Posts Tagged ‘Display Booths’

Time To Call The Trade Show Professionals

Monday, March 7th, 2011

That cold snap that came through the last couple of nights really did a number on your pipes. You got up to take a shower this morning an you immediately noticed the change in water pressure. As that sick feeling began to take over, you slowly made the march towards the basement already aware of what you would find waiting for you at the bottom of those dark stairs….moments later phone in hand you do what must be done and that’s call a plumber for help with the 5 inches of water that is quickly rising.  

All that running a around trying to get the plumbing fixed left you  exposed to the elements which in turn made you a prime target for the flu. Within days you’re running a fever of a 105, can’t hold anything down, and can’t afford to use any more sick days. As much as you hate it, the only choice is to call the family doctor and get back on the path to good health.  

Meanwhile the water that was filling the basement went from 5 inches to 10 by the time the plumber finally made it. The result left a crack in your foundation which won’t easily be fixed. A call to your home insurance agent gets a time setup to meet and a promise that it’s not as bad as you think. As he hangs up the phone the agent promises you that things will be back to normal in no time and the claim should go smoothly.  

Just like in the scenarios above, at some point a problem gets so out of hand that we all must seek help from the professionals. For small business owners trying desperately to see the light at the end of that long economic tunnel, The Godfrey Group is here to help when you need us the most. From our expert design team who go out to their way to ensure your satisfaction to our display rental program which makes it easier than ever to try new ideas to our extensive library of designs with tons of concepts to choose from, we understand how tough the market is these days and we’re here to help. Whether it be an outdoor tent covered in your own personal logo, an information display with tons of room for pamphlets and brochures, or an easy to transport simple to install popup display; regardless of what your needs are if you are having trouble creating sales than it’s time to call the professionals and let Godfrey save the day!

Receiving The Red Carpet Treatment

Monday, February 28th, 2011

The day after what was another history making Oscar night featuring Hollywood’s best and regardless of whether you were pulling for The Social Network or The King’s Speech, what really mattered is who stole the show on the red carpet. While who won in each category is definitely something that will be remembered for years to come, at least for the short term it’s the fashion and glamour of the annual event that is receiving the most attention. There is just something undeniable about viewing the night of a thousand stars as they step out of their sleek black limousines, on to that long red carpet, and into that fever pitch cloud of eager photographers and screaming fans.

The red carpet treatment has been around for centuries and to this day has a way of making those that find themselves receiving the honor of having one rolled out for them feeling as if they were pure blooded royalty themselves. Honor, importance, power, respect, fame, and fortune all go hand in hand with a red carpet; feelings that should not just be set aside for those in tinsel town.  In terms of small business owners who are always on the lookout for ways of showing their customers just how much they are are appreciated and honored, a red carpet is the perfect addition to any showroom or trade show exhibit.

At Godfrey we understand how important your customers are too you and that’s why we think everyone should receive the red carpet treatment. Available in several sizes sure to fit any trade show exhibit or showroom, we also offer a softside tote bag that will allow for easy transport but can also be shipped via UPS or FedEx!

If you’ve been looking for a way to show your customers how much you appreciate them, then what better way than to make them feel like royalty by rolling out the red carpet and letting them know just how special they are!

Study Says Shoppers Returning To Malls!!!

Friday, February 25th, 2011

When discussing those affected by the most recent downturn in the economy, mall department stores have surely been among the hardest hit. So called anchor stores such as JcPenny, Dillards, Sears, and Belk are just a few of the big name retailers that before the downturn could be found in most malls all across America, yet now have left huge gaps in retail space as they were forced to make some unfortunate decisions regarding the number of stores they could maintain. Thankfully it appears that there very well may be some light at the end of the tunnel as one recent report suggests that shoppers are slowly but surely making their way back to the malls and bringing with them a much needed influx of cash. According to Fortune, anchor stores reached a milestone of sorts in 2010 by increasing their market share for the first time since the 80′s. President of Customer Growth Partners Craig Johnson explained that although the growth was small it was having a huge impact on the industry saying “Even though it was only a tenth of a share point, for department stores, that is a huge change. This is a real turn in the market. We’re optimistic that the momentum is just gathering.”

