Posts Tagged ‘Exhibits’
Friday, March 4th, 2011
I’m not a huge fan of reality shows, but I must admit finding myself addicted to such cooking competitions as Top Chief, Chopped, and Iron Chief. There’s something about making the perfect meal that keeps me striving with every dinner to do better than the last. For the most part my love of cooking isn’t about the taste (though it’s no secret that all chiefs love to eat) but instead at least for me it’s all about the flavors. There’s something about the way basic ingredients have a way of coming together to create a unique dish. A dash of salt, a touch of thyme, pinch of dill….added at just the right time without forcing it; as the ingredients begin to come together they form something greater than the sum of their parts.
If you think about it a successful tradeshow is a lot like a one of a kind meal. Just as a cook must begin by pulling together the basics of the recipe such as garlic, flour, chicken; so too does an event planner as they prepare for what types of materials to take, the size and shape of the display they will need, what type of approach to take that will ensure they get people’s attention. A successful trade show isn’t put together overnight no more than a seven course meal is done within minutes. What designs will get you the most attention? Should you go with the custom designed fabric structure or will a kiosk suit your needs more?
If you are getting ready to hit the trade show circuit, maybe you’ve been asking yourself lately as to what ingredients you will need to get the job done? Thankfully Godfrey is here to help and we’ve got just what you need to cook up a successful tradeshow. With tons of designs to choose from and a design team eager to help, it’s time you took the next step in the process and let us help make your next event a success.
Tags: custom designs, Custom displays, Custom graphics, custom kiosks, customer service, Event Planners, Exhibitors, Exhibits, fabric structures, kiosk design, marketing tips, portable trade show display, potential customer, potential customers, Trade Show Booths, Trade Show Displays, trade show kiosk, trade show success, trade shows, unique trade show display, workstations
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Friday, February 25th, 2011
When discussing those affected by the most recent downturn in the economy, mall department stores have surely been among the hardest hit. So called anchor stores such as JcPenny, Dillards, Sears, and Belk are just a few of the big name retailers that before the downturn could be found in most malls all across America, yet now have left huge gaps in retail space as they were forced to make some unfortunate decisions regarding the number of stores they could maintain. Thankfully it appears that there very well may be some light at the end of the tunnel as one recent report suggests that shoppers are slowly but surely making their way back to the malls and bringing with them a much needed influx of cash. According to Fortune, anchor stores reached a milestone of sorts in 2010 by increasing their market share for the first time since the 80′s. President of Customer Growth Partners Craig Johnson explained that although the growth was small it was having a huge impact on the industry saying “Even though it was only a tenth of a share point, for department stores, that is a huge change. This is a real turn in the market. We’re optimistic that the momentum is just gathering.”
This recent upward tick doesn’t just represent a significant event for big name stores such as Macy’s and Nordstrom’s, consider that for every anchor store located in a mall there are typically 10-20 smaller business who have been experiencing the same economic issues but with much more dire consequences due to the lack of a larger corporation to help them stay afloat. If you are one of those mom and pop style small business owners who have somehow managed to make ends meet until the shoppers return, then now more than ever you need to make sure that when they walk through your doors they are hit with some of the most amazing designs they have ever seen.
From full scale portable showcases, to custom designed fixtures, to enticing window displays, Godfrey is here to help you answer the call off all those consumers who are finally making their way back to those very same malls that once cherished so dear. Don’t wait for those stores around you to do it first, get a jump on the competition and be ready to see you sales rise thanks to a little bit of redesigning from Godfrey.
Tags: anchor stores, booths, Custom displays, Custom graphics, Display Booths, Exhibits, kiosk displays, marketing tips, showcases, showroom designs, showroom fixtures, window banners, window desgins
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Friday, February 11th, 2011
Here we are finally making it to Friday, all set to make every second of the coming weekend count and yet once again most of the country is faced with literally feet of snow ruining everything in its path. The past two months have been nothing but one winter storm after the other, a trend that doesn’t seem to be showing any signs of slowing down despite what that pesky Puxatony Phil says. According to a recent weather report from CNN just this week “Parts of Oklahoma had received up to 12 inches of snow, according to the state Department of Emergency Management. Wind chills were 10 to 30 degrees below zero in some areas, and authorities were urging people to stay off the roads. Some 80 people in Oklahoma had been injured as a result of the storm, the state Department of Health said Wednesday. That total included 63 falls, one carbon monoxide poisoning, 14 injuries in traffic accidents and two “cut/pierce injuries.”
