Posts Tagged ‘event planning’
Monday, January 31st, 2011
If Cupid hasn’t tapped you on the shoulder yet and reminded you that love was in the air, then one trip to Wal-Mart, Target, or the local mall should be enough to get the point across that Valentine’s Day is just 14 days away. The most romantic day of the year is also one of the most profitable for the millions of retailers that make their living serving up chocolate hearts, romantic cards, and outlandish bouquets of flowers. If you are a wedding planner, photographer, caterer, dress designer, or decorator Valentine ‘s Day is the start of the busy season as eager brides all across the country race at hyper speed to plan the perfect wedding. For most couples the once in a lifetime event requires tons of planning as every minor detail from the color of the napkins to the font of the invitation must be meticulously thought over. All of that planning translates into big business and if you’re a company that makes it’s living helping brides-to-be make their wedding day dreams come true, you can attest to the importance of showing your wares at bridal shows which seem to be taking place every weekend from now till November.
A display for a bridal show needs to be a well balance mix of classy, stylish, and sensible. Something over the top may cost you more than what you will earn in sales while a display that is too simple may not get you noticed at all. Luckily Godfrey has the perfect set up to show off your stuff at that next bridal event with their custom designed table top displays. Made from Velcro receptive fabric especially designed to be flexible yet sturdy, the Roll “N” Go table top display combined with a table skirt featuring your company’s name and logo is the perfect way to create a professional display that will leave a lasting memory on all those that lay eyes on it. Plus it’s easy on the wallet and even easier to transport.
If you’re in the business of helping make people’s wedding day a once in a lifetime event they will never forget, then you need a custom designed display that is sure to capture their attention and stick in their minds. The Roll “N” Go table top display is the answer to all your trade show dreams and may just cause you to fall in love at first sight!
Tags: bridal shows, catering, Custom displays, custom logos, event planning, table top displays, table top throws, valentine's day, wedding planners
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Monday, November 15th, 2010
If you are a party planner whether it be for weddings, golf tournaments, or any other outdoor event you understand that to a certain extent there are several things you can control. The color of the flowers, the number of guests, the choice of dessert, the type of music played…unfortunately no matter how hard you try though there’s no controlling Mother Nature. When the rain and winds come cancelling an event when 200 people are waiting in line for the buffet is not an option, that’s why it’s always good to have a backup plan such as a large tent cluster waiting in the wings.
Event tents such as the tent cluster are more than just your standard pop-up variety poor quality tents that easily bend and break. While they do assemble quickly, Godfrey puts as much time and energy into creating strong, durable, dependable, tough to destroy tents as they do when creating any of the hundreds of other custom built items in the their extensive design gallery. Perfect for trade shows, fairs, weddings, or just hanging out on the beach watching the waves come in and the sun set, a tent cluster features four 10×10 canopy tents surrounding a round kiosk and covered by a large market umbrella. Each tent comes complete in the color of your choice and can easily feature a company’s custom logo emblazoned on all sides. With an adjustable height range topping out at 8 feet tall and optional side and back curtains, a tent cluster can be assembled in seconds and holds tons of guests eager to get out the rain.
The next time you are planning an outdoor event don’t get caught off guard by Mother Nature’s cruel tricks. Be prepared to handle any type of weather with an event tent or tent cluster from the Godfrey Group. Don’t wait to see rain in your forecast, order today!!
Tags: Custom displays, Custom graphics, Display Booths, event planning, event tents, marketing tips, outdoor displays, outdoor events, potential customers, tent clusters, unique trade show display, wedding planner
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Friday, June 4th, 2010
Wednesday I spoke about what to look for in a person you are sending out to work a trade show when you can’t make it yourself. Essentially you need somebody who is trustworthy, presentable, able to follow your lead, and can solve any problems that may arise along the way. While all of these things are great qualities to have in any employee, regardless of whether we are talking trade shows or retail stores, it’s also important to remember to send them on the road with a few supplies that will help them survive the grueling days ahead. Let’s face it, trade shows and conventions are never easy and if you’re the one having to stand at a kiosk all day talking to everyone that walks by, it can be downright brutal on even the most gung-ho individual. In order to avoid some of this fatigue and possibly keep a steady roll call of people willing to travel every weekend, a zip-lock bag containing a few simple items could save you tons of grief:
Aspirin-Like I said above, trade shows can be tough on anyone. Often you leave in the late afternoon, grab a couple hours sleep at some random hotel, are up by 5 a.m and work till 8 p.m. Throughout the day you can expect to meet hundreds of people while music and crowd noise blare in the background. Headaches are going to happen and a little help to easy the pain will come in real handy.- Caffeine-Throw in some money for coffee, maybe a couple bottles of 5-hr Energy, some chocolate covered coffee beans….whatever your choice just remember that when things are pop’n and the crowd has got you covered up things are great, but when things die down you’re going to need something to keep you in the game.
- Ant-Acids- Nobody eats good on the road. The food is grease, spicy, covered in batter. The stress levels are just as high as the expectations and all of it leaves your body feeling all out of sorts. A roll of Tums will go a long way to help calm your nerves and fight all that fattening food.
- Breath Mints-This is a no-brainer. Nobody wants to get up close and personal to talk about your latest gadget if you have bad breath.