This recent upward tick doesn’t just represent a significant event for big name stores such as Macy’s and Nordstrom’s, consider that for every anchor store located in a mall there are typically 10-20 smaller business who have been experiencing the same economic issues but with much more dire consequences due to the lack of a larger corporation to help them stay afloat. If you are one of those mom and pop style small business owners who have somehow managed to make ends meet until the shoppers return, then now more than ever you need to make sure that when they walk through your doors they are hit with some of the most amazing designs they have ever seen.

From full scale portable showcases, to custom designed fixtures, to enticing window displays, Godfrey is here to help you answer the call off all those consumers who are finally making their way back to those very same malls that once cherished so dear. Don’t wait for those stores around you to do it first, get a jump on the competition and be ready to see you sales rise thanks to a little bit of redesigning from Godfrey.

We’ve Got The Displays That Will Get You Noticed!!!

Friday, February 11th, 2011

Here we are finally making it to Friday, all set to make every second of the coming weekend count and yet once again most of the country is faced with literally feet of snow ruining everything in its path. The past two months have been nothing but one winter storm after the other, a trend that doesn’t seem to be showing any signs of slowing down despite what that pesky Puxatony Phil says. According to a recent weather report from CNN just this week “Parts of Oklahoma had received up to 12 inches of snow, according to the state Department of Emergency Management. Wind chills were 10 to 30 degrees below zero in some areas, and authorities were urging people to stay off the roads. Some 80 people in Oklahoma had been injured as a result of the storm, the state Department of Health said Wednesday. That total included 63 falls, one carbon monoxide poisoning, 14 injuries in traffic accidents and two “cut/pierce injuries.”

Like it or not more than ever, this year winter is an unmovable force that must be dealt with. A force that demands to be reckoned with. That cannot be overlooked or dismissed with the wave of a hand. If you think about it this is exactly what you want from a trade show display; something that creates buzz around a conference center, makes people stand up and take notice of who you are, that hooks into them and refuses to let go until they check out exactly what you have to offer. A display that WOW’s the crowd and opens their wallets.

We’ve all been to those events where after one walk around the room, you’re left feeling like you’ve seen everything a thousand times before and really wouldn’t have missed anything had you decided to stay home. Godfrey isn’t in the business of creating these types of boring displays. Give us the chance and what you will soon discover is that we have the tools to create for you a custom built trade show exhibit that is guaranteed to stop consumers in their tracks and stand in line to find out what amazing things are being offered.

If you are in the market for a custom built trade show display take a cue from Old Man Winter and let Godfrey design for you a display that will leave the crowd breathless!

Custom Built Trade Show Displays From The Experts!

Wednesday, February 9th, 2011

We throw several words and phrases around on this site quite regularly. Terms like custom built trade show displays, custom designed exhibits, unique trade show ideas, and custom graphics….honestly we could go on and on and at times we do. If we tend to throw the same phrases around on a daily basis it’s only because we are so amazed by what our designers and project managers are able to produce we just can’t help but sing their praises everyday of the week.  

From the very moment you first come into contact with a member of the Godfrey team it should be evident that you are not just dealing with some ordinary display design company, rather you are opening the door to one of the best experiences of your business career with the help of some of the best designers on the market today.

It all starts with a simple phone call to 1-800-789-9394 or click on of the mouse over to our contact page. Next begins a series of communications that will literally change the way you do business and shape your future for years to come, with the help a personal project manager together ideas will be formed based on your needs, desires, and goals. These designs can be based on any number of exhibits from our extensive gallery or could be something unique only to you. Plus if you’re in the area, you can also visit our showroom and find out just what goes on behind the scenes at Godfrey.

Once everyone is agreement with what you want in a custom built trade show display, the fun really starts as our designers begin the fabrication process. With each step emails and photos are sent to you along the way so there’s no question as to what is taking place to ensure you are getting the design of your dreams.

While complete setup instructions are included upon delivery, Godfrey’s commitment to you doesn’t end there! In fact for highly customized displays we will send a project manager to your location to ensure proper installation so that you are sure to be a hit at that next big trade show event.