Like it or not more than ever, this year winter is an unmovable force that must be dealt with. A force that demands to be reckoned with. That cannot be overlooked or dismissed with the wave of a hand. If you think about it this is exactly what you want from a trade show display; something that creates buzz around a conference center, makes people stand up and take notice of who you are, that hooks into them and refuses to let go until they check out exactly what you have to offer. A display that WOW’s the crowd and opens their wallets.
We’ve all been to those events where after one walk around the room, you’re left feeling like you’ve seen everything a thousand times before and really wouldn’t have missed anything had you decided to stay home. Godfrey isn’t in the business of creating these types of boring displays. Give us the chance and what you will soon discover is that we have the tools to create for you a custom built trade show exhibit that is guaranteed to stop consumers in their tracks and stand in line to find out what amazing things are being offered.
If you are in the market for a custom built trade show display take a cue from Old Man Winter and let Godfrey design for you a display that will leave the crowd breathless!
Tags: booth, booths, Custom displays, Custom graphics, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibitors, Exhibits, fabric structures, hanging headers, inflatables, kiosk, kiosk displays, kiosks, marketing tips, outdoor displays, popup displays, portable trade show display, potential customers, Trade Show Booths, unique trade show display
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Wednesday, December 29th, 2010
This week we talking about the one thing on everyone’s mind and that’s New Year’s resolutions. Whether you are planning on quitting smoking, joining a gym, or answering the phone when your mom calls every day, no doubt you have something special in mind that if you could just stick to it might change your entire life. New Year’s resolutions aren’t just for individuals though. In fact setting a list of goals for the coming business year is always a good practice to maintain and could end up making you a ton of profits. On Monday we discussed a type of resolution that is sure to be at the top of everyone’s list, going green with the help of Godfrey’s PodForum series of environmentally friendly trade show displays. Today we want to focus on another way to save, but this time we want to target your wallet with the help of our trade show rental program.
One question we get time and time again about display renting is “How can it help my business?” The answer is “How can it not?” Regardless of whether you operate a retail store, a mail order company, or even a mall kiosk, renting a display is not only a smart decision it may just be the key to opening up doors you never knew existed.
How renting a display can help your business
1) Allows you to be in two places at the same time. We understand you can’t always control other people’s schedules and that at times it seems almost impossible to be at all the places that you would like to at the same time. So what do you do on those days you need to be at the big trade show in Chicago, at the local union meeting near your headquarters in New York, and still keep someone at your flagship store? Whether it’s a onetime thing or you find yourself continuously pulled in multiple directions, a rental display can help by easily giving you a presence where the help is needed.
2)Testing out new ideas becomes easier. Got an idea that just might change the way you market your company? Want to test out the waters of the trade show market without having to risk losing a ton of cash? Thinking about expanding but not sure if now is the best time? Renting a display takes care of all of these problems without causing you to over extend your budget
With the New Year quickly approaching now is the time make those changes and take those chances you have been chewing over for months. Thanks to Godfrey’s display rental program you are one click away from gaining access to a display that includes such options as: a standard portable display with graphics creating a custom look; a combination of our systems configured for a custom look; a customized TechForm or Truss beam system; a complete custom PodForum system.
Don’t hesitate contact us today online or at 1-800-789-9394!!!!!