- Band-Aids- Paper cuts are an occupational hazard and can cost sales if someone were to walk up to find you bleeding all over the place. A few band-aids, maybe some antibiotic ointment, and if possible a bandage should help control the situation and save you some cash.
- Break-Time- You can’t put this one in a bag, but it’s just at vital as all the others. Don’t expect yourself or anyone else for that matter to stand behind a display all day and stay fresh. Make it known that once or twice a day it’s okay to get out and mingle through the crowd. Not only will this give you a lay of the land to see what others are promoting, but it will allow you to make connections with those that may not otherwise stop by your booth or even know you are there.
Part of being a vendor at a trade show means that you are required to man the fort from dusk to dawn with little or no respite. As hard and rewarding as it is though, why not make life easier on yourself and your employees by sending along a bag containing a few simple items that will make the trip more bearable. It’s a like our moms used to say, “A little help goes a long way”.
Tags: booths, conventions, customer service, customers, Event Planners, event planning, kiosks, marketing tips, outdoor displays, potential customers, Trade Show, Trade Show Booths, trade show display, Trade Show Displays, trade show kiosk, trade shows, unique trade show display
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Thursday, May 13th, 2010
What do you think about when you think of trade shows or conventions? Cool displays? I like to go to Bass Master shows because they always have those giant aquariums topped full of fish so you can see just what the latest must have bait is doing once it enters the water. Do you think about massive arenas the size of Disney? Some of the places where events are held are too big to cover in just one day; most of the time you have to make a weekend out of it. That’s why some places schedule their best demonstrations on seperate days so you’ll be more inclined to come back and pay to get in all over again or buy weekend passes. What comes to mind when I mention Comic-Con, the MacWorld Expo, the M3M Summit, and the International Consumer Electronics Show (CES) ? I will tell you the first thing that pops into my head when asked all of the above…..crowds. People by the hundreds. Running, laughing, bumping into you as they try to make it to the next lecture on time. The CES show alone has over 2700 vendors that are planning to attend in 2011. Can you imagine the number of people planning on attending an event that size? Not to mention all the reporters sent to cover the event for TV, Print, and the Internet. In a room full of 2700 booths how do you not get lost in the crowd? How does vendor number 2699 get noticed? Maybe Godfrey can help you with that.
What if you could create a trail of bread crumbs that would actually lead people past all the other booths and straight to your location? A lighted path to where you await them patiently. That’s exactly what a light box is; a bright beam of light with a custom design that can either be used in conjunction with your existing display or as markers leading customers your way. Ranging in sizes from 16″ x 20″ all the way up to 48″ x 96″, light boxes can either be hung on walls or placed on a floor stand. Great for helping to generate and navigate the flow of traffic, Convex sign holders even offer you the opportunity to post two signs back to back on the same stand. This way you are sure to catch the audience’s eye both coming and going.
If you are considering attending one of the largest trades shows of the year or even if you only expect to see a couple hundred people, light boxes are a sure bet to help get you noticed and not get lost in the crowd!
Tags: booth, booths, CES, comic-con, consumers, conventions, event planning, Godfrey Group, graphic design, light boxes, M3M, MacWorld Expo, marketing tips, signs, stands, trade show advice, trade shows
Posted in Conferences & Venues, Custom displays, Expert trade show advice, marketing tips, Trade Show Tips, Uncategorized | No Comments »
Wednesday, May 12th, 2010
Ever wonder why the red carpet has long been synonymous with Hollywood? Why anytime somebody important rolls into town the first thing you hear is how the red carpet is being rolled out for them? The red carpet actually has its roots in the ancient Greek play Agamemnon. Written sometime during the 5th century the play speaks of King Agamemnon being convinced that he was so favored by the gods that they not only aided him in his battle against Troy, but were responsible for his safe return home. Clytaemnestra, his wife, so believed this to be true that she laid out a red carpet for the king to walk on so that his feet would not have to touch the ground like the common people of the land. The tradition pops up again in America where railroad conductors would roll out the red carpet as a way of making their passengers feel special as well as giving them a path to the passenger car. Of course today there’s not much that happens in the entertainment world that doesn’t feature a red carpet being paraded upon by celebrity after celebrity.
The red carpet has become known as a symbol of royalty and as a way to honor those that deserve extra praise for their accomplishments. In terms of business who better to roll the red carpet out for than those customers willing to invest in a company and commit to spending their hard earned wages. In today’s market consumers have too many options to choose from to just purchase the first thing that catches their eye. They need to be made to feel that their well being is the number one interest when being sold a product and one significant way to set yourself apart is through excellent customer service. Simply put, they literally need the red carpet treatment.
Whether you only attend a few tradeshows a year or are on the road every weekend, make sure your customers know what they mean to you by treating them like a celebrity as they tour your booth while walking the red carpet themselves. Cut to size and available in a wide variety of styles, the Godfrey Group is even making it easier for you to take your carpet on the road with the optional tote bag perfect for easy transport or shipping.
Give your customer the red carpet treatment and let them know how much they mean to you. Order Today!!!
Tags: booth, conference, custom design, customer appreciation, customer satisfaction, customer service, design, event planning, Godfrey Group, kiosk, red carpet, Trade Show, variety
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