Posts Tagged ‘Exhibit Booth Company’
Tuesday, July 13th, 2010
One look at your grocery store shelves will tell you that going green means big business. It seems that every product on the market is attempting to brand itself as the environmentally friendly choice. With all of this endless supply of concern for the planet taking place (at least from the manufacturing sector) one has to wonder if this is just another gimmick to try and make a buck or do consumers really care about going green as much as Wall Street wants them to. A survey published by the folks at Treehugger says that not only are people becoming increasingly more aware of green products, but that they actively look for products that aim to make the world a better place.
When it comes to green logos “eighty-two percent of online adults recognize the Energy Star logo and 86% recognize the recycling arrows” and “familiarity with green terminology is high for established terms such as recyclable (86%) or energy efficiency (76%)” What this means is that more and more consumers are educating themselves on what items will create less of an impact on the world around them. In fact “fifty-five percent of consumers consider themselves to be environmentally conscious and74% believe companies should do more to protect the environment.” Now let’s translate this into trade show speak; by electing to showcase your products with an environmentally friendly trade show display you are immediately telling your customer three things 1)You care about the environment 2) You understand their concerns as well and 3)Saving the planet is more than a gimmick for you, but rather you are simply practicing what you preach.
What makes the Pod Forum such a great green display is that it is made from a minimal amount of recycled aluminum tubing and the entire exhibit is covered in earth friendly fabrics. This not only means that the display itself is environmentally conscious, but when you take into consideration that the light weight of the display actually costs less and wastes less than what other displays would to ship, than you can clearly see why this is the only choice for vendors who base their existence on promoting a green lifestyle.
If you are a regular on the trade show circuit and on the lookout for a way to reduce your carbon footprint while still attending the same number of events, than the Pod Forum is your chance to give something back to the planet and encourage your customers to do the same.
Tags: booths, carbon footprint, Custom graphics, customers, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibit Booth Company, going green, green conference displays, marketing tips, Trade Show, Trade Show Booths, unique trade show display
Posted in Custom displays, Eco-friendly displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips | No Comments »
Friday, July 9th, 2010
What gets me the most about today’s mega-marts is that there is too much to choose from. Cereal alone takes me a half an hour to decide on. I have to make sure I eat before I go shopping for food otherwise my ability not to buy up every new thing that comes out severely takes a beating. One thing that will get me to tag along with my wife to the grocery store though is the promise of free samples. Free pizza bites, free cups of ice cream, free deep fried cheesecake bites…when it comes to free I do not discriminate. A store that continuously offers free samples is one that will see me walking it’s isles at least once a week. I’m not the only one. The next time you see a sample booth set up, just stand back and watch people’s faces light up as the thought of free mini-hotdogs takes them over.
These types of promotions have been around just about as long as the grocery stores themselves. One thing that has changed though is the way freebies are presented. Today’s sample stations are easy to assemble, not to mention portable, and do a much better job of catching the customer’s attention than a simple folding table can. With tons of counter space and plenty of much needed storage, each sample station from Godfrey comes with optional side modules for even more room and feature full color removable digital wraps perfect for showcasing your company’s name. A wide variety of headers compliment the design by giving the station a unique look and a style all of its own.
If you are looking for a practical, easy to maintain display, with minimum hassle and maximum charm take a look at some of our fantastic looking sample stations. What you will find is a display that not only pulls the customer into it, but also gives plenty of space to fit your needs while not hurting your wallet. The additional side modules and custom graphics options only cement the fact that whether you set up shop in a grocery store or an outdoor event, customers won’t be able to resist what you have to offer.
Tags: booth, booths, Custom graphics, customers, digital wraps, Exhibit Booth Company, marketing tips, outdoor displays, portable trade show display, sample stations, samples, trade show booth, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Promotional Ideas, Trade Show Displays, Trade Show Tips | No Comments »
Thursday, July 8th, 2010
If you’re a foodie like me (not to mention a huge pop culture fan) than you are no doubt following along with two of the best cooking shows to hit the airwaves in decades. I’m talking about The Next Food Network Star and Top Chef both taking place on separate networks each and every week. Each show features a group of chefs competing in a variety of cooking contests designed to weed out the best and send home the rest. If you look beyond the competition and focus on the basics of the cooking though, you may be surprised to find lessons that relate directly to trade show success. Below is a recipe for a successful trade show and it starts with knowing what you want your end result to be. Like cooking you need to have a loose idea as to what you are making. What do you want your display to accomplish? Do you have a specific design in mind?
