A few years back I was working a swim meet at a university in south Alabama and things were not going my way. I had swim caps. I had the latest greatest suits and goggles. Training aides, nose plugs, ear plugs; if it was meant to make you faster in the water I had it there just waiting to be purchased. I had it all and still though my sales were dismal at best. Suddenly several hundred 7-10 yr olds came running towards the table and….kept going right past everything I had brought. It was then I figured out where I went wrong. It wasn’t that morning during set-up; it was several weeks before when I assumed that because the event was at a college everyone attending would be college kids. The majority of everything I had packed were higher sizes and thus way too big for those actually swimming that day. I hadn’t done my homework and cost myself hundreds of dollars in sales.
Before you make plans to attend that next big trade show on your calendar, make sure your company is a good match for the overall theme of the event. Know your demographic, their likes and dislikes, and find out if they will be there in abundance. Get a sense of the layout of the event and don’t be afraid to ask if your booth will be positioned near others who may be offering similar products to yours. Ask the organizers of the tradeshow how they plan to advertise the show and what the schedule will be. The next step is to make sure you’re prepared to bring you’re A-game and that’s where the Godfrey Group comes in.
At the Godfrey Group we want every event you attend this year to be your best yet and that’s why our Personal Project Managers are specially trained to help you take any idea from conception to completion. We can supply your company display designs, custom production services, a wide range of graphics, booth rentals, and we can even help you manage that next event on your schedule so you don’t make the same mistake I did.
We don’t get a chance to talk sports too much here, but with the NHL and NBA playoffs both going on plus with the NFL Draft kicking off tonight I just can’t think of much else. Whether you’re a kid or just enjoy acting like one when it comes to games the Godfrey group has got the perfect display to ensure nothing but good times and long lines at your next tradeshow event. Ask anyone and I’ll bet that more often than not the thing they remember the most about the last tradeshow they attended was the one or two displays that captured everyone’s attention by making them part of the action. By incorporating potential customers into your booth you are creating a message that says that not only do you enjoy spending time with your customers, but you are there to do more than just sell your product…you are there to build relationships.