Posts Tagged ‘customers’
Friday, July 23rd, 2010
Today I want to wrap up our series all about how smaller displays don’t always mean you have to settle for smaller profits. Up to this point we’ve discussed the easy to transform and take with you podium shipping case, took a look at what a simple stand alone portable workstation with monitor mount can do for you, and today we are going in a slightly different direction with some thoughts about how the smallest of gestures can make a huge impact. Nobody likes a pushy salesman. You could have the greatest product in the world guaranteed to revolutionize all of civilization and if you come across as too pushy, unsympathetic, and rude you’re not going to have the same results as the other guy who is out there being as polite and helpful as he possibly can. It doesn’t matter you’re standing in front of one of the most state-of-the-art exhibits ever to be showcased at a trade show or simply sweating it out under a single kiosk tent at some country fair, for a majority of consumers how a product is presented is just as important as what is being presented.
3 Key Tips To Politely Present Your Product To Customers
1. Look Them In The Eye And Show Them You Care About What They Think. Notice this doesn’t say, “act like you care what they think.” People can spot when somebody is being fake and pretending to show interest in them just to get into their wallets. When meeting somebody for the first time, learn their name as well as some information about them such as where they are from or what they do for a living. Let them know who you are and how you think that what you are selling could do wonders for them. Try to maintain eye contact as much as possible so they know they have your full attention.
2. Be Graceful and Don’t Come Off As Greedy. It’s no secret to anyone attending that the reason you are standing in front of the custom designed fabric wall is because your job is to sell, sell, sell so don’t knock them over the head with it. Delivering your message without appearing that you are begging for a sale can easily be done. Remember to use the information you have gathered from the the customer up to that point to show them how your product could best suit their needs. Understandably things get hectic at times, but it could be something as simple as a handshake or friendly smile that gets the customers attention and leads them to finding out more about you.
3. Close With Class. Regardless of whether or not a sale is made, there comes a time when you’ve done all you could do and it either had the desired effect or you failed to hit your mark. If it’s the later don’t throw your hands in the air and send the customer on their way with little more than a wave goodbye. Some people will never jump into buying a product immediately no matter how good a deal it appears they are getting. They need time to kick things over in their heads, check with their spouse, or research what you are offering online. Before they leave though make sure to have them write down their name and contact info so you can follow up at a later time. This will give them the freedom to make their selves feel comfortable about what you showed them so that when you do call they are more inclined to commit.
What this whole discussion about whether bigger is better or less is more all boils down to is delivery. The most environmentally friendly display on the market won’t get you anywhere if you are rude and appear to be greedy. Likewise something as simple as one sales rep giving a presentation behind a podium or in front of a literature display will remain just that i.e. alone if he/she does not come across as genuine and compassionate.
Tags: booths, Custom graphics, customer, customers, Display Booths, Eco-friendly displays, environmentally friendly trade show display, Exhibitors, increased sales, kiosk displays, marketing tips, podiums, portable workstations, potential customers, sales, trade show booth, trade show shipping case and podium, unique trade show display
Posted in Custom displays, Custom graphics, Eco-friendly displays, Expert trade show advice, Promotional Ideas, Trade Show Displays, marketing tips | No Comments »
Friday, July 16th, 2010
The words trade show and chaotic seem to go hand in hand don’t they? Everywhere you look bright lights are flashing, bells and whistles are going off, and vendors are yelling at everyone that walks by as if they work at a back country carnival. Privacy is nonexistent and most conversations tend to follow the same basic script:
Salesman: Hi Sir! Would you be interested in taking a look at product ABC?
Potential Customer: Sure. What does ABC do? Show me how it works.
Salesman: It’s simple. You put this in here, turn there, and presto-change-o! It’s like nothing you’ve ever seen before and it’s guaranteed to change your life.
Potential Customer: Sounds Great! What kind of deal can I get on it?