Tags: booths, budgeting, Custom graphics, customer service, Display Booths, display rental program, Eco-friendly displays, environmentally friendly trade show display, Exhibits, fabric structures, marketing tips, outdoor displays, portable trade show display, potential customers, Trade Show Booths, trade show display rental, unique trade show display
Posted in Custom displays, Custom graphics, Eco-friendly displays, Expert trade show advice, marketing tips, Trade Show Booth Rentals | No Comments »
Wednesday, December 15th, 2010
You may not realize it by the 6 feet of snow greeting as you tried to walk out the front door to get the newspaper this morning, but winter has arrived. Though not officially starting for another week, frigid temps are taking over the headlines and lives of just about everyone in the country. While all of the snow and sleet are surely putting a damper on those Christmas shopping plans, for those that enjoy the beauty of a fresh snow fall there is plenty to see. Just check a map of your local area and no doubt you will find an outdoor festival designed to melt away those winter blues. With vendors offering hot chocolate, apple cider, chicken stew, and Christmas carolers a plenty this definitely is the season to be jolly. If you are one of those vendors that depend on a continuous string of outdoor events to help keep those Christmas stockings full, then you need a workstation that is going to attract attention while giving you plenty of room to move around.
Perfect for fairs, festivals, or a simple fun day at the park Godfrey has exactly what you need to deliver the best quality product whether it be deep fried apple pies or freshly squeezed lemonade. Available with a 8′ or 10′ counter, a Velcro wrap that allows you to easily change graphics, and a optional side counter extensions; like everything that Godfrey provides these workstations are fully customizable. Plus for those wanting to keep out of the rain or needing to beat the heat with some shade, we also offer a tent cover to allow for even more space and promotion.
Spring, Summer, Winter, or Fall no matter what the season is if you are an outdoor vendor that wants a sure fire way to attract attention and get people coming back for more, Godfrey has just what you need. A tent workstation not only offers you a ton of options, but can be transformed into any number of layouts guaranteed to help you get the job done.
Tags: booths, customer service, Display Booths, Exhibits, fabric structures, marketing tips, outdoor displays, outdoor events, outdoor trade show display, Trade Show, Trade Show Booths, unique trade show display, work stations
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Friday, December 3rd, 2010
You may not know it yet, but unless something is done soon beginning at the first of the January that paycheck you work so hard for everyday will be a lot less. The reason behind the decrease in pay is because of the planned expiration of the Making Work Pay tax credit a credit that many never knew they were ever receiving. As part of the Recovery Act that was put into place last year the credit was geared toward putting more money in the pockets of those that needed it most with hopes that they would take the extra cash and pump it back into the economy by spending more on food, clothes, gadgets, etc….Although Congress is working towards extending the credit, they may not be able to enact the extension in time because of lack of support. According to Chuck Marr, director of federal tax policy at the Center on Budget and Policy the credit is simply not on anyone’s priority list “when almost every middle and lower class American is going to face higher taxes, nobody’s talking about it…Most people may have no idea they received it and no idea that it’s going away. But what you can be certain of is that they’ll have less money and they’ll spend less — and this is a terrible time for the economy to lose $60 billion of spending”
It’s no secret the economy is far from able to be considered recovered from the recent recession and nobody knows this better than the small business owners that strive to make a profit each day. This why Godfrey is proud to offer those looking to survive a chance to still promote or expand their business by allowing them the same quality display available to others but on rental terms. Rental displays can be rented over a period of time to test out a possible new look or for those days when you just can’t be in two places at once.
Options include:
If you are a small business that can’t afford to lose another dime while Congress waits to decide on if the Making Work Pay tax credit will survive or not, the best option for promoting your company may just be Godfrey’s display rental program. For more information contact us today at 1-800-789-9394
Tags: booth rental, booths, Custom graphics, Display Booths, display rental, Exhibits, fabric structures, marketing tips, portable trade show display, potential customers, recovery act, tax credit, tax extension, techform system, Trade Show Booths, truss system, unique trade show display, work pay tax
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Wednesday, November 24th, 2010
It may seem kinda silly to be talking about 2011 what with Thanksgiving being tomorrow and all, but the fact is the time to get ready for next year’s trade show is today. A great looking trade show display doesn’t happen overnight, but instead takes time in order to ensure that you are getting exactly what you need to set yourself apart from your competitor. At Godfrey from the very moment you contact a personal project manager a constant dialog is established which allows you to voice your opinion on color, design, style, accessories, and keeps you up to date every step of the way as the display or exhibit is created. The most important decision though is as old as time itself, “What do people want?” In hopes of shedding some light on this continuous dilemma, today we are going to take out the old crystal ball and tell you what we think will be the hottest trade show trends for 2011
*Value over price- It used to be that price was king, but these days with the economy picking up steam consumers are just as interested in the value they will receive by purchasing a product as they are by what they will have to pay for it. Grand fabric exhibits and custom built pop-ups will definitely help you get your point across, but the key for today’s consumer is letting them touch, feel, and taste your product first hand in order to convince them that you are offering a quality product.