1 Dose of Preparation- What type of display works best for your product? Would a literature display be best or do your needs point more towards a computer kiosk? Indoor or outdoor? Pop up or environmentally friendly? What design best matches the types of events you attend? Who are you marketing to and what gets their attention the most?
1 Dash of Creativity- The use of color is a great way to get a persons attention. Try to be unique while at the same time don’t be too extreme as to alienate yourself from other vendors.
1 lb of Follow Through- Make sure you keep up the relationships you make while at an event. The moment you return from a trade show, shoot out an email or call your new contact just to thank them for taking the time to speak to you.
1 Ounce of Prevention- Know what it is about your product that discourages people and come to an event prepared to offer solutions to their concerns. If a customer is concerned about the cost tell them you understand, that others you spoken to have also felt the same way, and that you were able to help them through the use of a payment plan.
Mix With Special Ingredient- Every great chef knows that to truly be successful you must take the ordinary and turn it into the extraordinary. A kiosk is not a kiosk when it features a custom logo along with your companies name emblazoned in the center. By taking the idea of a trade show display and molding it to fit your idea of what the customer is looking for, you are essentially giving them something they are familiar with yet have never seen before.
Like the perfect recipe, the key to a successful trade show exhibit is repetition. Don’t be afraid to try new things and make changes until you achieve a display that fits your needs and creates buzz amongst customers.
Tags: booth rentals, booths, computer stations, Custom graphics, customer service, Eco-friendly displays, environmentally friendly trade show display, Exhibit Booth Company, Exhibitors, Exhibits, Godfrey Group popups, indoor trade show display, kiosk displays, marketing tips, outdoor displays, outdoor trade show display, pop up displays, portable trade show display, potential customer, Trade Show Booths, trademark colors
Posted in Custom displays, Custom graphics, Eco-friendly displays, Expert trade show advice, lobby displays, marketing tips, Trade Show Booths, Trade Show Displays, Trade show popups, Trade Show Tips | No Comments »
Sunday, June 27th, 2010
Literature displays, portable kiosks, and table wraps are great tools to have with you when showing off your ideas and products to the public, but all three pose the same problem for those that sell items that are considered hands-off……they give the customer too much room to touch, feel, and possibly damage the item being displayed. I once knew a guy that worked for a publishing house. One of their bestsellers was a book that described and priced rare coins. As part of the promotion for the book, my friend would visit several trade shows and use a couple of rare coins he had purchased over the years to show people how easy it was to use the book. He kept running into the problem of people wanting to touch the coin that he had paid so much for. Since the money added value to the books he was trying to sell, he had to find a way to display the items without making them so easily accessible.
The body’s natural oils have always been known to breakdown and cause damage to antiques or rare items whether it be books, metals, or fabrics; that’s why it’s important to limit contact with these types of things. Plus anything of value can easily be stolen hence vendors who sell these types of items need some security to avoid loose hands taking something that can’t be replaced. Thankfully for those that prefer their exhibit items to been seen and not touched, there are Merchandise displays available. Similar to what you would see in a jewelry or retail store, merchandise displays feature a clear see through case with a sliding door in the back and optional shelf perfect for rare coins, jewelry, artifacts, or anything else that you want to show off the public. Each display comes with a base available in a wide variety of colors and even the option of a door in order to give you some secure storage space underneath. Portable, lightweight, and easy to break down, like all things offered from Godfrey each display can be customized to feature your company logo.
If you have been searching for a better way to show off your products or simply want some extra security, than look no further! Easy to transport and featuring multiple designs to choose from, these Merchandise displays are just what you have been waiting for. Call us today at 800-789-9394!