Salesman: Well it all depends on how much of ABC you want, the color, the size….why don’t you give me your info and we can set up a time to talk about this more in detail.
See what happened? The salesman caught the customer’s attention, showed him how product ABC worked, and sold the idea that the customer was missing out on a great opportunity if he let ABC get past him. The only problem is that ABC is kind of expensive and there’s a lot to work out in terms of payment plans, interest rates, warranties, models, etc….none of which can easily be done when you have 50 other people trying to get your attention. You could ignore the other customers, but you would be trading one sale for potentially tens of others. So in this case the salesman did the only thing he could do…he collected the customers contact info and setup a time to go into detail at a later date.
Wednesday I wrote to you about our great looking Grand Format Fabric Graphic Structures. In that post I mentioned the ability to essentially create a conference room complete with table and chairs both featuring your company’s name and logo. I wanted to expand on this because what you are doing by constructing of display is creating a space away from the trade show chaos where some privacy can be had and those details our salesman above mentioned can be explained while at the same time his associate can handle new visitors to the exhibit. Below is how things might have been different had the salesman been able to spend more time talking about the specifics of product ABC.
Salesman: Hi Sir! Would you be interested in taking a look at product ABC?
Potential Customer: Sure. What does ABC do? Show me how it works.
Salesman: It’s simple. You put this in here, turn there, and presto-change-o! It’s like nothing you’ve ever seen before and it’s guaranteed to change your life.
Potential Customer: Sounds Great! What kind of deal can I get on it?
Salesman: Well it all depends on how much of ABC you want, the color, the size….I tell you what, if you have a moment we could step back into the office area behind me and go over some of the specifics. I promise to have you back on your way in 15 minutes.
Potential Customer: Sure! Show me the way!
Easy to setup, simple to transport, and like everything from the Godfrey Group each display is available in a wide variety of colors and fabrics. All it takes is a few basic questions and you could be on your way to creating a trade show exhibit that is sure to increase your sales. What are you waiting for! Contact us today at 1-800-789-9394
Tags: conventions, Custom graphics, customer service, customers, demonstrations, Display Booths, fabric structures, increased sales, logos, marketing tips, portable trade show display, potential customers, privacy, sales, samples, showroom, Trade Show Tips, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, marketing tips | No Comments »
Wednesday, July 14th, 2010
Imagine a cozy Christmas scene in your mind, the soft crackle of an open fire, a tree in the corner trimmed with the brightest of ornaments, the smell of apple cider and gingerbread cookies wafting through the air. Outside the ground is covered with snow and somewhere in the distance you can just barely make out the sound of Bing Crosby softly singing White Christmas…..now zoom out and you’ll see that to your shock and amazement this isn’t a country Christmas, but in fact what you have been looking at is all taking place in a coliseum surrounded by hundreds of other vendors. With the use of a custom designed Grand Format Fabric Graphic Structure Christmas in July is sure to take on a whole new meaning.
It’s hard to believe that the Christmas holidays are less than five months away, unless of course you are in sales than it’s a no-brainer that in order to ensure the you have product to promote in December you better start preparing in July. As I mentioned above, the Christmas scene described can easily be achieved with the help of Godfrey. That soft crackling fire is actually a fire bowl. The Christmas tree is fashioned out of a custom fabric column. Everything else can be pickup at your local grocery store. Put this all together inside a Grand Fabric display resembling the inside of a country home and what you have is a fantastic looking displace that is guaranteed to draw a crowd. Don’t forget to place a hanging banner over the entire thing so that everyone knows what’s in store for them up ahead.
If Christmas isn’t your cup of eggnog than let one of Personal Project Managers help you design the type of structure that fits all of your needs. Whether it’s a beach scene, something from outer-space, or a professional looking conference room with built in Plexiglas, these structures are sure to put every one’s idea as to what a trade show display was meant to be. If you need more ideas or are just curious as to what else we can do, click on over to our design gallery for more on what we have to offer.
