It may seem kinda silly to be talking about 2011 what with Thanksgiving being tomorrow and all, but the fact is the time to get ready for next year’s trade show is today. A great looking trade show display doesn’t happen overnight, but instead takes time in order to ensure that you are getting exactly what you need to set yourself apart from your competitor. At Godfrey from the very moment you contact a personal project manager a constant dialog is established which allows you to voice your opinion on color, design, style, accessories, and keeps you up to date every step of the way as the display or exhibit is created. The most important decision though is as old as time itself, “What do people want?” In hopes of shedding some light on this continuous dilemma, today we are going to take out the old crystal ball and tell you what we think will be the hottest trade show trends for 2011
*Value over price- It used to be that price was king, but these days with the economy picking up steam consumers are just as interested in the value they will receive by purchasing a product as they are by what they will have to pay for it. Grand fabric exhibits and custom built pop-ups will definitely help you get your point across, but the key for today’s consumer is letting them touch, feel, and taste your product first hand in order to convince them that you are offering a quality product.
*Social Media and the pressures of friendship- Forget phone calls and mail-outs, the trick to getting your target market’s attention is reaching them where they live and that’s on social media sites such as Facebook and Twitter. These are the places where we find out what our best friends and favorite celebrities are tripping over themselves to get to; where our favorite restaurants are offering special promotions for following along on their sites. At your next event make sure to add a couple of spaces to that ledger you have set up at your information booth to include ways to reach them via social networking sites and email
*Meeting expectations- With so many products flooding the market, in order to separate yourself from the competition one of the most important things that have to be done is you have to meet the expectations of your customers. Not only does every bell and whistle need to be laid out and easy to use, but they must be of high quality. This is where an audio/video display proves invaluable in that you have the ability to showcase every aspect of your product in a eye capturing format.