Posts Tagged ‘customers’
Monday, February 28th, 2011
The day after what was another history making Oscar night featuring Hollywood’s best and regardless of whether you were pulling for The Social Network or The King’s Speech, what really mattered is who stole the show on the red carpet. While who won in each category is definitely something that will be remembered for years to come, at least for the short term it’s the fashion and glamour of the annual event that is receiving the most attention. There is just something undeniable about viewing the night of a thousand stars as they step out of their sleek black limousines, on to that long red carpet, and into that fever pitch cloud of eager photographers and screaming fans.
The red carpet treatment has been around for centuries and to this day has a way of making those that find themselves receiving the honor of having one rolled out for them feeling as if they were pure blooded royalty themselves. Honor, importance, power, respect, fame, and fortune all go hand in hand with a red carpet; feelings that should not just be set aside for those in tinsel town. In terms of small business owners who are always on the lookout for ways of showing their customers just how much they are are appreciated and honored, a red carpet is the perfect addition to any showroom or trade show exhibit.
At Godfrey we understand how important your customers are too you and that’s why we think everyone should receive the red carpet treatment. Available in several sizes sure to fit any trade show exhibit or showroom, we also offer a softside tote bag that will allow for easy transport but can also be shipped via UPS or FedEx!
If you’ve been looking for a way to show your customers how much you appreciate them, then what better way than to make them feel like royalty by rolling out the red carpet and letting them know just how special they are!
Tags: booth, booths, Custom displays, Custom graphics, customers, Display Booths, Event Planners, marketing tips, oscar night, red carpet treatment
Posted in Custom displays, Custom graphics, marketing tips | No Comments »
Wednesday, November 17th, 2010
It’s so hard to believe that Thanksgiving is a little over a week away and then we are only a hop, skip, and a jump to Christmas and New Years. Bring on the twinkling lights, the turkey leftovers, the gift cards to all my favorite retail stores! The only thing I can do without are the long lines at the airport ticket counter and crowded freeways. If those in charge of predicting such things are right, this year will be even worse than last year. According to a recent article on this year’s holiday travel plans “42.2 million people will travel at least 50 miles from home for the upcoming Thanksgiving holiday. That would be an increase of more than 11% from last year, when 37.9 million people traveled during the 5-day holiday period…. This includes a projected increase of 3.5% in air travel “based on improvements in the airline industry and its recent increases in capacity.”
What this means is that for those of us who are working up to the holiday or immediately afterward, it’s going to be hard enough to get ourselves through the lines in one piece not to mention the problems transporting a large display would bring.
If you find yourself in a situation where you are responsible to give a presentation and are in need of an easy to assemble, easy to carry, high quality presentation system then maybe what you need is a Briefcase Presentation system from Godfrey. Check out these four distinct varieties!!!
*The Show Style Briefcase- Unfolds from a tiny 24″x12″ case to a large 48″x24″ presentation. Pictures, charts, graphs, whatever your needs are easily attached to the fabric panels
*Zip-up Desktop- More than a desk on the go, this is the perfect display for anyone that needs to deliver their message quickly without missing any details. Plus it folds into a convenient carrying case.
*SalesBrief Presenter – Featuring plenty of space to hold all of your visual aids plus extra room for literature storage this case is the display for anyone who needs to give a major presentation with little room.
*Sales Folder- Available in hinged panels of 2,3,4, or 12 this system is designed to give the simplest of presentations a quick and classy look with the help of a few visual aids.
Tags: briefcase presentations, customers, holiday sales, holiday travel, kiosk displays, marketing tips, portable trade show display, potential customers
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Thursday, November 4th, 2010
If you haven’t been looking out your window lately, I don’t blame you. All those beautiful yellows, browns, reds, and golds that signaled the change from one season to another are just about gone. Fall has fallen and what is left is nothing but gray skies and white snow. It’s enough to make the most cheerful among us feeling a little blue. Luckily there is a way to turn those frowns upside down and all it takes is a little change in atmosphere. According to David Johnson author of Color Psychology, colors play a significant role in how we feel about something. Below are some facts you might find surprising about several of the basic colors:
Black- Signifies color, strength power
White- Gives off a sense of purity and innocence.