Tags: booth, booths, christmas, Conference Vendor, conventions, Custom graphics, customers, design gallery, Display Booths, Event Planners, Exhibitors, fabric columns, fabric trade show display, fire bowls, Holiday Greetings, holidays, potential customer, Trade Show Booths, unique trade show display
Posted in Backlit displays, Custom displays, Custom graphics, Custom hanging headers, Expert trade show advice, Trade Show Exhibits, marketing tips | No Comments »
Friday, July 9th, 2010
What gets me the most about today’s mega-marts is that there is too much to choose from. Cereal alone takes me a half an hour to decide on. I have to make sure I eat before I go shopping for food otherwise my ability not to buy up every new thing that comes out severely takes a beating. One thing that will get me to tag along with my wife to the grocery store though is the promise of free samples. Free pizza bites, free cups of ice cream, free deep fried cheesecake bites…when it comes to free I do not discriminate. A store that continuously offers free samples is one that will see me walking it’s isles at least once a week. I’m not the only one. The next time you see a sample booth set up, just stand back and watch people’s faces light up as the thought of free mini-hotdogs takes them over.
These types of promotions have been around just about as long as the grocery stores themselves. One thing that has changed though is the way freebies are presented. Today’s sample stations are easy to assemble, not to mention portable, and do a much better job of catching the customer’s attention than a simple folding table can. With tons of counter space and plenty of much needed storage, each sample station from Godfrey comes with optional side modules for even more room and feature full color removable digital wraps perfect for showcasing your company’s name. A wide variety of headers compliment the design by giving the station a unique look and a style all of its own.
If you are looking for a practical, easy to maintain display, with minimum hassle and maximum charm take a look at some of our fantastic looking sample stations. What you will find is a display that not only pulls the customer into it, but also gives plenty of space to fit your needs while not hurting your wallet. The additional side modules and custom graphics options only cement the fact that whether you set up shop in a grocery store or an outdoor event, customers won’t be able to resist what you have to offer.
Tags: booth, booths, Custom graphics, customers, digital wraps, Exhibit Booth Company, marketing tips, outdoor displays, portable trade show display, sample stations, samples, trade show booth, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, Promotional Ideas, Trade Show Displays, Trade Show Tips, marketing tips | No Comments »
Monday, July 5th, 2010
Did you know many companies will borrow from the bank each month based on projected receivables? Furthermore supplies, production schedules, material costs, and labor all require a certain amount of forecasting in order to know what to expect from the coming month so that the company is not caught off guard by an expense or decrease in business that may change the shape of the budget. Projecting what is about to happen next requires a certain amount of looking back at recent trends and looking forward in an attempt to identify upcoming obstacles or new opportunities. Trade shows in particular offer some special challenges when it comes to forecasting, but the process is just as important. One way to accurately predict the expenses, visitor turnout, revenue, and overall success of an event is to keep a diary.
For most people the word diary probably brings to mind thoughts of little girls writing in pink notebooks they keep under their mattresses, but in fact everyone keeps a diary of some sort. Every time you balance your checkbook you are making an entry into a diary. Whenever you log how much mileage you put on your car so you can be reimbursed by your company you are keeping a diary. Even this blog could be considered a diary all about trade show tips, events, and custom displays. Keeping a trade show diary of your own may just the key to success you have been looking for. The next time you’re at a trade show take a moment to step back from your exhibit and write down what you see. What has been your biggest selling item so far? How many people have come by and what was their demographic? Was there anything about your kiosk that did flow right with the rest your setup? Were you a good fit with the vendors around you? Could you have done anything better? At the end of the event make notes about the number of contacts you made and be sure to follow-up with them at a later time. By answering these questions not only are you gaining insight into how well you are operating, but more to the point you are keepping a log that can be used at other events to help determine what works and what doesn’t.