*Social Media and the pressures of friendship- Forget phone calls and mail-outs, the trick to getting your target market’s attention is reaching them where they live and that’s on social media sites such as Facebook and Twitter. These are the places where we find out what our best friends and favorite celebrities are tripping over themselves to get to; where our favorite restaurants are offering special promotions for following along on their sites. At your next event make sure to add a couple of spaces to that ledger you have set up at your information booth to include ways to reach them via social networking sites and email
*Meeting expectations- With so many products flooding the market, in order to separate yourself from the competition one of the most important things that have to be done is you have to meet the expectations of your customers. Not only does every bell and whistle need to be laid out and easy to use, but they must be of high quality. This is where an audio/video display proves invaluable in that you have the ability to showcase every aspect of your product in a eye capturing format.
Tags: 2011 trade shows, audio displays, booths, conventions, Custom displays, Custom graphics, customer service, design trends, Display Booths, Displays, Exhibits, fabric structures, information displays, kiosk, marketing tips, popup displays, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, trade show trends, unique trade show display
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Monday, November 22nd, 2010
You don’t have to be a little kid to know the terms Kinect, Playstation Move, or Sing-a-ma-jig. These are just a few of the hottest video game consoles and toys on the market this holiday season. Long gone are the days when it was only children that kept up with the latest in toys. These days everyone from teenagers to retirees are addicted to such gaming systems as the Nintendo Wii. While every mom, pop, aunt, and uncle, are scrambling for this year’s must have gifts, it may not be a bad idea to think about picking up one or two yourself to use as a little extra incentive for consumers to visit you at that next trade show event.
Must have gifts make the perfect attention getters at any event. Imagine the following: a custom built trade show exhibit featuring full color overhead banners, fabric walls, enough shelving to hold tons of inventory, all of it covered in your company’s name and logo. An electronic information center sits near the entrance flashing a picture of this year’s got to have gaming system the Xbox Kinect the only system that does away with hand held controls and translates your movements into action on the screen and in large print “WIN YOUR VERY OWN XBOX KINECT!!!” A audio/video booth is set up to allow visitors to experience the thrill of the games first hand and in the back past all your merchandise is a small pedestal where guests can sign up to win by simply dropping their name and contact info into a fish bowl.
Promotions offering a chance for visitors to your exhibit a way to win big are great ways to get your company’s name out to the public and meet tons of people that might otherwise skip your booth. Essentially allowing that all important foot to get in the door, a prize such as this year’s hottest toy is a gateway to thousands of potential sales and in the long run may be the cheapest most profitable alternative to large marketing campaigns. Before you get ready to go to your next trade show event think about giving something back to the customer and thank about how Godfrey can turn help you turn any trade show into one for the record books!