So the next time you hear the phrases custom built trade show display and unique trade show ideas, think of all that Godfrey can do your business and get on the path to success!

Controlling Trade Show Chaos!!

Monday, February 7th, 2011

In a lot of ways putting on a great trade show appearance is like producing a play. It may sound like a stretch but just think of the last trade show you attended and all the different things large and small that needed to be handled before the doors were opened signaling the beginning of the big event. Although the trade show will only last a few days the list of things that need to be done months in advance include:

*Locking in the date you will be attending

*Planning what you will be showing to the public.

*Making travel plans such as what flights to take and what hotels will offer the best rate

*Inventory needs to be stocked

*Potential customers in the area need to called on so they know where they can find you and what you will be offering.

*Employees to need be made aware of what will be expected

All of this and a ton of other decisions must be made before you even get to the conference center. Once there the production really kicks into high gear as all that planning pays off and a thousand more issues raise their ugly head. The event is going to last longer than originally thought, do you have enough product? The event planner stuck you in a spot where no one will be able to find you, is there a possibility to be moved? Where is the best place to put your additional signage such as posters or information displays? During those first hours of every trade show chaos rules and that’s why Godfrey prides itself on making sure that with all that is going on around you the last thing you have to worry about is your custom built display.

Regardless of if we are talking about an outdoor tent, an indoor grand format fabric structure, a custom built workstation, or an simple sampling kiosk, with the help of our designers and personal project managers the last thing you are going to have to worry about is how well your custom built trade show exhibit will stand up to the competition and how difficult it will be to install. So remember the next time you begin planning your schedule, get with Godfrey and enjoy the feeling of having one less thing to worry about.

Don’t Miss A Sale! It’s Time To Make Your Next Trade Show Display Interactive!

Thursday, February 3rd, 2011

Recently my family and I had the opportunity to visit the McWane Science Center in Birmingham, Al. The three story building which is tucked away among banks, brokerage firms, and other offices downtown, is one of the many hidden gems in the city. For my four year old it was a dream come true. Unlike other museums which encourage silence and strolling from one exhibit to the next, the McWane Center has only one rule and that’s nothing is off limits in terms of what you can touch, pull, push, or throw. The completely interactive museum is everything that you would expect from what is essentially a business trying to get people in the door. Like the McWane Science Center in order to grow and encourage consumers to spend their hard earned money, today’s business must put aside the old ways of simply describing what their product does and instead give them complete access to experience the item firsthand.

It used to be the case not too long ago that in order to convince consumers that a product would change their lives, all a company would need to do is invest in a pedestal, an information booth to hold a few brochures, and a good pitchman. Times have changed though and with them trade shows are no longer filled with well suited guys spreading the charm and instead feature full scale putt putt golf courses, interactive audio video displays, not to mention chances to win big with such guaranteed crowd pleasers such as cash closets or spin to win games. In order to win a potential customer over they need to be able to touch, taste, and test the product so they know that what they are looking at is the latest thing that they can’t live without.  Consumers want a chance to get on Facebook or Twitter to find out what others have to say about your product. They need to Google the latest news and reviews before they dish out the cash. 

If you are a small business owner or trade show vendor looking to make a stronger impression while increasing sales, then the time has come to give your customers what they want with a fully customized interactive trade show display from Godfrey featuring the hottest designs on the market today!

Pop-up Displays! The Cure For A Bad Case Of Jet Lag!

Monday, January 24th, 2011

While the concept of jet lag may seem like a fairy tale created by those trying to let what happened in Vegas stay in Vegas, in truth it is a very real and all too frustrating occurrence.  According to most doctors the effects of jet lag can take days to run their course and can cause some serious health issues. Otherwise known as desynchronosis, jet lag is the condition in which the body has a hard time adjusting to sudden shifts in time zones as is the case when traveling from the U.S. to locations abroad. The consequence of all that time zone hopping can be anything from insomnia, nausea, fatigue, headaches, confusion, as well as problems focusing on a specific task.  For business owners who fly the friendly skies on a regular basis as they make their way from one trade show event to another, each of these symptoms alone could cause major problems and together have the potential to combine to create the perfect storm destined to ruin an entire weekend of profits.