Tags: booth, booths, conventions, customers, Display Booths, Exhibit Booth Company, jewelry, kiosk, kiosk displays, literature racks, merchandise displays, portable trade show display, security, table wraps, tradeshow display, unique trade show display
Posted in Custom table throws and runners, Deskwrap, marketing tips, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »
Wednesday, June 16th, 2010
It’s another one of those weeks where if you’re a sports fan there is something happening every moment of the day. The NBA finals are finally getting interesting with the Celtics forcing a game seven with the Lakers. Tiger Woods is out to prove what he hasn’t so far this season at the U.S. Open teeing off this Thursday and that’s the thought that he’s still the same golfer he was before his recent struggles kept him away from the game. All of baseball fandom is hanging on Stephen Strasburg’s every pitch and for the first time in forever the Nationals are must see TV. Not to be out done football is proving it’s America’s number sport even in the off season as rumors run rampant that the Big 12 will soon cease to exist. Last, but certainly not least, the entire planet has their hands all over the World Cup as soccer is putting South Africa front and center in everyone’s minds eye. Meanwhile even as I type this all across the country trade show vendors are taking advantage of these events by getting their message and products to the public via game displays.
You may not know this, but Godfrey offers more than just a few game and promotional displays. In fact the possibilities are limitless thanks to Godfrey’s ability to create any type of game display that meets your exact specifications. Of course we’ve got the standard spin- to-win, football/freesbie toss, and putt putt displays, that are a sure fire hit guaranteed to always draw a crowd, but for those that really want to crank up the excitement Godfrey has just the ticket. How about a basketball shootout setup to go with the NBA Finals? Maybe a bean bag toss game for Major League baseball fans? We could even set you up with a kick and score display sure to bring those soccer fans to your booth.
With Godfrey the sky’s the limit when it comes to customized game displays whether your a sports fan or just a fan of high profits. Each and every display can be tailored to meet your specific needs with your logo emblazzoned for all in attendance to see. Don’t let the competition get the best of you at your next tradeshow; call, fax, or email your design needs today!!
Tags: baseball, basketball, booth, booths, conventions, customer, customers, Display Booths, Display Company, Exhibit Booth Company, Exhibits, golf, NBA Finals, outdoor displays, portable trade show display, potential customer, potential customers, soccer, sports, trade show game display, trade shows, unique trade show display, world cup
Posted in Uncategorized | No Comments »
Wednesday, May 26th, 2010
As we’ve shown over the past few weeks specifically in talking about such products as our inflatables and rubber floor tiles; Godfrey sells more than just a wide range of kiosks and pop-up displays. In fact no matter how big or small the event, our products are proven to increase sales and give our customers the edge they need to stand out from the crowd. Today I want to highlight one of these products that while a definite asset to anyone planning to attend a trade show, is the perfect fit for smaller venues where it’s just you and handful of people present. Believe it or not I’m talking about Table Throws and how you can turn an ordinary table into a professional looking display with the Godfrey touch.
Even as I write this on college campuses, in shopping malls and retail stores, in conference rooms and break rooms, all across the country presentations are being given on anything and everything imaginable. Corporations are laying out their new insurance benefits to their employees. Credit card companies are attempting to reach out to students on their way to class. Banks are offering their latest rates in hopes of setting up tons of new checking and savings accounts. Each of these are being done with little fan fair or much in the way of elaborate setups. Most of the time the entire presentation is given in front of a simple fold out table with a few brochures laying about. Well why not take that Plain Jane table add a professional looking custom made full length Table Throw and turn that presentation into something guaranteed to catch every one’s eye.
Far more than just an ordinary table cloth, these Table Throws are one-piece table covers made of fabric that covers all sides of the display table, are made of wrinkle-resistant polyester twill, and are available blank with no imprint or with one, two or full-color graphic prints. In addition to Table Throws, Godfrey also offers the TranZibit Portable Trade Show Table with optional table skirt. Together these two amazing products can be easily transported, require little room in terms of storing between presentations, and will help you avoid those risky situations where you arrive to find that setup materials have not been provided.
If you’re someone who is continuously giving presentations at smaller single company events or if you’re a trade show regular looking to add an extra touch to your display, Table Throws are just what you need to turn that ordinary table into on extraordinary display.
