Believe it or not the holidays are just about here and for retailers that depend on these last three months to make up for the loses experienced during the last nine, it’s now or never. While hopes may be high for big sales, according to some forecasters the reality is that the economy has simply made it too tough for consumers who otherwise spend loads of cash on gifts. In a recent report from CNBC “A record high 43 percent of American shoppers plan to spend less during the last quarter of the year than they did in 2009, while only 11.0 percent expect to spend more this Christmas” So what are smaller retailers supposed to do in order to get an edge this Christmas? Simply put they have to go where the consumers are.
This year Toys R Us who in years past have themselves filed bankruptcy will be opening up 600 express stores in malls and retail outlets all across the country. These temporary stores are projected to hire some 10,000 employees and if all goes well many stores may stick around long after the holidays are over. While the toy store giant may be larger than your average mom and pop store, the strategy they are employing is something that can be done by just about anyone.
Portable kiosks are easy to install, simple to transport, and could be the key to making this Christmas season the best yet. Godfrey has everything your company needs to get you to where the people are. Whether you prefer something elaborate such as a Grand Format Fabric Graphic Structure complete with fabric panels that are designed to define your space while reinforcing your brand or something more along the lines of an information display with optional video/audio features and custom pedestals, setting up a portable store front is easy. Featuring amazing graphics, custom logos, and a team of designers all focused on giving you the best display possible, Godfrey is your one stop shop for all your display needs. Plus don’t forget our display rental program which allows you to test out a display while saving you money!