In business forecasting is not an exact science, but whether you like doing it or not you can’t deny the results. Paying attention to recent trends and adjusting your finances accordingly could be one of the smartest business moves you will ever make. The next time you are walking out the door on your way to an event, grab a notebook and remember to make notes afterward. Trust me you’ll thank yourself later.
Tags: booths, Custom graphics, customer, customer service, customers, Display Booths, Exhibitors, Exhibits, kiosks, portable trade show display, Trade Show, trade show advice, Trade Show Booths
Posted in Custom graphics, Expert trade show advice, Kiosk placement, Trade Show Tips, marketing tips | No Comments »
Sunday, June 27th, 2010
Literature displays, portable kiosks, and table wraps are great tools to have with you when showing off your ideas and products to the public, but all three pose the same problem for those that sell items that are considered hands-off……they give the customer too much room to touch, feel, and possibly damage the item being displayed. I once knew a guy that worked for a publishing house. One of their bestsellers was a book that described and priced rare coins. As part of the promotion for the book, my friend would visit several trade shows and use a couple of rare coins he had purchased over the years to show people how easy it was to use the book. He kept running into the problem of people wanting to touch the coin that he had paid so much for. Since the money added value to the books he was trying to sell, he had to find a way to display the items without making them so easily accessible.
The body’s natural oils have always been known to breakdown and cause damage to antiques or rare items whether it be books, metals, or fabrics; that’s why it’s important to limit contact with these types of things. Plus anything of value can easily be stolen hence vendors who sell these types of items need some security to avoid loose hands taking something that can’t be replaced. Thankfully for those that prefer their exhibit items to been seen and not touched, there are Merchandise displays available. Similar to what you would see in a jewelry or retail store, merchandise displays feature a clear see through case with a sliding door in the back and optional shelf perfect for rare coins, jewelry, artifacts, or anything else that you want to show off the public. Each display comes with a base available in a wide variety of colors and even the option of a door in order to give you some secure storage space underneath. Portable, lightweight, and easy to break down, like all things offered from Godfrey each display can be customized to feature your company logo.
If you have been searching for a better way to show off your products or simply want some extra security, than look no further! Easy to transport and featuring multiple designs to choose from, these Merchandise displays are just what you have been waiting for. Call us today at 800-789-9394!
Tags: booth, booths, conventions, customers, Display Booths, Exhibit Booth Company, jewelry, kiosk, kiosk displays, literature racks, merchandise displays, portable trade show display, security, table wraps, tradeshow display, unique trade show display
Posted in Custom table throws and runners, Deskwrap, Trade Show Displays, Trade Show Exhibits, Uncategorized, marketing tips | No Comments »
Monday, June 21st, 2010
You may remember last week at this time we were all taking about the kick off of the E3 Expo in Los Angeles, Ca. and the rumors that were swirling around concerning the latest in high tech games that would be announced. As it turns out Project Natal (now called Kinect) and the Nintendo 3DS both premiered to huge crowds and immediately were proclaimed crowd favorites. Though I wasn’t able to attend the trade show, I did catch the majority of the coverage which was carried live on the G4 network and I gotta say impressed is simply not a good enough description of how I felt after catching a glimpse of all the amazing booths. From a full sized wrestling ring featuring characters in the video game Lucha Libre AAA Heroes of the Ring to literally hundreds of hands on demos of some of the most talked about games in years, if the folks behind E3 did anything right it was knowing what video game fans wanted to see and making sure those vendors were there.
As a vendor your priorities are different from those that are responsible for the scheduling and promotion of an event, but the lessons learned from E3 still apply:
- Customers want to be catered to. Long gone are the days when a company can just put a product on the market, come up with a general slogan, and hope to attract attention. Today’s consumers want to feel like you are talking directly to them. They want custom graphics, hands on demonstrations, sneak peeks or spoilers for upcoming products, and over the top demos. At the same time people want to know they are getting a certain amount of quality with their purchase as well as the thrill of being the first in their group of friends to own such an amazing item.
