It’s the perfect day. The sun is out and a cool breeze blows in your face as you jump on up on your board ready to charge the next available wave. The sounds of Jimmy Buffet and Jack Johnson can be heard just off in the distance. You see your chance. That perfect wave just begging to be tamed. You jump up, get in your stance, and a quick click-flash-print from a nearby camera records the triumphant moment. You’ve got a memory to last a lifetime and if you wish you don’t even have to tell anyone that you never actually went to the beach this year. In fact you were at trade show somewhere in the middle of the country and the entire surfing experience took place as part of your company’s brand new trade show exhibit.
While there is a lot to be said about getting your point across, burning the name of your company into someone’s brain will take you a long way. Everyone needs to let loose from time to time and have some fun. Why not be the company at the otherwise boring trade show that brings the party to the people? There’s nothing that people like better than laughing it up with their friends and family just as there are some games that never get old. Imagine a line of people all waiting to take a turn on your Putt-Putt Golf course or a chance to win a few freebies by stepping up to the football toss. Why not turn the entire trade show into your own personal event? With the help of a few well placed posters, a overhead banner, and a couple flag stands each featuring your company’s name and logo all pointing in your direction, you can easily create a buzz through the crowd that will send them flocking to see what all the fuss is about. While they’re in line surround them with a literature display featuring everything they need to know about who you are and before they can play ask visitors to fill out a contact sheet located on a pedestal at the starting point of the game.Regardless of who you are or what your product is, by connecting your company’s name and image to a prop or game you are creating a memory in a person’s mind all based around the fun they had at your booth. By making a point to get their contact info before they step up to the plate you are generating tons of leads sure to last you for months and years to come.