Red- Creates feelings of fun, intensity, heat, desire. Red is fast and gets people noticed
Purple- Feelings of wealth, luxury, and romance are all associated with this color
Brown- Nature is most often associated with this color which signifies earth, home, warmth.
For trade show vendors and retailers alike color psychology could be the key to higher sales. What colors do you see when picturing a trade show? The convention centers are always tan. Tan paint, tan carpet, tan furniture…all geared toward making you feel warm and at home during your stay. As a vendor though what you want is something that screams “Look at me! You are missing the time of your life by passing me by!” The same holds true for retailers who must find a way to lure consumers out of their warm cars, through the dark and dreary streets, and into their store. By adding brightly colored banners to your store front or trade show exhibit, you are helping to create as sense of joy, happiness, and an urgency to cash in on the latest deal before it’s too late.
When it comes to which color to fit the mood you want your customers in, thanks to Godfrey the sky is the limit. With over fifty different colors to choose from we are not only masters of the custom built trade show exhibit; we keep in you in the loop by sending updates and pictures every step of the way. If all you want to see at your next trade show event is the color green, get with Godfrey where we are always in the mood to help make you a success!
Tags: booths, color psychology, custom built designs, custom colors, customers, Display Booths, Exhibit Booth Company, Exhibits, fabric structures, hanging headers, kiosk displays, marketing tips, Overhead banners, potential customers, Trade Show Booths, window banners
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Friday, October 29th, 2010
For all of those ghosts, goblins, and gargoyles this is the weekend they’ve all been waiting for. Halloween officially kicks off the holiday season and that means that there are less than 60 days left to Christmas. As this Halloween creeps upon us the only thing scarier than the recent down turn in the economy are the predictions by many that this holiday season may be witness to a drastic drop in consumer spending. While mom and dad prepare to cut back on their Christmas spending, retailers all across the country are looking for a way to increase sales while decreasing expenses. Thankfully this year Godfrey has a couple of tricks that just might allow your company to treat their customers to a few lower prices.
Free Display Design- As you can clearly see from our extensive trade show exhibit gallery, there’s hardly a design that Godfrey hasn’t thought of. With that being said we realize the need in every customer to want a custom built exhibit that is uniquely their own. This why we are proud to offer those with a special one of a kind idea free help in designing the exhibit of their dreams. Plus we will even let you follow along every step of the way with constant contact via phone call or email!
Display Rental Program- Regardless of whether you are looking for a permanent display and want to take a specific model out for a test run or just need an extra exhibit to help you expand your business through the holiday season, Godfrey also offers its customer the ability to rent some of its most popular designs. And we are not just talking about a simple table top display. Rental options include:
- *A standard portable display with graphics creating a custom look.
- *A combination of our systems configured for a custom look.
- *A customized TechForm or Truss beam.
- *A complete custom PodForum.
This Halloween don’t be tricked into buying a display that doesn’t fit your every need, with our free design and rental programs there’s no limit to what can be accomplished. Contact us now and treat your company to a one of a kind display that only Godfrey can provide.
Tags: booths, Custom displays, Custom graphics, customers, halloween, marketing tips, portable trade show display, potential customer, trade show designs, trade show display rentals, Trade Show Displays, unique trade show display
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Wednesday, October 20th, 2010
The great thing about Godfrey’s extensive variety of trade show displays and exhibits, is that no matter what you are in the market for we’ve got it covered. Whether it is a display that is quick and easy to assemble, an environmentally friendly exhibit, or something private such as a portable conference room, one look around our website and you’ll instantly see there’s no limit to the possibilities of what your next trade show exhibit could look like. But what if you already have a display that for the most part you are satisfied with? What if you purchased an exhibit before you heard about Godfrey and you haven’t gotten your money’s worth out of it yet? The color is still good, there’s no sign of any major wear or tare…basically it’s still a good display yet there are clearly a few extras missing that might help with the overall design. Thankfully Godfrey has the answers guaranteed to solve all the problems with your current display.