Always here to lend a helping hand, Godfrey has the perfect cure for all your jet lag woes thanks to our out of this world SpaceStation pop-up exhibits! Featuring tons of custom modification options, a lifetime frame and hardware warranty, fabric panel wrapped edges, and a choice of over 75 colors to choose from, our trade show pop-up exhibits help fight the effects of jet lag by springing to life in a matter of seconds! Can’t concentrate? Not a problem. Didn’t get any sleep the night before cause your body is still on New York time? We’ve got you covered. Our pop-up displays prove the big things come in small packages with their lightweight construction and easy to assemble directions will are guaranteed to have you up and running in no time! Plus all those ultralight materials mean you’ll also save money on shipping and transporting.

Don’t get to that next trade show feeling run down, run over, and running behind. Contact us today and learn more about how our custom designed pop-up displays can help you get into the thick of the action at your next big trade show event!

Don’t Let Road Construction Get In The Way Of Higher Sales!

Wednesday, January 19th, 2011

The good news is that it appears the stimulus package which passed through Congress last year is working. The unemployment rate is dropping, holiday sales were higher than expected, and all across the country new jobs are being created spurred by a sudden uptick in growth.  Unfortunately there’s a down side to everything and in terms of the stimulus it all comes down to the increase in road projects by city and state governments and how they are hurting the small business owner.  We all known the secret to success is location location location, but what do you do when all that hard work picking out the perfect spot goes out the window thanks to a community renewal project? Sure in the long run better roads, sidewalks, and increase traffic will be great for business, but these projects can take years before they are completed  leaving you struggling to attract customers among all the confusion.

Luckily there are a couple things you can do while you attempt to weather the storm, the first on the list being to make sure you’ve got plenty of name recognition. This should start the moment you catch wind that the possibility exists of a construction project occurring in front of your store. Coupons, billboards, contests, each are excellent ways of making sure the local community is aware of what a great business you have. The next thing to do is look into several high quality outdoor signs that are sure to catch the attention of those passing by and can tempt them to cross the construction to get to your location.  A large format outdoor a-frame stand measuring at 8′h x 20′w and double side is the just the thing to get your business noticed about the traffic cones and detour signs. 17 foot banner sails, double-sided sidewalk poster frames, and eye popping flying banners each designed to feature your logo and specifically designed to flap in the wind like a friendly hello welcoming customers your direction.

If you are a small business owner facing some tough times due to construction in front of your store, then don’t wait till it’s too late to check out Godfrey’s line of fantastic looking outdoor displays!

2011 NAMM Show Proves Once Again Big Names Equal Big Business!

Monday, January 17th, 2011

Last week Anaheim Convention Center in always sunny Anaheim, California was the home of the annual National Association of Music Merchants (NAMM) trade show. The event which is unfortunately not open to the public drew a crowd of over 90,000 and caught some headlines thanks to a one of a kind music set that is has everyone across the country talking. It all went down Wednesday when former Arkansas Governor Mike Huckabee and rumored 2012 Republican presidential candidate got the chance of a lifetime to pick up a guitar and play a couple songs with legendary Def Leppard guitarist Phil Collen. Huckabee was at the trade show in support of their commitment to keep music education in schools. The former Governor turned Fox New talk show host described this year’s NAMM trade show as “musician’s heaven”

Soon after the jam session took place the video went viral and within seconds millions all around the world that had never heard of the trade show event were suddenly checking out the NAMM video. As one can imagine this kind of advertising is priceless, yet isn’t anything that can’t be done by any other trade show vendor on the circuit today.  The trick is giving the people something they have never seen before such as a one of a kind display that is sure to knock them off their socks. Imagine the type of response you could receive by letting Godfrey help you design a custom built display such as a submarine complete with a periscope, portholes, video monitors, and computer kiosks that are specifically designed to engage the customer. How about an eco-friendly trade show display with a center tower topped with fire and surrounded by monitors showing off your hottest products.

Sure it helps to have a movie star or legend of rock handy, but when one of those isn’t waiting in the wings a quality built custom designed trade show display from Godfrey is sure to get people talking!