Tags: booth, Custom table throws and runners, customer service, customized popup, customized tabletop, Exhibit Booth Company, Exhibitors, Exhibits, flooring, inflatables, popup displays, portable trade show display, potential customers, table throw, TranZibit portable trade show table
Posted in Custom displays, Custom graphics, Custom table throws and runners, Trade Show Displays, Uncategorized | No Comments »
Wednesday, May 19th, 2010
I’m a NO person. Regardless of the question, forget the circumstances; I don’t care what the product is….my first answer is always NO. That two word response is my first line of defense. It saves me money. It keeps me from getting ripped off. It may stop some good times from coming my way, but it also has saved my life a few times. NO gives me time to think. Time for my sub-concious to chew on things and figure out the Pro’s Vs Con’s. I come from a long line of No people. My father and his father are no people. My brother is a Yes person. He’s the black sheep of the family. Never met a gimmick or opportunity he didn’t dive head first into.
Although I’m a self proclaimed NO what I really am is a closet MAYBE person. I can be convinced that the latest must have product or idea is the real deal, I just need to do it on my own time without somebody being in my face. I like pamphlets, literature, even DVD’s that I can take with me to watch later when I don’t feel pressured. YES and NO people are vocal about their opinions. MAYBE consumers are too busy doing our research to say how we feel right a way. You can grab our attention with custom graphics, made to order designs, and interactive displays, but it’s the literature that gets us in a mood to spend our money. We love information booths that allow us to pick up a couple brochures so we can read up on a new idea in the safety of our own homes. Forget the clowns, flashing lights, and give-aways; what we want is a video or audio demonstration that we can catch from the sidelines.
This in not to say that MAYBE’s can’t be turned into YES people if the moment or pitch is just right. The first time I saw my wife was a YES moment. The first time I heard my favorite band was a YES moment. Just the idea of a tablet computer has me screaming YES as loud as I can. All it takes is for someone or something to hit that button that I didn’t even know existed for me to devote my entire existence to obtaining the latest object of my affection. Whether it be an iPod, a 3-D television, or bagel maker, I may say NO on the outside, but I’m already talking MAYBE on the inside.
What kind of response does your display elicit? Is your design one that has the ability to turn even the most rigid of NO’s into YES consumers? Are you giving the MAYBE’s the facts they need to feel educated? If you’re ready to turn all your potential customers in YES consumers, contact Godfrey now and let us show you how the experts do it!!
Tags: booth, customer service, display, Display Booths, Event Planners, Exhibit Booth Company, Godfrey Group, kiosk displays, kiosks, potential customer, potential customers, samples, trade show kiosk, trade shows
Posted in Backlit displays, Custom displays, Custom graphics, Custom hanging headers, custom office displays, Custom table throws and runners, Expert trade show advice, marketing tips, Promotional Ideas, Trade Show Booths, Uncategorized | No Comments »
Friday, April 30th, 2010
Those long lines that seem to go on forever, the endless questions, delay after delay after delay; I’m talking today about every one’s worst nightmare come true i.e the airport. Honestly it’s gotten so bad out there that many are simply leaving a few days early, renting a van, and driving to their destinations. The thought being that they’d rather pay the gas and rental fees for a little privacy and control over what happens to thems, than put their fates in the hands of the so called “friendly skies”. To make matters even worse if you do decide to fly chances are by the time you make it to where you are supposed to go, your bags are either two days behind you or crushed beyond recognition. When heading to an event such as a trade show a lot of times you just have no choice but to role the dice and pray that your setup arrives without a scratch. Did you know that some airlines require you to fill out a claim within 7 days while others only allow 24 hrs for domestic claims to be filled. Either way in today’s hectic world whether it’s one day or seven, there simply isn’t enough time to change plans to deal with an unexpected damage claim. That’s why we at the Godfrey Group believe that one of the most important investments frequent travelers can make is in purchasing quality shipping cases, tote bags, and crates.
Featuring a wide range of styles and designs to fit everything you need for that next big event, Godfrey has what it takes to keep your items safe. From the RoadMeister series shipping cases to sturdy Plywood Shipping Crates to our heavy duty ATA Cases, we know how rough the road can be and want to make sure your most delicate items get there safely. Oh and for those of you that are constantly racing the clock, our Podium/Shipping Cases could just be the time saving answer you have been waiting for. Straight off the plane and into the showroom these fantastic cases feature a durable fabric wrap that within minutes can transform your shipping case into the center of attention.