Counter Space and Storage Problems- Many are surprised at just what an extra pedestal or two will add to the overall layout of the exhibit. Not only do pedestals provide more counter space, but at a trade show where space is in high demand they can also be used to store extra inventory such as brochures or packaging. Plus they are perfect for helping to direct the flow of traffic into and around the exhibit.
Customized Headers and Banners- While we can’t do much about the lack of customization on an existing display, Godfrey does offer several styles of banners, signs, and hanging headers that can easily feature your company’s name and logo.
Additional Shelving- Information displays not only provide extra room to display brochures and other informational materials, they can also incorporate video and audio accessories which are sure to give your sales a boost.
Custom Flooring- A trade show exhibit should tie everything together. From the color of the walls to the use of graphics to what the company is trying to promote, all of these things should be reflected in the design of the exhibit. Flooring is just as important. Whether it be a red carpet, connecting, or even diamond plated tiles; a good looking floor cover is often the final piece of the puzzle in building a great looking exhibit.
Tags: booths, conventions, Custom displays, Custom graphics, customer service, customers, display add ons, Display Booths, Eco-friendly displays, Event Planners, Exhibit Booth Company, Exhibits, fabric structures, kiosk displays, marketing tips, portable trade show display, potential customers
Posted in Eco-friendly displays, marketing tips, Uncategorized | No Comments »
Wednesday, September 22nd, 2010
To the casual observer it may be hard to tell one trade show display from another, but those of us in the business of designing custom built exhibits can tell you that we create functional works of art. Each of Godfrey’s designs are carefully scrutinized by a group of highly trained professionals who stake their reputations on producing some of the best displays on the market today. Along the way customers are inundated with pictures, emails, and messages from their personal project manager not only to keep them in the loop, but to get as much feedback as possible so that the end result is exactly what they imagined it would be. An example of this can be seen by how something as simple as a literature display is turned into a contemporary work of modern art.
The ModularArt Literature Art Series is a line of displays that is sure to turn heads with its sleek look and eye catching shape. The Modular Art System is built from four different options:
- *A floor stand with Velcro or perforated insert panels
- *A poster print frame featuring a clear protective cover
- *Channel bars that can be adjusted to fit a wide variety of print sizes
- *Several styles of pockets and brackets made to hold various brochure or magazine sizes
Modular Art Literature displays not only come in S or D shaped modules, but are also available in several uniquely designed styles:
- Perforated- featuring a peg board system which not allows for baskets to be attached, but also hook or peg type POP sales.
- ZigArt Graphic Stand- is actually a series of shelves stacked on top of one another perfect for magazines
- Literature Tower- a larger display with several pockets on each side. Available in fixed position or rotating
- FlexZee Stand- For those that want the look of a custom display, but need something compact, the FlexZee folds down flat for easy transport
- The Roll-A-Way- the most compact literature display is able to be put up and taken down in no time.
If you are a trade show vendor looking for a display or exhibit and think you have seen it all, well take a peek at some of the fantastic designs from Godfrey and find out just why we consider ourselves the best in the business!
Tags: booth, Custom displays, custom tradeshow displays, customers, Display Booths, Exhibitors, Exhibits, literature displays, marketing tips, potential customer, potential customers, Trade Show Booths, unique trade show display
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Monday, September 20th, 2010
We’ve talked a lot about first impressions lately specifically how to execute the perfect handshake and the importance of remembering first names, both of which are extremely important when attempting to build a relationship with a customer. If you are salesman who travels all across the country bouncing from one meeting after another, then probably more than anyone else you know how important it is to be prepared when meeting a new client for the first time. A good salesman has to somehow find a way to put all that stress from the hours they were delayed at the airport, the horrible taxi cab ride over, not to mention the busted elevator, and present themselves with confidence to the customer.