- In order to be successful you must go where the people are. The E3 Expo is a classic example of how birds of a feather flock together. If you’re a company that understands the value of attending trade shows and other events in order to showcase your products to the public, than you want to make sure you are setting your kiosks up where the people actually are. If you make kitchen appliances there’s no need to setup at a video game convention. If you paint portraits for a living, a car show isn’t the place to show off your skills. Before you hit the road make sure you’re not going to be the odd duck at the event and that there are similar products being demonstrated.
While events like the E3 Expo are amazing to witness and generate tons of support for all those involved, beyond the glitz and glamour lie some very important lessons that all vendors need to take notice of. By creating custom demonstrations geared towards making consumers feel unique and catered to, companies are finding better ways to create buzz and generate sales. Also in order to get the most of a trade show you want to make sure your product stands out from the crowd while at the same time is connected to the other vendors around you.
Tags: 3DS, booth, booths, Custom graphics, customer service, customers, Display Booths, electronics entertainment expo, Event Planners, kinect, kiosk displays, kiosks, marketing tips, Natal, portable trade show display, potential customers, showroom, trade show booth, Trade Show Booths, Trade Show Displays
Posted in Custom graphics, Expert trade show advice, Kiosk placement, Trade Show Booths, Trade Show Displays, Trade Show Exhibits, Trade Show Tips, Uncategorized, marketing tips | No Comments »
Friday, June 18th, 2010
Are you tired of struggling to get every one’s attention trade show after trade show? Do you spend more of your time staring at your shoes than into the faces of eager customers? Well maybe Godfrey can help by shedding some light on the situation. See we understand that in today’s cut throat market in order to stand out from the crowd you’ve got to not only make your product relevant, you’ve got to establish yourself as the life preserver consumers have been desperately waiting for. You do this by making yourself necessary. How do you make yourself a must visit booth at a trade show? Simple! You give the public what they have to have….food and drink.
You see everyone has at least three things in common: 1)They need to eat 2)They need to drink 3)They need to rest (sleep). Trade shows take up a ton of space and are often held in the largest possible locations. Because of all the walking that is required, at some point all those visitors need a place to stop and refill their batteries. That’s where you come in with the help of our Soda Can Station. Designed to resemble an aluminum cola can, this is one display that is sure to attract attention like an oasis in the middle of a long hot desert. Like everything else from Godfrey, our Soda Can Station is made of top of the line materials and can easily be customized with your name, logo, and color scheme emblazoned on all sides. Featuring an umbrella top and a wrap around counter, trade show visitors will be thanking you for helping them recharge their batteries while they take in the days events.
Imagine a convention center full of potential customers carrying bottles of water and telling others where they got them from. If you are looking for a smart, creative trade show booth with mass appeal and built in word of mouth, than the Soda Can Station is the answer to your prayers. Great for outdoor events and easily customized, this is one display that is sure to soak up the sales. Order today!!!
Tags: booth, booths, client, Custom graphics, customer service, customers, kiosk displays, marketing tips, outdoor displays, potential customer, potential customers, samples, trade show booth, Trade Show Booths, trade show display, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, Trade Show Displays, Uncategorized, marketing tips | No Comments »
We’ve all been there, you’re at the store and the one thing you need is the only thing that is not marked with a price tag. You immediately start scanning the tops of the aisles for signs that a price scanner is nearby so you can see how much the item costs. Maybe it’s not a price you are looking for, maybe you are in a hurry or are looking for something specific like baby friendly mosquito spray. Your first inclination of course is to look up in hopes of finding a sign pointing you the in the right direction. It’s natural. You get frustrated, begin to feel lost, need help….you instinctively look towards the sky in hopes of being pointed in the right direction. Maybe it’s religious. Looking up inspires hope, good thoughts, no limitations. Looking down means looking backward, being limited by your circumstances, without choices….