Tags: booths, contests, Custom displays, Custom graphics, customer service, Display Booths, Exhibits, fabric structures, give-a-ways, kiosk displays, marketing tips, must have gifts, nintendo wii, outdoor displays, Overhead banners, playstation move, portable trade show display, potential customers, promotions, sing-a-ma-jig, sweepstakes, Trade Show Booths, tradeshow display, unique trade show display, xbox kinect
Posted in Custom displays, Custom graphics, Custom hanging headers, Digital signage, marketing tips, Overhead banners, Promotional Ideas, Trade Show Exhibits | No Comments »
Thursday, November 4th, 2010
If you haven’t been looking out your window lately, I don’t blame you. All those beautiful yellows, browns, reds, and golds that signaled the change from one season to another are just about gone. Fall has fallen and what is left is nothing but gray skies and white snow. It’s enough to make the most cheerful among us feeling a little blue. Luckily there is a way to turn those frowns upside down and all it takes is a little change in atmosphere. According to David Johnson author of Color Psychology, colors play a significant role in how we feel about something. Below are some facts you might find surprising about several of the basic colors:
Black- Signifies color, strength power
White- Gives off a sense of purity and innocence.
Red- Creates feelings of fun, intensity, heat, desire. Red is fast and gets people noticed
Purple- Feelings of wealth, luxury, and romance are all associated with this color
Brown- Nature is most often associated with this color which signifies earth, home, warmth.
For trade show vendors and retailers alike color psychology could be the key to higher sales. What colors do you see when picturing a trade show? The convention centers are always tan. Tan paint, tan carpet, tan furniture…all geared toward making you feel warm and at home during your stay. As a vendor though what you want is something that screams “Look at me! You are missing the time of your life by passing me by!” The same holds true for retailers who must find a way to lure consumers out of their warm cars, through the dark and dreary streets, and into their store. By adding brightly colored banners to your store front or trade show exhibit, you are helping to create as sense of joy, happiness, and an urgency to cash in on the latest deal before it’s too late.
When it comes to which color to fit the mood you want your customers in, thanks to Godfrey the sky is the limit. With over fifty different colors to choose from we are not only masters of the custom built trade show exhibit; we keep in you in the loop by sending updates and pictures every step of the way. If all you want to see at your next trade show event is the color green, get with Godfrey where we are always in the mood to help make you a success!
Tags: booths, color psychology, custom built designs, custom colors, customers, Display Booths, Exhibit Booth Company, Exhibits, fabric structures, hanging headers, kiosk displays, marketing tips, Overhead banners, potential customers, Trade Show Booths, window banners
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Wednesday, October 27th, 2010
November 7th is little over a week away and that means it’s time to set those clocks back an hour as the end of Daylight Saving Time officially comes to a close. While an extra hour of sleep may sound like a dream come true to most, for those that barely have enough time to get everything done before the sun goes down as it is things are about to get that much harder. The idea behind the time change is that more daylight means less energy is required to light and heat houses. Since the sun rises later in November, December, January, and February the clocks must be adjusted back to account for the extra amounts of darkness in the morning. While the majority of the U.S. tries their best to get all their errands done and home before it gets too dark, Godfrey has found a way to keep time on your side by creating a pop-up display that is sure to save you precious hours.
The SpaceStation Portable Pop-up Exhibit System is more than just a easy to assemble display, it’s an exhibit that has the ability to appear as if it took hours to assemble. Beginning with a foundation constructed of lightweight, heavy duty materials that spring to life in minutes and ending with 200 watt light fixtures, the SpaceStation Pop-up is especially designed to help you spend your time where it’s needed the most…promoting your product.
Available in two models Straightwall and Curvewall, these amazing pop-up displays have the ability to constantly change the way they look thanks to face panels that allow for instant reconfiguration. Each panel is covered from edge to edge in specially designed fabric and feature no bulky magnets so that they create a seamless image when placed side by side. Plus with over 75 different colors to choose from there’s no limit to the custom designs that can be imprinted. A lifetime warranty and the included compact molded case only help to make the SpaceStation Pop-up even more a time saver.
If you’re a vendor who likes to take advantage of every moment, then this is one pop-up exhibit that is sure to help you save time and get to that next sale!
Tags: booths, Custom displays, Custom graphics, custom tradeshow displays, daylight saving time, Display Booths, Exhibits, fabric structures, kiosk displays, marketing tips, pop up displays, portable trade show display, potential customer, time change, trade show booth, Trade Show Booths, trade show time savers, unique trade show display
Posted in Custom displays, Custom graphics, Trade Show Exhibits, Trade show popups | No Comments »