The last thing a salesman has time for is to fiddle around with a display that requires a degree from M.I.T. to setup. Instead they need something that takes little effort and time, yet looks like it cost a million bucks. The ShowMax Table Top Display does all of this without sacrificing the quality that people have come to expect from Godfrey. What makes the ShowMax simply the best portable table top display on the market isn’t the fact that it gets one or two things right, but that it succeeds on several levels including:
- Portability- The ShowMax is extremely lightweight and features two in-line skate wheels allowing for easy transport. Plus it folds up into a convenient size complete with a handle at the top.
- Setup- Simply unfold the case, attach a custom designed header, a couple halogen lights at the top, and in seconds your presentation is ready to commence
- Quality- Like all of Godfrey’s displays and exhibits, the ShowMax is custom built to the customer specifications. This means that the customer decides just how much detail they want the display to have and which of the Velcro ready fabrics work best for their particular needs.
Available with optional transport bag, the ShowMax Table Top Display is the perfect display for anyone who finds themselves having to give presentations repeatedly and is in need of a quick and easy display made from the highest quality materials.
Tags: Custom graphics, customer service, customers, Displays, first impressions, marketing tips, potential customer, potential customers, tabletop displays, Trade Show Booths, unique trade show display
Posted in Custom displays, Custom graphics, Custom table throws and runners, marketing tips, Trade Show Displays | No Comments »
Wednesday, September 15th, 2010
According to some historians the handshake dates all the way back to the days of Camelot when kings and knights would shake a person’s hand in order to make sure no weapons were being concealed. Today the handshake is a sign of respect, a gesture indicating that a deal is done, and for some it’s just as much an indication of who a person is as anything that is being said by them. A proper handshake takes practice and isn’t something you do half heartedly, it takes a commitment to the action and a lack thereof could lead to a major miscommunication.
Types Of Common Handshake Errors
- Make sure you get in there- When shaking hands you want to make sure you complete the motion so that the hands are pressing together in equal proportions. If you don’t commit, the person you are introducing yourself to may get a handful of fingers and it could appear that you are not interested in meeting them.
- Avoid sweaty palms- There’s nothing worse than to stick your hand out only to be met with a cold sweaty hand. Sweaty palms could indicate that the person is nervous or lacks confidence. One good trick for avoiding this is to keep a tissue in your pocket at all times and occasionally stick your hand inside to keep them dry.
- The shake is not a test of strength- While you definitely don’t want to extend a limp wrist to a person you are introducing yourself too, trying to break their hand won’t do you any favors either. The trick is to be firm without squeezing in such away to cause any type of discomfort. A firm handshake exudes confidence, will power, strength, and a bit of attitude. Remember that it’s important to not over due it without appearing weak at the same time.
A good handshake has the ability to make every first impression a good one similar to the way that a custom designed trade show exhibit can also make a person feel an immediate connection with a company. Whether your company is in the market for something portable and easy to put up, an exhibit for outdoor use, or want to show how much they care about the planet by purchasing an environmentally friendly trade show display; Godfrey has just the thing you need to turn that all important first impression into the start of a beautiful friendship.
Tags: communication, Custom displays, customer service, customers, Displays, Eco-friendly displays, first impressions, kiosks, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, trade show booth, Trade Show Booths, Trade Show Displays, trade shows
Posted in Custom displays, marketing tips, Trade Show Displays | No Comments »
Monday, September 13th, 2010
We’ve all heard the term ‘you never get a chance to make a first impression’, but what happens when it comes time to make that second impression and you can’t remember the other person’s name. With all the chaos that continuously swirls around each of us, it’s easy to understand how we could forget a person’s name, but that still doesn’t make it any less awkward or damaging to the relationship. I use the term relationship here because exchanging names is the first thing that takes place at the moment you meet someone. When you are able to recite someone’s name back to them weeks or months later, that person immediately gets the feeling that the previous encounter between the two of you meant something. That in your mind they stood out among others you met and have placed a value on that encounter.