The next time you get ready to attend your next company event or trade show, make sure you show up with the tools you need to get the job done. Contact one of our Personal Project Managers today and find out more about how you can protect your most valuable asset….your time
Tags: booths, client, conventions, customer service, customers, Displays, Exhibit Booth Company, Godfrey Group, kiosk, kiosk displays, outdoor displays, portable trade show display, showroom, trade show booth, trade show kiosk, unique trade show display
Posted in Trade Show Booths, Trade Show Exhibits | No Comments »
Monday, April 26th, 2010
A few years back I was working a swim meet at a university in south Alabama and things were not going my way. I had swim caps. I had the latest greatest suits and goggles. Training aides, nose plugs, ear plugs; if it was meant to make you faster in the water I had it there just waiting to be purchased. I had it all and still though my sales were dismal at best. Suddenly several hundred 7-10 yr olds came running towards the table and….kept going right past everything I had brought. It was then I figured out where I went wrong. It wasn’t that morning during set-up; it was several weeks before when I assumed that because the event was at a college everyone attending would be college kids. The majority of everything I had packed were higher sizes and thus way too big for those actually swimming that day. I hadn’t done my homework and cost myself hundreds of dollars in sales.
Before you make plans to attend that next big trade show on your calendar, make sure your company is a good match for the overall theme of the event. Know your demographic, their likes and dislikes, and find out if they will be there in abundance. Get a sense of the layout of the event and don’t be afraid to ask if your booth will be positioned near others who may be offering similar products to yours. Ask the organizers of the tradeshow how they plan to advertise the show and what the schedule will be. The next step is to make sure you’re prepared to bring you’re A-game and that’s where the Godfrey Group comes in.
At the Godfrey Group we want every event you attend this year to be your best yet and that’s why our Personal Project Managers are specially trained to help you take any idea from conception to completion. We can supply your company display designs, custom production services, a wide range of graphics, booth rentals, and we can even help you manage that next event on your schedule so you don’t make the same mistake I did.
Tags: booths, Conference Vendor, customer, customers, Display Company, Displays, Event Planners, Exhibit Booth Company, Godfrey Group, Godfrey Group popups, kiosk displays, portable trade show display, potential customers, samples, showroom, The Godfrey Group, Trade Show, Trade Show Displays, tradeshow display, unique trade show display
Posted in Conferences & Venues, Trade Show Exhibits, Trade Show Tips, Uncategorized | No Comments »
Friday, April 23rd, 2010
I know what you are thinking; Earth Day was on the 22nd and today is the 23rd, but when it comes to helping save the planet the Godfrey Group believes that everyday is the perfect time to help celebrate all that Mother Nature has to offer. Protecting the environment is important to us not because it’s important to you, but because like yourself we feel a responsibility to give back to this place we call home. That’s why we created our specialty line of Eco-Friendly displays specifically tailored to help save the environment while at the same time saving you cash. I’m talking of course about our PodForum line of displays and the amazing cutting edge tech that is changing the way people think about traditional tradeshow kiosks.
Built with recycled aluminum tubing covered in a wide variety of earth-friendly fabric graphics, the PodForum can be custom fit to resemble the surface of your choice from brick, to stone, to much more. With it’s lightweight support system you can forget about those huge shipping costs associated with getting those other displays from one place to the other, the PodForum is designed to help decrease your carbon footprint every step of the way. Oh and about those earth-friendly fabric graphics, with the PodForum Godfrey has developed what could be one of the coolest tricks on the market today….a display that will change color when introduced to different sound frequencies! Imagine turning your next trade event into something resembling a rock concert complete with a pulse pounding light show! Plus with it’s easy to assemble slip-on style, your message can be changed at a moments notice to match the mood and feel of the crowd. This is also perfect for multi-day events where you want show the crowd something different both days. Add some backlighting and what you get is a low-cost, environmentally friendly, flexible display that can easily be transformed into a wide variety of combinations to fit any trade show or company event. The PodForum from Godfrey, saving the planet one Earth Day at a time.
Tags: booth, business, Conference Vendor, conventions, Display Booths, earth day, easy to assemble, Eco-friendly displays, environment, Exhibit Booth Company, going green, kiosk, low cost, portable trade show display, save money, showroom, Trade Show Booths
Posted in Custom graphics, Promotional Ideas, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Uncategorized | No Comments »