Today I want to wrap up our series all about how smaller displays don’t always mean you have to settle for smaller profits. Up to this point we’ve discussed the easy to transform and take with you podium shipping case, took a look at what a simple stand alone portable workstation with monitor mount can do for you, and today we are going in a slightly different direction with some thoughts about how the smallest of gestures can make a huge impact. Nobody likes a pushy salesman. You could have the greatest product in the world guaranteed to revolutionize all of civilization and if you come across as too pushy, unsympathetic, and rude you’re not going to have the same results as the other guy who is out there being as polite and helpful as he possibly can. It doesn’t matter you’re standing in front of one of the most state-of-the-art exhibits ever to be showcased at a trade show or simply sweating it out under a single kiosk tent at some country fair, for a majority of consumers how a product is presented is just as important as what is being presented.
3 Key Tips To Politely Present Your Product To Customers
1. Look Them In The Eye And Show Them You Care About What They Think. Notice this doesn’t say, “act like you care what they think.” People can spot when somebody is being fake and pretending to show interest in them just to get into their wallets. When meeting somebody for the first time, learn their name as well as some information about them such as where they are from or what they do for a living. Let them know who you are and how you think that what you are selling could do wonders for them. Try to maintain eye contact as much as possible so they know they have your full attention.
2. Be Graceful and Don’t Come Off As Greedy. It’s no secret to anyone attending that the reason you are standing in front of the custom designed fabric wall is because your job is to sell, sell, sell so don’t knock them over the head with it. Delivering your message without appearing that you are begging for a sale can easily be done. Remember to use the information you have gathered from the the customer up to that point to show them how your product could best suit their needs. Understandably things get hectic at times, but it could be something as simple as a handshake or friendly smile that gets the customers attention and leads them to finding out more about you.
3. Close With Class. Regardless of whether or not a sale is made, there comes a time when you’ve done all you could do and it either had the desired effect or you failed to hit your mark. If it’s the later don’t throw your hands in the air and send the customer on their way with little more than a wave goodbye. Some people will never jump into buying a product immediately no matter how good a deal it appears they are getting. They need time to kick things over in their heads, check with their spouse, or research what you are offering online. Before they leave though make sure to have them write down their name and contact info so you can follow up at a later time. This will give them the freedom to make their selves feel comfortable about what you showed them so that when you do call they are more inclined to commit.
What this whole discussion about whether bigger is better or less is more all boils down to is delivery. The most environmentally friendly display on the market won’t get you anywhere if you are rude and appear to be greedy. Likewise something as simple as one sales rep giving a presentation behind a podium or in front of a literature display will remain just that i.e. alone if he/she does not come across as genuine and compassionate.
We’ve all been there, you’re at the store and the one thing you need is the only thing that is not marked with a price tag. You immediately start scanning the tops of the aisles for signs that a price scanner is nearby so you can see how much the item costs. Maybe it’s not a price you are looking for, maybe you are in a hurry or are looking for something specific like baby friendly mosquito spray. Your first inclination of course is to look up in hopes of finding a sign pointing you the in the right direction. It’s natural. You get frustrated, begin to feel lost, need help….you instinctively look towards the sky in hopes of being pointed in the right direction. Maybe it’s religious. Looking up inspires hope, good thoughts, no limitations. Looking down means looking backward, being limited by your circumstances, without choices….
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Our PodForum is your earth-friendly approach to preserving not only a green environment but also lots of green cash. The PodForum uses minimal aluminum tubing, which is recycled. The entire surface of your exhibit is earth-friendly fabric graphics. Less material, more impact. The savings don’ t just stop at material. The display is as lightweight as a gossamer, thus, inexpensive to ship. Setup is simple as well. So, your savings extend from concept to completion. See our other fabric structures also. The fabric graphic skin can replicate nearly any surface from water to brick and stone. This fabrication option makes possible mega-size structures, yet the structure remains very light in weight while providing a very elegant look. Sheer, see-thru fabric graphics is one fabric option that is very sophisticated, particularly when lighted by programmable LED wash lights.Fabrics can be opaque or semi-transparent. Fabric graphics may be front or back lit. Nearly any mood can be created from soothing, low-light glow to a high-energy, pulse-pounding environment that changes color with variable frequency. Discuss with us your desired effect and objective. We will design and build your image. Additionally, fabric graphics stretched, pillow case style, over an aluminum frame provides an ideal means of updating and changing your theme, your message, your graphics, your mood, and your mind on short notice. We custom bend your design and print the fabric graphic skin, all in house. We offer dye sub and direct to fabric printing. Our design staff takes your image from concept to completion, all under one large roof.