Still with thousands of people walking past your trade show exhibit every day, it’s not always easy to remember every single person you shook hands with….but that doesn’t mean it’s impossible.
Tips On Remembering Names
- Say It Back To Them- The moment someone tells you their name begin to look for ways to work it into the conversation. For example: “Well that’s a nice dress to you’re wearing Nancy.” “So what brings you out in this kind of weather today Frank?” “Steve I gotta tell ya, this is the best deal of the whole event.” By doing this not only are you making a connection with the consumer, but you’re e also memorizing their name at the same time.
- Ask Them To Spell It- We are a world of unique individuals and to match our individual personalities, we want are names to be just as special, even it is in spelling alone. Christy could be Kristy, Melanie might be Mailenie, Katherine may prefer Catherine. The point is that if you are making notes on whom you are seeing during the event; don’t be too shy to ask how a person spells their name. Again this lets the visitor know you are giving them your full attention and that what they have to say is important to you.
- Give The Name Meaning- In school we are taught that one of the best ways to remember something is to give it meaning. AU is the scientific abbreviation for gold; I know this because someone once taught me the sentence “A-U bring me back my gold!!” Using the above examples: Kristy is spelled like Krispy as in Kripsy Crème Donuts. Mailenie might remind you to check your mail every day. Catherine might be the name of your favorite song which is also spelled the same way.
Remembering a potential customers name is important and so is making sure they remember your name. A custom built display from Godfrey featuring your company’s name and logo all around your exhibit is a sure fire way to guarantee that when it comes time to meet again, there will be no need for reintroductions.
Tags: booths, Custom graphics, customer service, customers, Display Booths, marketing tips, portable trade show display, potential customer, potential customers, Trade Show, Trade Show Booths, Trade Show Displays, unique trade show display
Posted in Custom displays, Custom graphics, Trade Show Exhibits, Trade Show Tips | No Comments »
Friday, September 10th, 2010
It was just last month that we brought the story about growing concerns that the economy was going to take a step back from its current growth trend. At the time some experts were saying that due to an unexpected slow down they “were expecting, raising concern about growth – or even another recession – in the months ahead.” Adding that “People are continuing to cut back, and that could mean that third-quarter growth will be the worst since the end of the recession. The slowing growth path leaves the possibility of a double-dip recession on the table.” Well now comes a report from American Express that not only contradicts this report, but it appears that Corporate America may just be looking once again at putting more money into the trade show market. According to Gunther Bright, VP of the credit card giants Global Client Group, “We’re seeing a significant shift to a more positive outlook among finance executives as companies have moved from simply surviving the present to investing in growth for the future. At the same time, the experience of the recession set the stage for a newfound and long-term focus on financial discipline and management rigor”
Regardless of which report you believe is the most realistic view of what is about to happen to the economy, it’s hard to deny the fact that the only way to know for sure is to get in there and test things out for yourself. In the past this may have meant spending thousands of dollars on a custom trade show display and accepting the consequences win, lose, or draw, but with Godfrey’s display rental program figuring out which style of exhibit will generate the most sales for your company has never been easier.
Godfrey’s rental program offers customers a chance to see for themselves just what a custom designed trade show exhibit can do. Featuring a combination of custom built options including the use of the proven Truss and PodForum systems, rental displays are heavy on the eyes and light on the budget with most costing under 50-60% the price of regular display.
In today’s tough economic times, companies can’t always afford to take a chance on something new. Godfrey understands these difficulties and that’s why they are offering vendors a chance to see their amazing designs in action at a reduced cost. If your company is thinking about getting back on the road or is simply in need of a new trade show exhibit guaranteed to turn heads, think of Godfrey and think of our display rental program!
Tags: booths, Custom displays, Custom graphics, customer service, customers, Display Booths, display rental, display rental program, economic news, marketing tips, portable trade show display, potential customer, potential customers, trade show market, Trade Show News, unique trade show display
Posted in Custom displays, Custom graphics, Expert trade show advice, marketing tips, Trade Show Booth Rentals | 1 Comment »
