference Vendor, custom reception station, customer service, desks, Deskwrap, Godfrey Group, lobby, office design, office furniture, potential customer, potential customers, reception desk display, receptionist, retail interior, retail interiors, showroom
Posted in Custom displays, Custom graphics, Deskwrap, Godfrey Group News, Office fixtures, Uncategorized, Workstation | No Comments »
Wednesday, May 5th, 2010
If you’ve spent any amount of time in one of our nation’s fine never ending malls, then chances are you’ve probably been verbally assaulted by some over eager kiosk worker attempting to talk you into buying anything from a stake in a time share to hand carved garden gnomes. Not to knock these guys (after all everyone started somewhere), but trying to scalp me with a remote control helicopter while I’m on my way to the GAP isn’t the way to get me to fork over my hard earned cash. For that matter macing me with fresh linen body spray isn’t going to do the trick either. If you’re like me and you’re tired of these guerilla warfare tactics, then you know the way to reach my wallet is through my mind not by getting in my face. As a society we are constantly bombarded by image after image all designed to create all of these spontaneous purchases that leave us feeling empty moments after the money is gone. What we need though….what really gets us motivated to invest in something new is when companies speak to us with intellect and respect.
The Godfrey Group has created a line workstations especially designed to give us consumers exactly what we want; a simple straight forward modern twist on the traditional kiosk that speaks volumes without knocking you over the head with crazy antics. These workstations are offered in a variety of styles including: the Truss Workstation featuring a monitor mount, oval pedestal base, and backlit header frame; the 84″ Truss Monitor Station with its laminate base and two counters perfect for holding all your promotional materials; plus the ultra modern TechForm Video Display System featuring amazing graphics and tons of accessories.
If you’re thinking about setting up shop in a nearby mall before you do something drastic like hiring a killer kiosk worker to invade the personal space of a thousand fleeing shoppers, consider a more subtle approach. By choosing something from Godfrey’s line of cutting edge workstations you’ll be doing what those other guys can’t….you’ll be attracting customers instead of distracting them.
Tags: booth, booths, Conference Vendor, conventions, customer service, customers, Display Booths, Exhibitors, Godfrey Group, kiosk, kiosk displays, kiosks, portable trade show display, potential customer, potential customers, showroom, Trade Show Displays, trade show kiosk, trade shows, unique trade show display
Posted in Kiosk placement, Trade Show Displays, Trade Show Exhibits, Workstation | No Comments »
Monday, May 3rd, 2010
A couple weeks back I brought you the article about the importance of making a good first impression. Simply put that first meeting often holds the key to finding out what a customer ‘s needs are and what it will take to convince them that you have the product they have been searching for. Ask any trade or conference show vet and I’m sure they will tell you it’s not the sales you make that weekend that matter the most, it’s all the contacts that are gathered which provide the true test as to whether or not the time spent standing at your booth was a success. So the question becomes once you’ve made that first impression how do you turn all those names and faces into dollars in the weeks and months to come?
First of all make sure your booth or kiosk is a two way street of information. Yes your most important task is to show who you are and how what you are offering is the life change thing that the everyone in the world would be crazy to live without, but while shaking all those hands make sure you come back with a phone number, an email address, or even a business card. Grab a spiral notebook on your way out the door and ask everyone the stops by your booth (even just for a few moments) to sign their name and how they prefer to be reached. Offer them a chance at possible future discounts by doing so.
Second don’t let the grass grow under your feet when comes to reaching out to those you met. A week or two after the show get that spiral notebook back out and let those that spent a moment filling out their information know how much you appreciated their time. If they act like they want to know more about your company great, but even if that call or email doesn’t generate a response don’t give up. Keep in touch with them on a regular basis. Not to say you need to call them weekly, but just enough so that when the time comes where they find themselves in the market for what you have to offer your name is still fresh in their minds. Send them cards during the holidays or special offers every month or so.
Making the first impression is something that can never be made twice, but keeping that same spark alive is a process that can be created over and over. By following up with potential customers you are doing exactly what the term implies; you are maintaining the relationship so that they remain potential customers.
Tags: booths, client, Conference Vendor, conventions, customer service, Display Company, Event Planners, Godfrey Group, kiosk displays, marketing tips, new business, potential customers, relationships, samples, showroom, trade show ideas
Posted in Expert trade show advice, marketing tips, Trade Show Tips, Uncategorized | 1 Comment »
