Businesses display their goods and services at trade shows in order to demonstrate to potential customers what that business might do for them. To do this effectively, the trade show display must have instant customer appeal. In addition, once the potential customer’s attention has been captured, the display must be such that the customer can truly appreciate the goods/services being marketed, and can retain and recall this information at a later date.
Brochures, etc, will definitely aid, but one of the most effective means of attracting and retaining customers is digital signage.
It’s not as costly as one might think, either. There are many digital signage options that are quite economical, and which do a very effective job of getting and keeping customer attention. Even one digital screen will attract attention much faster and better than an ordinary sign.