From clown faced mascots running all over the parking lot, to the promise of free food for everyone that walks by, to the hiring attractive waitresses to serve food, stores will go to any and every extreme to sell their products. Flashing strobe lights, the days hottest music playing full blast, deals that simply can’t be past up, just when you think you’ve seen it all along comes a new idea that takes everything to the next level……that’s where the focus of today’s post comes in with the introduction of London’s Browns Focus clothing store.
If you think you can just walk past this store without being pulled inside to check it out, think again. Literally designed to capture the attention of the consumer, Browns recently began an experiment in hypnosis in hopes of literally creating customers that just can’t help themselves when it comes to pulling out their wallet. Created by sensual Artists Sam Bompass and Harry Parr, the first thing consumers are confronted with is a window display specifically designed to get people walking in the door through the use of swirling lines otherwise known as vertigo therapy. Once in the visitors will find their senses assaulted with music featuring subliminal messages instructing them to give themselves permission to shop, smells infused into the clothing that are said to relax the individual and encourage them to browse, and displays are that are designed to make customer feel better in general.
If you are looking for a way to catch the attention of consumers without going to such extremes, Godfrey has just what you need with their line of digital carpets. Imagine a design of your own creation brought to life in full color and digitally imprinted on a custom designed carpet of your very own. It could be your company logo, a picture of your own design, or a simple combination of colors and shapes; regardless of what you choose a digital carpet will definitely get the attention of all those see it. Plus an optional subline mat is also available for a bit of extra cushion between those toes.
If you are looking for a creative way to inspire sales and create a positive vibe in your showroom or trade show exhibit, get with your personal project manager today and ask about how you too can win people over with a digital carpet.